Personal Branding

Lead Change Blog

We hear so much now about the building and managing of one’s “Personal Brand” as the key to success. You can’t attend a conference without hitting a breakout session helmed by some Personal Brand high priest or priestess. Rubin took personal re-branding to an extreme.

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Forging an Ironclad Brand – Your North Star

Leading Blog

A BRAND properly conceived is more than a marketing activity. Your brand is your North Star as Lindsay Pedersen defines it in Forging an Ironclad Brand. An Ironclad brand is one that unleashes your competitive advantage. An ironclad brand clarifies. Live your brand.

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Does Your Brand Pass Muster?

Lead Change Blog

In this month’s post, I consider the impact of change on your organisation’s brand. In any economy — local, regional, or national — your brand is everything. However, does your brand work for you, or against you? What has that to do with brand?

Brand 234

A Leader’s Guide to Creating an Enduring Brand

Great Leadership By Dan

Everything you decide to do in and for your business—all those hard choices and prioritizing—either reinforces or erodes your brand. Brand should be the North Star to guide you. You still might not think brand is your area of expertise. But to do so is to miss brand’s power.

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Personal Branding at Work

Career Advancement

Individuals, like companies, have a brand, I told Stella. Those who are proactive at shaping their own brand identity are more likely to be recognized and to get ahead in the workplace. Use this to your advantage with personal branding.

Brand 182

How to Get Your Personal Brand Positioned?

Women on Business

We've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. Women On Business Sponsors

3 Steps of Brand Building and Why Social Media Matters to Your Personal Brand

Women on Business

Career Development Marketing Personal Development Job Search online branding personal brandingWe've Moved! Update your Reader Now.

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Branding Challenges Faced By Small Businesses

Women on Business

Reader Submission brand design branding logo design rebranding small business brandingWe've Moved! Update your Reader Now.

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The Future Is Where Brands Must Focus

Great Leadership By Dan

Guest post from Sean Pillot de Chenecey: Brands are built on trust, but in a post-truth world, they have a serious problem when so much of modern life is now defined by mistrust. A weakening of the vital trust connection between brands and consumers is causing enormous problems for businesses.

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7 Tips For Improving Brand Reputation

Strategy Driven

In the business world, there are few things more important than brand reputation. Networking never stops in the business world and it is vital for building brand awareness and reputation. In addition to increasing brand reputation, this can also open new doors for you as a business.

30 Influencers Behind the Brands We Love

Lead Change Blog

We recently published an Aha Amplifier social media enabled eBook called Bryan Kramer & Leadtail On The Influencers Behind The Brands We Love that we’re very excited about. Centers around one or two core themes; shares content and perspectives that builds personal brand.

Brand Exposure

N2Growth Blog

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. Whether you’re assessing the strength of a personal or corporate brand, finding the appropriate level of brand exposure is key to sustainable growth in brand equity.

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Improving Your Personal Brand as an Entrepreneur

Lead Change Blog

Personal branding is the most important way to set yourself apart from the crowd. A strong brand will deliver several business benefits such as being able to charge higher prices for your services and make it easier to acquire new customers.

Tips for Building Brand Awareness

Women on Business

Marketing brand awareness Building Brand Awareness content marketing social media Social Media ContestWe've Moved! Update your Reader Now.

Brand 241

When Branding Seems Like a Mammoth Task

Women on Business

Marketing brand building brand strategy branding rebrandingWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

Brand 245

4 Ways to Extend Your Brand and Grow Your Business

Women on Business

Marketing Strategy brand brand extensionWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

Brand 215

9 Ways to Strengthen Your Personal Brand

Let's Grow Leaders

9 Ways to Strengthen Your Winning Well Brand. If your brand could use a power boost, take a step back and give your brand a Winning Well refresh using these nine approaches. You build a brand by playing the game, not by measurement and commentary. .

Brand 277

5 Key Benefits of Internal Brand Building

Women on Business

Human Resources Issues Marketing brand buidling branding employee training internal branding We''ve Moved! Update your Reader Now.

Brand 244

The Decay of Brand Differentiation

In the CEO Afterlife

There’s a host of reasons why great brands decay. Leaders Failed to Nurture Their Brands. Rather than add to a brand’s strategic advantage, they subtracted from its equity with tactical initiatives and superfluous line extensions.

Brand 234

A Leader’s Guide to Emotional Branding

Lead Change Blog

And, it is the dream of every brand manager. The concept of brand in this country started in the west with the branding of cattle. Obviously barbed wire fence altered the practice of using branding for identification. Brands are powerful tools for customer trust.

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5 Easy Steps You Can Take To Improve Your Company’s Brand Awareness

Strategy Driven

Brand awareness is critical for any business considering that it impacts the number of people that know about your company. Having a strong online presence is important for improving your brand awareness.

Brand 151

How to Use Quora to Build Your Personal Brand and Business Brand

Women on Business

Marketing brand building personal branding quora quora marketingWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

Brand 203

Brand Vs. Wild With Jonathan David Lewis

Joseph Lalonde

Jonathan has a new book, Brand Vs. Wild, that recently released and I couldn’t wait to have him on the Answers From Leadership podcast to discuss the similarities between being lost in business and lost in the wilderness, how to recover, and much more.

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Establishing a Leadership Brand Within Your Organization

Women on Business

Leadership Management branding Career Development personal branding We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

Brand 252

Why Personal Branding is a Leadership Must

Women on Business

Leadership business leadership career advice personal brandingWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

Brand 226

Building Brand Awareness: July Frontline Festival

Let's Grow Leaders

This month’s festival is about building brand awareness. Our Reflections on the Festival Contributions and Insights on Building an Army of Brand Ambassadors. Top 10 Tips for Successful Internal Branding Efforts Follow David. Ways to Build Team Brand Awareness Follow Michelle.

Brand 162

4 Ways Brand Trust Gives Your Business a Competitive Advantage

Women on Business

Marketing brand trust brandingWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

Creating Multi-Sensory Brand Experiences

Women on Business

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Brand 153

How to Identify and Develop Your Brand Personality for Small Business Success

Women on Business

Marketing brand development brand identity brand marketing brand persona brand personality brand strategy small business branding small business marketing We''ve Moved! Update your Reader Now.

Brand 239

Building and Protecting Your Personal Brand

Women on Business

Career Development personal brand personal branding We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

Brand 257

4 Effective Ways to Build an Online Brand

Women on Business

Marketing brand reputation branding online branding online presence social media social media marketingWe've Moved! Update your Reader Now.

Brand 250

Be Your Own Brand of Leader

Lead Change Blog

Leadership Development Authentic Leadership Brand In some professions and organizational cultures there is a disdain for the positional leader. In some circles, rising up the hierarchy means selling out on your craft.

Brand 355

5 Ways to Sell Your Brand

Women on Business

Reader Submission branding Customer Service Sales small businessWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

Brand 274

Is Your Brand Hurting Your Recruiting?

Great Leadership By Dan

The three core expectations that ALL Top Talent expect from a company are Culture, the Basics and the Brand. After leaders embrace their role as the cultural architects for their organizations, and ensure the basics for every employee, they then must always Build the Brand. When leaders Build the Brand, they position their organizations as places where not only customers want to do business but also where Top Talent want to work. How do you build a brand?

Brand 156

Building Your Leadership Brand

Great Leadership By Dan

We need to have our own leadership brand that is true to our uniqueness. When defining your leadership brand, you first need to define what leadership is to you. coaching leadership brand leadership style leadership questions leadership purpose executive coaching Beth Armknecht Miller

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Branding vs. Marketing

Strategy Driven

Many believe that a brand is a function of marketing. Or more specifically, brand building. But a brand is much more than a component of marketing. Alternatively, think of a brand like Disney. You just finished reading Branding vs. Marketing !

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The Other Face Of Your Brand

Lead Change Blog

People are the face of your brand. Your people are the face of your organization, and work hard to represent that brand. That’s only one side to your brand coin. The other face to your brand is what your company does in support of your people and customers.

Brand 238

Leadership Inspirations – Socially Responsible Leader Branding

Strategy Driven

“Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. You just finished reading Leadership Inspirations - Socially Responsible Leader Branding !

Brand 141

Why Your Premises Should Emulate Your Brand

Strategy Driven

Your office should emulate the ethos of your brand, be an open, welcoming and bright space, and be the optimum area for the most productive working. Your premises can reflect your brand in the most subtle of ways. You just finished reading Why Your Premises Should Emulate Your Brand !

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Brand and Perception: Leadership Essentials

CoachStation

The leader and employee in today’s environment must possess a credible and trusted brand, much like a company does. Being aware of this helps you to take control of your brand. However, your personal brand and the perception you create is more than your Social Media profiles and habits.

Brand 142

A Leader's Guide To Forging An Iron Clad Brand

Eric Jacobson

Brand helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth,” explains Lindsay Pedersen, author of the new book, Forging An Iron Clad Brand: A Leader’s Guide.” “And And yet, despite this power of brand, it is grossly underused.

Brand 65

The Most Engaging Way to Market Your Brand

Women on Business

We've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. Reader Submission

Brand 241

5 Easy Ways to Turn Your Clients Into Brand Ambassadors

Women on Business

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