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How Bad Marketing Can Help Your Consulting Firm

David A Fields

You don’t need iconic marketing to build awareness of your consulting firm. But doesn’t your consulting firm’s marketing need to be at least, well, passably okay? As you know, there are … Continued The post How Bad Marketing Can Help Your Consulting Firm appeared first on David A. Fields Consulting Group.

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Closing New Consulting Deals: How to Win Faster

David A Fields

If your consulting firm’s proposals take much longer to close than they should (or never close at all), a couple of techniques will dramatically reduce your post-proposal wait time. When Buddy Badideya, CEO of Bridecycle reached out to your consulting firm a couple of months ago, he seemed extremely interested in engaging you.

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How to Beat the Procrastination Bug at Your Consulting Firm

David A Fields

Most of the time, you and your colleagues at your consulting firm are hard-working, nose-to-the-grindstone types. In fact, anything other than work … Continued The post How to Beat the Procrastination Bug at Your Consulting Firm appeared first on David A. Fields Consulting Group.

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Are Your Clients Resistant or Just Confused? [Consulting Essentials]

David A Fields

Consultants frequently (and unknowingly) mishandle proposal discussions with prospective clients. Or they set their consulting firm up to disappoint the client, leave opportunities on the table or, in some cases, lose promising engagements. Consulting Essentials] appeared first on David A. Fields Consulting Group.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. The primary takeaway? Forrester found “only 1.2%

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Your Brand vs. Your Consulting Firm’s Brand. Which Should Win?

David A Fields

A senior colleague at your consulting firm keynotes Cacao Jam, the cacao dessert industry’s annual conference. You … Continued The post Your Brand vs. You … Continued The post Your Brand vs. Your Consulting Firm’s Brand. Fields Consulting Group. Which Should Win? appeared first on David A.

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5 Unexpected Books Every Consultant Should Read

David A Fields

Many contain great recommendations of useful books for consulting firm leaders. Some of the most … Continued The post 5 Unexpected Books Every Consultant Should Read appeared first on David A. Fields Consulting Group. However, the books on the list are largely not unexpected or trajectory shifting. (I