Making Sense of Speed, Agility and Innovation
APRIL 26, 2016
Maneuver stands in opposition to existing “attrition” strategy, where firms fight expensive battles over small differences in market share based on essentially similar products. Maneuver, like attrition, is a military strategy that has been adapted to business competition, yet to date attrition has been the predominant business strategy. Speed, agility and innovation aren’t required in an attrition strategy, but are definitely important in a maneuver strategy.