INDUSTRY INSIGHTS YOUR PEERS ARE READING
Branding Human Resources Leadership Life Marketing Strategy Uncategorized Do Less Better In the CEO Afterlife Vision The approaching New Year invites the contemplation of resolutions. MORE
Your business might have the best product or service in the market, but if you aren’t retaining customers, or no one knows your name, then your sales won’t increase (and may even drop). Marketing exists in various forms. The beauty of digital marketing is that you can start small too. MORE
When you market, especially as a small business, you need to be smart. You need to use these five marketing strategies that really work, instead of paying for ones that make every sale an uphill battle: 1. Social Media Marketing, With Emphasis on Social. MORE
Marketing content marketing marketing strategy small business content small business marketingWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. MORE
Marketing content marketing long-form content marketing strategy search engine optimization social media social media marketingWe've Moved! Update your Reader Now. MORE
But, if you haven’t started your company blog yet, you may want to reevaluate your marketing strategy. A major component in the success of your business is the marketing plan that you’ve implemented. MORE
If you run a business, you will most likely have a digital marketing strategy in place, and this will probably be one of the main methods in which you communicate with your current customers, and reach out to further potential customers as well. Social Media Strategy. MORE
Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer. MORE
Coming up with a good brand strategy can sometimes feel impossible for small business owners. In this piece, we will look at the framework of the ultimate brand strategy. The key to a great brand strategy is to ensure your employees are involved as much as they possibly can be. MORE
It can feel pretty defeating when you’ve put your oh-so-valuable time and energy into planning and executing a marketing plan, only to barely see a difference in your bottom line. So, let’s put our past marketing grievances aside for a moment and determine what went wrong. MORE
That means you need to have an effective marketing strategy that will attract customers and encourage them to make a purchase. You might not think that you need a dedicated mobile strategy when it comes to marketing. What Type of Mobile Marketing do You Need? MORE
Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. MORE
Your business thrives on how effective its marketing strategy is. Marketing is a concept that can almost consume a business that hasn’t got its strategy in order. Most businesses place a vast proportion of their budget towards marketing and its various sub-categories. MORE
When you are marketing a start-up, there are two fundamental truths. The second one is that if your product is crap, there is no amount or type of marketing that will gain you a mass audience. Resources Digital Marketing Leadership Strategy MORE
Reader Submission MarketingWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. MORE
To help you overcome this obstacle, here are four benefits of incorporating customer service into your marketing strategy: 1. Ensuring that customer service is an integral part of your marketing strategy can give your brand a competitive edge over similar types of businesses. MORE
Branding Human Resources Leadership Life Marketing Strategy Business CEO Crisis Management Culture In the CEO Afterlife John Richard Bell Mentoring Purchasing Purpose Supply Chain Management VisionLeadership does not begin the when you step upon the first rung of the management ladder. MORE
While many businesses rely on traditional outbound marketing strategies to find new leads, this can be costly and even ineffective. Inbound marketing has emerged as an attractive complement to traditional advertising strategies. What Is Inbound Marketing? MORE
Marketing Small Business small business small business competition small business marketing small business week We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. MORE
This strategy requires sacrifice. To enact the ‘do less better’ strategy, you have to buy into the notion that 20% of your effort delivers 80% of the rewards. Unlike PepsiCo , Coca-Cola’s corporate strategy is to resist diversification and focus on non-alcoholic beverages. MORE
Business and marketing leaders need only hear the words, “Your customers will pay more for this,” for their interest to be piqued and attention to be grabbed. Consider that last sentence carefully, particularly if you are a marketing leader. MORE
High on the list is weak marketing, weak management, and weak strategic discipline. Porsche is enjoying a vibrant auto market. There’s a host of reasons why great brands decay. I could add a dozen more. I won’t. MORE
NEWS AND INSIGHTS UPDATE: The start of a new year means many business owners and marketers are preparing their 2013 marketing plans, and content marketing is one of the hottest topics for marketing in the new year. MORE
This means skillfully executing strategies that propel companies to superb fiscal performance over the long term. Branding Human Resources Leadership Marketing Strategy Have you ever watched a charismatic person “work” a room? At the outset, they assess the collective mood. MORE
Digital marketing strategy - It doesn't matter if you are a large corporate or a SME, doing digital or social media marketing is one thing, having a strategy which adds value & contains costs is quite another. Management Crowd Sourcing digital marketing strategy digital media HR human resources myth social media marketing what is a digital marketing strategy MORE
Marketing market share marketing strategy small business marketing We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. MORE
Is social media free marketing? Business Article Social networking blogs digital marketing strategy LinkedIn marketing tools social media marketing twitterEnsuring that your social media activities add value and don't waste time. What are the critical and common mistakes that people make? we give some simple tips. MORE
Marketing brand audit brand marketing brand review brand strategy marketing review marketing strategy We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. MORE
Is social media free marketing? Management blogs digital marketing strategy LinkedIn marketing tools social media marketing Social networking twitterEnsuring that your social media activities add value and don't waste time. What are the critical and common mistakes that people make? we give some simple tips. MORE
Whether you are just starting out, have a fully fledged business, or even class your company a huge success, I think we can all agree that the marketing strategies you put in place are vital to your business growth. MORE
Weak, wishy-washy strategies have no place in 21 st century business. Human Resources Leadership Marketing Strategy BP Culture Donald Trump Entrepreneurship Howard Schultz Life Mentoring Starbucks Vision MORE
Given this, the one aspect where startups get trumped by big corporations is marketing. Unable to spend as affluently as the big companies, their product/services hardly get any recognition in the vast market. Going for content marketing. A startup is not like any other company. MORE
We know how difficult it can be to get a marketing strategy executed on – so we have uploaded this Marketing Strategy Template that makes the job a whole lot easier. We know how difficult it can be to get a marketing strategy executed on – so we have uploaded this Marketing Strategy Template that makes the job a whole lot easier. MORE
Marketing Strategy brand brand extensionWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. MORE
Check out these dynamite online marketing methods. The first step to marketing success is to start with your website. SEO or ‘search engine optimization’ is an important part of the online marketing process. A proven online marketing technique is to use landing pages. MORE
In the last 40 years of the 20 th century, strategy was the champion of business supremacy. As a critical success factor, strategy turned into a lucrative industry for a host of consulting firms such as McKinsey & Company , and the Boston Consulting Group. Strategy is Constraining. MORE
Whether it’s in the latest digital marketing trends or from the keynote at an industry event, we’re constantly being told that “content is king” and that we must “think like a publisher” if we want to stand out online today. Marketing Digital Article MORE
How often have you heard people say, “Our strategy is to become the biggest and the best?” This is not strategy. Strategy is not the what. Strategy is the how – how will you become the biggest and the best? By its very nature, strategy is constraining. MORE
One of the best sources of understanding is experience, such as in-market know-how, familiarity with competitors and customers, or expertise in leading during turbulent times. How many times have you heard that “knowledge is power?” MORE
To do that, you’ll need a brand strategy. The strategy and the positioning for a personal brand isn’t that different from a product or service brand; your intent is to position yourself in the best way possible to achieve the desired objective. MORE
Is social media free marketing? Management blogs digital marketing strategy LinkedIn marketing tools social media marketing Social networking twitterEnsuring that your social media activities add value and don't waste time. What are the critical and common mistakes that people make? we give some simple tips. MORE
Digital marketing strategy - It doesn't matter if you are a large corporate or a SME, doing digital or social media marketing is one thing, having a strategy which adds value & contains costs is quite another. Business Article Social networking Strategy Twitter seo Crowd Sourcing digital marketing strategy digital media myth social media marketing MORE
This can mean expanding product lines, entering new markets and geographies, line extending brands, acquiring new businesses, creating projects, and adding layers of management to manage the self-created complexity. Coca-Cola’s focus begins at 30,000 feet, where corporate strategy is crafted. MORE
Do Less Better is also a culture and a strategy of organizations and their leaders. The seemingly more attractive (and logical) option is to do more and more – the theory being the more markets, products, and businesses a company engages in, the better the results. MORE
Marketing Strategy Related Topics Strategy Driven
NOVEMBER 22, 2017
Your business might have the best product or service in the market, but if you aren’t retaining customers, or no one knows your name, then your sales won’t increase (and may even drop). Marketing exists in various forms. The beauty of digital marketing is that you can start small too.
Women on Business
JUNE 2, 2015
Marketing content marketing long-form content marketing strategy search engine optimization social media social media marketingWe've Moved! Update your Reader Now.
Strategy Driven
NOVEMBER 21, 2017
When you market, especially as a small business, you need to be smart. You need to use these five marketing strategies that really work, instead of paying for ones that make every sale an uphill battle: 1. Social Media Marketing, With Emphasis on Social.
Strategy Driven
MAY 21, 2018
Given this, the one aspect where startups get trumped by big corporations is marketing. Unable to spend as affluently as the big companies, their product/services hardly get any recognition in the vast market. Going for content marketing. A startup is not like any other company.
Strategy Driven
FEBRUARY 14, 2017
Your business thrives on how effective its marketing strategy is. Marketing is a concept that can almost consume a business that hasn’t got its strategy in order. Most businesses place a vast proportion of their budget towards marketing and its various sub-categories.
Strategy Driven
APRIL 14, 2018
To help you overcome this obstacle, here are four benefits of incorporating customer service into your marketing strategy: 1. Ensuring that customer service is an integral part of your marketing strategy can give your brand a competitive edge over similar types of businesses.
Lead Change Blog
MAY 11, 2017
When you are marketing a start-up, there are two fundamental truths. The second one is that if your product is crap, there is no amount or type of marketing that will gain you a mass audience. Resources Digital Marketing Leadership Strategy
Strategy Driven
JANUARY 28, 2015
Check out these dynamite online marketing methods. The first step to marketing success is to start with your website. SEO or ‘search engine optimization’ is an important part of the online marketing process. A proven online marketing technique is to use landing pages.
Strategy Driven
NOVEMBER 24, 2017
That means you need to have an effective marketing strategy that will attract customers and encourage them to make a purchase. You might not think that you need a dedicated mobile strategy when it comes to marketing. What Type of Mobile Marketing do You Need?
Women on Business
DECEMBER 5, 2012
NEWS AND INSIGHTS UPDATE: The start of a new year means many business owners and marketers are preparing their 2013 marketing plans, and content marketing is one of the hottest topics for marketing in the new year.
Strategy Driven
JULY 27, 2018
If you run a business, you will most likely have a digital marketing strategy in place, and this will probably be one of the main methods in which you communicate with your current customers, and reach out to further potential customers as well. Social Media Strategy.
Strategy Driven
JUNE 14, 2018
But, if you haven’t started your company blog yet, you may want to reevaluate your marketing strategy. A major component in the success of your business is the marketing plan that you’ve implemented.
Strategy Driven
MAY 12, 2017
Whether you are just starting out, have a fully fledged business, or even class your company a huge success, I think we can all agree that the marketing strategies you put in place are vital to your business growth.
Women on Business
NOVEMBER 6, 2016
Reader Submission MarketingWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].
Women on Business
MAY 14, 2014
Marketing Small Business small business small business competition small business marketing small business week We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].
Talent Technologies
NOVEMBER 5, 2012
We know how difficult it can be to get a marketing strategy executed on – so we have uploaded this Marketing Strategy Template that makes the job a whole lot easier. We know how difficult it can be to get a marketing strategy executed on – so we have uploaded this Marketing Strategy Template that makes the job a whole lot easier.
Rapid BI
MARCH 27, 2011
Digital marketing strategy - It doesn't matter if you are a large corporate or a SME, doing digital or social media marketing is one thing, having a strategy which adds value & contains costs is quite another. Business Article Social networking Strategy Twitter seo Crowd Sourcing digital marketing strategy digital media myth social media marketing
Rapid BI
MARCH 27, 2011
Digital marketing strategy - It doesn't matter if you are a large corporate or a SME, doing digital or social media marketing is one thing, having a strategy which adds value & contains costs is quite another. Management Crowd Sourcing digital marketing strategy digital media HR human resources myth social media marketing what is a digital marketing strategy
Women on Business
JANUARY 9, 2018
Marketing Strategy brand brand extensionWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].
Rapid BI
AUGUST 15, 2012
Is social media free marketing? Management blogs digital marketing strategy LinkedIn marketing tools social media marketing Social networking twitterEnsuring that your social media activities add value and don't waste time. What are the critical and common mistakes that people make? we give some simple tips.
Rapid BI
MARCH 28, 2011
Is social media free marketing? Business Article Social networking blogs digital marketing strategy LinkedIn marketing tools social media marketing twitterEnsuring that your social media activities add value and don't waste time. What are the critical and common mistakes that people make? we give some simple tips.
Rapid BI
MARCH 28, 2011
Is social media free marketing? Management blogs digital marketing strategy LinkedIn marketing tools social media marketing Social networking twitterEnsuring that your social media activities add value and don't waste time. What are the critical and common mistakes that people make? we give some simple tips.
Women on Business
APRIL 18, 2017
Marketing content marketing marketing strategy small business content small business marketingWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].
Women on Business
DECEMBER 18, 2013
Marketing brand audit brand marketing brand review brand strategy marketing review marketing strategy We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].
Strategy Driven
NOVEMBER 21, 2017
While many businesses rely on traditional outbound marketing strategies to find new leads, this can be costly and even ineffective. Inbound marketing has emerged as an attractive complement to traditional advertising strategies. What Is Inbound Marketing?
In the CEO Afterlife
DECEMBER 18, 2014
This strategy requires sacrifice. To enact the ‘do less better’ strategy, you have to buy into the notion that 20% of your effort delivers 80% of the rewards. Unlike PepsiCo , Coca-Cola’s corporate strategy is to resist diversification and focus on non-alcoholic beverages.
Women on Business
JANUARY 10, 2014
Marketing market share marketing strategy small business marketing We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].
In the CEO Afterlife
OCTOBER 18, 2015
Branding Human Resources Leadership Life Marketing Strategy Business CEO Crisis Management Culture In the CEO Afterlife John Richard Bell Mentoring Purchasing Purpose Supply Chain Management VisionLeadership does not begin the when you step upon the first rung of the management ladder.
In the CEO Afterlife
SEPTEMBER 25, 2015
High on the list is weak marketing, weak management, and weak strategic discipline. Porsche is enjoying a vibrant auto market. There’s a host of reasons why great brands decay. I could add a dozen more. I won’t.
In the CEO Afterlife
MARCH 18, 2015
This can mean expanding product lines, entering new markets and geographies, line extending brands, acquiring new businesses, creating projects, and adding layers of management to manage the self-created complexity. Coca-Cola’s focus begins at 30,000 feet, where corporate strategy is crafted.
In the CEO Afterlife
NOVEMBER 2, 2014
This means skillfully executing strategies that propel companies to superb fiscal performance over the long term. Branding Human Resources Leadership Marketing Strategy Have you ever watched a charismatic person “work” a room? At the outset, they assess the collective mood.
In the CEO Afterlife
JUNE 10, 2015
In the last 40 years of the 20 th century, strategy was the champion of business supremacy. As a critical success factor, strategy turned into a lucrative industry for a host of consulting firms such as McKinsey & Company , and the Boston Consulting Group. Strategy is Constraining.
In the CEO Afterlife
SEPTEMBER 8, 2015
One of the best sources of understanding is experience, such as in-market know-how, familiarity with competitors and customers, or expertise in leading during turbulent times. How many times have you heard that “knowledge is power?”
In the CEO Afterlife
JULY 2, 2013
Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer.
In the CEO Afterlife
APRIL 24, 2017
Do Less Better is also a culture and a strategy of organizations and their leaders. The seemingly more attractive (and logical) option is to do more and more – the theory being the more markets, products, and businesses a company engages in, the better the results.
In the CEO Afterlife
AUGUST 6, 2013
Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies.
In the CEO Afterlife
JANUARY 22, 2015
To do that, you’ll need a brand strategy. The strategy and the positioning for a personal brand isn’t that different from a product or service brand; your intent is to position yourself in the best way possible to achieve the desired objective.
In the CEO Afterlife
DECEMBER 27, 2014
Branding Human Resources Leadership Life Marketing Strategy Uncategorized Do Less Better In the CEO Afterlife Vision The approaching New Year invites the contemplation of resolutions.
In the CEO Afterlife
MARCH 3, 2014
Weak, wishy-washy strategies have no place in 21 st century business. Human Resources Leadership Marketing Strategy BP Culture Donald Trump Entrepreneurship Howard Schultz Life Mentoring Starbucks Vision
C-Level Strategies
NOVEMBER 3, 2015
Business and marketing leaders need only hear the words, “Your customers will pay more for this,” for their interest to be piqued and attention to be grabbed. Consider that last sentence carefully, particularly if you are a marketing leader.
Strategy Driven
FEBRUARY 2, 2017
Coming up with a good brand strategy can sometimes feel impossible for small business owners. In this piece, we will look at the framework of the ultimate brand strategy. The key to a great brand strategy is to ensure your employees are involved as much as they possibly can be.
Harvard Business Review
MAY 26, 2016
Whether it’s in the latest digital marketing trends or from the keynote at an industry event, we’re constantly being told that “content is king” and that we must “think like a publisher” if we want to stand out online today. Marketing Digital Article
In the CEO Afterlife
JANUARY 20, 2016
How often have you heard people say, “Our strategy is to become the biggest and the best?” This is not strategy. Strategy is not the what. Strategy is the how – how will you become the biggest and the best? By its very nature, strategy is constraining.
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