Why only long-term, high-impact books become business “classics”
First Friday Book Synopsis
APRIL 29, 2011
Waterman Wayne Payne Why only long-term business bestsellers become “classics We seem to live in an age of instant gratification during which the average attention span resembles a strobe light blink and most people are only interested in (often obsessed with) the latest, “the best,” what’s new, the biggest, the fastest, what “they” recommend, etc. It was a 12th century French Neo-Platonist philosopher, Bernard of [.].