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FedEx Jingle Studio Marries Viral Video with Facebook Marketing

Women on Business

ADVERTORIAL: Integrated marketing is so hot these days that when a representative from FedEx’s viral marketing team contacted me to ask if I’d discuss the new FedEx Jingle Studio campaign with the Women on Business audience, I was intrigued. This post is a paid advertorial sponsored by FedEx via Goviral (an AOL brand).

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Practicing the Spirit of the Law: Serve Your Customer Better

Strategy Driven

Another example, what would you consider an advertorial? Is an advertorial legal—yes. The agent was so impressed by the owner’s ethical behavior that he made the firm extremely wealthy as the government’s main supplier of building materials. It’s an advertisement camouflaged to appear as a feature article. But is it ethical?—no!

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How Different Marketing Strategies Can Boost Your Business Profile

Strategy Driven

Printed advertorial content in magazines, newspapers, brochures and billboards. Examples would be: Online social media content, such as posting on social media platforms. Providing short video tutorials. SEO (search engine optimization). Email marketing. Allows You To Expand as a Business.

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What Does Roaming Cost Your Business?

Women on Business

ADVERTORIAL: If you’ve ever been overseas on business then you know that traveling without your phone is not an option. This post is a paid advertorial sponsored by Cellhire. A few hours out of the office and you’ve got a pile of email to read, missed calls ,and important decisions put on hold.

Cost 203
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Does a Mentor have to Breathe?

In the CEO Afterlife

At the risk of this blog appearing as an advertorial for Harvard, I’ll gladly admit that Harvard Business Review was my favorite management resource. But when I finally reached the corner office, I was alone, and rather than join a Presidents’ forum such as YPO, I turned to the periodicals of America’s best business schools.

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How to Blog on Linkedin

CEO Blog

2 - No advertorial. My rules for posting on Linkedin: 1 - Be professional. Linkedin is for professional connections, so this is not a place for grandkid photos. It is a place for business. I know I am irritated if a post purports to give me value then moves on to "buy my product". Anything promotional has to be very soft.

Blog 100
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Brand journalism 101: Tell a Better Story

Women on Business

Naysayers, on the other hand, begrudge brand journalism for its diminished objectivity and advertorial tone. Brands, of course, love it, because it enables them to bypass the media and take their message directly to the public in hopes of building a relationship with customers that will positively impact the bottom line.

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