Foster Your Ethical Brand Reputation

Leading in Context

By Linda Fisher Thornton Connect Magazine invited me to weigh in on why ethical brand reputation is so important and how brands can build and foster stronger images.­

Personal Branding

Lead Change Blog

We hear so much now about the building and managing of one’s “Personal Brand” as the key to success. You can’t attend a conference without hitting a breakout session helmed by some Personal Brand high priest or priestess. They’ll describe the brand concept the same way Coca Cola describes it, as standing on the pillars of quality and consistency. Breakout sessions get flip-charts and grape-scented markers to practice listing the attributes of their Personal Brands.

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Brand Boring

Lead Change Blog

Lara’s executives wanted to clarify and begin driving a leadership brand throughout the organization. Leadership Development authenticity diversity Leadership Leadership BrandPosted in Leadership Development A prospective client asked to talk with me recently. (To To protect her identity, we’ll call her Lara.) What unfolded during our conversation was a plan whereby their values, credo, code of conduct, and core competencies would converge into a leadership [.].

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5 Tips To Make Your Personal Brand Successful

Lead Change Blog

I’ve been to hundreds over the years, but it’s only been within the last few months that I’ve realised the importance of the personal brand at such events. Now, I concentrate on developing a personal brand which makes every networking event appearance 100% worthwhile. Here’s five super-simple tips for creating your own successful personal brand. There’s no point in trying to create a personal brand that mirrors that of other people. I love in-person networking events.

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7 Ways to Manage a Talent Shortage

Between the rapid rollout of vaccines, the financial stimulus, and increasingly positive jobs reports, hiring is on the rise. Nearly half of the 22 million jobs lost during the early months of the pandemic have been recovered. And U.S. Treasury Secretary, Janet Yellen, predicts that the economy will return to pre-pandemic payroll levels by 2022. In this whitepaper, Paycor examines the top 7 things you can do to out-maneuver your competition and win the war for talent in the coming months.

Artificial Persuasion: The Invisible Brand

Leading Blog

William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”. For better or worse, the invisible brand is with us, and we have come to depend on it. Through psychotechnology these brands operate invisibly, but collectively they are reshaping the market and the role of marketing.”.

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Does Your Brand Pass Muster?

Lead Change Blog

In this month’s post, I consider the impact of change on your organisation’s brand. In any economy — local, regional, or national — your brand is everything. However, does your brand work for you, or against you? If your company grows, what do you gain or stand to lose by changing your brand? Their previous brand had a particular geographic focus, and the company wished to expand its market horizons while keeping their traditional name.

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3 Steps of Brand Building and Why Social Media Matters to Your Personal Brand

Women on Business

Career Development Marketing Personal Development Job Search online branding personal brandingWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

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5 Ways to Identify Your Brand’s Competitors

Tanveer Naseer

When developing your brand strategy, you need to make the critical choice of what you are going to position your brand against. What is the customer’s alternative to your brand against which you will push for your own brand? Guest Posts brand branding customers habits perception strategy valueThe following is a guest piece by Lindsay Pedersen.

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Consumer Trends: 5 Things Brands Should Know

Leading in Context

The bottom line is that consumers continue to expect much more from brands than an honest and perfectly executed transaction. This week, I share a high level view of 5 key things brands should know to be successful in reaching responsible consumers.

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30 Influencers Behind the Brands We Love

Lead Change Blog

We recently published an Aha Amplifier social media enabled eBook called Bryan Kramer & Leadtail On The Influencers Behind The Brands We Love that we’re very excited about. In Behind The Brand: 30 Influencers That Drive Social Media For The Brands We Love , the companies analyzed the behavioral data of 30 successful influencers on social media such as digital executives who influence digital and social programs for brands every day. Brand Champions.

Branding Challenges Faced By Small Businesses

Women on Business

Reader Submission brand design branding logo design rebranding small business brandingWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

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Brands, Leadership and the Climate Crisis

Great Leadership By Dan

This is where, for instance, the building of trust by brand’s evidencing their ongoing actions, are of such importance. They relate to what I termed ‘reputation capital’ in my first book ‘The Post-Truth Business’ regarding whether a brand is ‘trustworthy, reliable and competent’).

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Forging an Ironclad Brand – Your North Star

Leading Blog

A BRAND properly conceived is more than a marketing activity. Your brand is your North Star as Lindsay Pedersen defines it in Forging an Ironclad Brand. An Ironclad brand is one that unleashes your competitive advantage. Your brand acts as a filter in the customer's mind defining who you are and what you mean to your customer. Creating an ironclad brand is not just the function of the marketing department. An ironclad brand clarifies.

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Improving Your Personal Brand as an Entrepreneur

Lead Change Blog

Personal branding is the most important way to set yourself apart from the crowd. A strong brand will deliver several business benefits such as being able to charge higher prices for your services and make it easier to acquire new customers. The question is, what are some concrete steps to improve your brand as an entrepreneur? The following are the most important aspects of working on for increasing both B2B branding in addition to B2C branding.

Brand Exposure

N2Growth Blog

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. Whether you’re assessing the strength of a personal or corporate brand, finding the appropriate level of brand exposure is key to sustainable growth in brand equity.

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Quick Tips to Building a Strong Brand

Strategy Driven

With all the pushes and pulls of your various responsibilities when establishing a business, it can be hard to find time to dedicate to refining and developing your brand. There are a number of ways to improve your brand consistency.

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Tips for Building Brand Awareness

Women on Business

Marketing brand awareness Building Brand Awareness content marketing social media Social Media ContestWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

Brand 179

When Branding Seems Like a Mammoth Task

Women on Business

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How to Develop a Clear Brand Strategy

Strategy Driven

Whether you’re a new brand starting out or an established brand in need of a makeover, a clear brand strategy is always necessary to ensure that your message is clear, and strategy is consistent and effective. Coca Cola is one brand that has excellent consistency.

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9 Ways to Strengthen Your Personal Brand

Let's Grow Leaders

9 Ways to Strengthen Your Winning Well Brand. If your brand could use a power boost, take a step back and give your brand a Winning Well refresh using these nine approaches. There’s nothing better you can do to enhance your brand than having a long track record of success. . You build a brand by playing the game, not by measurement and commentary. . Expand your Expertise If you want to build your brand, get very, very good at something important.

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Building Brand Awareness: July Frontline Festival

Let's Grow Leaders

This month’s festival is about building brand awareness. Our Reflections on the Festival Contributions and Insights on Building an Army of Brand Ambassadors. John Hunter of Curious Cat Management Improvement talks about how building brand recognition with your team starts with inspiring passion in your message and teaching employees about what your business stands for. Top 10 Tips for Successful Internal Branding Efforts Follow David.

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A Leader’s Guide to Emotional Branding

Lead Change Blog

And, it is the dream of every brand manager. The concept of brand in this country started in the west with the branding of cattle. Obviously barbed wire fence altered the practice of using branding for identification. Brands are powerful tools for customer trust. The word “brand” is typically associated with image–logo, signage, impression, promotion, etc. Brand as Identity. There is another side of the meaning of brand.

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4 Ways Brand Trust Gives Your Business a Competitive Advantage

Women on Business

Marketing brand trust brandingWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

5 Key Benefits of Internal Brand Building

Women on Business

Human Resources Issues Marketing brand buidling branding employee training internal branding We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

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4 Ways to Extend Your Brand and Grow Your Business

Women on Business

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Be Your Own Brand of Leader

Lead Change Blog

Leadership Development Authentic Leadership Brand In some professions and organizational cultures there is a disdain for the positional leader. In some circles, rising up the hierarchy means selling out on your craft. Others observe the behavior of positional leaders and don’t like what they see in terms of personality or behavior. To become “that kind of leader” would be akin [.]

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The Decay of Brand Differentiation

In the CEO Afterlife

There’s a host of reasons why great brands decay. Leaders Failed to Nurture Their Brands. Along the way, the leaders of these organizations turned their backs on the tenets of great branding, defined as carving out unique brand positions and adding to that strategic advantage with innovations that thrill customers. Rather than add to a brand’s strategic advantage, they subtracted from its equity with tactical initiatives and superfluous line extensions.

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The Other Face Of Your Brand

Lead Change Blog

People are the face of your brand. Your people are the face of your organization, and work hard to represent that brand. That’s only one side to your brand coin. The other face to your brand is what your company does in support of your people and customers. Quality, systems, communication, culture, and future that go on behind the scenes are key components of your brand. Can your people confidently represent your brand to your customers?

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A Leader’s Guide to Creating an Enduring Brand

Great Leadership By Dan

Everything you decide to do in and for your business—all those hard choices and prioritizing—either reinforces or erodes your brand. Brand should be the North Star to guide you. Your brand—the thing you want to stand for in the mind of your customer—is the best way to filter your decision-making. brand shines so brightly that it makes visible the right decision without you needing to spend precious time and cognitive energy weighing choices.

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How Can Brand Identity Boost Your Online Business?

Strategy Driven

In the world of the internet, developing and maintaining a compelling and authoritative brand identity for your e-commerce organization is paramount for driving success and staying competitive. The success of your brand depends on how effective your brand identity is.

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Brand Vs. Wild With Jonathan David Lewis

Joseph Lalonde

Jonathan has a new book, Brand Vs. Wild, that recently released and I couldn’t wait to have him on the Answers From Leadership podcast to discuss the similarities between being lost in business and lost in the wilderness, how to recover, and much more. What’s Brand Vs. Wild all about? Brand Vs. Wild, in a nutshell, is how do companies navigate this overwhelming new economy we’re dealing with today.

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How to Use Quora to Build Your Personal Brand and Business Brand

Women on Business

Marketing brand building personal branding quora quora marketingWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

Brand 157

Establishing a Leadership Brand Within Your Organization

Women on Business

Leadership Management branding Career Development personal branding We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

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Is Your Brand Hurting Your Recruiting?

Great Leadership By Dan

The three core expectations that ALL Top Talent expect from a company are Culture, the Basics and the Brand. After leaders embrace their role as the cultural architects for their organizations, and ensure the basics for every employee, they then must always Build the Brand. When leaders Build the Brand, they position their organizations as places where not only customers want to do business but also where Top Talent want to work. How do you build a brand?

Brand 206

The Future Is Where Brands Must Focus

Great Leadership By Dan

Guest post from Sean Pillot de Chenecey: Brands are built on trust, but in a post-truth world, they have a serious problem when so much of modern life is now defined by mistrust. A weakening of the vital trust connection between brands and consumers is causing enormous problems for businesses. Because if a brand isn’t trustworthy, it’ll be rejected in favour of one that is. Because just running an advertising campaign stating that a brand is trustworthy isn’t good enough.

Brand 185

Why Personal Branding is a Leadership Must

Women on Business

Leadership business leadership career advice personal brandingWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

Brand 178

How to Identify and Develop Your Brand Personality for Small Business Success

Women on Business

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Brand 179

5 Powerful Impacts of Promotional Products and Branded Giveaways

Strategy Driven

Promotional products and branded giveaways are so effective and impactful and your business shouldn’t miss out on their benefits. What are promotional products and branded giveaways? Promotional products and branded giveaways are simple gifts. Instant Brand Ambassadors.

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Leadership – Inspiring Loyalty Through Personal Branding

Women on Business

Reader Submission Leadership personal brandingWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

Building and Protecting Your Personal Brand

Women on Business

Career Development personal brand personal branding We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

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4 Effective Ways to Build an Online Brand

Women on Business

Marketing brand reputation branding online branding online presence social media social media marketingWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

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Creating Multi-Sensory Brand Experiences

Women on Business

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