FedEx Jingle Studio Marries Viral Video with Facebook Marketing

Women on Business

ADVERTORIAL: Integrated marketing is so hot these days that when a representative from FedEx’s viral marketing team contacted me to ask if I’d discuss the new FedEx Jingle Studio campaign with the Women on Business audience, I was intrigued. This post is a paid advertorial sponsored by FedEx via Goviral (an AOL brand).

What Does Roaming Cost Your Business?

Women on Business

ADVERTORIAL: If you’ve ever been overseas on business then you know that traveling without your phone is not an option. This post is a paid advertorial sponsored by Cellhire.

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Social Media is Broken.

CEO Blog

Add value to the reader then you can be advertorial. One of my friends forwarded me an article on how S ocial Media is broken and should be "started all over again". He thought I might disagree but actually I do not. I agree with most of it.

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Does a Mentor have to Breathe?

In the CEO Afterlife

At the risk of this blog appearing as an advertorial for Harvard, I’ll gladly admit that Harvard Business Review was my favorite management resource. To most of us, mentors are people of experience and knowledge who help the less experienced advance their careers and/or their education.

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How to Blog on Linkedin

CEO Blog

2 - No advertorial. Recently I have begun "blogging" on Linkedin. As I use it, I see it as excellent way to have a blog without actually having to post as often. There is a button on the home page that says "publish a post".

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Brand journalism 101: Tell a Better Story

Women on Business

Naysayers, on the other hand, begrudge brand journalism for its diminished objectivity and advertorial tone. If you want your company to succeed at brand journalism (aka corporate media gone social), you better know how to tell a good story.

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Lying to ourselves

CEO Blog

Not advertorial but for the benefit of the reader - enough the people remember you. I thought this article from Nathan Collier was good so: 5 ways we lie to ourselves Confirmation Bias: We look for evidence that confirms what we already believe and we discount that which makes us uncomfortable. Related to the Belief Bias; evaluating information not on the worthiness or credibility of the source but more upon how we feel (i.e. our beliefs) about the issue at hand.

Lying to ourselves

CEO Blog

Not advertorial but for the benefit of the reader - enough the people remember you. I thought this article from Nathan Collier was good so: 5 ways we lie to ourselves Confirmation Bias: We look for evidence that confirms what we already believe and we discount that which makes us uncomfortable. Related to the Belief Bias; evaluating information not on the worthiness or credibility of the source but more upon how we feel (i.e. our beliefs) about the issue at hand.

(20 Steps to) Effective Media Relations

Women on Business

Unless it’s paid editorial (advertorial or sponsored post), or you’re a government official, there’s no obligation for the writer to show you the story beforehand. The first step to effective media relations is shaking off the notion that editors and reporters are the enemy.

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Success and Discomfort

CEO Blog

I was prepared for an advertorial. I have been traveling and usually do not live quite as healthily when I do. At home I run well , do weights, eat well and take my vitamins. On the road, food is less healthy and I make excuses to not work out. Need to polish my road warrior systems. My latest theory is success involves a bit of discomfort. For example, being healthy means I am slightly uncomfortable while working out.

Is That a TV Show or Are You Trying to Sell Me Something?

Harvard Business Review

First there were advertorials and ad copy rendered in a publication's house font (usually but not always discreetly labeled "Paid Advertising"). The most infamous, of course, was the recent Scientology advertorial that was quickly yanked from The Atlantic's website.

We Need a Better Definition of "Native Advertising"

Harvard Business Review

Many believe that native advertising is just a digital euphemism for the classic advertorial that would frequently fill a page in your local newspaper or national magazine — only with less of a wall between the traditional church-and-state structure of editorial and advertising (like when The Atlantic ran a subtly flagged advertorial for The Church of Scientology). Everything else just feels like sponsored content or an advertorial in sheep's clothing.

Google Glass Failed Because It Just Wasn’t Cool

Harvard Business Review

It put Google Glass on models during Fashion Week, in advertorials in fashion magazines, in the hands of fashion “influencers.” It was hailed as the greatest product since the iPod … the wheel … the car. Instead, it turned out to be more like New Coke or the Segway.

What the Marketing Agency of the Future Will Do Differently

Harvard Business Review

Some agencies are helping brands to create their own, authentic newsrooms within an organization while other agencies are building their own newsrooms to help brands create more relevant and original pieces of content that don't look, smell or act like a press release or advertorial. It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace. An agency used to act as the executional arm of the marketing department.

Xerox's CMO on Leading by Example in Social Media

Harvard Business Review

If you want to sell, buy an ad or an advertorial or, perhaps, sponsor tweets. A year ago I decided to become an active content creator and social media contributor. I wanted to show our teams at Xerox how a social program could help change perceptions of our brand. Many still think of Xerox as a copier company, but the majority of our revenue now comes from business process outsourcing. I''ll be honest; playing guinea pig required time that is scarce these days.

The Ethics of Using Paid Content in Journalism

Harvard Business Review

When you put on your reading glasses you might have seen the word "advertisement" or "advertorial" in small print at the top of the page, and felt a little cheated. In the days of yore, you''d sometimes come across a spread in a tabloid that didn''t seem quite right.