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B2B Social Media Case Study: Dell Vostro V 130 #TradeSecrets Campaign: getting the small business community talking

Krishna De

I had first hand experience of the campaign when I attended an event in the UK hosted by Dell and at the event we were invited to share our opinions of the Dell Vostro V 130 through Twitter – you can see the collection of my eight tips here. Neville Hobson of nevillehobson.com.

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Love Is the Killer App: A book review by Bob Morris

First Friday Book Synopsis

Love Is the Killer App: How to Win Business and Influence Friends Tim Sanders Crown Business (2003) Note: Here is a review of a book I read when it was first published in 2003. I recently re-read it prior to reading and reviewing Sanders’ latest, Today We Are Rich: Harnessing the Power of Total Confidence. [.].

Guy Kawasaki on how to overcome resistance to project launches

First Friday Book Synopsis

In his latest book, Enchantment: The Art of Changing Habits, Minds, and Actions (to be published by Portfolio/Penguin on March 8 2011), he offers a wealth of practical advice on how best to achieve especially important strategic objectives. For example, how to overcome resistance to project launches such as change initiatives? Here’s his response. * [.].

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Sam Ford: An interview by Bob Morris

First Friday Book Synopsis

Sam Ford is Director of Audience Engagement for Peppercomm. The book was named one of the best business books of 2013 by Booz & Co.’s His 2013 New York University Press book, Spreadable Media: Creating Value and Meaning in a Networked Culture, was co-authored by Henry Jenkins and Joshua Green. s Strategy+Business and was voted one […]. Bob''s blog entries Advertising Age Albert Einstein Booz & Co.’s

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When It Comes to Content Strategy, Spreadable Is the New Sticky

First Friday Book Synopsis

The author of Spreadable Media, discusses why content strategies that focus on keeping conversations artificially contained are outmoded. Here is a brief excerpt from an article written by Sam Ford for Fast Company magazine. To read the complete article, check out others, and obtain subscription information, please click here. Image: Flickr user Doug Wheller * [.]. Bob's blog entries Abigail De Kosnik C.

Social Media Marketing and the Strategic Shift from Destination to Audience

Strategy Driven

Social media marketing has transitioned from being an ancillary marketing strategy to become a strategic business imperative. 30-Minute Social Media Marketing : Step-by-step Techniques to Spread the Word About Your Business by Susan Gunelius. Direct and indirect marketing.

Word-of-Mouth and Social Media

Coaching Tip

Both realize that some of the best word of mouth advertising they could have would be taxi drivers raving about their shows. The short answer is to give more of what you have away. . They'll watch YouTube videos of you.

Discover How You Can Benefit from Content Marketing

Women on Business

Following is an edited excerpt from my latest book, Content Marketing for Dummies , which teaches individuals and business owners how to create and publish online content that can help you reach your goals. If your content is relevant and interesting, they’ll want more of it.

Influence Marketing: Guinness, The Gathering And St Patrick’s Day

Krishna De

If you are looking to attract more customers to your business, there is no question that referrals and word of mouth marketing online and offline is extremely powerful and if you do that through connecting to key influencers of your ideal clients you will increase your reach.

3 Steps in the Presales Process Fortune 500 Companies Never Skip

The Kini Group

B2B businesses with a strong and strategic presales process consistently achieve win rates of more than 40%, according to McKinsey research. As a result, many companies give their presales departments woeful amounts of attention, little strategy direction, and inadequate technology.

FAQ 7

First Paragraph

Execupundit

In 1988 I was working at a typical start-up software company in California: five people, four Macs, one PC, and a lot of hope. In fact, only a handful of people in California knew it existed. All five of us stood around that purchase order, staring at it and trying to figure out how someone a continent away had learned of us. From The Anatomy of Buzz: How to Create Word of Mouth Marketing by Emanuel Rosen

Why the Greek Yogurt Craze Should be a Wake-Up Call to Big Food

Harvard Business Review

He wanted to use it to produce a line of strained, or “Greek,” yogurt called Chobani. But for years, as Chobani gobbled up market share, the major food companies stuck to their regular lines of yogurt. and cost General Mills, Dannon, and other established players billions of dollars in sales. Consumers are more tightly connected now and are more likely to follow word-of-mouth (or word-of-keystroke) advice than in the past.

Bird's Eye View: TEDx Hong Kong And Architect James Law

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. great architect has to be good at all of them. 

Privacy is a Luxury You Don't Have

Harvard Business Review

I remember my first taste of social networking — a 2004 invitation to join Friendster. I declined, traumatized at the thought that people I didn't know would see information about me (the point of the site, which I deemed quite suspicious, was to help connect you with friends-of-friends). Fast forward to the spring of 2006, when I was teaching a course at Emerson College. Or is there a way to make it work in the era of social networking?

Bird's Eye View: Freudian Slips And Word Choice

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. presidents' State of the Union speeches reveal.

Alain De Botton and The Art of Travel

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation.   An observer of the highest order. 

Bird's Eye View: Elegance in 2011

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation.   Most of them, likely. 

Bird's Eye View: Vamoose Bus And The Customer Conversation

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. Are We Tired Of Tiger Mom Amy Chua Yet?

Can Sea Bream Go Global?

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. Are We Tired Of Tiger Mom Amy Chua Yet?

Learn to Adjust Your Focus

Harvard Business Review

A market segment can be characterized broadly (women 25-34) or specifically (women in an early career phase who are newly-married and starting a family). But when is the optimal time to think about a situation in terms of its small details? It is important to understand specific aspects of your customers to figure out how the product will appeal to them and why they will be motivated to purchase and use that product. Abstract thinking is useful for early stages of innovation.

Should You Back That Innovation Proposal?

Harvard Business Review

The first comes from a team of young entrepreneurs hoping to bring word-of-mouth marketing to China. The strategy is logically sound, takes advantage of the company’s capabilities, and the team is offering up precise financial projections promising hundreds of millions of dollars in revenues. The word-of-mouth idea was pitched to Innosight’s investment arm by entrepreneur Christoph Zrenner in 2010.

The Sound of Your Brand

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. Are We Tired Of Tiger Mom Amy Chua Yet?

London Inner Circle

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. Are We Tired Of Tiger Mom Amy Chua Yet?

Bird's Eye View: Conversations for 2011

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. Are We Tired Of Tiger Mom Amy Chua Yet?

CEO 1

Secret Santa

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. Are We Tired Of Tiger Mom Amy Chua Yet?

Bird's Eye View: Give The Gift Of Conversation For Christmas

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. Are We Tired Of Tiger Mom Amy Chua Yet?

Richard Holbrooke Conversationalist Extraordinaire

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. Are We Tired Of Tiger Mom Amy Chua Yet?

Bird's Eye View: Day One TEDWomen

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation.   Is it that 80% of the attendees are first timers? 

Bird's Eye View: TED Women About To Start

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. Are We Tired Of Tiger Mom Amy Chua Yet?

Giving Thanks For Conversation

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. all that word truly means. 

Bird's Eye View: New York's Eataly Has Best Pistachio Gelato Anywhere

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. Best mouth to mouth ever.

Bird's Eye View: Terry Jones and America's Embarrassment

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. Are We Tired Of Tiger Mom Amy Chua Yet?

Bird's Eye View: Kris Manos and The 19th Amendment And Strong.

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation.   Then think of one in particular. 

My Bias About Judge Vaughn Walker and Prop 8

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. Are We Tired Of Tiger Mom Amy Chua Yet?

Packers and Bears and Jets and Steelers

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation.   That's the whole point of fan-dom. 

Kids And Parents And Facebook

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation.   Is it a matter of ease of use?

Farhad Majoo's Slate Article On Spacing Almost Changed My Life

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. In fact, the use of two spaces is, well, wrong.

David Brooks on Obama And Civility

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. Are We Tired Of Tiger Mom Amy Chua Yet?

Bird's Eye View: American Accents and Dialects

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. Are We Tired Of Tiger Mom Amy Chua Yet?

Bird's Eye View: Hans Rosling At TEDWomen

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. Are We Tired Of Tiger Mom Amy Chua Yet?