B2B versus B2C Marketing Adjustments

Coaching Tip

One of the biggest differences between B2B and B2C worlds is marketing. B2C companies invest millions to understand the various personas, segments, demographics, and geographical nuances to help them determine how to position and manage their brands to appeal to the faceless masses. Number of customers — B2C firms usually have 100 to 1,000 times as many customers for a similar amount of revenue. By Guest Author Sean Geehan.

B2C 100

Make “YES” the First Word Clients Say, Not the Last

Women on Business

Guest Posts b2b sales b2c sales Sales sales tips small business sales We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

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The Art of Applying STEM: Why STEAM Matters

General Leadership

Curator Posts Afghanistan art B2B B2C climate Corporate culture Deborah Mills-Scofield Design for profit military NATC-A NATO not-for-profit Society STEAM STEM Switch and Shift Understanding

B2C 193

Smiles All Round? Tips For A User-Friendly Ecommerce Store

Strategy Driven

Real-time, human support is now one of the most sought-after features for any B2B and B2C website owner, and if it isn’t a given in your industry, I assure you it will be soon! Photo courtesy of Tech in Asia via flickr.

Tips 161

Why Art Matters as much as Technology

Mills Scofield

As Deb described STEAM and its role in for/not-for-profit businesses, B2B and B2C, Matt realized that much of his work in his recent deployment to Afghanistan depended on STEAM. STEM to STEAM - the "A" in STEAM stands for Art/Design.and Afghanistan Air Force.

Simple Can Be Great!

Mills Scofield

It''s enlightening and eye opening for B2C or B2B2C businesses. Elizabeth Weber ''s recent visit to Lowe''s provided many insights she''s recorded in a great blog on Medium. Innovation doesn''t always have to be grand, expensive and complicated.sometimes, simple is really great.

B2C 130

Thought Leadership and Digital Marketing

Lead Change Blog

Although you’ll find many thought leadership articles aimed toward B2B, the process can be used as successfully on a B2C basis. Yes, I can see it now. One look at the header, a quizzical furrowing of the brow, and then dawning realisation. It’s another new must-use fad to succeed in the digital marketing world of 2018. Almost, although thought leadership has been at the forefront of successful content marketing for several years.

5 Practices to Safely Manage Your Personal & Professional Social Media

Chart Your Course

Mandy Edwards, founder of ME Marketing Services and B2C contributor, emphasizes that “ people unfollow businesses for posting too much.” Our relationship with social media can be love/hate. Professionally, social media invites risks for posting content or an opinion that can damage an employee’s character at work, possible causing termination. A joke made in poor taste or a strong viewpoint over a sensitive topic can even end a professional’s career.

Media 100

The Art Of Social Selling

Eric Jacobson

If you are a salesperson or sell a product or service, make, The Art of Social Selling , the next book you read.

B2C 130

How To Master The Art Of Social Selling

Eric Jacobson

If you are a salesperson or sell a product or service, make, The Art of Social Selling , the next book you read.

B2C 164

How To Master Your Social Selling Skills

Eric Jacobson

If you are a salesperson or sell a product or service, make, The Art of Social Selling , the next book you read.

Skills 130

Box’s CEO on Pivoting to the Enterprise Market

Harvard Business Review

But by staying disciplined with the product and deeply understanding market trends, they’ve made the strategic shift from B2C to B2B work. Aaron Levie, the CEO of Box, reflects on the cloud storage company’s entry into the enterprise market. He was skeptical about pivoting away from consumers, and it was challenging. Download this podcast. Technology Disruptive innovation Business models Audio

B2C 13

Birthing a Baby Unicorn: The Anatomy of a Successful Startup Launch

Great Leadership By Dan

So much depends on the market the startup is in as well as the company’s focus (B2B vs. B2C), but there are still some guidelines that apply across the spectrum: 1. Guest post by Carol Broadbent and Tom Hogan : Ask anyone in Silicon Valley and they have a theory on how to launch a startup.

PR 138

Improving Your Personal Brand as an Entrepreneur

Lead Change Blog

The following are the most important aspects of working on for increasing both B2B branding in addition to B2C branding. In today’s marketplace more and more individuals are calling themselves entrepreneurs. Personal branding is the most important way to set yourself apart from the crowd.

On leadership: My video interview with serial entrepreneur Chris Ducker!

Bernd Geropp

With his company Group Live2Sell Chris offers quality inbound call center services and Telemarketing services for B2B and B2C. Shift in marketing: It is not important if it is B2b or B2C. Serial Entrepreneur Chris Ducker. Two weeks ago I attended the New Media Expo in Las Vegas.

Video 136

What's The Future Of Business By Brian Solis

Eric Jacobson

Here are his answers : Question : When you consider all the Business-To-Consumer (B2C) companies in the U.S., Arrogance + Ignorance = Irrelevance We live in a time when the line between B2B and B2C is eroding. What is B2B or B2C truly about any way? Incredibly relevant.

B2B 130

Every Business Is (Or Should Be) a Social Business

Mills Scofield

The differences were more along traditional business characteristics: virtual vs. physical product or service, B2B vs. B2C, etc. Mali Health Clinic. I believe the distinction between social and non-social business is a false dichotomy. And yet, it’s one we continually want to make.

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Santa Claus and Google. The same or just a coincidence?

Strategy Driven

The week between Christmas and the New Year presents an amazing opportunity to any person who is B2B, and many B2C. After nearly 60 years of a wavering belief in Santa Claus, I have come to a major AHA! Santa Claus is actually Google. Think about it: Google knows when you’re sleeping.

B2C 170

Important Characteristics Every Business Owner Should Have

Strategy Driven

Whether your business is B2B or B2C, you will still be serving someone. At the core of every great businessperson , is a set of solid characteristics. There are certain traits that every entrepreneur in the world has.

B2C 139

Old way or new way? Only one way works. My way.

Strategy Driven

The internet and its immediate access to any information – including one’s reputation – the economy, Google and online searchability in general, social media, smart phones, one-click buying, Amazon feedback and other ratings sites, and smarter customers and consumers both B2B and B2C.

B2C 148

How B2B Marketers Can Get Started with Social Media

Harvard Business Review

That’s because not all social media discussion revolves around B2C products. It’s important to note that the social media channels and the content that’s consumed and shared will be very in different in the B2B world, so assumptions should not be drawn from B2C case studies.

B2C 16

How Leaders Can Help Develop Customer Service Strategies

Tanveer Naseer

A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. The following is a guest post by Adrian Davis. Period. Research has proven that businesses that aim to be more customer-centric have a 24% higher net profit, and have a higher profit per employee than ‘the other guys’ (those that aren’t customer focused). Let’s not concentrate on this however.

How Leaders Can Help Develop Customer Service Strategies

Tanveer Naseer

A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. The following is a guest piece by Adrian Davis. Period. Research has proven that businesses that aim to be more customer-centric have a 24% higher net profit, and have a higher profit per employee than ‘the other guys’ (those that aren’t customer focused). Let’s not concentrate on this however.

Stop Selling and Add Value | N2Growth Blog

N2Growth Blog

Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold. I "sell" day to day B2c and B2B and its about relationship and problem solving.

Blog 201

Book Review: Find Your Next

LDRLB

Although most of the examples are B2C companies, there are still insights for B2B organizations and non-profits. Leadership is a directional task. It involves moving people toward a new, mutually desired future. But many times businesses don’t feel like moving, especially large corporations. Even if they do, finding the direction to move toward can be cumbersome and confusing.

B2C 41

Book Review: Find Your Next

LDRLB

Although most of the examples are B2C companies, there are still insights for B2B organizations and non-profits. Leadership is a directional task. It involves moving people toward a new, mutually desired future. But many times businesses don’t feel like moving, especially large corporations. Even if they do, finding the direction to move toward can be cumbersome and confusing.

B2C 41

What Does A Business Owner Need To Know When Hiring A Marketing Leader?

Eric Jacobson

Naturally, there will be differences in the B2C, B2B, and nonprofit arenas, but marketing leaders can quickly study the competitive landscape, target market, value proposition, and then recommend viable marketing campaigns. Welcome Debbie Laskey to my blog!

Recommended Marketing And Social Media Conferences For Marketing Professionals 2013

Krishna De

Their one day conference is a great opportunity to hear from peers in B2C marketing including Asda, Carlsberg, Chiltern Railways, Coca-Cola, Heathrow Airport, Honda Motors and Universal Music.

Machine Learning Can Help B2B Firms Learn More About Their Customers

Harvard Business Review

B2C firms have been the leaders in customer analytics initiatives. Extensive data and advanced analytics for B2C have enabled strategists to better understand consumer behavior and corresponding propensities as visitors and purchasers conduct daily activities through online systems. By helping B2B companies gather better data on their customers, AI will help them catch up with their B2C peers. vincent tsui for hbr.

B2C 8

Stop Treating B2B Customers Like Digital Novices

Harvard Business Review

Consumer-facing (B2C) companies like these and many others have long realized the power of online digital networks to address the questions or issues of their customers. When your laptop malfunctions, you usually can find a fix on an Apple or Dell user forum within minutes.

B2B 16

Despite Dire Predictions, Salespeople Aren’t Going Away

Harvard Business Review

In the late 20 th century, a proliferation of media options made buyers aware of products before talking to a salesperson, more so in B2C, but also in B2B markets. Today, buyers increasingly use the web to evaluate purchase options in both B2C and B2B markets.

B2B 16

The Supply Chain Economy and the Future of Good Jobs in America

Harvard Business Review

It represents the industries that sell to businesses and the government, as opposed to business-to-consumer (B2C) industries that sell for personal consumption. The intensity of Science, Technology, Engineering and Math (STEM) jobs, a proxy for innovation potential, is almost five times higher in the supply chain economy than in the B2C economy. Richard Leeney/Hayon Thapaliya/Getty Images. The U.S. supply chain is generally recognized as an integral part of the American economy.

Ban These 5 Words From Your Corporate Values Statement

Harvard Business Review

Several words always come up in practically every discussion, no matter if the company is a large enterprise or a small business, B2B or a B2C, product or service, new or established. CSA Images/Getty Images. Practically every organization today has a set of core values that ideally function as the “operating instructions” of the company.

B2C 13

Is Your Company Ready for the Rise of Smart Cities?

Harvard Business Review

But now the range of possibilities has gotten bigger, and B2C or even B2G2C business models are growing more common. ROGER HARRIS/SCIENCE PHOTO LIBRARY/Getty Images. The movement to make cities smarter is transforming municipal governments worldwide. But that’s only one side of the story. For companies, smart cities represent major business opportunities — and not only for tech firms selling systems to government agencies.

How B2B Companies Can Grow with Ecosystem Orchestration - SPONSOR CONTENT FROM ACCENTURE STRATEGY

Harvard Business Review

Currently, B2B companies lag their B2C counterparts in using technology to understand the customers and devise strategies for delivering better experiences. B2B companies are struggling with a loss of control over the customer experience (CX) today. As they grow their indirect channels, this issue will only get worse. With their future growth prospects at stake, B2B executives must determine how to improve CX—while ceding more of the experience to their partners.

B2C 8

Category Creation Is the Ultimate Growth Strategy

Harvard Business Review

But one of the keys to success was its strength in the B2B office coffee market, which allowed the company to refine its offer and build awareness before winning in the B2C market. Several other category creators won in B2B first, then went to B2C: consider, for example, Gatorade and Under Armour, which built their businesses by selling to pro and NCAA athletes and teams and got their implicit endorsement before becoming big consumer brands.

B2C 12

How to Engage Your Customers and Employees

Harvard Business Review

New models of engagement herald the death of B2B and B2C. Social media, social networks, and mobility also herald the death of B2B and B2C as we know them. Most customers now ignore targeted marketing campaigns, avoid responding to offers, and provide minimal feedback when asked.

B2C 16

Use Your Data to Get a Holistic View of the Customer

Harvard Business Review

We are now both a B2C and a B2B company: We own concert venues and are the leading promoter of live events in the world. But like Live Nation, Ticketmaster has a B2C component as well, in that we sell tickets to consumers. A few years ago, at LiveNation Entertainment we were accumulating a lot of data from consumers but weren’t doing much with it—and we weren’t sure what could be done with it (a pretty common situation for companies these days).

B2C 12

How to Convince Customers to Share Data After GDPR

Harvard Business Review

Personalization is by no means a new concept, but GDPR is forcing both B2C and B2B marketers to truly embrace individualized communication that is tailored to customers’ unique interests if they wish to retain customer data. Alex Maxim/Getty Images. In recent years, marketers have lived through the Era of Big Data, and the Era of Personalization, and now we are living through the “Era of Consent.”

B2B 8

The Industries That Are Being Disrupted the Most by Digital

Harvard Business Review

Unsurprisingly, the most disrupted organizations were B2C, with media being the most disrupted and telecoms and consumer financial services close behind. We’re at a critical time for the digital economy.

B2C 16