Your business might have the best product or service in the market, but if you aren’t retaining customers, or no one knows your name, then your sales won’t increase (and may even drop). Marketing exists in various forms. The beauty of digital marketing is that you can start small too. MORE
When you market, especially as a small business, you need to be smart. You need to use these five marketing strategies that really work, instead of paying for ones that make every sale an uphill battle: 1. Social Media Marketing, With Emphasis on Social. MORE
Marketing content marketing marketing strategy small business content small business marketingWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. MORE
Marketing content marketing long-form content marketing strategy search engine optimization social media social media marketingWe've Moved! Update your Reader Now. MORE
We all know that writing and processing content for your content marketing strategy is thirsty work. The post 6 Steps to Successfully Setting Up a Marketing Automation Campaign appeared first on RapidBI. guest Marketing Strategy MORE
Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer. MORE
Coming up with a good brand strategy can sometimes feel impossible for small business owners. In this piece, we will look at the framework of the ultimate brand strategy. The key to a great brand strategy is to ensure your employees are involved as much as they possibly can be. MORE
It can feel pretty defeating when you’ve put your oh-so-valuable time and energy into planning and executing a marketing plan, only to barely see a difference in your bottom line. So, let’s put our past marketing grievances aside for a moment and determine what went wrong. MORE
That means you need to have an effective marketing strategy that will attract customers and encourage them to make a purchase. You might not think that you need a dedicated mobile strategy when it comes to marketing. What Type of Mobile Marketing do You Need? MORE
Your business thrives on how effective its marketing strategy is. Marketing is a concept that can almost consume a business that hasn’t got its strategy in order. Most businesses place a vast proportion of their budget towards marketing and its various sub-categories. MORE
When you are marketing a start-up, there are two fundamental truths. The second one is that if your product is crap, there is no amount or type of marketing that will gain you a mass audience. Resources Digital Marketing Leadership Strategy MORE
Reader Submission MarketingWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. MORE
To help you overcome this obstacle, here are four benefits of incorporating customer service into your marketing strategy: 1. Ensuring that customer service is an integral part of your marketing strategy can give your brand a competitive edge over similar types of businesses. MORE
Branding Human Resources Leadership Life Marketing Strategy Business CEO Crisis Management Culture In the CEO Afterlife John Richard Bell Mentoring Purchasing Purpose Supply Chain Management VisionLeadership does not begin the when you step upon the first rung of the management ladder. MORE
While many businesses rely on traditional outbound marketing strategies to find new leads, this can be costly and even ineffective. Inbound marketing has emerged as an attractive complement to traditional advertising strategies. What Is Inbound Marketing? MORE
Marketing Small Business small business small business competition small business marketing small business week We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. MORE
Business and marketing leaders need only hear the words, “Your customers will pay more for this,” for their interest to be piqued and attention to be grabbed. Consider that last sentence carefully, particularly if you are a marketing leader. MORE
This strategy requires sacrifice. To enact the ‘do less better’ strategy, you have to buy into the notion that 20% of your effort delivers 80% of the rewards. Unlike PepsiCo , Coca-Cola’s corporate strategy is to resist diversification and focus on non-alcoholic beverages. MORE
High on the list is weak marketing, weak management, and weak strategic discipline. Porsche is enjoying a vibrant auto market. There’s a host of reasons why great brands decay. I could add a dozen more. I won’t. MORE
NEWS AND INSIGHTS UPDATE: The start of a new year means many business owners and marketers are preparing their 2013 marketing plans, and content marketing is one of the hottest topics for marketing in the new year. MORE
This means skillfully executing strategies that propel companies to superb fiscal performance over the long term. Branding Human Resources Leadership Marketing Strategy Have you ever watched a charismatic person “work” a room? At the outset, they assess the collective mood. MORE
This article was written by Jennifer Horn for the June 2016 issue of Strategy Magazine. Years later, it took on bigger players by introducing new innovative packaging to the market, and subsequently carving out a double-digit share when few thought it could be done. MORE
Digital marketing strategy - It doesn't matter if you are a large corporate or a SME, doing digital or social media marketing is one thing, having a strategy which adds value & contains costs is quite another. Management Crowd Sourcing digital marketing strategy digital media HR human resources myth social media marketing what is a digital marketing strategy MORE
Marketing market share marketing strategy small business marketing We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. MORE
Is social media free marketing? Business Article Social networking blogs digital marketing strategy LinkedIn marketing tools social media marketing twitterEnsuring that your social media activities add value and don't waste time. What are the critical and common mistakes that people make? we give some simple tips. MORE
Marketing brand audit brand marketing brand review brand strategy marketing review marketing strategy We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. MORE
Is social media free marketing? Management blogs digital marketing strategy LinkedIn marketing tools social media marketing Social networking twitterEnsuring that your social media activities add value and don't waste time. What are the critical and common mistakes that people make? we give some simple tips. MORE
Let me explain – any marketer can play the social media game and do it well with a concept that resonates. Herein lies the myth of social media marketing. A message from a marketer doesn’t have to mean that at all. When I was in brand management, social media did not exist. MORE
Whether you are just starting out, have a fully fledged business, or even class your company a huge success, I think we can all agree that the marketing strategies you put in place are vital to your business growth. MORE
We know how difficult it can be to get a marketing strategy executed on – so we have uploaded this Marketing Strategy Template that makes the job a whole lot easier. We know how difficult it can be to get a marketing strategy executed on – so we have uploaded this Marketing Strategy Template that makes the job a whole lot easier. MORE
Marketing Strategy brand brand extensionWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. MORE
There are all sorts of strategies and cultures that can bolster and sustain a company’s supremacy. For more on strategy and culture, get a free introductory chapter of my book Do Less Better: The Power of Strategic Sacrifice in a Complex World. MORE
Check out these dynamite online marketing methods. The first step to marketing success is to start with your website. SEO or ‘search engine optimization’ is an important part of the online marketing process. A proven online marketing technique is to use landing pages. MORE
In the last 40 years of the 20 th century, strategy was the champion of business supremacy. As a critical success factor, strategy turned into a lucrative industry for a host of consulting firms such as McKinsey & Company , and the Boston Consulting Group. Strategy is Constraining. MORE
Thirty-five years ago at a ceremony in Vancouver, BC, I accepted AMA’s Marketer-of-the-Year Award on behalf of Nabob Foods. That night, I presented the marketing strategy that catapulted a regional brand to national leadership in Canada. Times. Places. MORE
Whether it’s in the latest digital marketing trends or from the keynote at an industry event, we’re constantly being told that “content is king” and that we must “think like a publisher” if we want to stand out online today. Marketing Digital Article MORE
How often have you heard people say, “Our strategy is to become the biggest and the best?” This is not strategy. Strategy is not the what. Strategy is the how – how will you become the biggest and the best? By its very nature, strategy is constraining. MORE
Is social media free marketing? Management blogs digital marketing strategy LinkedIn marketing tools social media marketing Social networking twitterEnsuring that your social media activities add value and don't waste time. What are the critical and common mistakes that people make? we give some simple tips. MORE
Digital marketing strategy - It doesn't matter if you are a large corporate or a SME, doing digital or social media marketing is one thing, having a strategy which adds value & contains costs is quite another. Business Article Social networking Strategy Twitter seo Crowd Sourcing digital marketing strategy digital media myth social media marketing MORE
This can mean expanding product lines, entering new markets and geographies, line extending brands, acquiring new businesses, creating projects, and adding layers of management to manage the self-created complexity. Coca-Cola’s focus begins at 30,000 feet, where corporate strategy is crafted. MORE
Do Less Better is also a culture and a strategy of organizations and their leaders. The seemingly more attractive (and logical) option is to do more and more – the theory being the more markets, products, and businesses a company engages in, the better the results. MORE
Herein lies the difference between objectives and strategy. For Wegman’s Food Markets, it’s all about caring, high standards, making a difference, respect, and empowerment. To most of us, the phrase Work that Matters infers job satisfaction. MORE
Branding Human Resources Leadership Life Marketing Strategy CEO Culture Doctors Without Borders Elon Musk Entrepreneurship Gene Rodenberry In the CEO Afterlife Innovation John Richard Bell Star Trek Tesla VisionTo every one of us, the future is important. MORE
Marketing Strategy Related Topics Strategy Driven
NOVEMBER 22, 2017
Your business might have the best product or service in the market, but if you aren’t retaining customers, or no one knows your name, then your sales won’t increase (and may even drop). Marketing exists in various forms. The beauty of digital marketing is that you can start small too.
Strategy Driven
APRIL 14, 2018
To help you overcome this obstacle, here are four benefits of incorporating customer service into your marketing strategy: 1. Ensuring that customer service is an integral part of your marketing strategy can give your brand a competitive edge over similar types of businesses.
Strategy Driven
NOVEMBER 21, 2017
When you market, especially as a small business, you need to be smart. You need to use these five marketing strategies that really work, instead of paying for ones that make every sale an uphill battle: 1. Social Media Marketing, With Emphasis on Social.
Strategy Driven
FEBRUARY 14, 2017
Your business thrives on how effective its marketing strategy is. Marketing is a concept that can almost consume a business that hasn’t got its strategy in order. Most businesses place a vast proportion of their budget towards marketing and its various sub-categories.
Lead Change Blog
MAY 11, 2017
When you are marketing a start-up, there are two fundamental truths. The second one is that if your product is crap, there is no amount or type of marketing that will gain you a mass audience. Resources Digital Marketing Leadership Strategy
Strategy Driven
JANUARY 28, 2015
Check out these dynamite online marketing methods. The first step to marketing success is to start with your website. SEO or ‘search engine optimization’ is an important part of the online marketing process. A proven online marketing technique is to use landing pages.
Strategy Driven
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Whether you are just starting out, have a fully fledged business, or even class your company a huge success, I think we can all agree that the marketing strategies you put in place are vital to your business growth.
Women on Business
NOVEMBER 6, 2016
Reader Submission MarketingWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].
Women on Business
DECEMBER 5, 2012
NEWS AND INSIGHTS UPDATE: The start of a new year means many business owners and marketers are preparing their 2013 marketing plans, and content marketing is one of the hottest topics for marketing in the new year.
Women on Business
MAY 14, 2014
Marketing Small Business small business small business competition small business marketing small business week We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].
Talent Technologies
NOVEMBER 5, 2012
We know how difficult it can be to get a marketing strategy executed on – so we have uploaded this Marketing Strategy Template that makes the job a whole lot easier. We know how difficult it can be to get a marketing strategy executed on – so we have uploaded this Marketing Strategy Template that makes the job a whole lot easier.
Rapid BI
MARCH 27, 2011
Digital marketing strategy - It doesn't matter if you are a large corporate or a SME, doing digital or social media marketing is one thing, having a strategy which adds value & contains costs is quite another. Management Crowd Sourcing digital marketing strategy digital media HR human resources myth social media marketing what is a digital marketing strategy
Rapid BI
MARCH 27, 2011
Digital marketing strategy - It doesn't matter if you are a large corporate or a SME, doing digital or social media marketing is one thing, having a strategy which adds value & contains costs is quite another. Business Article Social networking Strategy Twitter seo Crowd Sourcing digital marketing strategy digital media myth social media marketing
Women on Business
JANUARY 9, 2018
Marketing Strategy brand brand extensionWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].
Rapid BI
AUGUST 15, 2012
Is social media free marketing? Management blogs digital marketing strategy LinkedIn marketing tools social media marketing Social networking twitterEnsuring that your social media activities add value and don't waste time. What are the critical and common mistakes that people make? we give some simple tips.
Rapid BI
MARCH 28, 2011
Is social media free marketing? Management blogs digital marketing strategy LinkedIn marketing tools social media marketing Social networking twitterEnsuring that your social media activities add value and don't waste time. What are the critical and common mistakes that people make? we give some simple tips.
Rapid BI
MARCH 28, 2011
Is social media free marketing? Business Article Social networking blogs digital marketing strategy LinkedIn marketing tools social media marketing twitterEnsuring that your social media activities add value and don't waste time. What are the critical and common mistakes that people make? we give some simple tips.
Women on Business
APRIL 18, 2017
Marketing content marketing marketing strategy small business content small business marketingWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].
Strategy Driven
NOVEMBER 21, 2017
While many businesses rely on traditional outbound marketing strategies to find new leads, this can be costly and even ineffective. Inbound marketing has emerged as an attractive complement to traditional advertising strategies. What Is Inbound Marketing?
Rapid BI
MARCH 20, 2018
We all know that writing and processing content for your content marketing strategy is thirsty work. The post 6 Steps to Successfully Setting Up a Marketing Automation Campaign appeared first on RapidBI. guest Marketing Strategy
Harvard Business Review
MAY 26, 2016
Whether it’s in the latest digital marketing trends or from the keynote at an industry event, we’re constantly being told that “content is king” and that we must “think like a publisher” if we want to stand out online today. Marketing Digital Article
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APRIL 24, 2017
Do Less Better is also a culture and a strategy of organizations and their leaders. The seemingly more attractive (and logical) option is to do more and more – the theory being the more markets, products, and businesses a company engages in, the better the results.
Women on Business
DECEMBER 18, 2013
Marketing brand audit brand marketing brand review brand strategy marketing review marketing strategy We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].
Strategy Driven
FEBRUARY 2, 2017
Coming up with a good brand strategy can sometimes feel impossible for small business owners. In this piece, we will look at the framework of the ultimate brand strategy. The key to a great brand strategy is to ensure your employees are involved as much as they possibly can be.
C-Level Strategies
NOVEMBER 3, 2015
Business and marketing leaders need only hear the words, “Your customers will pay more for this,” for their interest to be piqued and attention to be grabbed. Consider that last sentence carefully, particularly if you are a marketing leader.
In the CEO Afterlife
DECEMBER 18, 2014
This strategy requires sacrifice. To enact the ‘do less better’ strategy, you have to buy into the notion that 20% of your effort delivers 80% of the rewards. Unlike PepsiCo , Coca-Cola’s corporate strategy is to resist diversification and focus on non-alcoholic beverages.
In the CEO Afterlife
JANUARY 20, 2016
How often have you heard people say, “Our strategy is to become the biggest and the best?” This is not strategy. Strategy is not the what. Strategy is the how – how will you become the biggest and the best? By its very nature, strategy is constraining.
In the CEO Afterlife
MARCH 21, 2016
There are all sorts of strategies and cultures that can bolster and sustain a company’s supremacy. For more on strategy and culture, get a free introductory chapter of my book Do Less Better: The Power of Strategic Sacrifice in a Complex World.
In the CEO Afterlife
OCTOBER 18, 2015
Branding Human Resources Leadership Life Marketing Strategy Business CEO Crisis Management Culture In the CEO Afterlife John Richard Bell Mentoring Purchasing Purpose Supply Chain Management VisionLeadership does not begin the when you step upon the first rung of the management ladder.
Women on Business
JANUARY 10, 2014
Marketing market share marketing strategy small business marketing We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].
In the CEO Afterlife
APRIL 13, 2016
Let me explain – any marketer can play the social media game and do it well with a concept that resonates. Herein lies the myth of social media marketing. A message from a marketer doesn’t have to mean that at all. When I was in brand management, social media did not exist.
In the CEO Afterlife
APRIL 5, 2016
Herein lies the difference between objectives and strategy. For Wegman’s Food Markets, it’s all about caring, high standards, making a difference, respect, and empowerment. To most of us, the phrase Work that Matters infers job satisfaction.
In the CEO Afterlife
SEPTEMBER 25, 2015
High on the list is weak marketing, weak management, and weak strategic discipline. Porsche is enjoying a vibrant auto market. There’s a host of reasons why great brands decay. I could add a dozen more. I won’t.
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JUNE 10, 2015
In the last 40 years of the 20 th century, strategy was the champion of business supremacy. As a critical success factor, strategy turned into a lucrative industry for a host of consulting firms such as McKinsey & Company , and the Boston Consulting Group. Strategy is Constraining.
In the CEO Afterlife
MARCH 18, 2015
This can mean expanding product lines, entering new markets and geographies, line extending brands, acquiring new businesses, creating projects, and adding layers of management to manage the self-created complexity. Coca-Cola’s focus begins at 30,000 feet, where corporate strategy is crafted.
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JUNE 8, 2016
This article was written by Jennifer Horn for the June 2016 issue of Strategy Magazine. Years later, it took on bigger players by introducing new innovative packaging to the market, and subsequently carving out a double-digit share when few thought it could be done.
In the CEO Afterlife
APRIL 13, 2015
Branding Human Resources Leadership Life Marketing Strategy CEO Culture Doctors Without Borders Elon Musk Entrepreneurship Gene Rodenberry In the CEO Afterlife Innovation John Richard Bell Star Trek Tesla VisionTo every one of us, the future is important.
In the CEO Afterlife
MARCH 1, 2016
Thirty-five years ago at a ceremony in Vancouver, BC, I accepted AMA’s Marketer-of-the-Year Award on behalf of Nabob Foods. That night, I presented the marketing strategy that catapulted a regional brand to national leadership in Canada. Times. Places.
In the CEO Afterlife
JULY 2, 2013
Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer.
In the CEO Afterlife
NOVEMBER 2, 2014
This means skillfully executing strategies that propel companies to superb fiscal performance over the long term. Branding Human Resources Leadership Marketing Strategy Have you ever watched a charismatic person “work” a room? At the outset, they assess the collective mood.
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