3 Alternative Marketing Strategies

Strategy Driven

Your business might have the best product or service in the market, but if you aren’t retaining customers, or no one knows your name, then your sales won’t increase (and may even drop). Marketing exists in various forms. The beauty of digital marketing is that you can start small too.

Digital Marketing Strategy Basics for Start-ups

Lead Change Blog

When you are marketing a start-up, there are two fundamental truths. The second one is that if your product is crap, there is no amount or type of marketing that will gain you a mass audience. Resources Digital Marketing Leadership Strategy

The Power of Long-Form Content in Your Marketing Strategy

Women on Business

Marketing content marketing long-form content marketing strategy search engine optimization social media social media marketingWe've Moved! Update your Reader Now.

Top Marketing Strategies that Really Work

Strategy Driven

When you market, especially as a small business, you need to be smart. You need to use these five marketing strategies that really work, instead of paying for ones that make every sale an uphill battle: 1. Social Media Marketing, With Emphasis on Social.

11 Proven Ways to Turn Your Culture into a Culture of Innovation

corporate strategy. your plan include: • How innovation fits into your company’s long-term strategy and goals • The key benefits (short and long-term) of an innovative culture and how. innovation and/or strategy in their job titles. that allows them take ideas to market quickly.

The Marketing Strategy: What You REALLY Need To Know

Strategy Driven

Your business thrives on how effective its marketing strategy is. Marketing is a concept that can almost consume a business that hasn’t got its strategy in order. Most businesses place a vast proportion of their budget towards marketing and its various sub-categories.

The Best Marketing Strategies That Every Startup Should Consider

Strategy Driven

Given this, the one aspect where startups get trumped by big corporations is marketing. Unable to spend as affluently as the big companies, their product/services hardly get any recognition in the vast market. Going for content marketing. A startup is not like any other company.

4 Benefits of Incorporating Customer Service Into Your Marketing Strategy

Strategy Driven

To help you overcome this obstacle, here are four benefits of incorporating customer service into your marketing strategy: 1. Ensuring that customer service is an integral part of your marketing strategy can give your brand a competitive edge over similar types of businesses.

5 Ways to incorporate an explainer video to your marketing strategy

Strategy Driven

Among the marketing strategies that you can find out there in the digital world, video marketing has received a lot of attention. Hence, it is always better for you to use videos for the marketing campaigns.

Foolproof Your Online Marketing Strategy

Strategy Driven

Check out these dynamite online marketing methods. The first step to marketing success is to start with your website. SEO or ‘search engine optimization’ is an important part of the online marketing process. A proven online marketing technique is to use landing pages.

Free Content Marketing Strategy Worksheet and Template

Women on Business

NEWS AND INSIGHTS UPDATE: The start of a new year means many business owners and marketers are preparing their 2013 marketing plans, and content marketing is one of the hottest topics for marketing in the new year.

Why Your Company Needs a Mobile Marketing Strategy

Strategy Driven

That means you need to have an effective marketing strategy that will attract customers and encourage them to make a purchase. You might not think that you need a dedicated mobile strategy when it comes to marketing. What Type of Mobile Marketing do You Need?

5 Steps to Develop a Viable Digital Marketing Strategy for Small Business

Women on Business

Reader Submission MarketingWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

Marketing Strategies To Consider To Drive Your Business To Success

Strategy Driven

Whether you are just starting out, have a fully fledged business, or even class your company a huge success, I think we can all agree that the marketing strategies you put in place are vital to your business growth.

Why a Company Blog Should be Incorporated into Your Marketing Strategy

Strategy Driven

But, if you haven’t started your company blog yet, you may want to reevaluate your marketing strategy. A major component in the success of your business is the marketing plan that you’ve implemented.

How Your Business’ Digital Marketing Strategy Can Best Utilize Online Platforms

Strategy Driven

If you run a business, you will most likely have a digital marketing strategy in place, and this will probably be one of the main methods in which you communicate with your current customers, and reach out to further potential customers as well. Social Media Strategy.

Small Business Marketing Strategies to Compete with Big Brands

Women on Business

Marketing Small Business small business small business competition small business marketing small business week We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

Digital Marketing Strategy for Professional Services Providers

Rapid BI

Digital marketing strategy - It doesn't matter if you are a large corporate or a SME, doing digital or social media marketing is one thing, having a strategy which adds value & contains costs is quite another. Business Article Social networking Strategy Twitter seo Crowd Sourcing digital marketing strategy digital media myth social media marketing

Digital Marketing Strategy for HR Professional Services Providers – what is a digital marketing strategy?

Rapid BI

Digital marketing strategy - It doesn't matter if you are a large corporate or a SME, doing digital or social media marketing is one thing, having a strategy which adds value & contains costs is quite another. Management Crowd Sourcing digital marketing strategy digital media HR human resources myth social media marketing what is a digital marketing strategy

4 Ways to Extend Your Brand and Grow Your Business

Women on Business

Marketing Strategy brand brand extensionWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

Brand 197

How to take a new offering to market

Lead on Purpose

Creating new products and … Continue reading → Learning Market-driven Product Management service market strategy product research positioning pricing offering marketing planWe live in a great time where, in most of the world, you can invent a new product or service and—with the appropriate up-front work—earn money from the value it creates for customers. This is remarkable!

Are LinkedIn, Facebook, Twitter & YouTube a Waste of Time? A digital marketing strategy

Rapid BI

Is social media free marketing? Management blogs digital marketing strategy LinkedIn marketing tools social media marketing Social networking twitterEnsuring that your social media activities add value and don't waste time. What are the critical and common mistakes that people make? we give some simple tips.

Are LinkedIn, Facebook, Twitter & YouTube a Waste of Time? A digital marketing strategy

Rapid BI

Is social media free marketing? Business Article Social networking blogs digital marketing strategy LinkedIn marketing tools social media marketing twitterEnsuring that your social media activities add value and don't waste time. What are the critical and common mistakes that people make? we give some simple tips.

Are LinkedIn, Facebook, Twitter & YouTube a Waste of Time? A digital marketing strategy

Rapid BI

Is social media free marketing? Management blogs digital marketing strategy LinkedIn marketing tools social media marketing Social networking twitterEnsuring that your social media activities add value and don't waste time. What are the critical and common mistakes that people make? we give some simple tips.

3 Common Reasons Why Your Content Marketing Isn’t Working (And How to Fix It)

Women on Business

Marketing content marketing marketing strategy small business content small business marketingWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

5 Steps to Conduct a Brand Audit in Your Annual Business Wrap-Up

Women on Business

Marketing brand audit brand marketing brand review brand strategy marketing review marketing strategy We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

Brand 216

Why Complexity Sucks

In the CEO Afterlife

This strategy requires sacrifice. To enact the ‘do less better’ strategy, you have to buy into the notion that 20% of your effort delivers 80% of the rewards. Unlike PepsiCo , Coca-Cola’s corporate strategy is to resist diversification and focus on non-alcoholic beverages.

ROE 259

What Is Inbound Marketing, and Why Is Everyone Doing It?

Strategy Driven

While many businesses rely on traditional outbound marketing strategies to find new leads, this can be costly and even ineffective. Inbound marketing has emerged as an attractive complement to traditional advertising strategies. What Is Inbound Marketing?

Leading Without Direct Reports

In the CEO Afterlife

Branding Human Resources Leadership Life Marketing Strategy Business CEO Crisis Management Culture In the CEO Afterlife John Richard Bell Mentoring Purchasing Purpose Supply Chain Management VisionLeadership does not begin the when you step upon the first rung of the management ladder.

Report 245

The Decay of Brand Differentiation

In the CEO Afterlife

High on the list is weak marketing, weak management, and weak strategic discipline. Porsche is enjoying a vibrant auto market. There’s a host of reasons why great brands decay. I could add a dozen more. I won’t.

Brand 234

5 Simple Ways to Steal Market Share from Competitors

Women on Business

Marketing market share marketing strategy small business marketing We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

What Connects Coca-Cola, Lego, In-N-Out, Intuit, and Nike? Focus.

In the CEO Afterlife

This can mean expanding product lines, entering new markets and geographies, line extending brands, acquiring new businesses, creating projects, and adding layers of management to manage the self-created complexity. Coca-Cola’s focus begins at 30,000 feet, where corporate strategy is crafted.

Charismatic Leadership: Style or Substance?

In the CEO Afterlife

This means skillfully executing strategies that propel companies to superb fiscal performance over the long term. Branding Human Resources Leadership Marketing Strategy Have you ever watched a charismatic person “work” a room? At the outset, they assess the collective mood.

20 Reasons Why Companies Should Do Less Better

In the CEO Afterlife

Do Less Better is also a culture and a strategy of organizations and their leaders. The seemingly more attractive (and logical) option is to do more and more – the theory being the more markets, products, and businesses a company engages in, the better the results.

In Marketing, the “C” Word Cannot Exist

In the CEO Afterlife

Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer.

Culture Doesn’t Trump Strategy

In the CEO Afterlife

In the last 40 years of the 20 th century, strategy was the champion of business supremacy. As a critical success factor, strategy turned into a lucrative industry for a host of consulting firms such as McKinsey & Company , and the Boston Consulting Group. Strategy is Constraining.

Knowledge Is Power. Data Isn’t.

In the CEO Afterlife

One of the best sources of understanding is experience, such as in-market know-how, familiarity with competitors and customers, or expertise in leading during turbulent times. How many times have you heard that “knowledge is power?”

Power 218

Why Great Brands Lose Their Way

In the CEO Afterlife

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies.

Brand 268

How to Create a Personal Brand Strategy Statement

In the CEO Afterlife

To do that, you’ll need a brand strategy. The strategy and the positioning for a personal brand isn’t that different from a product or service brand; your intent is to position yourself in the best way possible to achieve the desired objective.

Brand 217

Who Makes Resolutions Come True? YOU

In the CEO Afterlife

Branding Human Resources Leadership Life Marketing Strategy Uncategorized Do Less Better In the CEO Afterlife Vision The approaching New Year invites the contemplation of resolutions.

Boldness Should Never Stand Alone

In the CEO Afterlife

Weak, wishy-washy strategies have no place in 21 st century business. Human Resources Leadership Marketing Strategy BP Culture Donald Trump Entrepreneurship Howard Schultz Life Mentoring Starbucks Vision

Why Leaders Believe that Tomorrow is a Better Place

In the CEO Afterlife

Branding Human Resources Leadership Life Marketing Strategy CEO Culture Doctors Without Borders Elon Musk Entrepreneurship Gene Rodenberry In the CEO Afterlife Innovation John Richard Bell Star Trek Tesla VisionTo every one of us, the future is important.

Why Strategy Withstands the Test of Time

In the CEO Afterlife

How often have you heard people say, “Our strategy is to become the biggest and the best?” This is not strategy. Strategy is not the what. Strategy is the how – how will you become the biggest and the best? By its very nature, strategy is constraining.