How Do You Create Customer Loyalty? (Video with Shep Hyken)

Let's Grow Leaders

Your Most Important Customer Loyalty Metric: Do Your Customers Come Back. In this week’s Asking for a Friend, I talk with Shep Hyken, author of I’ll Be Back , discusses how to build customer loyalty and getting customers to come back again and again.

How To Increase Customer Loyalty

Eric Jacobson

"Today's customers demand something unlike anything they have ever wanted in the past -- a connection with your business," explains Noah Fleming , author of the must-read book , Evergreen. Your customers want to know this story. Communicate your values at every customer interaction.

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Customer Loyalty

Coaching Tip

Is the strategy, psychology and process used to get a customer to say "yes" the first time, the same for getting them to say "yes" the second time? To better serve your customer, it is necessary to understand the psychology at each step of the client's journey and what you can do to influence the customer to continue to do business with you over and over again--no matter what type of business you're in.".

How To Increase Customer Loyalty

Eric Jacobson

"Today's customers demand something unlike anything they have ever wanted in the past -- a connection with your business," explains Noah Fleming , author of the must-read book , Evergreen. Your customers want to know this story. Communicate your values at every customer interaction.

How Can Small Businesses Grow Customer Loyalty?

Rapid BI

To small businesses, customer loyalty is the key to success. When competing against big, well-established brands, encouraging customers to return to Your business time and time again is vital. The post How Can Small Businesses Grow Customer Loyalty?

Act Quickly To Gain Customer Loyalty

Eric Jacobson

A customer who complains and receives a fast response will actually be more loyal to your company in terms of future sales and referrals than a customer who never complained at all. that: a slow response to a customer complaint triggers fear and anger. And, when that happens, the customer is afraid that he/she is going to be stuck with a product/service that doesn't work and feels angry that he/she went ahead with the purchase in the first place.

How To Cultivate Enduring Customer Loyalty

Eric Jacobson

"Today's customers demand something unlike anything they have ever wanted in the past -- a connection with your business," explains Noah Fleming , author of the must-read book , Evergreen. This means that in order to increase customer loyalty, you need to create a relationship with that customer on a deeper and much more profound level," adds Fleming. He explains why the customer is not always right. And, why not every customer is worth keeping.

How to Improve Customer Loyalty in eCommerce Businesses

Strategy Driven

Today’s eCommerce market is very competitive, making brand loyalty an elusive concept for many. To keep the customer happy, you’ll need to consider several factors: top-notch customer service, consistency, product qualities, and much more.

Customer Loyalty – Marrying Ease With Humanity

Tanveer Naseer

Look no farther than your smart phone and you will see what your customers really want today! If, heaven forbid, your company is difficult to do business with or if you require your customers to exert substantial effort, those customers have a world wide web of other options and the ability to expeditiously write scathing online reviews. These activities take place in the service drive without the customers having to leave their vehicles.

How To Increase Customer Loyalty

Eric Jacobson

"Today's customers demand something unlike anything they have ever wanted in the past -- a connection with your business," explains Noah Fleming , author of the new, must-read book , Evergreen. This means that in order to increase customer loyalty, you need to create a relationship with that customer on a deeper and much more profound level," adds Fleming. He explains why the customer is not always right. And, why not every customer is worth keeping.

How Responding Quickly Builds Customer Loyalty

Eric Jacobson

A customer who complains and receives a fast response will actually be more loyal to your company in terms of future sales and referrals than a customer who never complained at all. that: a slow response to a customer complaint triggers fear and anger. And, when that happens, the customer is afraid that he/she is going to be stuck with a product/service that doesn''t work and feels angry that he/she went ahead with the purchase in the first place.

Building Customer Loyalty :: Women on Business

Women on Business

I build brand and customer trust by being loyal to THEM and by NOT expecting them to be loyal to me! How do I build customer loyalty? I earn loyalty by giving it. I do it one “D” at a time: Discover (what is important or of value to my customer), Decide (what their experience will look like), Deliver (what I set as their expectation) and Do It Again (it’s an ongoing process that changes and improves with feedback). Loyalty has to be intentional and designed.

Chevy Runs Deep – Maybe, but Customer Loyalty is Awfully Shallow

First Friday Book Synopsis

Randy's blog entries brand loyalty Chevy runs deep Clotaire Rapaille convenience customer loyalty The Culture Code: An Ingenious Way To Understand Why People Around The World Buy And Live As They DoThe American Code for cars – IDENTITY When people spoke about the moment when they were allowed to drive for the first time, they made it sound as though their lives began right then.

Colin Shaw on “New Generation of Business: Connecting Employee Loyalty with Customer Loyalty”

First Friday Book Synopsis

They also have loyal customers. Here is a brief excerpt from Colin Shaw‘s article for LinkedIn. To read the complete article, check out other superb resources, and sign up for email alerts, please click here. * * * Successful companies have loyal employees. But the question for researchers and consultants for the past two decades […].

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How To Cultivate Enduring Customer Loyalty To Keep Your Business Thriving

Eric Jacobson

"Today''s customers demand something unlike anything they have ever wanted in the past -- a connection with your business," explains Noah Fleming , author of the new, must-read book , Evergreen. This means that in order to increase customer loyalty, you need to create a relationship with that customer on a deeper and much more profound level," adds Fleming. He explains why the customer is not always right. And, why not every customer is worth keeping.

Harvard Business Review on Increasing Customer Loyalty: A book review by Bob Morris

First Friday Book Synopsis

Harvard Business Review on Increasing Customer Loyalty Various Contributors Harvard Business Review Press (2011) How to create customers who are profitable This is one of the volumes in a series of anthologies of articles that first appeared in Harvard Business Review. Loveman Harvard Business Review Harvard Business Review on Increasing Customer Loyalty Harvard Business Review Press How to create customers who are profitable Jackie Huba James L.

5 Best Ways to Boost Your Customer Retention Rate

Women on Business

As we’re halfway through the year, entrepreneurs across the globe are preparing themselves to rise above the negative impact of COVID-19 and hoping to get a strategic jump on crucial business aspects such as customers.

How To Increase Customer Loyalty: Act Quickly

Eric Jacobson

A customer who complains and receives a fast response will actually be more loyal to your company in terms of future sales and referrals than a customer who never complained at all. that: a slow response to a customer complaint triggers fear and anger. And, when that happens, the customer is afraid that he/she is going to be stuck with a product/service that doesn't work and feels angry that he/she went ahead with the purchase in the first place.

5 Ways Your Business Can Stand Out Amongst The Competition

Strategy Driven

You’re fighting for a bigger audience, and if you’re not working hard to win customers over, you’re going to have a hard time growing later on. Learn more about your customers. Ask customers for feedback, reach out on social media, and make it easier for customers to leave reviews.

Blockchain Will Transform Customer Loyalty Programs

Harvard Business

Loyalty programs have proliferated across travel, retail, financial services, and other economic sectors. household participates in 29 different loyalty programs, according to the 2015 Colloquy Loyalty Census. Loyalty programs are ripe for some kind of disruptive innovation that would make them easier to use. See More Videos > See More Videos > All loyalty programs are vulnerable to a blockchain revolution, but the travel industry is perhaps the most at risk.

3 Things Sales Agents Can Do to Increase Customer Loyalty

Women on Business

We've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. Women On Business Sponsors

4 Benefits of Video Marketing

Strategy Driven

Build loyalty and increase customer retention. If done properly, you can build loyalty and increase customer retention. When you provide value, you gain trust, when you gain trust, you gain loyalty.

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What Are The Different Levels Of Customer Engagement?

Strategy Driven

There are many different levels to customer engagement. Below are the five main levels of customer engagement and how to nurture each of these consumers. The first stage of engaging customers is to make them aware of your company. New customers. Loyal customers.

The Benefits of Great Customer Service

Strategy Driven

Great customer service is an incredibly beneficial thing to any business for a whole range of reasons. This article aims to highlight why exactly you want to provide a great customer service experience and what the benefits will be if you do. Customer Satisfaction.

Small Gestures of Trust Build Great Results

Let's Grow Leaders

I was attending a breakout session on social media strategy at the International Customer Service Association conference, when the presenter asked, “who allows their reps to have Facebook on their work computers?” authenticity Build Relationships Empowerment trust Ace hardware call centers customer loyalty customer service effective call centers effective communication empowerment great customer service International customer service association

The Unbeatable Strategy Of Loving Customers

Eric Jacobson

“Companies that put customers first—ahead of all other stakeholders—are the ones that win,” explain Fred Reichheld , Darci Darnell and Maureen Burns , authors of the new book, Winning On Purpose: The Unbeatable Strategy Of Loving Customers. Serve customers with empathy and creativity.

How To Delight Your Customers

Eric Jacobson

If you want to delight your customers, then the book by Steve Curtin , Delight Your Customers -- 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary , is a must-read for you and your employees.

Cost 65

Ensuring Your Customers Feel Valued

Strategy Driven

In business, you have to make sure that your customers get everything they want from you. However, how can you go about ensuring your customers come back when you’ve got so many competitors to deal with as well? Don’t End Your Customer Service at the Checkout.

The Rainmaker's Credo

Eric Jacobson

How To Become A Rainmaker is a quick, instructional book that reveals the rules for getting and keeping customers and clients. One of the real gems in the book is Fox’s The Rainmaker’s Credo , which includes: Cherish customers at all times. Treat customers as you would your best friend.

Signs Your Business Could Benefit From a Mobile App

Strategy Driven

Whether you’re aiming to capture new customers or delight the existing ones, creating a mobile app is a fantastic opportunity to improve and market your business. Do your customers need to use your service offline? Try to look at things from your customer’s perspective.

Recession Survival Tips: How Your Business Can Come Out Stronger

Strategy Driven

However, ensure that any larger incentives are not offered to every customer. Retain Existing Customers. Simply put, retaining customers is easier and cheaper than finding new ones. In fact, customer loyalty can make the difference between survival and sinking during a recession.

70 Simple Rules For Sensational Customer Service

Eric Jacobson

Flavio Martins ' book, Win The Customer , teaches you 70 simple rules for sensational service. To deliver sensational customer service, you need to have the right culture. To do that, answer these questions : Is customer experience and services part of your business culture?

Celebrating National Customer Service Week

Kevin Eikenberry

I know, it seems like everyone and everything as a “week” or a “day,” yet few seem more fitting to celebrate than our Customers and how we serve them better. As leaders in any industry at any level, we must consider Customer Service as an important part of our job. Customer Loyalty Customer Relationships Customer Service Leadership Leadership Communication National Customer Service Week

The Gift of (Delighted) Customers

Kevin Eikenberry

Customer Loyalty Customer Mindset Customer Relationships Leadership Leadership Communication LearningSo I am counting down to Christmas, helping all the leaders who read this by giving them short daily tasks that when done are translated into gifts for them and those they lead. All the details came on on 12/12/12 – here is that background and a list of the previously posted tasks/gifts. I’ve tried [.].

Unlocking The Customer Value Chain

Eric Jacobson

Earlier this year brought the release of the book, Unlocking The Customer Value Chain , by Thales S. Among the insights revealed in the book are: Startups do not disrupt existing markets – customers do. Customers, in effect, pay businesses with their money, time, and effort. Customer Feedback Customer Loyalty Customer Retention Customer Satisfaction Customer Service Eric Jacobson on Leadership and Management

How To Show Genuine Interest In Your Customers

Eric Jacobson

Author Steve Curtin , in his book, Delight Your Customers , suggests you and your employees do these 12 things to express genuine interest in your customers : Offer personalized greetings Use names Practice assertive hospitality Ask questions Cosset Anticipate needs Remember preferences Pay attention to details Display a sense of urgency Solicit feedback Offer personal farewells Follow up on service.

Stop Asking Your Customers These Questions

Eric Jacobson

He recommends a different twist on asking your customers questions : stop asking your customers the "typical" questions and instead ask them open-ended questions. These open-ended questions will let your customers really express their ideas, opinions and needs. Timm is the author of, 50 Powerful Ideas You Can Use To Keep Your Customers. Consider this advice from author Paul R.

How To Cultivate Enduring Customer Loyatly

Eric Jacobson

"Today's customers demand something unlike anything they have ever wanted in the past -- a connection with your business," explains Noah Fleming , author of the must-read book , Evergreen. This means that in order to increase customer loyalty, you need to create a relationship with that customer on a deeper and much more profound level," adds Fleming. He explains why the customer is not always right. And, why not every customer is worth keeping.

12 Ways To Express Genuine Interest In Your Customers

Eric Jacobson

Author Steve Curtin , in his book, Delight Your Customers , suggests you and your employees do these 12 things to express genuine interest in your customers : Offer personalized greetings Use names Practice assertive hospitality Ask questions Cosset Anticipate needs Remember preferences Pay attention to details Display a sense of urgency Solicit feedback Offer personal farewells Follow up on service.

Earn Customer Loyalty Without Losing Your Shirt

Harvard Business Review

You know, people keep telling me we need to empower our employees, but we can't just let our employees do whatever they want to satisfy customers. In our customer strategy work at Bain & Company , executives frequently express similar fears, often in far more colorful language. They worry that that their service employees will forgive fees, fail to enforce policies, and spend too much time with their customers. Customer service Managing people Organizational culture

Earn Customer Loyalty Without Losing Your Shirt

Harvard Business Review

You know, people keep telling me we need to empower our employees, but we can't just let our employees do whatever they want to satisfy customers. In our customer strategy work at Bain & Company , executives frequently express similar fears, often in far more colorful language. They worry that that their service employees will forgive fees, fail to enforce policies, and spend too much time with their customers. Customer satisfaction rose a little, but fee revenue declined.

70 Simple Rules For Sensational Service

Eric Jacobson

Flavio Martins ' book, Win The Customer , teaches you 70 simple rules for sensational service. To deliver sensational customer service, you need to have the right culture. Martin recommends you conduct a 60-second customer experience evaluation to determine exactly where you are in the customer experience journey, and how you're using customer service to develop loyal customers. Do you have a customer experience advantage?

How To Evaluate Your Customer Service Phone Team

Eric Jacobson

Every business leader should periodically call his/her company to observe how their customers are being treated by their employees -- because, all too often a phone conversation becomes a customer turnoff rather than a relationship builder. Timm that you can use to evaluate your organization's customer service via the phone: 1. Did the employee accuse the customer of anything?