Aligning Strategy and Values

Leading in Context

Brands will be well served to assess their alignment between values, culture and strategy. Context Ethical Leader Ethical Organization Trends 7 Lenses culture and values ethical leadership context leadership strategy Strategy

Don’t Get Lost or Hurt: The Vital Role of Leadership Strategy and Tactics

Let's Grow Leaders

Balancing leadership strategy and tactics is critical for leaders at every level of an organization. When you don’t pay enough attention to strategy, you and your team end up lost in a wilderness of meaningless, unproductive busyness. The Danger of Focusing Only on Strategy.

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Strategies For The Overscheduled Leader

Leading in Context

By Linda Fisher Thornton More commitments than time. Six or more meetings a day. Eating at your desk. Does any of this sound familiar?

3 Simple Strategies for Spectacular Leadership

Lead Change Blog

Listen in as Melissa shares three simple strategies for spectacular leadership. The post 3 Simple Strategies for Spectacular Leadership appeared first on Lead Change. We need the right balance between authority vs. autonomy, consensus vs. direct decision-making, and friendly vs. firm.

What We Learned From Our Own Data-Driven ABM Strategy

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign and highlight some key takeaways on how to improve your ABM strategies moving forward.

7 Strategies To Build Collaborative Relationships

Lead Change Blog

Here are my 7 strategies that I always use to help me build collaborative relationships. I’d love to hear what strategies you are using to build effective collaborative relationships? The post 7 Strategies To Build Collaborative Relationships appeared first on Lead Change. Leadership Collaborate collaboration collaborative collaborative relationships Communication strategies workplace relationships

Nine Key Strategies for Going Beyond Great

Leading Blog

With this in mind, they offer a new standard of performance defined by nine key strategies in three areas—growth, operation, and organization. Strategy #1: Do Good, Grow Beyond. Strategy #2: Stream It, Don’t Ship It. Strategy #3: Refine Your Global Game.

Steps to Make A Great PPC Strategy

Joseph Lalonde

A well-crafted pay-per-click strategy can help you achieve all of these objectives and more. So if you’re not already using pay-per-click advertising to drive traffic to your website, now is the time to start developing a strategy.

Think Tomorrow, Act Today: Making Strategy Matter

Lead Change Blog

Making Strategy Matter. Making strategy matter happens when leaders intentionally choose activities in alignment with their organization’s vision. Strategies are the bundling of chosen activities, and not to be confused with goals or objectives. London Business School strategy professor, Freek Vermeulen , wrote in the Harvard Business Review , “One major reason for the lack of action is that ‘new strategies’ are often not strategies at all.

Leading product strategy and execution

Lead on Purpose

There are many moving parts to product success, including understanding your market and the problems customers in the market face, … Continue reading → Leadership Product Management Team Building Trust collaboration discipline execution markets roadmap strategy success value

5 Ways to Improve a Recruitment Strategy

Strategy Driven

All businesses need to have a recruitment strategy as they work towards growth and an ideal workforce. Recruitment strategies can only be carried out if tactical improvements are consistently made.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

10 Leadership Strategies For Thriving in 2021

Leading in Context

By Linda Fisher Thornton. Here we are at the end of the year already. So much of it has been a blur as we've scrambled to reinvent our work and daily habits to adapt to a persistent global pandemic.

Powerful Questions for Your Business Strategy for 2021

Lead Change Blog

How few businesses had a strategy at all. I believe that many businesses in the SME sector do not plan, let alone have a proper business strategy. Thinking about your business strategy. Powerful questions – for you and your business strategy in 2021 . The post Powerful Questions for Your Business Strategy for 2021 appeared first on Lead Change. Leadership business strategy crisis planning strategic strategic planning strategic thinking Strategy

Create a Strategy for Creating a Strategy

Lead Change Blog

How do we best focus on strategy? Spend time on strategy each day. It is easy to get caught up with the business-as-usual (BAU) activities on a daily basis, but if you do too much of BAU, there will be no time left to think of a strong strategy. I always spend 30 mins of my day thinking about strategy. I ask myself the question, what did I do to contribute to our strategy? I need to make sure I’m contributing to our strategy on a daily basis.

Energy Conservation Strategies Every Business Should Adopt

Strategy Driven

Here are some effective energy conservation strategies every business should adopt. You can combine this example with other energy-conservation strategies like investing in energy-efficient equipment. Managing Your Business business management Conservation Strategy strategydriven

Your Talent Strategy: How to Avoid This Huge Mistake

Let's Grow Leaders

As you formalize and add more rigor to your talent strategy and focus on your nine-box grid, be careful that your focus doesn’t become overly myopic. The best talent strategies help all employees to grow.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

The Four Pillars of Omni-Channel Strategy

Strategy Driven

An effective omnichannel strategy involves orchestration, connection, and fulfillment. First, you should tailor your marketing strategy to your customers’ preferences. While diversification through every channel isn’t ideal, it is essential for an Omni-channel strategy.

Useful Brand Communication Strategy Tips

Strategy Driven

Good brand communication strategy is key to the success of a modern business. Good market research is absolutely key to all successful brand communication strategy. Brand communication strategies need to be conducted with an aim.

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Improve Your Marketing Strategy With These Tips

Strategy Driven

How can you improve your marketing strategy if you’re already using social media? You should always be thinking about how to improve your marketing strategies and how they will help your business.

Reviving Your Business’s Products: Product Revival Strategies

Joseph Lalonde

This blog post will discuss three product revival strategies that you can use to breathe new life into your old products and increase sales. Using the strategies discussed in this blog post, you can breathe new life into your old products and increase sales.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department.

Time Management Strategies & Prioritizing

Career Advancement

I begin by reassuring them that time-management strategies like these ones can relieve a lot of their stress. Saying no is a key time-management strategy, especially when it comes to meetings. As he used these strategies for time management, Miguel soon saw a dramatic improvement.

Design Your Organization to Match Your Strategy

Harvard Business Review

Six strategies to ensure you’re crafting a strategy that your company can actually execute. Organizational transformation Strategy execution Competitive strategy Digital Article

How to Move from Strategy to Execution

Harvard Business Review

Corporate strategy Strategy execution Digital ArticleThree steps to put your plan into action.

5 Ways to Develop a Change Strategy That Fails

Lead Change Blog

They fight, they bicker, fall out, and they are running a business in spite of rather than because of an appropriate change strategy. They also believe they can be ‘all things to all people’ rather than focusing their strategy on the aspects of their business that work and stopping those things that are most definitely not! Think of strategy as an academic exercise. The post 5 Ways to Develop a Change Strategy That Fails appeared first on Lead Change.

Best Practices for Accelerating the Sales Process

This eBook takes a look at three headache-free strategies you can employ today to accelerate selling the right way. Read on to learn how to adopt specific workflows and approaches that append your existing processes to deliver value to your prospects and internal counterparts.

The Importance of a Marketing Strategy for Your Business

Strategy Driven

A marketing strategy is essential for all businesses, whether big or small. Without a marketing strategy, it isn’t easy to know what you should be doing to promote your business. Why You Need a Marketing Strategy. A marketing strategy is vital for several reasons.

Strategic Leadership 2021: Lessons from Strategy Class

Lead Change Blog

Leading the long view takes place by engaging team members in creating co-ownership of the future-state vision and strategy that brings the vision to life. When I taught a college course in strategic management, the notion of strategy as a fluid process rather than a static document created confusion for some of my students. The future state picture vision describes is the destination; the path, aka: strategy, may need to change as conditions shift.

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Does Your Strategy Have a Spine?

Harvard Business Review

Strategy Competitive strategy Business models Digital ArticleHere’s how to build one.

Don’t Confuse Strategy with Lofty Goals

Harvard Business Review

Too many companies communicate strategy as a set of aspirations, leaving employees in the dark about the intended direction. Strategy Corporate strategy Digital Article

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The Modern Customer Success Playbook

The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Find out how to transform customer success teams into revenue-drivers by downloading the playbook today!

4 Strategies To Effectively Navigate The Confidence-Competence Matrix

Lead Change Blog

This is a fool-hardy strategy as ultimately it is our team members who get things done, and when they are engaged they deliver exceptional client service and increased productivity and productivity.

The Single Military Strategy Every Business Needs

Strategy Driven

People need to trust their leader, the desired outcomes (your organization’s vision, mission, and goals), and how they’ll reach these outcomes (through values, expectations, and strategies). What comes to mind when you hear the word discipline ? Most people think of punishment.

Does Your Company’s Culture Reinforce Its Strategy and Purpose?

Harvard Business Review

Strategies for leaders to align all three. Corporate strategy Strategy execution Organizational culture Digital Article

Why Your Diversity & Inclusion Strategy Is Not Working

CEO Insider

A comprehensive Diversity & Inclusion (D&I) strategy should be part of the blueprint for any leading organization, but successfully implementing it can be a challenge even for leaders with the best of intentions.

A Proven Guide to Recruiting Passive Candidates

It's not efficient to be in active recruitment mode all the time. It's important to also invest in building a passive candidate pipeline. Download the guide to help you build a recruitment strategy that attracts both active and passive candidates.

Strategy in an Age of Uncertainty

Harvard Business Review

Strategy Corporate strategy Organizational culture Digital ArticleThree factors that drive success.

Strategies

Your Voice of Encouragement

I started to realize that strategists and strategies fit into the same category that economists and economies fit into and that often things like budgets and plans fit into. They are imagining the future and putting it into graphs and charts and spreadsheets that look like they are real and that can create hope or despair, risk or safety, excitement or boredom depending on the strategy. Do I try to do a “realistic” strategy or do I work on a “jump off the cliff” strategy?

Leadership strategies to improve workplace culture

Lead on Purpose

Guest post by Gabe Nelson Great leaders inspire. Great leaders don’t dominate a room, they motivate it.

How AI Can Make Strategy More Human

Harvard Business Review

It’s opening up a new world of strategy innovation. Corporate strategy AI and machine learning Technology and analytics Digital Article

Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.