Sam Ford: An interview by Bob Morris

First Friday Book Synopsis

Sam Ford is Director of Audience Engagement for Peppercomm. The book was named one of the best business books of 2013 by Booz & Co.’s His 2013 New York University Press book, Spreadable Media: Creating Value and Meaning in a Networked Culture, was co-authored by Henry Jenkins and Joshua Green. s Strategy+Business and was voted one […]. Bob''s blog entries Advertising Age Albert Einstein Booz & Co.’s

When It Comes to Content Strategy, Spreadable Is the New Sticky

First Friday Book Synopsis

The author of Spreadable Media, discusses why content strategies that focus on keeping conversations artificially contained are outmoded. Here is a brief excerpt from an article written by Sam Ford for Fast Company magazine. To read the complete article, check out others, and obtain subscription information, please click here. Image: Flickr user Doug Wheller * [.]. Bob's blog entries Abigail De Kosnik C.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Love Is the Killer App: A book review by Bob Morris

First Friday Book Synopsis

Love Is the Killer App: How to Win Business and Influence Friends Tim Sanders Crown Business (2003) Note: Here is a review of a book I read when it was first published in 2003. I recently re-read it prior to reading and reviewing Sanders’ latest, Today We Are Rich: Harnessing the Power of Total Confidence. [.].

Guy Kawasaki on how to overcome resistance to project launches

First Friday Book Synopsis

In his latest book, Enchantment: The Art of Changing Habits, Minds, and Actions (to be published by Portfolio/Penguin on March 8 2011), he offers a wealth of practical advice on how best to achieve especially important strategic objectives. For example, how to overcome resistance to project launches such as change initiatives? Here’s his response. * [.].

3 Law Firm Marketing Strategies to Implement in Your Firm

Strategy Driven

In a country of over 330 million people , you’d quickly assume law firms don’t have any problem finding new clients. The legal industry is a competitive space, with big law firms dominating the market. A savvy lawyer invests in effective law firm marketing strategies. In this guide, we’re sharing a couple of ways you can market your firm and create a steady stream of clients. Word of Mouth Is King.

043: How to Lead a Likeable Business | with Dave Kerpen

Engaging Leader

There are just too many examples of organizations that are mediocre, or worse: their people are doing things that cause customers to go on Twitter or Facebook or TripAdvisor and make negative remarks. Dave is a speaker, New York Times best-selling author, CEO of Likeable Local, and chairman of Likeable Media which has had triple-digit revenue growth for 4 consecutive years. Likeable Local : a Facebook marketing solution for small businesses.

Ensuring Small Business Success

Strategy Driven

When you decide to pursue your dreams and open your own small business, there are many things that can disrupt your venture and reduce your chances of success. Making sure that you have covered all bases is so vital to ensure that your company can thrive, but without a wealth of previous experience then how can you stay in control and push your small business in the right direction? Staying On Top Of Paperwork. The Importance Of Marketing.

5 Ways Retailers Can Increase Sales

Strategy Driven

Even if it is seasonal, it’s a good idea to get a sense of what can be done to give yourself a boost to make up for the temporary loss. One of the biggest focuses any business should have is their engagement with their customers. Develop a marketing strategy. At the center of any business’s sales strategy should be their marketing strategy: this will affect how your business is perceived and how far it reaches among online and real-life audiences.

Hackers and Hummingbirds: Leadership Lessons from Facebook CEO Mark Zuckerberg

Terry Starbucker

I recently read “ Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg ” by Ekaterina Walter (I received an advance copy). The book is a fascinating deep dive into many aspects of Facebook’s meteoric success, but I was particularly interested in her perspectives on the importance of great leadership. 1) Create a culture that supports the purpose and vision of your business.

CEO 274

5 Business Tips to Help Orthodontists Get More Clients

Strategy Driven

Whether you are a new orthodontist opening a dental office or want to increase the number of patients you see, implementing new marketing strategies will boost your revenue and growth. Did you know that about 90 percent of consumers visit websites before going to a local business? It is the best indicator as to why businesses need to pay attention to the aesthetics and engagement of their websites. Use Word-of-Mouth Advertising.

Discover How You Can Benefit from Content Marketing

Women on Business

Following is an edited excerpt from my latest book, Content Marketing for Dummies , which teaches individuals and business owners how to create and publish online content that can help you reach your goals. The primary benefits of content marketing are building brand awareness and developing relationships with your target consumer audience and online influencers. If your content is relevant and interesting, they’ll want more of it.

Build your Brand by Building Relationships

Women on Business

What better day to mull the topic of relationships than today? Have you taken stock lately of what you could be doing more of to convey appreciation and commitment to your existing customers/clients, as well as lay the foundation for strong ties with those you’ve interacted with recently? And, are you putting in the time to learn about these new acquaintances, rather than leaping in after the first couple of meetings with a request to sign on the dotted line?

Brand 186

Word-of-Mouth and Social Media

Coaching Tip

Both realize that some of the best word of mouth advertising they could have would be taxi drivers raving about their shows. The short answer is to give more of what you have away. . Word-of-mouth was always the most reliable way to build a business and it still is: Studies show it positively influences a purchase at roughly 82%, compared with paid advertising at about 10% to 14%. They'll watch YouTube videos of you.

Media 83

How to Successfully Rebrand Your Business Through Social Media

Strategy Driven

And the chance that the first interaction they ever have with your brand is through social media are very high, considering that nearly eighty percent of the population is said to be on at least one social media network. Test various profiles, taglines and marketing materials to determine what your audience loves and what they hate. Some members of your community will love the new brand, and others will hate it. One of the ways you can achieve this is by offering sneak peaks.

Media 54

Effective Strategies For Business Growth

Strategy Driven

It is crucial at this time to use positive momentum to keep pushing forward as this can have a significant impact on the success of the company. There are many effective strategies for growing a business in any industry so consider any of the following when you are ready to take the next step. Increase Marketing Efforts. Marketing is vital to success and the more that you do, the more likely you are to boost sales. Content marketing. Social media marketing.

Social Media Marketing and the Strategic Shift from Destination to Audience

Strategy Driven

Social media marketing has transitioned from being an ancillary marketing strategy to become a strategic business imperative. 30-Minute Social Media Marketing : Step-by-step Techniques to Spread the Word About Your Business by Susan Gunelius. A social media marketing handbook for small business owners on the go. With little time and effort, you will master the arts of: Blogging and microblogging. Direct and indirect marketing.

3 Steps in the Presales Process Fortune 500 Companies Never Skip

The Kini Group

B2B businesses with a strong and strategic presales process consistently achieve win rates of more than 40%, according to McKinsey research. As a result, many companies give their presales departments woeful amounts of attention, little strategy direction, and inadequate technology. As the bidding process takes a huge amount of time and effort, focusing on the better prospects for profits is critical to a successful presales process.

FAQ 34

Blogging Starter Checklist Updated (again!) | Rajesh Setty

Rajesh Setty

It has, of course, grown over the years and many people tell me that it is no longer a “starter checklist&#. It has become a collection of a more than 150 resources and articles on how to get your blog to the next level. In particular, I have added the sections called “Commenting Platforms&# and “Spread the word&# (for word-of-mouth marketing) If you know of any other resources that should make the list, please add them in your comments here or on the lens.

Blog 28

Privacy is a Luxury You Don't Have

Harvard Business Review

I remember my first taste of social networking — a 2004 invitation to join Friendster. I declined, traumatized at the thought that people I didn't know would see information about me (the point of the site, which I deemed quite suspicious, was to help connect you with friends-of-friends). Fast forward to the spring of 2006, when I was teaching a course at Emerson College. Or is there a way to make it work in the era of social networking?

Learn to Adjust Your Focus

Harvard Business Review

A market segment can be characterized broadly (women 25-34) or specifically (women in an early career phase who are newly-married and starting a family). But when is the optimal time to think about a situation in terms of its small details? It is important to understand specific aspects of your customers to figure out how the product will appeal to them and why they will be motivated to purchase and use that product. Abstract thinking is useful for early stages of innovation.

Should You Back That Innovation Proposal?

Harvard Business Review

The first comes from a team of young entrepreneurs hoping to bring word-of-mouth marketing to China. The strategy is logically sound, takes advantage of the company’s capabilities, and the team is offering up precise financial projections promising hundreds of millions of dollars in revenues. The word-of-mouth idea was pitched to Innosight’s investment arm by entrepreneur Christoph Zrenner in 2010.

Why the Greek Yogurt Craze Should be a Wake-Up Call to Big Food

Harvard Business Review

He wanted to use it to produce a line of strained, or “Greek,” yogurt called Chobani. But for years, as Chobani gobbled up market share, the major food companies stuck to their regular lines of yogurt. and cost General Mills, Dannon, and other established players billions of dollars in sales. Consumers are more tightly connected now and are more likely to follow word-of-mouth (or word-of-keystroke) advice than in the past.