Customer Loyalty

Coaching Tip

In his book, THE CUSTOMER LOYALTY LOOP, Fleming offers proven secrets for building a systematic (and replicable) process to acquire loyal customers who will become evangelists for your business. . Source: Noah Fleming: The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions. Is the strategy, psychology and process used to get a customer to say "yes" the first time, the same for getting them to say "yes" the second time?

Brand Loyalty

Execupundit

He was discussing the question of whether we retain loyalty to a product we encountered in our youth. That got me to thinking, of course, about my own brand loyalties. So where are my strongest brand loyalties? I was listening to Dennis Prager on the radio yesterday. He noted that while he grew up in a Crest toothpaste household, he switched to Colgate as soon as he left home. His first two cars were Saabs but he didn't stay with that brand.

Building Bridges: How Leaders Grow Loyalty

RapidStart Leadership

How do you grow loyalty? One Way to Grow Loyalty. Instead, think of them as a opportunity to build trust , to grow loyalty. Want to grow loyalty? The post Building Bridges: How Leaders Grow Loyalty appeared first on.

Resurrecting Employee Loyalty

The Leadership Advisor

Managers are killing off employee loyalty. Looping back to loyalty, it can flourish again. So where does a manager focus to let loyalty flourish? Refuse the popular notion that employee loyalty is waning.

Loyalty Isn’t Dead (or It Shouldn’t Be)

Kevin Eikenberry

The post Loyalty Isn’t Dead (or It Shouldn’t Be) appeared first on Kevin Eikenberry on Leadership & Learning. Leadership & Supervisory Skills Personal & Professional Development loyaltyThe prevailing wisdom is that most everyone will have a variety of jobs over their working life. And, it’s actually more than just prevailing wisdom. According to The U.S. Bureau of Labor Statistics, people born between 1957 and 1964 held an average of 11.7

Stop Measuring Employee Loyalty By Tenure: 5 Steps to Creating a Boomerang Culture

Great Leadership By Dan

The old loyalty paradigm is dead, and it’s time for us to switch from measuring employee loyalty by length of employment, to an entire career lifetime regardless of whether a paycheck is involved or not. culture Lee Caraher loyalty the Boomerang Principle

Winning Client’s Loyalty: The Power of Relationships (Jonathan Low)

Let's Grow Leaders

He doesn’t just talk about the power of relationships and building customer loyalty – he lives it. . Winning Well Connection. We first met Jonathan when he was introduced as the President of the Global Speaker’s Federation. He struck us then as a statesman and diplomat.

Loyalty Beyond Reason Defined

Leading Blog

At Saatchi & Saatchi, we call it Loyalty Beyond Reason. It isn''t possible for a brand to generate Loyalty Beyond Reason in its consumers if it isn''t reliable or respected.

Beware of the Leader Who Demands Loyalty

Management Excellence

Leadership Ethics and Loyalty loyalty Price of Loyalty ValuesWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

How To Increase Customer Loyalty

Eric Jacobson

This means that in order to increase customer loyalty, you need to create a relationship with that customer on a deeper and much more profound level," adds Fleming. Create loyalty programs that turn satisfied customers into enthusiastic advocates.

Colin Shaw on “New Generation of Business: Connecting Employee Loyalty with Customer Loyalty”

First Friday Book Synopsis

Here is a brief excerpt from Colin Shaw‘s article for LinkedIn. To read the complete article, check out other superb resources, and sign up for email alerts, please click here. * * * Successful companies have loyal employees. They also have loyal customers. But the question for researchers and consultants for the past two decades […].

Shaw 100

quickpoint: Generosity Creates Loyalty

Leading Blog

“There are few things in the world that will change someone’s opinion of you as quickly as generosity” says Jon Acuff in Do Over. You will go to bat for people who have shown you generosity. Your employees will work harder. Your clients will return more often. When you are down, people will look for opportunities to pick you up. Fear will tighten your belt. Fear will say this is time for generosity.

Rajat Paharia on “The Three Faces of Loyalty”

First Friday Book Synopsis

In the first chapter of his recently published book, Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification, Rajat Paharia shares what he characterizes as “The Three Faces of Loyalty.” ” Here is a briefing on the key ideas: Loyalty 1.0 “We all know Loyalty 1.0 Bob''s blog entries BOX Technologies Kimberly ClarkIDEO Bravo Bunchball ESPN Loyalty 1.0 Loyalty 2.0 Loyalty 3.0

Loyalty and the Rest of the Values on the List

Next Level Blog

As the Scout law says, a Scout is trustworthy, loyal — we could use some more loyalty, I will tell you that.” On Monday night, President Trump gave a political speech and also told some stories about New York cocktail parties he’s attended to around 40,000 eleven to eighteen year-old Boy Scouts at their National Jamboree in West Virginia. You can read the details in this article from the Washington Post.

How To Cultivate Enduring Customer Loyalty To Keep Your Business Thriving

Eric Jacobson

This means that in order to increase customer loyalty, you need to create a relationship with that customer on a deeper and much more profound level," adds Fleming. Create loyalty programs that turn satisfied customers into enthusiastic advocates.

Customer Loyalty – Marrying Ease With Humanity

Tanveer Naseer

But wait, didn’t I suggest that customer loyalty involves a marriage of some sort? Those connections build customer loyalty and referrals. The following is a guest piece by New York Times best-selling author Joseph Michelli.

Leadership – Inspiring Loyalty Through Personal Branding

Women on Business

We've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. Reader Submission Leadership personal branding

How Responding Quickly Builds Customer Loyalty

Eric Jacobson

Eric Jacobson on Leadership and Management Customer Retention Customer Service Customer Loyalty A customer who complains and receives a fast response will actually be more loyal to your company in terms of future sales and referrals than a customer who never complained at all.

Leadership and Loyalty: Why It Must Start Within You

C-Level Strategies

The New Loyalty and Leadership. So, in the spirit of thinking about a new kind of loyalty, of being a leader who sets out on an untraveled path and inspires others to join in the cause or simply to follow with unrivaled loyalty, I want to go deeper in this post this week.

Loyalty vs. Tenure | N2Growth Blog

N2Growth Blog

If your organization confuses loyalty and tenure there is trouble on the horizon…If your business rates tenure higher than performance as a measure for employee evaluation, it is time for you to consider updating your talent management practices and procedures.

Creating Loyalty

Coaching Tip

11 Steps to Create Unity and Loyalty

Lead Change Blog

Posted in Leadership Development If there is one difference maker in organizations, it may be the leaders’ ability to create unity and loyalty. Unity and loyalty often make the difference between mediocrity and greatness. Leadership Development community company culture Culture loyalty shared vision transparency unity visionWhen I see an organization that lacks personal accountability and has a toxic culture of finger pointing and blame, it is usually the result of [.].

155: How to Inspire Lifetime Loyalty | with Lee Caraher

Engaging Leader

As millions of millennials and the even younger GenZers come into the workforce with very different expectations and definitions of loyalty, companies need to shift to make the most of those workers’ energy, skill sets, and incredible potential.

Loyalty Comes as Employees Grow

Bud to Boss

When people are growing, their loyalty increases—plus, they perform better. Leadership Loyalty coaching communication employee retention motivation new managers new supervisor performance team skills workplace behaviorContinue to help employees develop their careers as a way to improve both productivity and retention. Employees who feel stagnant are unlikely to contribute to moving the organization forward.

Why employees love their jobs: 3 keys to boosting morale, loyalty

Managers are Heroes

To find out what key workplace qualities increase employee loyalty and enthusiasm, we turned to Top Workplaces. The post Why employees love their jobs: 3 keys to boosting morale, loyalty appeared first on Managers Are Heroes.

8 Principles to Build Loyalty

Lead Change Blog

Posted in Leadership Development [link] Jeremy Kingsley (member profile, website) wrote a post about loyalty over at the TLNT blog. He contrasted “short-term, bottom-line thinking” to loyalty and pointed out 5 negative impacts of that kind of disloyal environment. Leadership Development engagement loyaltyHe explained how those five impacts reduced the overall productivity and output of an organization by disengaging employees and making people [.].

Trees, Storms, and Growing Team Loyalty

Great Results Team Building

This article about trees, storms, and team loyalty is published as an ezine article, but is a powerful reminder as teammates go into their fall and winter seasons. You can read the entire article on trees, storms, and team loyalty by clicking HERE.

5 Ways to Be a Leader in the New Face of Customer Loyalty

Lead Change Blog

When it comes to customer loyalty, everything has changed. Here’s what you can do to be a better leader and gain your customers’ loyalty… Understand the Changes. The first thing you need to do is understand what has changed in customer loyalty.

How Leaders Build Employee Loyalty In The Most Trying Times

Tanveer Naseer

Lack of loyalty is a serious problem in organizations everywhere today. Both sides pay a price for this lack of loyalty. Workers are naturally less happy on the job when they sense little or no loyalty from their employer. Loyalty to colleagues can turn into an us-versus-them attitude toward those higher up. Margot Morrell and Stephanie Capprell, in their book “Shackleton’s Way”, list eight principles Shackleton applied to forge unity and loyalty among his team.

Why employees love their jobs: 3 keys to boosting morale, loyalty

Managers are Heroes

To find out what key workplace qualities increase employee loyalty and enthusiasm, we turned to Top Workplaces. The post Why employees love their jobs: 3 keys to boosting morale, loyalty appeared first on Managers Are Heroes.

Building Customer Loyalty :: Women on Business

Women on Business

How do I build customer loyalty? I earn loyalty by giving it. Loyalty has to be intentional and designed. Delighting customers doesn’t build loyalty.

Chevy Runs Deep – Maybe, but Customer Loyalty is Awfully Shallow

First Friday Book Synopsis

Randy's blog entries brand loyalty Chevy runs deep Clotaire Rapaille convenience customer loyalty The Culture Code: An Ingenious Way To Understand Why People Around The World Buy And Live As They DoThe American Code for cars – IDENTITY When people spoke about the moment when they were allowed to drive for the first time, they made it sound as though their lives began right then.

Top 5 Factors That Drive Employee Loyalty

Eric Jacobson

In summary, the top five employee loyalty drivers are: Job Security Benefits Opportunities To Use Skills Organization's Financial Stability Compensation Leaders, be sure you are doing everything possible to let your employees have opportunities to use their skills to make a meaningful difference.

How to Encourage Employee Loyalty & Retain Good Workers

Chart Your Course

It’s no wonder, then, that employers are looking for ways to encourage loyalty and retain good employees. Loyalty Both Ways. Does the company deserve the loyalty of its employees?

What’s your proactive marketing approach to loyalty?

Strategy Driven

I recently had a WOW experience that completely coincides with your philosophy on customer loyalty versus satisfaction. Look at the elements of business and sales as a result of Amazon’s action, and customer reaction: a huge wow, several social postings, more social proof, an amazing testimonial, customer loyalty, and pass along value that cannot be measured on any ROI scale. You just finished reading What’s your proactive marketing approach to loyalty? !

Vince Lombardi’s Motivation “Secrets”: Love, Loyalty and Commitment

First Friday Book Synopsis

Here is an article written by William C. Taylor for BNET (February 14, 2011), The CBS Interactive Business Network. To check out an abundance of valuable resources and obtain a free subscription to one or more of the BNET newsletters, please click here. * * * Now that Valentine’s Day is but a distant memory, [.].

Loyalty 3.0: A book review by Bob Morris

First Friday Book Synopsis

Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification Rajat Paharia McGraw-Hill (2013) How to establish and then sudtain a stakeholder loyalty and engagement program that drives a competitive advantage for your enterprise According to Rajat Paharia, the title of this book refers to the Holy Grail of stakeholder loyalty […].

To Develop a Culture of Trust and Loyalty, Try Sharing Your Leadership

Lead Change Blog

The term “drive performance” is popular in a bottom-line, transactional world made up of managers and executives who lead through their positional authority. Yet over the years I have learned that leadership culture has changed. Driving no longer holds a favorable place, especially with Millennials.

Contagious, and Loyalty 3.0 – Synopses Now available at 15minutebusinessbooks.com

First Friday Book Synopsis

We have just “uploaded” our synopses of our selections from the August First Friday Book Synopsis: Contagious: Why Things Catch On by Jonah Berger and Loyalty 3.0: We have synopses of many terrific books available at our companion web site: 15minutebusinessbooks.com — books like: Steve Jobs; Lean In; Outliers; Decisive, and many, many, many more.

Harvard Business Review on Increasing Customer Loyalty: A book review by Bob Morris

First Friday Book Synopsis

Harvard Business Review on Increasing Customer Loyalty Various Contributors Harvard Business Review Press (2011) How to create customers who are profitable This is one of the volumes in a series of anthologies of articles that first appeared in Harvard Business Review. Loveman Harvard Business Review Harvard Business Review on Increasing Customer Loyalty Harvard Business Review Press How to create customers who are profitable Jackie Huba James L.