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It’s an informal focus group of sorts, where employees will periodically revisit the question and ideas, leading to great collaboration in real time (and without meeting!). Have something you want to get your employees’ input on? Post a question on a flip chart in your department or office, provide Post-its, and watch the ideas grow. MORE
Nothing is more disconcerting that watching employees share relentless feedback in focus groups and having execs finally pay attention when the consultant comes in and says the same thing. Great commercials, strong PR, a brilliant social media strategy all warrant effort when building your company’s reputation. But there’s no better PR than an army of loyal employees living and breathing your brand. MORE
You ask in ways that draw out people’s best thinking, new ideas, and customer-focused solutions. Three qualities distinguish how leaders ask questions in a Courageous Culture: they are intentional, vulnerable, and action-focused. MORE
Action Item: Set up focus groups and ask employees how they stay informed about the company. Guest post from Lorraine Grubbs : The US Army War College, in the post cold war years, described the future business environment in four words: Volatility, Uncertainty, Complexity and Ambiguity - code name: VUCA. In my work (building loyal employee cultures), I define VUCA through a new filter: Value people, Unparalleled communication, Curious mind, and Accept responsibility. MORE
determine significance of achieving the business objectives Employee engagement is a shared understanding of the issues that affect the business Focus group research How Communication Strategies Can Really Engage Employees identify the largest gap between what customers think and what employees think customers think Marcia Xenitelis measure the impact of the change in thinking MedfiaTec Talent Management magazine Chief Learning Officer magazine MORE
The consulting firm usually interviews people, runs focus groups, and gathers input from a variety of sources. The post Powerful Leaders Go Beyond Empowerment to Empartnerment appeared first on The Clemmer Group. MORE
I’ve heard these words so frequently, in focus groups, in one-on-ones, and even behind closed doors with seasoned managers. “This is so stupid–they asked for my opinion and then ignored it. I don’t know why I even bother! From now on, I’m going to just shut my mouth and do my work.” ” “Arghhh. We keep rehashing the same conversations. Why can’t we make a simple @#%*&% decision?” MORE
After all this was a recognition focus group for the top reps in this enormous call center. Team Leader Turmoil “I used to be one of those disengaged reps, you’re talking about.” We were all a bit shocked by Mike’s response. Several of whom were on the short-list to become team leaders. I smiled gently, […] The post How to Be a Better Team Leader: A Case Study appeared first on Let's Grow Leaders. MORE
In every company I work with I hear a consistent theme in focus groups: “I wish our managers had tougher and more consistent standards. Kendra is late because she was at the hospital with her sick child and barely got home to take a shower… got it. Every now and then managers must make exceptions, no doubt. But now, John is late too, and you feel bad saying something to him, since you just let Kendra off the hook. MORE
Now, focus the service garbage detection spotlight on every other process in search of stupid rules. Create an on-going virtual customer focus group focused on policies, procedures and practices. When Alexander II was the Czar of what is now Russia in the mid 1800’s, he looked out of his palace window and observed a soldier guarding an area of the palace lawn that appeared to be little more than empty space. What is that soldier guarding?” MORE
Through our quantitative research of more than 750,000 leaders and employees inside some of the world’s leading organizations, and in the many focus groups we conduct every year, we’ve identified 11 attributes that matter most. We’re often asked what qualities the most effective leaders have when it comes to communicating effectively. MORE
For those who’ve lived and thrived on a high-performance team, the memory of what it was like to work with a motivated, caring, challenging (but respectful), accomplishment-focused group of individuals provides sustenance for the lonely, near-death experiences that characterize so many other team and project experiences in the workplace. If you’ve ever been part of a truly effective team…a high performance team, you know the experience is memorable. MORE
Ask your team, a focus group , and even ask people online via a social media poll. Innovation business management Focus Group Product Design strategydrivenProduct design as a small business owner has to be one of the most exciting parts of the entrepreneurial process. MORE
” A rigid leadership team stuck in traditional methods of internal focus, functional accountability, and empowerment can’t reshape their organization with more agile approaches of customer focus, horizontal teamwork, and “empartnerment” by talking about it. MORE
However, you can also create a focus group, made up of your target audience, and ask them what they think you are doing well and where they think you could improve. The battle with COVID-19 is far from over. MORE
I was moderating an employee focus group about change , and during the discussion an educator in the group shared this Buddhist quote: “When the student is ready the teacher will appear.”. It was a moment of brilliance. I could see the concept resonated with everyone. It was almost as if I was privy to a collective “ah-ha” moment. MORE
Run focus groups using a cross-section of people in your organization. Periodically do group assessments of your meeting effectiveness. Get an assessment from external consultants based on some combination of surveys, reviews, focus groups, and customer feedback. MORE
Creating a renewed focus for each person to be working for shared values and commitment to the organization, teams, the community, stake holders, and each other. Within these coaching times focused development, feedback and field work assignments were discussed and explored to develop the defined objectives. Executive Coaching and peer coaching groups were established to highlight and sharpen existing great behaviors and actions. MORE
4 - Customer feedback and focus groups. I am coaching a newer company on how to produce high quality products. I figured it was easier to write this blog entry where it might have use to other people than just send it in an email to them. One lesson I learned years ago by going through ISO9000 certification is closed loop. Every failure needs to be analyzed and the root cause solved. Simply fixing the problem for one customer is not enough. MORE
Even in just two months, our team at The Grossman Group has learned a lot by listening to leaders and employers, surveying employees and conducting focus groups to really understand how various audiences are thinking about the workplace going forward. MORE
Understanding your audience helps you focus on those messages that will most resonate. For more systematic listening, targeted practices such as focus groups, surveys, and meetings with teams offer unparalleled insight into the success of any communication. There are countless ways to ensure that a message hits home the way you intended. Here are five must-do strategies to cut through the clutter and turn messages into meaning: Communicate from your audience ’s perspective. MORE
After two years of research, forty focus groups and a national survey, author Sylvia Ann Hewlett contends the three pillars of Executive Presence are: How you act ( gravitas ) How you speak (communication ) How you look ( appearance ) All three work together to help you telegraph (signal) to others that you have what it takes and that you're star material. MORE
I just wish they would focus on the day-to-day work.” I ask this question every time I go into a focus group. I’ve never met an executive who said, “my team’s just too strategic. ” Nope in fact it’s quite the opposite concern. “How do I get my team to think more strategically?” MORE
This means getting a group of people and asking them for their opinion on your product, whilst they are actually using it. Focus groups are important and can be run along pre-determined lines. MORE
This post is a part of our 2016 Lead Change Group Guest Blogger Series. Within each theme Facebook provides a range of focused groups and pages – some are interest groups, others focused specifically on photography, and many commercial retail pages. I can take a railway themed photo, provide commentary, and share out to over a dozen different groups and pages. Today we are pleased to introduce you to Ian Whitfield from Ian Whitfield Photography. MORE
Encourage your team to focus on substance over form at least in their readouts to you. I’ve worked with companies where the employees tell me the unspoken rule… “Never ever bring up the the truth in a focus group.” ” I can’t tell you how many times I’ve heard about employees being coached (and in some cases even “bribed” with extra treats to paint a rosy picture on an employee survey or in a focus group.) MORE
After conducting focus group discussions and assessments of current supervisors, we were able to identify eight core skills needed for the supervisory role compared to their former roles, along with some relevant knowledge. It is unfortunately common for employees in organizations to climb up the ladder to their “level of incompetence,” a concept in management known as the Peter Principle. MORE
All are intentionally designed to reinforce that every individual is simply one part of a larger group at work. The result of numerous focus groups and interviews with soldiers, it is designed to convey the idea that joining the Army will help someone gain not only physical and emotional strength, but strength of character and purpose as well. MORE
This same approach can enable a group to be assembled to look at preparedness for the post-crisis recovery. Thus, the transpersonal leader can set the ‘future-focused’ group up with the autonomy to use their fully conscious decision-making processes to create a myriad of ‘what if’ options. MORE
Make time for focus groups. A simple way to ensure that your new product, its packaging, and various marketing materials will appeal to your target audience is to hold focus groups. This is where you bring a group of people together – usually five or six people – and ask them to discuss something, in this case, it would be your new product, and it’s branding. MORE
Tuesday, November 02nd, 2010 Posted by: mike Met some friends for a focus group at a local coffee place. My friends and I sat in the coffee shop for over an hour and a half, I saw; 5 people bring their dishes to the bus tub 8 groups just leave their dishes on the tables where they were sitting and 15 people leave their dishes on the COUNTER! MORE
We launched a new culture framework in 2019 to articulate what our culture is – and what we aspire it to be – with a focus on building on our strengths and committing to stretch ourselves into the future. COURAGE UNDER CHANGE. MORE
During a focus group with frontline team members to assess their current culture, participants weren’t participating. The post On The Leading Edge to Cut Wasteful Employee Engagement Efforts appeared first on The Clemmer Group. MORE
I’ve been in enough focus groups across enough companies to tell you–when you promote the jerk, people assume it’s the jerk behavior that sealed the deal. Oh he’s good. Very good. He gets sh__ done. It’s hard to argue with the results. So what if he’s ruffling a few feathers… with his team, with his peers, with HR, with IT? The better he does, the better you look. MORE
You should try to make sure that you choose an audience that you know is going to be interested in what you’re offering, and you can carry out market research and use focus groups to get a better idea of this. MORE
Over the last few months, the organization has done its due diligence—conducting focus groups and surveys; studying program participation; reviewing revenue, expenses, and donor history; checking out its competitors and assessing its differentiators; doing [.] Connect with Jane on her LeadBIG blog , Braithwaite Innovation Group or @thehrgoddess on Twitter. MORE
Mike Muhney, CEO, VIPorbit But in the end, for something this complicated, it’s really hard to design products by focus groups. I’m going to start a company so I can have what I need. A lot of times, people don’t know what they want until you show it to them. Steve Jobs ———————– Look, it’s… Read More “People Matter,” and that’s what matters! – (insight from Mike Muhney, VIPorbit). MORE
At Apple, Steve Jobs never wanted research from focus groups or quantitative usage and attitude studies. How many times have you heard that “knowledge is power?” I’m guessing that without much thought, you readily nod your head in agreement. In every vocation, from academics to business to politics, the knowledge theorem and its power corollary is seemingly undeniable. . Knowledge Theorem: Information + Knowledge = Better Decision-Making. . MORE
So, for these Second-Wavers, I’d recommend focusing on the three P’s: Personal Attention, Professional Development, and Purpose. Purpose After observing focus groups of Second-Wavers, one thing really stands out: They want to know not just what to do and how to do it, but why. MORE
” That’s a key conclusion of a major study by Harvard Business School’s Project on Managing the Future of Work and the Boston Consulting Group’s Henderson Institute. They found “the two groups perceived the future in significantly different ways.” Leading change was a key focus that emerged from reader feedback on the main topics over 600 readers said they’d like to see in my latest book project. MORE
When effective change management is not implemented early and consistently throughout a major change, whether focused on new technology, business models, regulations, merger, and acquisitions, or other drivers, without thoughtful attention to the people side of change, resistance inevitably will grow and harden, leading to unnecessary confusion, delays in adoption and lost productivity. Change is a permanent feature of organizations; resistance is an expected part of the journey. MORE
After two years of research, forty focus groups and a national survey, author Sylvia Ann Hewlett contends the three pillars of Executive Presence are: How you act ( gravitas ) How you speak (communication ) How you look ( appearance ) All three work together to help you telegraph (signal) to others that you have what it takes and that you're star material. MORE
It occurred to me that our Leading Voices , Instigators , and Lead Change Group Members have touched on these principles in many of their writings. The original focus group of leaders who she asked about what needed to change all answered that they wanted to be leaders different from them. Those first meetings led to a focus from Cheryl on leadership characterized by bravery and humility. Cheryl emphasizes that our results focus is not once a year, it is every day. MORE
Focus Group Related Topics Strategy Driven
JANUARY 11, 2021
Ask your team, a focus group , and even ask people online via a social media poll. Innovation business management Focus Group Product Design strategydrivenProduct design as a small business owner has to be one of the most exciting parts of the entrepreneurial process.
First Friday Book Synopsis
AUGUST 20, 2011
determine significance of achieving the business objectives Employee engagement is a shared understanding of the issues that affect the business Focus group research How Communication Strategies Can Really Engage Employees identify the largest gap between what customers think and what employees think customers think Marcia Xenitelis measure the impact of the change in thinking MedfiaTec Talent Management magazine Chief Learning Officer magazine
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Mike Cardus
NOVEMBER 2, 2010
Tuesday, November 02nd, 2010 Posted by: mike Met some friends for a focus group at a local coffee place. My friends and I sat in the coffee shop for over an hour and a half, I saw; 5 people bring their dishes to the bus tub 8 groups just leave their dishes on the tables where they were sitting and 15 people leave their dishes on the COUNTER!
leaderCommunicator
MAY 21, 2018
Through our quantitative research of more than 750,000 leaders and employees inside some of the world’s leading organizations, and in the many focus groups we conduct every year, we’ve identified 11 attributes that matter most. We’re often asked what qualities the most effective leaders have when it comes to communicating effectively.
leaderCommunicator
MAY 27, 2020
Even in just two months, our team at The Grossman Group has learned a lot by listening to leaders and employers, surveying employees and conducting focus groups to really understand how various audiences are thinking about the workplace going forward.
leaderCommunicator
FEBRUARY 20, 2019
It’s an informal focus group of sorts, where employees will periodically revisit the question and ideas, leading to great collaboration in real time (and without meeting!). Have something you want to get your employees’ input on? Post a question on a flip chart in your department or office, provide Post-its, and watch the ideas grow.
Lead Change Blog
FEBRUARY 10, 2014
Over the last few months, the organization has done its due diligence—conducting focus groups and surveys; studying program participation; reviewing revenue, expenses, and donor history; checking out its competitors and assessing its differentiators; doing [.] Connect with Jane on her LeadBIG blog , Braithwaite Innovation Group or @thehrgoddess on Twitter.
leaderCommunicator
MAY 27, 2015
I was moderating an employee focus group about change , and during the discussion an educator in the group shared this Buddhist quote: “When the student is ready the teacher will appear.”. It was a moment of brilliance. I could see the concept resonated with everyone. It was almost as if I was privy to a collective “ah-ha” moment.
Lead Change Blog
MARCH 26, 2021
When effective change management is not implemented early and consistently throughout a major change, whether focused on new technology, business models, regulations, merger, and acquisitions, or other drivers, without thoughtful attention to the people side of change, resistance inevitably will grow and harden, leading to unnecessary confusion, delays in adoption and lost productivity. Change is a permanent feature of organizations; resistance is an expected part of the journey.
The Practical Leader
JANUARY 20, 2021
Run focus groups using a cross-section of people in your organization. Periodically do group assessments of your meeting effectiveness. Get an assessment from external consultants based on some combination of surveys, reviews, focus groups, and customer feedback.
Leading Blog
APRIL 3, 2020
This same approach can enable a group to be assembled to look at preparedness for the post-crisis recovery. Thus, the transpersonal leader can set the ‘future-focused’ group up with the autonomy to use their fully conscious decision-making processes to create a myriad of ‘what if’ options.
First Friday Book Synopsis
JUNE 18, 2016
Mike Muhney, CEO, VIPorbit But in the end, for something this complicated, it’s really hard to design products by focus groups. I’m going to start a company so I can have what I need. A lot of times, people don’t know what they want until you show it to them. Steve Jobs ———————– Look, it’s… Read More “People Matter,” and that’s what matters! – (insight from Mike Muhney, VIPorbit).
|
Great Leadership By Dan
AUGUST 20, 2020
You ask in ways that draw out people’s best thinking, new ideas, and customer-focused solutions. Three qualities distinguish how leaders ask questions in a Courageous Culture: they are intentional, vulnerable, and action-focused.
Strategy Driven
APRIL 6, 2021
This means getting a group of people and asking them for their opinion on your product, whilst they are actually using it. Focus groups are important and can be run along pre-determined lines.
Lead Change Blog
MARCH 24, 2015
It occurred to me that our Leading Voices , Instigators , and Lead Change Group Members have touched on these principles in many of their writings. The original focus group of leaders who she asked about what needed to change all answered that they wanted to be leaders different from them. Those first meetings led to a focus from Cheryl on leadership characterized by bravery and humility. Cheryl emphasizes that our results focus is not once a year, it is every day.
Let's Grow Leaders
JANUARY 31, 2017
Encourage your team to focus on substance over form at least in their readouts to you. I’ve worked with companies where the employees tell me the unspoken rule… “Never ever bring up the the truth in a focus group.” ” I can’t tell you how many times I’ve heard about employees being coached (and in some cases even “bribed” with extra treats to paint a rosy picture on an employee survey or in a focus group.)
Lead Change Blog
JANUARY 28, 2020
After conducting focus group discussions and assessments of current supervisors, we were able to identify eight core skills needed for the supervisory role compared to their former roles, along with some relevant knowledge. It is unfortunately common for employees in organizations to climb up the ladder to their “level of incompetence,” a concept in management known as the Peter Principle.
Let's Grow Leaders
AUGUST 8, 2017
I’ve heard these words so frequently, in focus groups, in one-on-ones, and even behind closed doors with seasoned managers. “This is so stupid–they asked for my opinion and then ignored it. I don’t know why I even bother! From now on, I’m going to just shut my mouth and do my work.” ” “Arghhh. We keep rehashing the same conversations. Why can’t we make a simple @#%*&% decision?”
CEO Blog
JULY 23, 2018
4 - Customer feedback and focus groups. I am coaching a newer company on how to produce high quality products. I figured it was easier to write this blog entry where it might have use to other people than just send it in an email to them. One lesson I learned years ago by going through ISO9000 certification is closed loop. Every failure needs to be analyzed and the root cause solved. Simply fixing the problem for one customer is not enough.
HR Digest
NOVEMBER 4, 2020
We launched a new culture framework in 2019 to articulate what our culture is – and what we aspire it to be – with a focus on building on our strengths and committing to stretch ourselves into the future. COURAGE UNDER CHANGE.
The Practical Leader
DECEMBER 11, 2019
During a focus group with frontline team members to assess their current culture, participants weren’t participating. The post On The Leading Edge to Cut Wasteful Employee Engagement Efforts appeared first on The Clemmer Group.
Let's Grow Leaders
OCTOBER 28, 2015
I just wish they would focus on the day-to-day work.” I ask this question every time I go into a focus group. I’ve never met an executive who said, “my team’s just too strategic. ” Nope in fact it’s quite the opposite concern. “How do I get my team to think more strategically?”
Let's Grow Leaders
APRIL 14, 2015
In every company I work with I hear a consistent theme in focus groups: “I wish our managers had tougher and more consistent standards. Kendra is late because she was at the hospital with her sick child and barely got home to take a shower… got it. Every now and then managers must make exceptions, no doubt. But now, John is late too, and you feel bad saying something to him, since you just let Kendra off the hook.
Great Leadership By Dan
DECEMBER 6, 2018
So, for these Second-Wavers, I’d recommend focusing on the three P’s: Personal Attention, Professional Development, and Purpose. Purpose After observing focus groups of Second-Wavers, one thing really stands out: They want to know not just what to do and how to do it, but why.
Let's Grow Leaders
FEBRUARY 21, 2017
I’ve been in enough focus groups across enough companies to tell you–when you promote the jerk, people assume it’s the jerk behavior that sealed the deal. Oh he’s good. Very good. He gets sh__ done. It’s hard to argue with the results. So what if he’s ruffling a few feathers… with his team, with his peers, with HR, with IT? The better he does, the better you look.
Management Excellence
MAY 18, 2011
For those who’ve lived and thrived on a high-performance team, the memory of what it was like to work with a motivated, caring, challenging (but respectful), accomplishment-focused group of individuals provides sustenance for the lonely, near-death experiences that characterize so many other team and project experiences in the workplace. If you’ve ever been part of a truly effective team…a high performance team, you know the experience is memorable.
In the CEO Afterlife
SEPTEMBER 8, 2015
At Apple, Steve Jobs never wanted research from focus groups or quantitative usage and attitude studies. How many times have you heard that “knowledge is power?” I’m guessing that without much thought, you readily nod your head in agreement. In every vocation, from academics to business to politics, the knowledge theorem and its power corollary is seemingly undeniable. . Knowledge Theorem: Information + Knowledge = Better Decision-Making. .
Strategy Driven
JUNE 16, 2017
Make time for focus groups. A simple way to ensure that your new product, its packaging, and various marketing materials will appeal to your target audience is to hold focus groups. This is where you bring a group of people together – usually five or six people – and ask them to discuss something, in this case, it would be your new product, and it’s branding.
The Practical Leader
JUNE 30, 2020
The consulting firm usually interviews people, runs focus groups, and gathers input from a variety of sources. The post Powerful Leaders Go Beyond Empowerment to Empartnerment appeared first on The Clemmer Group.
Eric Jacobson
APRIL 16, 2018
After two years of research, forty focus groups and a national survey, author Sylvia Ann Hewlett contends the three pillars of Executive Presence are: How you act ( gravitas ) How you speak (communication ) How you look ( appearance ) All three work together to help you telegraph (signal) to others that you have what it takes and that you're star material.
Mike Cardus
MAY 24, 2011
Creating a renewed focus for each person to be working for shared values and commitment to the organization, teams, the community, stake holders, and each other. Within these coaching times focused development, feedback and field work assignments were discussed and explored to develop the defined objectives. Executive Coaching and peer coaching groups were established to highlight and sharpen existing great behaviors and actions.
Eric Jacobson
AUGUST 28, 2018
After two years of research, forty focus groups and a national survey, author Sylvia Ann Hewlett contends the three pillars of Executive Presence are: How you act ( gravitas ) How you speak (communication ) How you look ( appearance ) All three work together to help you telegraph (signal) to others that you have what it takes and that you're star material.
General Leadership
FEBRUARY 20, 2013
All are intentionally designed to reinforce that every individual is simply one part of a larger group at work. The result of numerous focus groups and interviews with soldiers, it is designed to convey the idea that joining the Army will help someone gain not only physical and emotional strength, but strength of character and purpose as well.
Lead Change Blog
MARCH 3, 2016
This post is a part of our 2016 Lead Change Group Guest Blogger Series. Within each theme Facebook provides a range of focused groups and pages – some are interest groups, others focused specifically on photography, and many commercial retail pages. I can take a railway themed photo, provide commentary, and share out to over a dozen different groups and pages. Today we are pleased to introduce you to Ian Whitfield from Ian Whitfield Photography.
leaderCommunicator
SEPTEMBER 6, 2012
Understanding your audience helps you focus on those messages that will most resonate. For more systematic listening, targeted practices such as focus groups, surveys, and meetings with teams offer unparalleled insight into the success of any communication. There are countless ways to ensure that a message hits home the way you intended. Here are five must-do strategies to cut through the clutter and turn messages into meaning: Communicate from your audience ’s perspective.
The Practical Leader
SEPTEMBER 30, 2020
” A rigid leadership team stuck in traditional methods of internal focus, functional accountability, and empowerment can’t reshape their organization with more agile approaches of customer focus, horizontal teamwork, and “empartnerment” by talking about it.
Let's Grow Leaders
AUGUST 10, 2015
Nothing is more disconcerting that watching employees share relentless feedback in focus groups and having execs finally pay attention when the consultant comes in and says the same thing. Great commercials, strong PR, a brilliant social media strategy all warrant effort when building your company’s reputation. But there’s no better PR than an army of loyal employees living and breathing your brand.
Great Leadership By Dan
SEPTEMBER 29, 2016
Action Item: Set up focus groups and ask employees how they stay informed about the company. Guest post from Lorraine Grubbs : The US Army War College, in the post cold war years, described the future business environment in four words: Volatility, Uncertainty, Complexity and Ambiguity - code name: VUCA. In my work (building loyal employee cultures), I define VUCA through a new filter: Value people, Unparalleled communication, Curious mind, and Accept responsibility.
Strategy Driven
JUNE 18, 2020
You should try to make sure that you choose an audience that you know is going to be interested in what you’re offering, and you can carry out market research and use focus groups to get a better idea of this.
Strategy Driven
AUGUST 7, 2020
However, you can also create a focus group, made up of your target audience, and ask them what they think you are doing well and where they think you could improve. The battle with COVID-19 is far from over.
Lead Change Blog
APRIL 18, 2016
Now, focus the service garbage detection spotlight on every other process in search of stupid rules. Create an on-going virtual customer focus group focused on policies, procedures and practices. When Alexander II was the Czar of what is now Russia in the mid 1800’s, he looked out of his palace window and observed a soldier guarding an area of the palace lawn that appeared to be little more than empty space. What is that soldier guarding?”
The Practical Leader
MAY 29, 2019
” That’s a key conclusion of a major study by Harvard Business School’s Project on Managing the Future of Work and the Boston Consulting Group’s Henderson Institute. They found “the two groups perceived the future in significantly different ways.” Leading change was a key focus that emerged from reader feedback on the main topics over 600 readers said they’d like to see in my latest book project.
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