B2B versus B2C Marketing Adjustments

Coaching Tip

One of the biggest differences between B2B and B2C worlds is marketing. B2C companies invest millions to understand the various personas, segments, demographics, and geographical nuances to help them determine how to position and manage their brands to appeal to the faceless masses. Number of customers — B2C firms usually have 100 to 1,000 times as many customers for a similar amount of revenue. By Guest Author Sean Geehan.

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The Art of Applying STEM: Why STEAM Matters

General Leadership

Curator Posts Afghanistan art B2B B2C climate Corporate culture Deborah Mills-Scofield Design for profit military NATC-A NATO not-for-profit Society STEAM STEM Switch and Shift Understanding “ The first principle of architectural beauty is that the essential lines of a construction be determined by a perfect appropriateness to its use.”. Gustave Eiffel. designer of the Eiffel Tower). Trying to Fly When the. Dashboard Gets in the Way. This article was co-written by Colonel Matthew T.

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Make “YES” the First Word Clients Say, Not the Last

Women on Business

Guest Posts b2b sales b2c sales Sales sales tips small business sales We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

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Leaders Take a Chance

Lead Change Blog

After Lyle hired me, I saw the position profile the recruiter had used for the placement: 10+ years management experience in a B2C service industry, bachelor’s in accounting required, law degree preferred, and a working knowledge of telecommunications.

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Mindset, Motivation and Marketing: The Three Keys to Your Business Success

Strategy Driven

Starting Your Business B2B Marketing B2C Sales and Marketing business management strategydrivenFinding the courage and enthusiasm to finally start your own business will be a huge stepping stone in your life. Whether you’ve got a passion for a particular industry or you’re looking to leave your dead end 9-5, there are so many advantages to becoming an entrepreneur. However, before you get too excited about being an overnight millionaire, you need to think realistically.

First Look: Leadership Books for February 2020

Leading Blog

In B2B and B2C? Here's a look at some of the best leadership books to be released in February 2020. Don't miss out on other great new and future releases. Life's Great Question : Discover How You Contribute To The World by Tom Rath. Life is not what you get out of it. it's what you put back in. Yet our current means for summarizing life's work, from resumes to salaries, are devoid of what matters most.

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Why Art Matters as much as Technology

Mills Scofield

As Deb described STEAM and its role in for/not-for-profit businesses, B2B and B2C, Matt realized that much of his work in his recent deployment to Afghanistan depended on STEAM. STEM to STEAM - the "A" in STEAM stands for Art/Design.and Afghanistan Air Force. So thrilled to write this with my amazing friend Col. Matt Fritz about how STEAM was critical to re-inventing the Afghan Air Force! Yes, some parts of our military are design thinkers! Thank you Matt & Switch and Shift. "

The Advantages Of Outsourced IT Support For Small Businesses

Strategy Driven

Whether you’re a B2C start-up, a growing B2B business or a medium-sized firm that’s ready to expand, you can access the custom services you need when you outsource your IT support requirements. Today’s digital landscape means businesses need a robust IT infrastructure to operate.

B2B Lead Generation Strategies For SaaS Companies

Strategy Driven

In B2B marketing, your website is a very important marketing asset more than in a B2C environment. Content marketing is obviously very important nowadays both in B2C and B2B marketing, and today content can come in many different forms and mediums from blog posts, social media posts, YouTube videos, live streaming videos, podcasts, and more. Influencer marketing used to be a channel that is almost exclusively B2C.

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Improving Your Personal Brand as an Entrepreneur

Lead Change Blog

The following are the most important aspects of working on for increasing both B2B branding in addition to B2C branding. In today’s marketplace more and more individuals are calling themselves entrepreneurs. Personal branding is the most important way to set yourself apart from the crowd. A strong brand will deliver several business benefits such as being able to charge higher prices for your services and make it easier to acquire new customers.

Hiring An SEM Expert: What Skill Set To Look For

Strategy Driven

It’s a huge market when we take B2B and B2C online sales together. SEM experts are in high demand. Not surprising, given the tremendous growth rate of e-commerce. In 2018, about 1.8 billion people across the world bought goods online. E-retail sales in 2018 amounted to US$ 2.8 trillion.

Book Review: Find Your Next

LDRLB

Although most of the examples are B2C companies, there are still insights for B2B organizations and non-profits. Leadership is a directional task. It involves moving people toward a new, mutually desired future. But many times businesses don’t feel like moving, especially large corporations. Even if they do, finding the direction to move toward can be cumbersome and confusing.

Simple Can Be Great!

Mills Scofield

It''s enlightening and eye opening for B2C or B2B2C businesses. Elizabeth Weber ''s recent visit to Lowe''s provided many insights she''s recorded in a great blog on Medium. Innovation doesn''t always have to be grand, expensive and complicated.sometimes, simple is really great. Think of your business - there are applications and l essons here for anyone. Lowe’s launched the Lowe’s Innovation Labs in June 2014.

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Top 5 Business Marketing Strategies

Strategy Driven

Here are B2C, C2C, C2B, and B2B marketing strategies that you can adapt in your business. Growing a business isn’t simple. To begin with, you want a workable idea. From that point, you have to find a lucrative market, specify a target market and also have something worth selling them. And without the Ideal marketing approaches to fuel your development, screaming a profit and remaining afloat is virtually impossible.

Smiles All Round? Tips For A User-Friendly Ecommerce Store

Strategy Driven

Real-time, human support is now one of the most sought-after features for any B2B and B2C website owner, and if it isn’t a given in your industry, I assure you it will be soon! If you’re targeting a fairly wide target market, or offering both B2B and B2C products on a single store, then it’s also important to keep a flexible range of consumer financing solutions. Photo courtesy of Tech in Asia via flickr.

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IT Expenditure: What Should a Realistic IT Budget Look Like in 2020?

Strategy Driven

There will be minimal confusion on what you need to conduct B2B and B2C interactions as well as in-house operations, and the lack of complexity will free up the IT department from working on the small stuff and allow them to focus on what really matters. Every business needs to have an IT department of some sort, whether on-site or remotely, in order to keep their company afloat. So much relies on computers that if they suddenly stop working, your business stops moving.

Book Review: Find Your Next

LDRLB

Although most of the examples are B2C companies, there are still insights for B2B organizations and non-profits. Leadership is a directional task. It involves moving people toward a new, mutually desired future. But many times businesses don’t feel like moving, especially large corporations. Even if they do, finding the direction to move toward can be cumbersome and confusing.

Strategy-Proven Methods to Improve Sales Across the Board

Strategy Driven

You may find that your business does a lot better working on the B2B stage than it does with B2C. Improving sales is the goal of every business. It is the only way to grow at the end of the day, and there are a lot of ways to do it.

5 Practices to Safely Manage Your Personal & Professional Social Media

Chart Your Course

Mandy Edwards, founder of ME Marketing Services and B2C contributor, emphasizes that “ people unfollow businesses for posting too much.” Our relationship with social media can be love/hate. Professionally, social media invites risks for posting content or an opinion that can damage an employee’s character at work, possible causing termination. A joke made in poor taste or a strong viewpoint over a sensitive topic can even end a professional’s career.

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On leadership: My video interview with serial entrepreneur Chris Ducker!

Bernd Geropp

With his company Group Live2Sell Chris offers quality inbound call center services and Telemarketing services for B2B and B2C. Shift in marketing: It is not important if it is B2b or B2C. Serial Entrepreneur Chris Ducker. Two weeks ago I attended the New Media Expo in Las Vegas. It was amazing and I learned a lot about online marketing and content creation ( More info on my blog post here ). But even more important for me was to meet lots of great people there.

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Are You Looking For Customers In All The Wrong Places?

Strategy Driven

Whether it’s b2b sales VS b2c , social media marketing vs traditional marketing, or even understanding how the tone of your marketing attracts different customers, if you don’t know which techniques are right for marketing your business, you’re going to end up flailing around, trying everything, and wasting a huge amount of time, effort, and resources without much return. Marketing any business can be a serious challenge.

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Understanding Marketing Jargon To Improve Your Business

Strategy Driven

On the other hand, references made regarding business done between a company and customer is referred to as B2C. Most people don’t set out to start a business without hoping that it’s going to last. However, the mystery can be in trying to figure out the formula that will ensure your business doesn’t crash and burn within the first few years. The reality is, what it takes to keep a business going is dependent on a range of different factors.

Thought Leadership and Digital Marketing

Lead Change Blog

Although you’ll find many thought leadership articles aimed toward B2B, the process can be used as successfully on a B2C basis. Yes, I can see it now. One look at the header, a quizzical furrowing of the brow, and then dawning realisation. It’s another new must-use fad to succeed in the digital marketing world of 2018. Almost, although thought leadership has been at the forefront of successful content marketing for several years.

How Leaders Can Help Develop Customer Service Strategies

Tanveer Naseer

A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. The following is a guest post by Adrian Davis. Period. Research has proven that businesses that aim to be more customer-centric have a 24% higher net profit, and have a higher profit per employee than ‘the other guys’ (those that aren’t customer focused). Let’s not concentrate on this however.

How Leaders Can Help Develop Customer Service Strategies

Tanveer Naseer

A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. The following is a guest piece by Adrian Davis. Period. Research has proven that businesses that aim to be more customer-centric have a 24% higher net profit, and have a higher profit per employee than ‘the other guys’ (those that aren’t customer focused). Let’s not concentrate on this however.

The Advantages of Private Label Products

Strategy Driven

Since good private label manufacturers only operate B2B (and don’t compete with their customers B2C), they can offer a wide range of products and unique product customization options. Private labeling allow companies to sell branded products manufactured by someone else. The item may have been produced by a third-party, but it carries your label and is sold under your packaging. It is a useful way of expanding a product range for minimal investment.

Every Business Is (Or Should Be) a Social Business

Mills Scofield

The differences were more along traditional business characteristics: virtual vs. physical product or service, B2B vs. B2C, etc. Mali Health Clinic. I believe the distinction between social and non-social business is a false dichotomy. And yet, it’s one we continually want to make.

Modifying Marketing in a Transforming World

Strategy Driven

It is complicated, time consuming and needs a better knowledge of the digital world than most people have, but it is near essential for B2C businesses. In the last 15 years we have seen the world change to become heavily reliant on digital means of communication and change. This has reshaped all aspects of life for every business. In general, it has made conducting business easier, cheaper and more efficient.

Signs Your Marketing Campaign Has past Its Sell by Date

Strategy Driven

If you do not have the capacity to produce original, engaging, and impressive content in-house, you need to hire a B2C or B2B content marketing firm to do it for you. Online marketing is something that never remains stagnant. The industry constantly moves forward and new trends and approaches are being developed all of the time. If you want to stay at the forefront of your industry, you are going to need to adapt and progress.

What Do Customers Really Want?

Strategy Driven

With over 25 years of both B2B and B2C customer service, marketing, and sales management experience, she loves sharing customer service tips with businesses. Businesses like Zappos and Amazon have set the bar high for customer-centricity. Are you an entrepreneur wondering how to match the big guys in customer focus? Have you spent thousands of dollars for setting up a customer survey exercise to understand what customers really want?

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The Art Of Social Selling

Eric Jacobson

If you are a salesperson or sell a product or service, make, The Art of Social Selling , the next book you read. Author Belew defines " social selling " as the identification, targeting, and reaching out to prospective and existing customers through social media channels and social communities in an effort to engage them in conversations that result in a potentially mutually beneficial relationship. Social selling does not replace all other sales and marketing processes.

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What's The Future Of Business By Brian Solis

Eric Jacobson

Here are his answers : Question : When you consider all the Business-To-Consumer (B2C) companies in the U.S., Arrogance + Ignorance = Irrelevance We live in a time when the line between B2B and B2C is eroding. What is B2B or B2C truly about any way? Incredibly relevant. Highly visual. Timely. Enlightening. Instructive. Scary. These are all words I use to describe Brian Solis' new book, What's The Future (WTF) Of Business -- Changing The Way Businesses Create Experiences.

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Machine Learning Can Help B2B Firms Learn More About Their Customers

Harvard Business

B2C firms have been the leaders in customer analytics initiatives. Extensive data and advanced analytics for B2C have enabled strategists to better understand consumer behavior and corresponding propensities as visitors and purchasers conduct daily activities through online systems. By helping B2B companies gather better data on their customers, AI will help them catch up with their B2C peers. vincent tsui for hbr.

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How To Master The Art Of Social Selling

Eric Jacobson

If you are a salesperson or sell a product or service, make, The Art of Social Selling , the next book you read. Author Belew defines " social selling " as the identification, targeting, and reaching out to prospective and existing customers through social media channels and social communities in an effort to engage them in conversations that result in a potentially mutually beneficial relationship. Social selling does not replace all other sales and marketing processes.

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How To Master Your Social Selling Skills

Eric Jacobson

If you are a salesperson or sell a product or service, make, The Art of Social Selling , the next book you read. Author Belew defines " social selling " as the identification, targeting, and reaching out to prospective and existing customers through social media channels and social communities in an effort to engage them in conversations that result in a potentially mutually beneficial relationship. Social selling does not replace all other sales and marketing processes.

Replacing the Sales Funnel with the Sales Flywheel

Harvard Business

All of these examples are B2C. If your business is B2C, the train is about to leave the station. clu/Getty Images. I’ve been using the sales funnel for 28 years, my whole career. This year, I retired the funnel — threw it a party, gave it a gold watch, and congratulated it on its move to a condo in Florida. It was the right thing to do.

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Santa Claus and Google. The same or just a coincidence?

Strategy Driven

The week between Christmas and the New Year presents an amazing opportunity to any person who is B2B, and many B2C. After nearly 60 years of a wavering belief in Santa Claus, I have come to a major AHA! Santa Claus is actually Google. Think about it: Google knows when you’re sleeping. Google knows when you’re awake. Google knows if you’re bad. Google knows when your good. Google has lists, and she checks them twice. Google knows who’s naughty.

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Important Characteristics Every Business Owner Should Have

Strategy Driven

Whether your business is B2B or B2C, you will still be serving someone. At the core of every great businessperson , is a set of solid characteristics. There are certain traits that every entrepreneur in the world has. If you are lucky enough to have these traits, you will succeed in the world of business. Some people think that anyone can start a business and make a decent profit. That is not true. It takes a special person to undertake the epic task of starting a company.

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Old way or new way? Only one way works. My way.

Strategy Driven

The internet and its immediate access to any information – including one’s reputation – the economy, Google and online searchability in general, social media, smart phones, one-click buying, Amazon feedback and other ratings sites, and smarter customers and consumers both B2B and B2C. The old way of selling is dead.

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Stop Treating B2B Customers Like Digital Novices

Harvard Business

Consumer-facing (B2C) companies like these and many others have long realized the power of online digital networks to address the questions or issues of their customers. Unfortunately, the few B2B companies that have responded to this reality by embracing customer networks usually have just copied a successful B2C formula. When your laptop malfunctions, you usually can find a fix on an Apple or Dell user forum within minutes.

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How B2B Marketers Can Get Started with Social Media

Harvard Business Review

That’s because not all social media discussion revolves around B2C products. One study found that 62% of respondents said they’d purchase products or services from a B2B company after reading a positive review, while only 42% said they’d purchase from a B2C company after reading a positive review. In the B2C world, brands tend to focus their social media efforts on generating awareness, driving shoppers to retail, or empowering brand advocates.

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. While we won’t soon fully bid our goodbyes to some traditional marketing techniques like print ads, flyers, and print magazines, the landscape is shifting even more towards a reliance on digital.

The Supply Chain Economy and the Future of Good Jobs in America

Harvard Business

It represents the industries that sell to businesses and the government, as opposed to business-to-consumer (B2C) industries that sell for personal consumption. The intensity of Science, Technology, Engineering and Math (STEM) jobs, a proxy for innovation potential, is almost five times higher in the supply chain economy than in the B2C economy. Richard Leeney/Hayon Thapaliya/Getty Images. The U.S. supply chain is generally recognized as an integral part of the American economy.