Become a Brand Renegade

Leading Blog

O VER THE PAST FEW DECADES, we’ve seen several examples of “brand renegades.” A brand renegade makes huge changes that everyone else turns their heads to notice. The successful brand renegade has staying power and causes others to ask, “What are they doing, and how can we do it, too?”.

Brand 268

Foster Your Ethical Brand Reputation

Leading in Context

By Linda Fisher Thornton Connect Magazine invited me to weigh in on why ethical brand reputation is so important and how brands can build and foster stronger images.­


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The Basics Of Good Branding

Strategy Driven

Branding is something that can be surprisingly tricky to get right, and yet it is arguably one of the most important elements in business at all. With that in mind, it’s worth taking a look at some of the following essential elements to good branding.

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5 Secrets To Personal Branding

Joseph Lalonde

In my book How People Become Famous, I analyze the recipes for success of twelve personalities – the “Geniuses of Self-Marketing” – from Albert Einstein, Arnold Schwarzenegger, Karl Lagerfeld, Andy Warhol, and Oprah Winfrey to Kim Kardashian.

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7 Ways to Manage a Talent Shortage

In this whitepaper, Paycor examines the top 7 things you can do to out-maneuver your competition and win the war for talent in the coming months.

You Are the Brand

Kevin Eikenberry

Personal branding. That is actually who You are the Brand by Mike Kim is written for. While branding […]. The post You Are the Brand appeared first on Kevin Eikenberry on Leadership & Learning.

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Personal Branding

Lead Change Blog

We hear so much now about the building and managing of one’s “Personal Brand” as the key to success. You can’t attend a conference without hitting a breakout session helmed by some Personal Brand high priest or priestess. They’ll describe the brand concept the same way Coca Cola describes it, as standing on the pillars of quality and consistency. Breakout sessions get flip-charts and grape-scented markers to practice listing the attributes of their Personal Brands.

Brand 180

Brand Boring

Lead Change Blog

Lara’s executives wanted to clarify and begin driving a leadership brand throughout the organization. Leadership Development authenticity diversity Leadership Leadership BrandPosted in Leadership Development A prospective client asked to talk with me recently. (To To protect her identity, we’ll call her Lara.) What unfolded during our conversation was a plan whereby their values, credo, code of conduct, and core competencies would converge into a leadership [.].

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Does Your Brand Pass Muster?

Lead Change Blog

In this month’s post, I consider the impact of change on your organisation’s brand. In any economy — local, regional, or national — your brand is everything. However, does your brand work for you, or against you? If your company grows, what do you gain or stand to lose by changing your brand? Their previous brand had a particular geographic focus, and the company wished to expand its market horizons while keeping their traditional name.

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Best Practices for Employer Branding

Chart Your Course

It is widely believed that every company has several brands to market. The first brand is the product they sell. The third brand is the employer brand or how the public sees the employer, the one in charge of the […].

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Artificial Persuasion: The Invisible Brand

Leading Blog

William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”. For better or worse, the invisible brand is with us, and we have come to depend on it. Through psychotechnology these brands operate invisibly, but collectively they are reshaping the market and the role of marketing.”.

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Going to Market Smarter in the New Economy

In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

Personal Branding at Work

Career Advancement

Individuals, like companies, have a brand, I told Stella. Those who are proactive at shaping their own brand identity are more likely to be recognized and to get ahead in the workplace. If you’re working to hone your personal branding at work, complete this exercise yourself: List the three adjectives that best describe how you’re perceived by others at work. Use this to your advantage with personal branding.

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7 Steps To Establish A Strong Brand

Strategy Driven

When you run a business it’s crucial that you develop a memorable brand. In a world of similar products, your brand makes you unique. To create a strong brand you’ll need a solid strategy to make progress. These seven tips will help you to create a brand that drives success.

Brand 101

5 Ways to Identify Your Brand’s Competitors

Tanveer Naseer

When developing your brand strategy, you need to make the critical choice of what you are going to position your brand against. What is the customer’s alternative to your brand against which you will push for your own brand? Guest Posts brand branding customers habits perception strategy valueThe following is a guest piece by Lindsay Pedersen.

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Brands, Leadership and the Climate Crisis

Great Leadership By Dan

This is where, for instance, the building of trust by brand’s evidencing their ongoing actions, are of such importance. They relate to what I termed ‘reputation capital’ in my first book ‘The Post-Truth Business’ regarding whether a brand is ‘trustworthy, reliable and competent’).

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Branding Trends To Improve Your Business In 2022

Strategy Driven

What does branding mean? A brand refers to ‘a person’s perception of a product, service, experience, or organization,’ ( Emotive Brand, 2021 ). Branding refers to the actions which you take to develop your brand. Why is branding so important?

Consumer Trends: 5 Things Brands Should Know

Leading in Context

The bottom line is that consumers continue to expect much more from brands than an honest and perfectly executed transaction. This week, I share a high level view of 5 key things brands should know to be successful in reaching responsible consumers.

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30 Influencers Behind the Brands We Love

Lead Change Blog

We recently published an Aha Amplifier social media enabled eBook called Bryan Kramer & Leadtail On The Influencers Behind The Brands We Love that we’re very excited about. In Behind The Brand: 30 Influencers That Drive Social Media For The Brands We Love , the companies analyzed the behavioral data of 30 successful influencers on social media such as digital executives who influence digital and social programs for brands every day. Brand Champions.

What To Do When the Devil Wears (Your Brand)

Harvard Business Review

Strategies for when your brand becomes associated with a noxious public figure. Public relations Crisis communication Corporate communications Crisis management Sales and marketing Advertising Brand management Marketing Digital Article

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Forging an Ironclad Brand – Your North Star

Leading Blog

A BRAND properly conceived is more than a marketing activity. Your brand is your North Star as Lindsay Pedersen defines it in Forging an Ironclad Brand. An Ironclad brand is one that unleashes your competitive advantage. Your brand acts as a filter in the customer's mind defining who you are and what you mean to your customer. Creating an ironclad brand is not just the function of the marketing department. An ironclad brand clarifies.

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How to Develop a Clear Brand Strategy

Strategy Driven

Whether you’re a new brand starting out or an established brand in need of a makeover, a clear brand strategy is always necessary to ensure that your message is clear, and strategy is consistent and effective. Coca Cola is one brand that has excellent consistency.

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6 Workable Strategies for Businesses to Differentiate Their Brand

Strategy Driven

If you’re not the only player in your market, how do you plan to differentiate yourself from other brands? So, if your goal is to build a remarkable brand, focus on being different. But once done, it gives your brand the upper hand and keeps everyone, including your customers, happy.

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Approach Your Personal Brand Like a Project Manager

Harvard Business Review

Personal brand Personal strategy and style Managing yourself Careers Professional networks Digital ArticleIdentify your compelling purpose, ambitious objectives, realistic timeline, and clear deliverables.

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Branding Challenges Faced By Small Businesses

Women on Business

Reader Submission brand design branding logo design rebranding small business brandingWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

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The Decay of Brand Differentiation

In the CEO Afterlife

There’s a host of reasons why great brands decay. Leaders Failed to Nurture Their Brands. Along the way, the leaders of these organizations turned their backs on the tenets of great branding, defined as carving out unique brand positions and adding to that strategic advantage with innovations that thrill customers. Rather than add to a brand’s strategic advantage, they subtracted from its equity with tactical initiatives and superfluous line extensions.

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Brand Exposure

N2Growth Blog

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. Whether you’re assessing the strength of a personal or corporate brand, finding the appropriate level of brand exposure is key to sustainable growth in brand equity.

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Why Your Brand Needs To Invest In Video

Strategy Driven

A lot of social media influencers are already creating video content and are willing to share this with brands, but a lot of brands are not yet taking advantage of this incredibly effective marketing tool. Video is often overlooked by brands, but not making use of it, is a mistake.

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3 Steps of Brand Building and Why Social Media Matters to Your Personal Brand

Women on Business

Career Development Marketing Personal Development Job Search online branding personal brandingWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

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The Ultimate Way To Increase Your Brand Awareness

Strategy Driven

Brand Awareness is important for increasing your company’s revenue. There are many ways to increase brand awareness, but none as effective as, Social Media Marketing: Use Social Media Platforms. Platforms such as Facebook and Twitter to promote your brand and content.

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Improving Your Personal Brand as an Entrepreneur

Lead Change Blog

Personal branding is the most important way to set yourself apart from the crowd. A strong brand will deliver several business benefits such as being able to charge higher prices for your services and make it easier to acquire new customers. The question is, what are some concrete steps to improve your brand as an entrepreneur? The following are the most important aspects of working on for increasing both B2B branding in addition to B2C branding.

9 Ways to Strengthen Your Personal Brand

Let's Grow Leaders

9 Ways to Strengthen Your Winning Well Brand. If your brand could use a power boost, take a step back and give your brand a Winning Well refresh using these nine approaches. There’s nothing better you can do to enhance your brand than having a long track record of success. . You build a brand by playing the game, not by measurement and commentary. . Expand your Expertise If you want to build your brand, get very, very good at something important.

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Five Ways To Make Your Brand Stand Out

Strategy Driven

In today’s world dominated by the Internet and social media, brand image plays a big part in the outreach and success of your business. So whether it’s your brand logo or website or message, it needs to be smart, eye-catching and on-point.

Brand 101

What Is Good Employer Branding?

ExactHire - Restaurants

And if you’re like the smartest recruiters, you’ve invested in an applicant tracking and onboarding system that simplifies the hiring process and lets you focus on the big picture strategies to attract high quality applicants, like good employer branding. Why Your Employer Brand Is Important.

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Tips for Building Brand Awareness

Women on Business

Marketing brand awareness Building Brand Awareness content marketing social media Social Media ContestWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

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When Branding Seems Like a Mammoth Task

Women on Business

Marketing brand building brand strategy branding rebrandingWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

Brand 203

How Brands Can Enter the Metaverse

Harvard Business

Brand management Online communities Web-based technologies Technology and analytics Digital ArticleBuilding a strategy for the next frontier.

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How Can Brand Identity Boost Your Online Business?

Strategy Driven

In the world of the internet, developing and maintaining a compelling and authoritative brand identity for your e-commerce organization is paramount for driving success and staying competitive. The success of your brand depends on how effective your brand identity is.

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Quick Tips to Building a Strong Brand

Strategy Driven

With all the pushes and pulls of your various responsibilities when establishing a business, it can be hard to find time to dedicate to refining and developing your brand. There are a number of ways to improve your brand consistency.

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Building Brand Awareness: July Frontline Festival

Let's Grow Leaders

This month’s festival is about building brand awareness. Our Reflections on the Festival Contributions and Insights on Building an Army of Brand Ambassadors. John Hunter of Curious Cat Management Improvement talks about how building brand recognition with your team starts with inspiring passion in your message and teaching employees about what your business stands for. Top 10 Tips for Successful Internal Branding Efforts Follow David.

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Be Your Own Brand of Leader

Lead Change Blog

Leadership Development Authentic Leadership Brand In some professions and organizational cultures there is a disdain for the positional leader. In some circles, rising up the hierarchy means selling out on your craft. Others observe the behavior of positional leaders and don’t like what they see in terms of personality or behavior. To become “that kind of leader” would be akin [.]

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Brand Vs. Wild With Jonathan David Lewis

Joseph Lalonde

Jonathan has a new book, Brand Vs. Wild, that recently released and I couldn’t wait to have him on the Answers From Leadership podcast to discuss the similarities between being lost in business and lost in the wilderness, how to recover, and much more. What’s Brand Vs. Wild all about? Brand Vs. Wild, in a nutshell, is how do companies navigate this overwhelming new economy we’re dealing with today.

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Why Great Brands Lose Their Way

In the CEO Afterlife

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. Branding has proliferated big time – we now have personal brands, country brands, political brands, cause-related brands, even cultural brands. The ramification is clutter, the arch enemy of brand identity.

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