How to Overcome Negative Perceptions for a Better Leadership Brand

Let's Grow Leaders

Overcoming an Outdated Leadership Brand. You’ve worked hard to build your leadership brand, but the negative perceptions linger. You can improve your reputation and your leadership brand with this proactive approach. What is a leadership brand?

332
332

Become a Brand Renegade

Leading Blog

O VER THE PAST FEW DECADES, we’ve seen several examples of “brand renegades.” A brand renegade makes huge changes that everyone else turns their heads to notice. The successful brand renegade has staying power and causes others to ask, “What are they doing, and how can we do it, too?”.

268
268
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Foster Your Ethical Brand Reputation

Leading in Context

By Linda Fisher Thornton Connect Magazine invited me to weigh in on why ethical brand reputation is so important and how brands can build and foster stronger images.­

209
209

How to Create Your Unique Brand Voice

Strategy Driven

Before you do this, it can be a good idea to establish your brand voice. Brand voice is a brand personality that is created by the company. It is what a customer perceives when they are in touch with your brand. What is a Brand Voice and How Can It Be Created?

101
101

7 Ways to Manage a Talent Shortage

In this whitepaper, Paycor examines the top 7 things you can do to out-maneuver your competition and win the war for talent in the coming months.

5 Secrets To Personal Branding

Joseph Lalonde

In my book How People Become Famous, I analyze the recipes for success of twelve personalities – the “Geniuses of Self-Marketing” – from Albert Einstein, Arnold Schwarzenegger, Karl Lagerfeld, Andy Warhol, and Oprah Winfrey to Kim Kardashian.

215
215

The Basics Of Good Branding

Strategy Driven

Branding is something that can be surprisingly tricky to get right, and yet it is arguably one of the most important elements in business at all. With that in mind, it’s worth taking a look at some of the following essential elements to good branding.

100
100

Personal Branding

Lead Change Blog

We hear so much now about the building and managing of one’s “Personal Brand” as the key to success. You can’t attend a conference without hitting a breakout session helmed by some Personal Brand high priest or priestess. They’ll describe the brand concept the same way Coca Cola describes it, as standing on the pillars of quality and consistency. Breakout sessions get flip-charts and grape-scented markers to practice listing the attributes of their Personal Brands.

180
180

5 Tips To Make Your Personal Brand Successful

Lead Change Blog

I’ve been to hundreds over the years, but it’s only been within the last few months that I’ve realised the importance of the personal brand at such events. Now, I concentrate on developing a personal brand which makes every networking event appearance 100% worthwhile. Here’s five super-simple tips for creating your own successful personal brand. There’s no point in trying to create a personal brand that mirrors that of other people. I love in-person networking events.

233
233

Brand Boring

Lead Change Blog

Lara’s executives wanted to clarify and begin driving a leadership brand throughout the organization. Leadership Development authenticity diversity Leadership Leadership BrandPosted in Leadership Development A prospective client asked to talk with me recently. (To To protect her identity, we’ll call her Lara.) What unfolded during our conversation was a plan whereby their values, credo, code of conduct, and core competencies would converge into a leadership [.].

245
245

Does Your Brand Pass Muster?

Lead Change Blog

In this month’s post, I consider the impact of change on your organisation’s brand. In any economy — local, regional, or national — your brand is everything. However, does your brand work for you, or against you? If your company grows, what do you gain or stand to lose by changing your brand? Their previous brand had a particular geographic focus, and the company wished to expand its market horizons while keeping their traditional name.

200
200

Going to Market Smarter in the New Economy

In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

9 Ways to Strengthen Your Personal Brand

Let's Grow Leaders

9 Ways to Strengthen Your Winning Well Brand. If your brand could use a power boost, take a step back and give your brand a Winning Well refresh using these nine approaches. There’s nothing better you can do to enhance your brand than having a long track record of success. . You build a brand by playing the game, not by measurement and commentary. . Expand your Expertise If you want to build your brand, get very, very good at something important.

327
327

Useful Brand Communication Strategy Tips

Strategy Driven

Good brand communication strategy is key to the success of a modern business. Every business aims to cement a unique brand identity that speaks directly to their target audiences. Poor brand communication leads to a disjointed public image.

101
101

Artificial Persuasion: The Invisible Brand

Leading Blog

William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”. For better or worse, the invisible brand is with us, and we have come to depend on it. Through psychotechnology these brands operate invisibly, but collectively they are reshaping the market and the role of marketing.”.

249
249

How To Create And Live A Powerful Personal Brand

Eric Jacobson

In her new book, Selling Yourself , Dr. Cindy McGovern shows you how to step-by-step create a powerful personal brand. Using her five-step strategy, you’ll learn how to build an impressive, authentic brand, live your brand and sell your brand.

63

Best Practices for Employer Branding

Chart Your Course

It is widely believed that every company has several brands to market. The first brand is the product they sell. The third brand is the employer brand or how the public sees the employer, the one in charge of the […].

130
130

Personal Branding at Work

Career Advancement

Individuals, like companies, have a brand, I told Stella. Those who are proactive at shaping their own brand identity are more likely to be recognized and to get ahead in the workplace. If you’re working to hone your personal branding at work, complete this exercise yourself: List the three adjectives that best describe how you’re perceived by others at work. Use this to your advantage with personal branding.

150
150

Building Brand Awareness: July Frontline Festival

Let's Grow Leaders

This month’s festival is about building brand awareness. Our Reflections on the Festival Contributions and Insights on Building an Army of Brand Ambassadors. John Hunter of Curious Cat Management Improvement talks about how building brand recognition with your team starts with inspiring passion in your message and teaching employees about what your business stands for. Top 10 Tips for Successful Internal Branding Efforts Follow David.

216
216

7 Steps To Establish A Strong Brand

Strategy Driven

When you run a business it’s crucial that you develop a memorable brand. In a world of similar products, your brand makes you unique. To create a strong brand you’ll need a solid strategy to make progress. These seven tips will help you to create a brand that drives success.

110
110

5 Ways to Identify Your Brand’s Competitors

Tanveer Naseer

When developing your brand strategy, you need to make the critical choice of what you are going to position your brand against. What is the customer’s alternative to your brand against which you will push for your own brand? Guest Posts brand branding customers habits perception strategy valueThe following is a guest piece by Lindsay Pedersen.

160
160

Brands, Leadership and the Climate Crisis

Great Leadership By Dan

This is where, for instance, the building of trust by brand’s evidencing their ongoing actions, are of such importance. They relate to what I termed ‘reputation capital’ in my first book ‘The Post-Truth Business’ regarding whether a brand is ‘trustworthy, reliable and competent’).

240
240

Branding Trends To Improve Your Business In 2022

Strategy Driven

What does branding mean? A brand refers to ‘a person’s perception of a product, service, experience, or organization,’ ( Emotive Brand, 2021 ). Branding refers to the actions which you take to develop your brand. Why is branding so important?

99

7 Big Mistakes that Frustrate Coworkers and Damage Your Brand

Let's Grow Leaders

The post 7 Big Mistakes that Frustrate Coworkers and Damage Your Brand appeared first on Let's Grow Leaders. Have you ever ticked off your coworkers and didn’t know why? You didn’t mean to. You’re working hard, moving fast, and advocating for your team.

305
305

Consumer Trends: 5 Things Brands Should Know

Leading in Context

The bottom line is that consumers continue to expect much more from brands than an honest and perfectly executed transaction. This week, I share a high level view of 5 key things brands should know to be successful in reaching responsible consumers.

202
202

How to Develop a Clear Brand Strategy

Strategy Driven

Whether you’re a new brand starting out or an established brand in need of a makeover, a clear brand strategy is always necessary to ensure that your message is clear, and strategy is consistent and effective. Coca Cola is one brand that has excellent consistency.

101
101

30 Influencers Behind the Brands We Love

Lead Change Blog

We recently published an Aha Amplifier social media enabled eBook called Bryan Kramer & Leadtail On The Influencers Behind The Brands We Love that we’re very excited about. In Behind The Brand: 30 Influencers That Drive Social Media For The Brands We Love , the companies analyzed the behavioral data of 30 successful influencers on social media such as digital executives who influence digital and social programs for brands every day. Brand Champions.

281
281

6 Workable Strategies for Businesses to Differentiate Their Brand

Strategy Driven

If you’re not the only player in your market, how do you plan to differentiate yourself from other brands? So, if your goal is to build a remarkable brand, focus on being different. But once done, it gives your brand the upper hand and keeps everyone, including your customers, happy.

95

How To Be A Patron Of The Brands You Believe In

Strategy Driven

This is why, should you have the chance to, it can be so helpful to become a patron of the brands you believe in. Let’s consider how to achieve such a thing: Become A Brand Ambassador. There are many ways to become a brand ambassador, and it can’t hurt to open up that dialogue.

95

Forging an Ironclad Brand – Your North Star

Leading Blog

A BRAND properly conceived is more than a marketing activity. Your brand is your North Star as Lindsay Pedersen defines it in Forging an Ironclad Brand. An Ironclad brand is one that unleashes your competitive advantage. Your brand acts as a filter in the customer's mind defining who you are and what you mean to your customer. Creating an ironclad brand is not just the function of the marketing department. An ironclad brand clarifies.

199
199

Snap, Crackle, STOP– What’s Your Brand?

Let's Grow Leaders

The post Snap, Crackle, STOP– What’s Your Brand? Help People to Grow Interviewing and Networking Let People Know Where They Stand brand branding coaching leaders leadership development mentoring personal brandingThis is a guest post from Jonathan Green. Jonathan is a culture evangelist who focuses on leadership development behaviors and communications strategies. His expertise is service models that provide world-class experience.

253
253

Branding Challenges Faced By Small Businesses

Women on Business

Reader Submission brand design branding logo design rebranding small business brandingWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

194
194

The Decay of Brand Differentiation

In the CEO Afterlife

There’s a host of reasons why great brands decay. Leaders Failed to Nurture Their Brands. Along the way, the leaders of these organizations turned their backs on the tenets of great branding, defined as carving out unique brand positions and adding to that strategic advantage with innovations that thrill customers. Rather than add to a brand’s strategic advantage, they subtracted from its equity with tactical initiatives and superfluous line extensions.

180
180

Resources for Building Your Personal Brand

Let's Grow Leaders

Build your brand. The post Resources for Building Your Personal Brand appeared first on Let's Grow Leaders. grow your career Help People to Grow career career resources Henna Inam personal brand You work hard. You’ve got great results. Your team loves you. You’ve made strong internal connections. That’s a start. But others are doing more. Define what matters most. Share it with the world.

287
287

Brand Exposure

N2Growth Blog

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. Whether you’re assessing the strength of a personal or corporate brand, finding the appropriate level of brand exposure is key to sustainable growth in brand equity.

251
251

5 Super Effective Ways to Promote Your New Clothing Brand in 2022

Women on Business

Brought to you by Classic Exhibits: If you’re new to the clothing business, you know just how difficult it can be to get your brand noticed. After all, there are so many competing brands out there that it can feel like an uphill battle.

207
207

Why Your Brand Needs To Invest In Video

Strategy Driven

A lot of social media influencers are already creating video content and are willing to share this with brands, but a lot of brands are not yet taking advantage of this incredibly effective marketing tool. Video is often overlooked by brands, but not making use of it, is a mistake.

100
100

How to Make Your Clothing Brand Stand Out from the Crowd

Strategy Driven

There are so many different clothing brands out there, so if you are going to set up one of your own, you need to make it stand out from the crowd in any way that you can. If there is one thing that a clothing brand must never do, it is staying stationary and not embracing change over time.

103
103

3 Steps of Brand Building and Why Social Media Matters to Your Personal Brand

Women on Business

Career Development Marketing Personal Development Job Search online branding personal brandingWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

198
198

The Ultimate Way To Increase Your Brand Awareness

Strategy Driven

Brand Awareness is important for increasing your company’s revenue. There are many ways to increase brand awareness, but none as effective as, Social Media Marketing: Use Social Media Platforms. Platforms such as Facebook and Twitter to promote your brand and content.

100
100

How Can Brand Identity Boost Your Online Business?

Strategy Driven

In the world of the internet, developing and maintaining a compelling and authoritative brand identity for your e-commerce organization is paramount for driving success and staying competitive. The success of your brand depends on how effective your brand identity is.

93

Improving Your Personal Brand as an Entrepreneur

Lead Change Blog

Personal branding is the most important way to set yourself apart from the crowd. A strong brand will deliver several business benefits such as being able to charge higher prices for your services and make it easier to acquire new customers. The question is, what are some concrete steps to improve your brand as an entrepreneur? The following are the most important aspects of working on for increasing both B2B branding in addition to B2C branding.

180
180

What To Do When the Devil Wears (Your Brand)

Harvard Business Review

Strategies for when your brand becomes associated with a noxious public figure. Public relations Crisis communication Corporate communications Crisis management Sales and marketing Advertising Brand management Marketing Digital Article

95