Sam Ford: An interview by Bob Morris

First Friday Book Synopsis

Sam Ford is Director of Audience Engagement for Peppercomm. The book was named one of the best business books of 2013 by Booz & Co.’s His 2013 New York University Press book, Spreadable Media: Creating Value and Meaning in a Networked Culture, was co-authored by Henry Jenkins and Joshua Green. s Strategy+Business and was voted one […]. Bob''s blog entries Advertising Age Albert Einstein Booz & Co.’s

When It Comes to Content Strategy, Spreadable Is the New Sticky

First Friday Book Synopsis

The author of Spreadable Media, discusses why content strategies that focus on keeping conversations artificially contained are outmoded. Here is a brief excerpt from an article written by Sam Ford for Fast Company magazine. To read the complete article, check out others, and obtain subscription information, please click here. Image: Flickr user Doug Wheller * [.]. Bob's blog entries Abigail De Kosnik C.

Love Is the Killer App: A book review by Bob Morris

First Friday Book Synopsis

Love Is the Killer App: How to Win Business and Influence Friends Tim Sanders Crown Business (2003) Note: Here is a review of a book I read when it was first published in 2003. I recently re-read it prior to reading and reviewing Sanders’ latest, Today We Are Rich: Harnessing the Power of Total Confidence. [.].

Guy Kawasaki on how to overcome resistance to project launches

First Friday Book Synopsis

In his latest book, Enchantment: The Art of Changing Habits, Minds, and Actions (to be published by Portfolio/Penguin on March 8 2011), he offers a wealth of practical advice on how best to achieve especially important strategic objectives. For example, how to overcome resistance to project launches such as change initiatives? Here’s his response. * [.].

B2B Social Media Case Study: Dell Vostro V 130 #TradeSecrets Campaign: getting the small business community talking

Krishna De

I had first hand experience of the campaign when I attended an event in the UK hosted by Dell and at the event we were invited to share our opinions of the Dell Vostro V 130 through Twitter – you can see the collection of my eight tips here. Neville Hobson of nevillehobson.com.

B2B 107

5 Business Tips to Help Orthodontists Get More Clients

Strategy Driven

Whether you are a new orthodontist opening a dental office or want to increase the number of patients you see, implementing new marketing strategies will boost your revenue and growth. Did you know that about 90 percent of consumers visit websites before going to a local business?

Tips 141

First Paragraph

Execupundit

In 1988 I was working at a typical start-up software company in California: five people, four Macs, one PC, and a lot of hope. In fact, only a handful of people in California knew it existed. All five of us stood around that purchase order, staring at it and trying to figure out how someone a continent away had learned of us. From The Anatomy of Buzz: How to Create Word of Mouth Marketing by Emanuel Rosen

Word-of-Mouth and Social Media

Coaching Tip

Both realize that some of the best word of mouth advertising they could have would be taxi drivers raving about their shows. The short answer is to give more of what you have away. . They'll watch YouTube videos of you.

Media 157

Social Media Marketing and the Strategic Shift from Destination to Audience

Strategy Driven

Social media marketing has transitioned from being an ancillary marketing strategy to become a strategic business imperative. 30-Minute Social Media Marketing : Step-by-step Techniques to Spread the Word About Your Business by Susan Gunelius. Direct and indirect marketing.

Hackers and Hummingbirds: Leadership Lessons from Facebook CEO Mark Zuckerberg

Terry Starbucker

I recently read “ Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg ” by Ekaterina Walter (I received an advance copy). 1) Create a culture that supports the purpose and vision of your business.

CEO 252

Build your Brand by Building Relationships

Women on Business

What better day to mull the topic of relationships than today? And, are you putting in the time to learn about these new acquaintances, rather than leaping in after the first couple of meetings with a request to sign on the dotted line? ” Never lose the humanistic side of sales.

Brand 247

Discover How You Can Benefit from Content Marketing

Women on Business

Following is an edited excerpt from my latest book, Content Marketing for Dummies , which teaches individuals and business owners how to create and publish online content that can help you reach your goals. If your content is relevant and interesting, they’ll want more of it.

3 Steps in the Presales Process Fortune 500 Companies Never Skip

The Kini Group

B2B businesses with a strong and strategic presales process consistently achieve win rates of more than 40%, according to McKinsey research. As a result, many companies give their presales departments woeful amounts of attention, little strategy direction, and inadequate technology.

Influence Marketing: Guinness, The Gathering And St Patrick’s Day

Krishna De

If you are looking to attract more customers to your business, there is no question that referrals and word of mouth marketing online and offline is extremely powerful and if you do that through connecting to key influencers of your ideal clients you will increase your reach.

Bird's Eye View: Hope Sweet Loren's Cookies Makes Lots of Dough

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. I, for one, hope Loren makes lots of dough.

London Inner Circle

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. Are We Tired Of Tiger Mom Amy Chua Yet?

Richard Holbrooke Conversationalist Extraordinaire

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. Are We Tired Of Tiger Mom Amy Chua Yet?

Bird's Eye View: TED Women About To Start

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. Are We Tired Of Tiger Mom Amy Chua Yet?

The Sound of Your Brand

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. Are We Tired Of Tiger Mom Amy Chua Yet?

Brand 52

Bird's Eye View: Conversations for 2011

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. Are We Tired Of Tiger Mom Amy Chua Yet?

Secret Santa

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. Are We Tired Of Tiger Mom Amy Chua Yet?

Bird's Eye View: Give The Gift Of Conversation For Christmas

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. Are We Tired Of Tiger Mom Amy Chua Yet?

Bird's Eye View: Day One TEDWomen

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation.   Is it that 80% of the attendees are first timers? 

Giving Thanks For Conversation

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. all that word truly means. 

Bird's Eye View: New York's Eataly Has Best Pistachio Gelato Anywhere

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. Best mouth to mouth ever.

Bird's Eye View: Terry Jones and America's Embarrassment

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. Are We Tired Of Tiger Mom Amy Chua Yet?

Bird's Eye View: Kris Manos and The 19th Amendment And Strong.

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation.   Then think of one in particular. 

My Bias About Judge Vaughn Walker and Prop 8

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. Are We Tired Of Tiger Mom Amy Chua Yet?

Bird's Eye View: Thank You's for Introductions

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation.   And many friendships have grown because of them.

Bird's Eye View: Vamoose Bus And The Customer Conversation

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. Are We Tired Of Tiger Mom Amy Chua Yet?

Bird's Eye View: Starbucks Take Comfort In Rituals Campaign

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. Are We Tired Of Tiger Mom Amy Chua Yet?

Jon Stewart's Effort To Restore Sanity

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. What a bunch of screamers our fair nation has become! 

What If Your Business Goes The Way Of GPS?

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation.   It will be someone you've never heard of

Bird's Eye View: Freudian Slips And Word Choice

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. presidents' State of the Union speeches reveal.

Alain De Botton and The Art of Travel

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation.   An observer of the highest order. 

Bird's Eye View: Elegance in 2011

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation.   Most of them, likely. 

Bird's Eye View: Hans Rosling At TEDWomen

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. Are We Tired Of Tiger Mom Amy Chua Yet?

Replacing "But" With "And"

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. Are We Tired Of Tiger Mom Amy Chua Yet?

Conversations With Larry King

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation.   He appears to be the last of a breed. 

Bird's Eye View: Office Christmas Party Conversation

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. Actions speak louder than words

Bird's Eye View: Washington DC vs NYC: Civil Rights and Wrongs

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. Are We Tired Of Tiger Mom Amy Chua Yet?

Bird's Eye View: Christmas Conversations

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. Are We Tired Of Tiger Mom Amy Chua Yet?

Did You Talk Turkey at Thanksgiving Dinner?

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. Are We Tired Of Tiger Mom Amy Chua Yet?