B2B versus B2C Marketing Adjustments
SEPTEMBER 30, 2011
One of the biggest differences between B2B and B2C worlds is marketing. B2C companies invest millions to understand the various personas, segments, demographics, and geographical nuances to help them determine how to position and manage their brands to appeal to the faceless masses. Number of customers — B2C firms usually have 100 to 1,000 times as many customers for a similar amount of revenue. By Guest Author Sean Geehan.