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CEOWORLD magazine Announces the Appointment of Lance Mortlock as New Board Member

CEO Insider

As the managing partner for the energy market segment, Lance leads EY Canada’s oil and gas, power and utilities and mining […]. The post CEOWORLD magazine Announces the Appointment of Lance Mortlock as New Board Member appeared first on CEOWORLD magazine.

Magazine 111
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Young Entrepreneurs Find a Powerful Advantage by Encouraging Human Connection

Michael Lee Stallard

They’ve identified market segments that could benefit from better connection and crafted a customer experience using products and services to meet that need. Recently, I have been encouraged by conversations with several young entrepreneurs who are tapping into the power of human connection and creating ways to bring people together.

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Using AI To Augment Vehicle Design

The Horizons Tracker

These clinics provide insights into how consumers perceive a design concept, such as whether it is viewed as “aggressive,” “modern,” or “luxurious,” and assist marketers in selecting a design that will resonate with their intended market segment.

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Unlocking Success: Crafting an Ecommerce Growth Strategy

Strategy Driven

A niche is a specialized market segment with specific needs or preferences. To identify your niche, research market trends, customer interests, and competition. Your first step is understanding the nuances of this industry. Identify Your Niche One important ecommerce growth strategy is to find your niche.

Strategy 111
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Transforming Commerce: Chief Commercial Officer Search

N2Growth Blog

The CCO works closely with executive teams to define the company’s commercial path, making pivotal decisions about brand positioning, market competition, and revenue growth. In addition, the CCO manages and implements strategies to drive revenue growth, break into new market segments, and foster customer engagement.

Trends 366
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How Startups Learn To Successfully Pivot

The Horizons Tracker

The pivots were grouped into four buckets: market; execution or operations; organization; or product or service. For instance, if the pivot was in the market dimension, the entrepreneurs would often change market segmentation, the route to market, or widen the market in some way.

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Marketing to Women: A book review by Bob Morris

First Friday Book Synopsis

Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment Marti Barletta Kaplan Business (2002) How to Succeed in the World’s Largest Market Segment In this uniquely informative volume, Barletta answers three separate but related questions: “What makes women a worthwhile market?”, “Why market differently (..)