The Power of Bad
JANUARY 17, 2020
John Tierney and Roy Baumeister (the first researcher to identify the negativity effect) describe the phenomenon well in The Power of Bad : We’re devastated by a word of criticism but unmoved by a shower of praise. Once you make the decision to tolerate it, you get a sense of mastery, and eventually, the fear loses its power over you, and the panic attacks don’t come anymore.”. The advantage of penalties is that they are “so powerful that you often don’t have to use them.