The giant’s power, expressed in market or balance sheet clout gave them a ticket to pass go, and most have taken the easy way out. A picture is worth a thousand words; clichéd but true. This illustration may also become clichéd, but whenever I see it, I grin and nod. MORE
Marketing content marketing marketing strategy small business content small business marketingWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. MORE
Marketing content marketing long-form content marketing strategy search engine optimization social media social media marketingWe've Moved! Update your Reader Now. MORE
Like most bloggers, I write about what I know; that’s strategy, leadership and branding. More recently, I delved into the business of “cult” energy drink brands, Red Bull and Monster, and I strongly advise anyone in consumer products or services to examine Red Bull’s strategies and culture. MORE
Often, managers think about patent litigation as a “narrow” strategy to protect a particular technology against a specific infringer. The Apple-Samsung battle shows that patent litigation can be a much broader and powerful strategy. The first one is the marketing effect of IP litigation. And this is particularly interesting given the aggressive marketing strategy implemented by Samsung in the past few years. MORE
Clout allows these giants to grow, but there is absolutely no reason why a smaller player cannot become a market leader within their chosen market(s). I should know; I spent 17 years at Jacobs Suchard winning within the intensely competitive coffee and chocolate markets. MORE
This month’s Fast Company names the 100 Most Creative People in Business, with an emphasis on global leaders in technology, design, media, music, movies, marketing, television and sports. Why is creativity so important in business? MORE
Coming up with a good brand strategy can sometimes feel impossible for small business owners. In this piece, we will look at the framework of the ultimate brand strategy. The key to a great brand strategy is to ensure your employees are involved as much as they possibly can be. MORE
It can feel pretty defeating when you’ve put your oh-so-valuable time and energy into planning and executing a marketing plan, only to barely see a difference in your bottom line. So, let’s put our past marketing grievances aside for a moment and determine what went wrong. MORE
Within these institutions, innovation is likely as overused and as meaningless a word as strategy. Johnson had launched Apple’s retail strategy and was the man behind the aggressive store expansion a decade ago. So much has been written about business innovation this past year. MORE
Your business thrives on how effective its marketing strategy is. Marketing is a concept that can almost consume a business that hasn’t got its strategy in order. Most businesses place a vast proportion of their budget towards marketing and its various sub-categories. MORE
Reader Submission MarketingWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. MORE
When you are marketing a start-up, there are two fundamental truths. The second one is that if your product is crap, there is no amount or type of marketing that will gain you a mass audience. Resources Digital Marketing Leadership Strategy MORE
Within their particular markets (and in some cases on a much more pervasive basis), these leaders are the brand. Within their own DNA is a passion to ensure that brand strategy and execution is congruent with the strategic intentions and cultural values of their vision. MORE
Branding Human Resources Leadership Life Marketing Strategy Business CEO Crisis Management Culture In the CEO Afterlife John Richard Bell Mentoring Purchasing Purpose Supply Chain Management VisionLeadership does not begin the when you step upon the first rung of the management ladder. MORE
Marketing Small Business small business small business competition small business marketing small business week We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. MORE
Business and marketing leaders need only hear the words, “Your customers will pay more for this,” for their interest to be piqued and attention to be grabbed. Consider that last sentence carefully, particularly if you are a marketing leader. MORE
It’s not that I’m going to do a 360 on the value of strategy in business – strategy is part of my DNA; I attribute much of my corporate success to a strategic and creative mindset. For thousands of industries, it is the tactics of poker and not the strategy of chess that drive success. MORE
Given that the products I was responsible for were all FDA-regulated, our marketing revolved around the art and science of relationships…and pricing. Authenticity, leadership and market stewardship all matter – and it starts with the CEO. MORE
High on the list is weak marketing, weak management, and weak strategic discipline. Porsche is enjoying a vibrant auto market. There’s a host of reasons why great brands decay. I could add a dozen more. I won’t. MORE
This means skillfully executing strategies that propel companies to superb fiscal performance over the long term. Branding Human Resources Leadership Marketing Strategy Have you ever watched a charismatic person “work” a room? At the outset, they assess the collective mood. MORE
NEWS AND INSIGHTS UPDATE: The start of a new year means many business owners and marketers are preparing their 2013 marketing plans, and content marketing is one of the hottest topics for marketing in the new year. MORE
Marketing market share marketing strategy small business marketing We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. MORE
Is social media free marketing? Business Article Social networking blogs digital marketing strategy LinkedIn marketing tools social media marketing twitterEnsuring that your social media activities add value and don't waste time. What are the critical and common mistakes that people make? we give some simple tips. MORE
Marketing brand audit brand marketing brand review brand strategy marketing review marketing strategy We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. MORE
— and what you need to do externally — with customers, marketing campaigns, and so on. For example, just because Cynthia has been head of the customer service department for 10 years, doesn’t mean she should remain in that position, especially if the job has changed due to market conditions and Cynthia isn’t able to keep up. ” For example, your inventory has to change with the market, as do your pricing policies. MORE
Is social media free marketing? Management blogs digital marketing strategy LinkedIn marketing tools social media marketing Social networking twitterEnsuring that your social media activities add value and don't waste time. What are the critical and common mistakes that people make? we give some simple tips. MORE
Whether you are just starting out, have a fully fledged business, or even class your company a huge success, I think we can all agree that the marketing strategies you put in place are vital to your business growth. MORE
So I approached the maker and negotiated a deal whereby they would produce for me under a brand that I would create for a niche market – the tourist and gourmet trade. A long time ago, I’d bought some jam and fruit syrup from British Columbia’s Okanagan Valley. MORE
Weak, wishy-washy strategies have no place in 21 st century business. Human Resources Leadership Marketing Strategy BP Culture Donald Trump Entrepreneurship Howard Schultz Life Mentoring Starbucks Vision MORE
We know how difficult it can be to get a marketing strategy executed on – so we have uploaded this Marketing Strategy Template that makes the job a whole lot easier. We know how difficult it can be to get a marketing strategy executed on – so we have uploaded this Marketing Strategy Template that makes the job a whole lot easier. MORE
Check out these dynamite online marketing methods. The first step to marketing success is to start with your website. SEO or ‘search engine optimization’ is an important part of the online marketing process. A proven online marketing technique is to use landing pages. MORE
In the last 40 years of the 20 th century, strategy was the champion of business supremacy. As a critical success factor, strategy turned into a lucrative industry for a host of consulting firms such as McKinsey & Company , and the Boston Consulting Group. Strategy is Constraining. MORE
Great marketing begins with great strategy. Great strategy seldom happens without sacrifice. There’s more: a marketer’s product or service better deliver on the promise. If it doesn’t, great marketing cannot exist. Sacrifice is the natural path to differentiation. MORE
Whether it’s in the latest digital marketing trends or from the keynote at an industry event, we’re constantly being told that “content is king” and that we must “think like a publisher” if we want to stand out online today. Marketing Digital Article MORE
How often have you heard people say, “Our strategy is to become the biggest and the best?” This is not strategy. Strategy is not the what. Strategy is the how – how will you become the biggest and the best? By its very nature, strategy is constraining. MORE
To do that, you’ll need a brand strategy. The strategy and the positioning for a personal brand isn’t that different from a product or service brand; your intent is to position yourself in the best way possible to achieve the desired objective. MORE
In Theodore Levitt’s The Marketing Imagination , the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. Differentiation is still the name of the marketing game. MORE
The marketers of the day and those of the next twenty-five years worked hard to fortify that stellar reputation. Whether it was an advertising campaign, a new product or a line extension, Kellogg’s marketing was extremely disciplined and strategic. This strategy I cannot fault. MORE
Digital marketing strategy - It doesn't matter if you are a large corporate or a SME, doing digital or social media marketing is one thing, having a strategy which adds value & contains costs is quite another. Business Article Social networking Strategy Twitter seo Crowd Sourcing digital marketing strategy digital media myth social media marketing MORE
This can mean expanding product lines, entering new markets and geographies, line extending brands, acquiring new businesses, creating projects, and adding layers of management to manage the self-created complexity. Coca-Cola’s focus begins at 30,000 feet, where corporate strategy is crafted. MORE
I have purposely ignored a brand’s reputation, its place within the market, even its package design. The brand and vodka lemonade category was invented by Vancouver’s Dossier Creative and positioned as an emotionally-engaging, anti-marketing, irreverent brand. MORE
The official Earls’ word on the matter is this: “We have learned from participating in the human-rights complaint process that many persons with albinism are genuinely offended and feel that their dignity is negatively impacted by the use of the word ‘albino’ in our marketing.” MORE
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We know how difficult it can be to get a marketing strategy executed on – so we have uploaded this Marketing Strategy Template that makes the job a whole lot easier. We know how difficult it can be to get a marketing strategy executed on – so we have uploaded this Marketing Strategy Template that makes the job a whole lot easier.
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Often, managers think about patent litigation as a “narrow” strategy to protect a particular technology against a specific infringer. The Apple-Samsung battle shows that patent litigation can be a much broader and powerful strategy. The first one is the marketing effect of IP litigation. And this is particularly interesting given the aggressive marketing strategy implemented by Samsung in the past few years.
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I have purposely ignored a brand’s reputation, its place within the market, even its package design. The brand and vodka lemonade category was invented by Vancouver’s Dossier Creative and positioned as an emotionally-engaging, anti-marketing, irreverent brand.
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— and what you need to do externally — with customers, marketing campaigns, and so on. For example, just because Cynthia has been head of the customer service department for 10 years, doesn’t mean she should remain in that position, especially if the job has changed due to market conditions and Cynthia isn’t able to keep up. ” For example, your inventory has to change with the market, as do your pricing policies.
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In Theodore Levitt’s The Marketing Imagination , the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. Differentiation is still the name of the marketing game.
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Great marketing begins with great strategy. Great strategy seldom happens without sacrifice. There’s more: a marketer’s product or service better deliver on the promise. If it doesn’t, great marketing cannot exist. Sacrifice is the natural path to differentiation.
In the CEO Afterlife
JANUARY 28, 2013
The marketers of the day and those of the next twenty-five years worked hard to fortify that stellar reputation. Whether it was an advertising campaign, a new product or a line extension, Kellogg’s marketing was extremely disciplined and strategic. This strategy I cannot fault.
In the CEO Afterlife
MAY 1, 2012
The giant’s power, expressed in market or balance sheet clout gave them a ticket to pass go, and most have taken the easy way out. A picture is worth a thousand words; clichéd but true. This illustration may also become clichéd, but whenever I see it, I grin and nod.
Strategy Driven
FEBRUARY 2, 2017
Coming up with a good brand strategy can sometimes feel impossible for small business owners. In this piece, we will look at the framework of the ultimate brand strategy. The key to a great brand strategy is to ensure your employees are involved as much as they possibly can be.
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APRIL 13, 2012
Like most bloggers, I write about what I know; that’s strategy, leadership and branding. More recently, I delved into the business of “cult” energy drink brands, Red Bull and Monster, and I strongly advise anyone in consumer products or services to examine Red Bull’s strategies and culture.
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How often have you heard people say, “Our strategy is to become the biggest and the best?” This is not strategy. Strategy is not the what. Strategy is the how – how will you become the biggest and the best? By its very nature, strategy is constraining.
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MARCH 28, 2011
Given that the products I was responsible for were all FDA-regulated, our marketing revolved around the art and science of relationships…and pricing. Authenticity, leadership and market stewardship all matter – and it starts with the CEO.
In the CEO Afterlife
FEBRUARY 17, 2013
The official Earls’ word on the matter is this: “We have learned from participating in the human-rights complaint process that many persons with albinism are genuinely offended and feel that their dignity is negatively impacted by the use of the word ‘albino’ in our marketing.”
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Within these institutions, innovation is likely as overused and as meaningless a word as strategy. Johnson had launched Apple’s retail strategy and was the man behind the aggressive store expansion a decade ago. So much has been written about business innovation this past year.
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So I approached the maker and negotiated a deal whereby they would produce for me under a brand that I would create for a niche market – the tourist and gourmet trade. A long time ago, I’d bought some jam and fruit syrup from British Columbia’s Okanagan Valley.
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MAY 21, 2012
It’s not that I’m going to do a 360 on the value of strategy in business – strategy is part of my DNA; I attribute much of my corporate success to a strategic and creative mindset. For thousands of industries, it is the tactics of poker and not the strategy of chess that drive success.
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