Marketing Dollars Wisely Spent

Women on Business

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Simple Ways to Market Your Business in the Local Community

Women on Business

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7 Steps to Boost Your Content Marketing Productivity

Women on Business

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3 Marketing Tactics for Small Business Success

Women on Business

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When is Internet Marketing Worthwhile?

Strategy Driven

Sure Internet marketing is worthwhile but as with any type of marketing it is only worthwhile if it is done well. So perhaps a more appropriate answer to this question would be that Internet marketing is worthwhile when it works. The post When is Internet Marketing Worthwhile?

5 Steps to Develop a Viable Digital Marketing Strategy for Small Business

Women on Business

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10 Proven Tips for Small Business Gift Card Marketing

Women on Business

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3 Common Reasons Why Your Content Marketing Isn’t Working (And How to Fix It)

Women on Business

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7 Offline Marketing Tactics for Boosting Brand Awareness

Women on Business

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Video Marketing – The Top 10 Misconceptions

Women on Business

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Make Your Marketing Personal (Without Looking Like A Creep)

Strategy Driven

As we go forward, the world of marketing online is going to change again. Tom Caulton, an expert in digital marketing, says that the first place companies need to look are their data. Funneling customers is an incredibly important concept in the world of marketing.

The Critical Importance of Lead Validation in Internet Marketing

Strategy Driven

Lead validation in Internet marketing is the process of separating sales leads from other phone and form inquiries generated from a company’s website. Overall, if the marketing department judges the success of its campaigns (SEO, paid search advertising, email, etc.)

10 Laws of Social Media Marketing

Women on Business

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41 Business, Marketing, and Web Tools We Can’t Live Without

Women on Business

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The Difference Between Marketing and Sales

Strategy Driven

Marketing and sales are one of the most important components of a business’s survival in the market. While both are dependent on each other many people confuse marketing with sales and vice-versa which is a big mistake. Marketing is a platform which drives sales.

5 Steps to Create a Successful Email Marketing Campaign

Women on Business

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3 Tips to Match Your Message to Your Market

Women on Business

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Branding vs. Marketing

Strategy Driven

Many believe that a brand is a function of marketing. Marketers and marketing departments love ‘branding campaigns’ or ‘brand-building programs,’ because they are sexier and more exciting than their less attractive cousin, the product campaign.

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Top 8 Questions About Video Marketing Answered

Women on Business

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Three Reasons Why Your Marketing Strategy Is Failing

Strategy Driven

It can feel pretty defeating when you’ve put your oh-so-valuable time and energy into planning and executing a marketing plan, only to barely see a difference in your bottom line. So, let’s put our past marketing grievances aside for a moment and determine what went wrong.

20 Marketing Statistics that Define 2014 – Infographic

Women on Business

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10 Holiday Marketing Promotions to Boost Small Business Sales

Women on Business

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Optimism and Insights from Mid-Market CEOs about Business Growth

C-Level Strategies

As Chief Relationship Officer for CEO Connection I receive the results of our monthly Mid-Market Index, “A monthly poll designed to determine and regularly represent the thoughts, issues, and levels of confidence of CEOs of mid-size companies with $100 million to $5 billion in revenues.”

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3 Ways to Reach Your Target Audience with Content Marketing

Women on Business

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Choose Content Marketing Methods without Spending a Dime

Women on Business

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Digital Marketing Strategy Basics for Start-ups

Lead Change Blog

When you are marketing a start-up, there are two fundamental truths. The second one is that if your product is crap, there is no amount or type of marketing that will gain you a mass audience. Resources Digital Marketing Leadership Strategy

How to Use Affiliate Marketing on Instagram Ethically

Women on Business

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“Leadership is Marketing” – Peter Drucker Said What?

Tanveer Naseer

It was published shortly before the stock market crash which preceded the Great Depression. In a public newspaper column Drucker predicted a rosy future and a bull market. He ate crow a few weeks later when, with an article on the stock market crash published in the Frankfurter General-Anzeiger entitled “Panic on the New York Stock Exchange.” That must have been difficult for him and it was the last time he attempted to predict the stock market.

Internet Marketing Failing? Let’s Take a Look at What You’re Doing Wrong

Strategy Driven

If we look at the most common elements that come into play when things aren’t going amazingly for any given business, it quite often has to do with poor Internet marketing. Many business owners are becoming cognizant of just how important Internet marketing is. Marketing & Sales

Struggling With Marketing? Here’s How To Improve It Immediately

Strategy Driven

There is no doubt in any business owner’s mind that marketing is a central part of the foundation of any company. Proper marketing does much more than just promote a product. All businesses also go through periods where the marketing is less than ideal in terms of its effectiveness.

Nostalgia: The Warm, Fuzzy Secret to Better Marketing

Women on Business

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The Marketing Strategy: What You REALLY Need To Know

Strategy Driven

Your business thrives on how effective its marketing strategy is. Marketing is a concept that can almost consume a business that hasn’t got its strategy in order. Most businesses place a vast proportion of their budget towards marketing and its various sub-categories.

10 Creative Ideas for Small Business Marketing on a Shoestring Budget

Women on Business

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How to Market Your Business Effectively with Additional Instagram Followers

Women on Business

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Responsible Leadership at Market Basket

Great Leadership By Dan

Instead of going about their business as usual, as people at other companies would do, 25,000 employees at Market Basket (they call themselves associates) protested in the streets for six weeks to get Demoulas back. Create a sense of family : Many companies say they create a sense of family, but it is hard to imagine a company that does it better than Market Basket. Demoulas Daniel Korschun market basket

20 Ways to Integrate Your Content Marketing and Boost Results

Women on Business

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Improve Marketing Emails to Boost Sales

Strategy Driven

Instead of sending the same tired sales and marketing emails you typically blast to customers, take this week and the following tips to put a new spin on your digital customer communications. You just finished reading Improve Marketing Emails to Boost Sales !

Forget Digital Marketing & Go Old School

Strategy Driven

What’s more, there are now hundreds – if not thousands – of online marketing strategies, each with acronyms that require Googling: SEO, PPC, CTA, AIDA, CTR, CLV, CRM, MoM and a thousand others. You just finished reading Forget Digital Marketing & Go Old School !

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6 Ways to Stay Competitive in a Global Job Market

Women on Business

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Why ‘X’ by @BrianSolis is a Must-Read for Business and Marketing Leaders

C-Level Strategies

Business and marketing leaders need only hear the words, “Your customers will pay more for this,” for their interest to be piqued and attention to be grabbed. Consider that last sentence carefully, particularly if you are a marketing leader.