Let's Grow Leaders

MARCH 6, 2023

How you respond during times of distress can make or break your leadership brand If you’ve Googled, “what to do when you’ve been screwed over at work” and landed here, I’m sorry. Stressful times like this can enhance or destroy your leadership brand. Your brand is at stake. I want to help.

Brand 234

Brand How To Leadership Energy 234

Kevin Eikenberry

JANUARY 9, 2022

Personal branding. That is actually who You are the Brand by Mike Kim is written for. While branding […]. The post You Are the Brand appeared first on Kevin Eikenberry on Leadership & Learning. The post You Are the Brand appeared first on Kevin Eikenberry on Leadership & Learning.

Brand 169

Brand Entrepreneur Leadership Books 169

Women on Business

JULY 13, 2022

Brought to you by Classic Exhibits: If you’re new to the clothing business, you know just how difficult it can be to get your brand noticed. After all, there are so many competing brands out there that it can feel like an uphill battle. Yet, getting your clothes into the hands of potential customers is […].

Brand 246

Brand 246

Let's Grow Leaders

JULY 27, 2017

This month’s festival is about building brand awareness. Our Reflections on the Festival Contributions and Insights on Building an Army of Brand Ambassadors. Top 10 Tips for Successful Internal Branding Efforts Follow David. Brand is just a perception, and perception will match reality over time. – Elon Musk.

Brand 321

Brand Self-aware Simon Team Building 321

Leading in Context

JULY 1, 2020

By Linda Fisher Thornton Connect Magazine invited me to weigh in on why ethical brand reputation is so important and how brands can build and foster stronger images.­ In this article I share practical advice on protecting ethical brands and five top leadership trends I see unfolding in 2020.

Ethics 260

Ethics Reputation Brand Magazine 260

Lead Change Blog

AUGUST 30, 2019

I’ve been to hundreds over the years, but it’s only been within the last few months that I’ve realised the importance of the personal brand at such events. Now, I concentrate on developing a personal brand which makes every networking event appearance 100% worthwhile. And those values should form the core part of your personal brand.

Brand 275

Brand Tips Succession Audience 275

Strategy Driven

JANUARY 19, 2023

Creating a brand-centric website design is essential for any business looking to establish a strong online presence. We reached out and got tips from a top-rated website design firm in Portland on how to maximize your website design that showcases your brand in a top-tier way. What is a Website Design Service, and How Does it Work?

Brand 124

Brand Tips Audience Goal 124

Leading Blog

SEPTEMBER 2, 2019

William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”. For better or worse, the invisible brand is with us, and we have come to depend on it.

Brand 297

Brand Influence Learning-by-Doing Forrester 297

Strategy Driven

JANUARY 31, 2023

While digital marketing has emerged as a transitional trend in the branding landscape, some strategies continue to go strong. For example, brand mascots are still crucial, and they will never be outdated when it comes to promoting brands. Let us share a few unspoken rules of mascot marketing that every brand must follow.

Brand 118

Brand Marketing Customer Loyalty Loyalty 118

HR Digest

JANUARY 17, 2023

Employer branding strategies are a crucial component of any successful recruitment and retention strategy. According to research, companies with a strong employer brand have 28% lower turnover rates and are able to attract 50% more qualified candidates. What are employer branding strategies?

Brand 105

Brand Strategy Reputation Tips 105

Let's Grow Leaders

MARCH 5, 2020

The post 7 Big Mistakes that Frustrate Coworkers and Damage Your Brand appeared first on Let's Grow Leaders. You’re working hard, moving fast, and advocating for your team. And one day you overhear two coworkers complaining about you in the hallway. Or you catch a […].

Brand 340

Brand Team Management 340

Leading in Context

FEBRUARY 12, 2020

The bottom line is that consumers continue to expect much more from brands than an honest and perfectly executed transaction. This week, I share a high level view of 5 key things brands should know to be successful in reaching responsible consumers.

Brand 254

Brand Trends Ethics Execution 254

Lead Change Blog

SEPTEMBER 25, 2018

In this month’s post, I consider the impact of change on your organisation’s brand. In any economy — local, regional, or national — your brand is everything. However, does your brand work for you, or against you? If your company grows, what do you gain or stand to lose by changing your brand? My view was clear.

Brand 226

Brand Short-term Reputation Long-term 226

Great Leadership By Dan

MAY 14, 2020

(They relate to what I termed ‘reputation capital’ in my first book ‘The Post-Truth Business’ regarding whether a brand is ‘trustworthy, reliable and competent’). In the context of the climate crisis, the issue of why we should trust ‘the organisation behind the brand’ regarding their environmental credentials, is vital.

Crisis 290

Crisis Brand Leadership Ethics 290

Strategy Driven

NOVEMBER 3, 2022

Opinion is all based on your brand. When you glance at Cadbury, you are able to identify the distinctive purple colour that they use which has actually been patented for them because nobody else is allowed to use that colour as part of their brand. And that’s because of the brand. You can build recognition.

Brand 102

Brand Competitive Advantage Marketing Strategy Media 102

The Horizons Tracker

JANUARY 12, 2023

Research from Wharton highlights how it can also benefit us as consumers when companies have a “brand purpose”, which the authors define as having a long-term aim that is central to the very meaning, identity, and strategy of the business that goes beyond simply making money. Greater brand authenticity. Reflecting values.

Brand 110

Brand Loyalty Long-term Goal 110

thoughtLEADERS, LLC

MAY 17, 2023

Your brand is one of your most valuable assets, and a culture of accountability can help you protect it. Your brand is one of your most valuable assets, and a culture of accountability is going to help you protect it. A brand is a promise, and you need to remember who you’re ultimately accountable to.

Brand 80

Brand Bond Leadership Training 80

Eric Jacobson

JANUARY 14, 2023

Cindy McGovern shows you how to step-by-step create a powerful personal brand. Using her five-step strategy, you’ll learn how to build an impressive, authentic brand, live your brand and sell your brand. I wrote Sell Yourself because no other book out there looks at personal branding as a sales tool.

Brand 114

Brand Power How To Books 114

Chart Your Course

AUGUST 16, 2021

It is widely believed that every company has several brands to market. The first brand is the product they sell. The third brand is the employer brand or how the public sees the employer, the one in charge of the […]. The second is their company culture and the way it is perceived by the public.

Brand 130

Brand Course Marketing Company 130

Eric Jacobson

SEPTEMBER 27, 2022

Cindy McGovern shows you how to step-by-step create a powerful personal brand. Using her five-step strategy, you’ll learn how to build an impressive, authentic brand, live your brand and sell your brand. I wrote Sell Yourself because no other book out there looks at personal branding as a sales tool.

Brand 120

Brand Power How To Books 120

HR Digest

APRIL 5, 2023

A strong employer brand is essential for attracting top talent and creating a positive workplace culture. A company’s employer brand is the image and reputation it portrays to current and potential employees. In this article, we will explore tips for building a strong employer branding strategy. What is employer branding?

Brand 59

Brand Reputation Marketing Strategy Strategy 59

Lead Change Blog

AUGUST 9, 2017

We hear so much now about the building and managing of one’s “Personal Brand” as the key to success. You can’t attend a conference without hitting a breakout session helmed by some Personal Brand high priest or priestess. Coca-Cola’s brand is micro-managed by teams of professionals working on nothing else. Or even necessary?

Brand 196

Brand Politics Case Study Wilde 196

Leading Blog

MAY 6, 2019

A BRAND properly conceived is more than a marketing activity. Your brand is your North Star as Lindsay Pedersen defines it in Forging an Ironclad Brand. An Ironclad brand is one that unleashes your competitive advantage. An Ironclad brand is one that unleashes your competitive advantage. It’s more than a logo.

Brand 222

Brand Competitive Advantage Strategy Sharpe 222

The Horizons Tracker

JULY 4, 2022

The authors explain that the use of things such as brand extensions and co-branding can provide access to interesting new markets. They suggest that while co-branding is far from a new thing, precious few studies have been done into the benefits of it, especially between brands from different product categories.

Brand 109

Brand Sports Proposal Analysis 109

Strategy Driven

JANUARY 31, 2023

There is no doubting the fact that personal branding has become huge over the past few years and is only set to grow in popularity over the next few months. With social media becoming an acceptable (and arguably necessary) place for entrepreneurs to be seen, neglecting to build a personal brand is a rank disadvantage.

Entrepreneur 101

Entrepreneur Skills Brand Media 101

Great Leadership By Dan

JUNE 18, 2019

Everything you decide to do in and for your business—all those hard choices and prioritizing—either reinforces or erodes your brand. Brand should be the North Star to guide you. Your brand—the thing you want to stand for in the mind of your customer—is the best way to filter your decision-making. Think of a brand that you love.

Brand 197

Brand Delegation P&L Loyalty 197

Career Advancement

AUGUST 27, 2018

Individuals, like companies, have a brand, I told Stella. Those who are proactive at shaping their own brand identity are more likely to be recognized and to get ahead in the workplace. For example, if one of your desired brand attributes is “creative,” look for opportunities to showcase your creativity at work.

Brand 166

Brand Career Brainstorming Creativity 166

Strategy Driven

NOVEMBER 13, 2022

When you build your own brand, such a large amount of time, energy and money are at stake. You have to ensure that you push your brand to the top of the market, attracting enough customers while making enough profit to warrant your constant dedication. So, what are you waiting for? Create A Brilliant Website.

Brand 99

Brand Influence Media Advertising 99

Strategy Driven

OCTOBER 18, 2021

When you run a business it’s crucial that you develop a memorable brand. In a world of similar products, your brand makes you unique. To create a strong brand you’ll need a solid strategy to make progress. These seven tips will help you to create a brand that drives success. What’s your brand personality.

Brand 118

Brand Audience Brainstorming Content 118

Let's Grow Leaders

MAY 1, 2013

Build your brand. The post Resources for Building Your Personal Brand appeared first on Let's Grow Leaders. grow your career Help People to Grow career career resources Henna Inam personal brand' The post Resources for Building Your Personal Brand appeared first on Let's Grow Leaders. That’s a start.

Resources 408

Resources Brand Career Team 408

Lead Change Blog

DECEMBER 16, 2014

We recently published an Aha Amplifier social media enabled eBook called Bryan Kramer & Leadtail On The Influencers Behind The Brands We Love that we’re very excited about. Shares links and/or retweets others’ content at a higher rate than conversationalists and brand champions. Brand Champions.

Influence 346

Influence Brand Quinn eBook 346

Great Leadership By Dan

APRIL 10, 2018

The three core expectations that ALL Top Talent expect from a company are Culture, the Basics and the Brand. After leaders embrace their role as the cultural architects for their organizations, and ensure the basics for every employee, they then must always Build the Brand. How do you build a brand? Culture is the obvious one.

Brand 197

Brand Reputation Leadership Books 197

Great Leadership By Dan

NOVEMBER 27, 2018

Guest post from Sean Pillot de Chenecey: Brands are built on trust, but in a post-truth world, they have a serious problem when so much of modern life is now defined by mistrust. A weakening of the vital trust connection between brands and consumers is causing enormous problems for businesses.

Brand 189

Brand Ethics Reputation Supply Chain 189

The Horizons Tracker

FEBRUARY 18, 2022

Publically praising a rival is a pretty rare affair in the corporate world, with brands usually steering clear from giving their foes free publicity. Brand praise. This analysis showed that such behavior boosted preferences for the brand doing the praising.

Brand 93

Brand Reputation Positioning Analysis 93

N2Growth Blog

JANUARY 16, 2011

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.

Brand 382

Brand Brand Management Leadership Blog 382