Personal Branding

Lead Change Blog

We hear so much now about the building and managing of one’s “Personal Brand” as the key to success. You can’t attend a conference without hitting a breakout session helmed by some Personal Brand high priest or priestess. Rubin took personal re-branding to an extreme.

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Forging an Ironclad Brand – Your North Star

Leading Blog

A BRAND properly conceived is more than a marketing activity. Your brand is your North Star as Lindsay Pedersen defines it in Forging an Ironclad Brand. An Ironclad brand is one that unleashes your competitive advantage. An ironclad brand clarifies. Live your brand.

Brand 209

Personal Branding at Work

Career Advancement

Individuals, like companies, have a brand, I told Stella. Those who are proactive at shaping their own brand identity are more likely to be recognized and to get ahead in the workplace. Use this to your advantage with personal branding.

Brand 182

Does Your Brand Pass Muster?

Lead Change Blog

In this month’s post, I consider the impact of change on your organisation’s brand. In any economy — local, regional, or national — your brand is everything. However, does your brand work for you, or against you? What has that to do with brand?

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The Future Is Where Brands Must Focus

Great Leadership By Dan

Guest post from Sean Pillot de Chenecey: Brands are built on trust, but in a post-truth world, they have a serious problem when so much of modern life is now defined by mistrust. A weakening of the vital trust connection between brands and consumers is causing enormous problems for businesses.

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7 Tips For Improving Brand Reputation

Strategy Driven

In the business world, there are few things more important than brand reputation. Networking never stops in the business world and it is vital for building brand awareness and reputation. In addition to increasing brand reputation, this can also open new doors for you as a business.

Brand Boring

Lead Change Blog

Lara’s executives wanted to clarify and begin driving a leadership brand throughout the organization. Leadership Development authenticity diversity Leadership Leadership BrandPosted in Leadership Development A prospective client asked to talk with me recently. (To To protect her identity, we’ll call her Lara.) What unfolded during our conversation was a plan whereby their values, credo, code of conduct, and core competencies would converge into a leadership [.].

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30 Influencers Behind the Brands We Love

Lead Change Blog

We recently published an Aha Amplifier social media enabled eBook called Bryan Kramer & Leadtail On The Influencers Behind The Brands We Love that we’re very excited about. Centers around one or two core themes; shares content and perspectives that builds personal brand.

Improving Your Personal Brand as an Entrepreneur

Lead Change Blog

Personal branding is the most important way to set yourself apart from the crowd. A strong brand will deliver several business benefits such as being able to charge higher prices for your services and make it easier to acquire new customers.

3 Steps of Brand Building and Why Social Media Matters to Your Personal Brand

Women on Business

Career Development Marketing Personal Development Job Search online branding personal brandingWe've Moved! Update your Reader Now.

Brand 236

The Decay of Brand Differentiation

In the CEO Afterlife

There’s a host of reasons why great brands decay. Leaders Failed to Nurture Their Brands. Rather than add to a brand’s strategic advantage, they subtracted from its equity with tactical initiatives and superfluous line extensions.

Brand 234

Brand Vs. Wild With Jonathan David Lewis

Joseph Lalonde

Jonathan has a new book, Brand Vs. Wild, that recently released and I couldn’t wait to have him on the Answers From Leadership podcast to discuss the similarities between being lost in business and lost in the wilderness, how to recover, and much more.

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Is Your Brand Hurting Your Recruiting?

Great Leadership By Dan

The three core expectations that ALL Top Talent expect from a company are Culture, the Basics and the Brand. After leaders embrace their role as the cultural architects for their organizations, and ensure the basics for every employee, they then must always Build the Brand. When leaders Build the Brand, they position their organizations as places where not only customers want to do business but also where Top Talent want to work. How do you build a brand?

Brand 160

Branding Challenges Faced By Small Businesses

Women on Business

Reader Submission brand design branding logo design rebranding small business brandingWe've Moved! Update your Reader Now.

Brand 215

A Leader’s Guide to Emotional Branding

Lead Change Blog

And, it is the dream of every brand manager. The concept of brand in this country started in the west with the branding of cattle. Obviously barbed wire fence altered the practice of using branding for identification. Brands are powerful tools for customer trust.

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Building Your Leadership Brand

Great Leadership By Dan

We need to have our own leadership brand that is true to our uniqueness. When defining your leadership brand, you first need to define what leadership is to you. coaching leadership brand leadership style leadership questions leadership purpose executive coaching Beth Armknecht Miller

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Leadership Inspirations – Socially Responsible Leader Branding

Strategy Driven

“Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. You just finished reading Leadership Inspirations - Socially Responsible Leader Branding !

Brand 141

Branding vs. Marketing

Strategy Driven

Many believe that a brand is a function of marketing. Or more specifically, brand building. But a brand is much more than a component of marketing. Alternatively, think of a brand like Disney. You just finished reading Branding vs. Marketing !

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Brand and Perception: Leadership Essentials


The leader and employee in today’s environment must possess a credible and trusted brand, much like a company does. Being aware of this helps you to take control of your brand. However, your personal brand and the perception you create is more than your Social Media profiles and habits.

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Why Your Premises Should Emulate Your Brand

Strategy Driven

Your office should emulate the ethos of your brand, be an open, welcoming and bright space, and be the optimum area for the most productive working. Your premises can reflect your brand in the most subtle of ways. You just finished reading Why Your Premises Should Emulate Your Brand !

Brand 172

Be Your Own Brand of Leader

Lead Change Blog

Leadership Development Authentic Leadership Brand In some professions and organizational cultures there is a disdain for the positional leader. In some circles, rising up the hierarchy means selling out on your craft.

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The Other Face Of Your Brand

Lead Change Blog

People are the face of your brand. Your people are the face of your organization, and work hard to represent that brand. That’s only one side to your brand coin. The other face to your brand is what your company does in support of your people and customers.

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9 Ways to Strengthen Your Personal Brand

Let's Grow Leaders

9 Ways to Strengthen Your Winning Well Brand. If your brand could use a power boost, take a step back and give your brand a Winning Well refresh using these nine approaches. You build a brand by playing the game, not by measurement and commentary. .

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Tips for Building Brand Awareness

Women on Business

Marketing brand awareness Building Brand Awareness content marketing social media Social Media ContestWe've Moved! Update your Reader Now.

Brand 233

Why Great Brands Lose Their Way

In the CEO Afterlife

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. The ramification is clutter, the arch enemy of brand identity.

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Brand Real

CEO Blog

I love Branding. Brand to a company is like reputation is to a person. Brand does also. I read Laurence Vincent's book - Brand Real - How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty. Real brands make promises that they keep".

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Importance of Branding for Your Business

Strategy Driven

Branding are the logos and design choices that you make for your business. Poor branding insinuates that your company is poor, while good branding, and, even better, a great brand marketing scheme, can make a company famous. Creates Brand Association.

Brand 141

When Branding Seems Like a Mammoth Task

Women on Business

Marketing brand building brand strategy branding rebrandingWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

Brand 237

Protecting Your Business’s Brand

Strategy Driven

Your business’s brand is your business. So, yes, your business’s brand is of the utmost importance! And, you need to protect this brand with your life. If you truly want to protect your brand and your trademark, then you need to get them legally registered.

Brand 151

How to Create a Personal Brand Strategy Statement

In the CEO Afterlife

Branding has flourished big time—we have product brands, service brands, country brands, political brands, cause-related brands, even cultural brands. In this post I want to help those of you who are keen to create your personal brand.

Brand 217

4 Ways to Extend Your Brand and Grow Your Business

Women on Business

Marketing Strategy brand brand extensionWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

Brand 197

182: The Power of an Authentic Employer Brand and EVP | with Laurie Barnes

Engaging Leader

A strong, authentic employer brand is key to recruiting, retaining, and fully engaging top talent. The most effective companies build a differentiated employee value proposition (EVP).

Brand 180

Building Brand Awareness: July Frontline Festival

Let's Grow Leaders

This month’s festival is about building brand awareness. Our Reflections on the Festival Contributions and Insights on Building an Army of Brand Ambassadors. Top 10 Tips for Successful Internal Branding Efforts Follow David. Ways to Build Team Brand Awareness Follow Michelle.

Brand 173

The 10 Best Brand Names Ever

In the CEO Afterlife

Now that we are in the New Year, you can expect to see 2011 rankings by major periodicals on a variety of measures from most valuable global brands to the most innovative companies. My ranking of the “Best Brand Names” has no time constraint. That is the brand name acid test.

Brand 262

5 Key Benefits of Internal Brand Building

Women on Business

Human Resources Issues Marketing brand buidling branding employee training internal branding We''ve Moved! Update your Reader Now.

Brand 237

The Most Engaging Way to Market Your Brand

Women on Business

We've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. Reader Submission

Brand 229

Boosting Your Customers Confidence in Your Brand

Strategy Driven

You just finished reading Boosting Your Customers Confidence in Your Brand ! The post Boosting Your Customers Confidence in Your Brand appeared first on StrategyDriven. Marketing & Sales branding business management marketing and sales strategydriven

Brand 151

Ten Years After Ford’s Spectacular Turnaround, What Alan Mulally Reveals About Brand-Inspired Cultural Revolution

Great Leadership By Dan

But one angle that hasn't yet been covered is the brand-inspired cultural revolution he led inside the organization. Given the state of internal affairs at the company, it’s no wonder the Ford brand was struggling on the outside. Alan Mulally brands culture Denise Lee Yohn Ford

Brand 199

10 Leaders who are the Brand

In the CEO Afterlife

Corporate leaders that are identified with brands are usually the ones who share the brand’s nomenclature, such as Martha Stewart, Donald Trump, and Michael Dell. Within their particular markets (and in some cases on a much more pervasive basis), these leaders are the brand.

Brand 262

4 Ways Brand Trust Gives Your Business a Competitive Advantage

Women on Business

Marketing brand trust brandingWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

Personal Branding Done Right | N2Growth Blog

N2Growth Blog

Rohit made a laudable attempt to bring some clarity to the topic by sharing his observations about the practice of personal branding while justly defending Scott, however I don’t think he went quite far enough. Want to build a strong personal brand?

Brand 366

Developing Your Personal Brand

Decker Communication

At a very young age, she could recognize the iconic symbol thanks to years—and millions of dollars— they’d spent developing their brand. As a business leader, it’s just as important to develop your own personal brand.

Brand 69

Your Look. Your Personality. Your Brand Voice.

Strategy Driven

The best brands connect with consumers and build long-term relationships through carefully crafted and controlled messaging. You see – once a small business has a strong logo, it’s important to bring the brand to life by developing a brand voice. No matter how small the business, putting a face behind the brand and building a brand voice is key to driving the conversation, building relationships, and standing out from the crowd. Your Brand Voice. !

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