Leading in Context

MAY 9, 2018

By Linda Fisher Thornton It is a difficult time to be in PR and Communications. Complexity Ethical Leader Ethical Organization Trends dimensions of ethical responsibility ethical leadership ethics in communication PR Ethics what are ethical leadership trends what is ethical communicationThe stakes are high and it’s easy to miss the mark. I spoke at the Virginia Professional Communicators Conference on Saturday, as the group celebrated its 60th Anniversary.

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PR Trends Ethics Conference 100

Women on Business

JULY 5, 2015

Public Relations prWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

PR 185

PR Planning Tips Public Relations 185

Women on Business

JANUARY 26, 2015

Career Development Marketing branding Business Development personal brand pr Public Relations publicity We''ve Moved! Update your Reader Now.

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PR Brand Public Relations How To 170

Women on Business

JULY 20, 2013

Guest Posts pr tools Public Relations publicity We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

PR 147

PR Tools Public Relations 147

Women on Business

SEPTEMBER 13, 2013

We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. Customer Service Marketing Public Relations Small Business Strategy building relationships creating a better customer experience dawn elyse warden-reeder how to improve customer service keeping your business promise reputation in business warden ettinger group what customers want

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PR Public Relations Reputation How To 133

Women on Business

JULY 28, 2015

Reader Submission pr pr crisis Public RelationsWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

Public Relations 183

Public Relations Crisis PR Management 183

Women on Business

JANUARY 6, 2012

Implementing an effective PR strategy, particularly for any start-up business or company which has little or no experience handling communications, may seem a daunting task, but as we all shake off the apathy of returning to work and prepare for

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PR Planning Strategy Company 143

leaderCommunicator

JULY 28, 2017

This week you’ll read articles on where business should spend more of their time (but don’t), 3 steps to building engagement with your hourly workers, why women aren’t CEOs according to women who almost were, what really happens inside a PR crisis war room, and recommended summer books for leaders.

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PR Crisis Article Tips 62

First Friday Book Synopsis

OCTOBER 21, 2013

All of the tactics used by the oil, beverage, and banking industries to influence lawmakers at every level of government were pulled straight from the cigarette makers’ playbook: Distract people from the real problem; generate fear; split communities with rhetoric, pitting one group against another; encourage people to doubt scientific conclusions; question whether there really […]. Randy''s blog entries

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PR Health Care Industry Tactics 116

Kevin Eikenberry

MAY 4, 2014

Take two marketing and PR professionals with a passion for the history […]. Books Innovation Leadership Learning Apollo Program marketing PR By David Meerman Scott and Richard Jurek It took more than science to get us to the moon – it took storytelling.

Marketing 138

Marketing Storytelling PR Innovation 138

leaderCommunicator

NOVEMBER 3, 2017

Welcome to my weekly round-up of the best-of-the-best recent leadership and communication blog posts. Why Costco Said “No” To Black Friday Creep By Jon Picoult ( @ JonPicoult ), Watermark Consulting “Remember the good old days when U.S. consumers actually took the time to celebrate Thanksgiving – and retailers let them do it?…”. Weekly Round-Up

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PR Retail Consultative Team Building 55

Rapid BI

JANUARY 27, 2018

Management low cost marketing Marketing PR promotion social marketing social media Strategy tip training course Training Courses twitterTwitter Marketing. As the training market changes, more trainers are looking to promote their on-line & open courses events, How do you get people to attend? The post Twitter as a marketing tool for training courses & events appeared first on RapidBI.

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Course Training Tools Marketing 55

Coaching Tip

JULY 18, 2016

Before you begin any PR, marketing, or buzz-building campaigns, three critical actions, taken in a specific order, are required: First, clearly articulate the brand and messages. Books Business Coaching Career Communication Leadership Memes Personal Coaching Self-Awareness Skills Success Tips What is Work life brand leadership PR

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PR eBook Uncertainty Leadership 111

Lead Change Blog

MARCH 25, 2016

Workplace Issues Authentic leadership Communication Holocaust Leadership Management Newseum PR public relations transparency TrustBusiness leaders are communicators. Your words shape perceptions and influence opinions.

Public Relations 196

Public Relations PR Report Media 196

First Friday Book Synopsis

MAY 13, 2012

Chime’s PR Division is ranked number one in both the PR Week and Marketing magazine public relations league tables for the UK. Bob's blog entries Bell Pottinger British Airways Johannesburg (South Africa) Kevin Murray Chime Communications Kogan-Page Marketing magazine PR Week The Language of Leaders: How Top CEO's Communicate to Inspire [comma] Influence and Achieve Results The Star Newspaper UK Atomic Energy Authority

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Public Relations PR Report Career 100

Harvard Business Review

APRIL 12, 2018

Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands. PR practitioners need to be keenly attuned to what their brands’ strategies are and how their campaigns can be perceived, but they’ll be hard-pressed to do so if they don’t become more diverse and inclusive themselves. According to the Bureau of Labor Statistics , the ethnic makeup of the PR industry in the U.S. HBR Staff.

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PR CEO Survey Advertising 13

First Friday Book Synopsis

JULY 23, 2014

Sam Ford is Director of Audience Engagement for Peppercomm. His 2013 New York University Press book, Spreadable Media: Creating Value and Meaning in a Networked Culture, was co-authored by Henry Jenkins and Joshua Green. The book was named one of the best business books of 2013 by Booz & Co.’s s Strategy+Business and was voted one […]. Bob''s blog entries Advertising Age Albert Einstein Booz & Co.’s s Strategy+Business Brilliant Mistakes Brooke Manville Bulldog Reporter C.

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Word of Mouth Marketing PR Committee Audience 100

leaderCommunicator

DECEMBER 21, 2010

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PR 40

leaderCommunicator

SEPTEMBER 14, 2010

PR 40

PR Blog 40

Women on Business

JANUARY 5, 2013

News and Insights interview training media training pr trainingNEWS AND INSIGHTS UPDATE: Do you need media training? Do you know what it is? Those are the questions Alex Honeysett answers in her most recent article for The Daily Muse. Most businesses want to get attention from the media. This type of publicity can raise brand awareness, build the brand reputation, and drive sales.

Training 110

Training Media PR Reputation 110

In the CEO Afterlife

APRIL 26, 2012

BP’s official press release page identifies 10 P.R. Branding Human Resources Leadership Life Marketing Strategy Bob Dudley BP Brand Image corporate culture Environment Facebook Gulf Spill PR Reputation Tony Hayward Twitter YouTube

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PR Press Release Tourism Reputation 130

Harvard Business Review

JULY 27, 2016

I first started working for Apple on the PR agency side at Porter Novelli in Sydney, Australia in 1997. Eventually, I was transferred to the mothership, Apple’s Cupertino, California headquarters to join Apple’s product PR team. PR played a huge role in this success.

Press Release 16

Press Release PR Porter Report 16

Women on Business

JANUARY 11, 2011

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Press Release PR Discount Magazine 130

Harvard Business Review

JANUARY 19, 2012

Then, when I was a recipient of press releases, and now, as I evaluate and streamline marketing and PR efforts, one thing has always been clear: that the majority of media-relations work hurts more than it helps. I know this statement will upset some readers who work in PR, but you can't read through the problems detailed below and tell me the picture I am painting is not accurate. Today, PR is a numbers game rather than a relationship business. Good PR takes effort.

Press Release 12

Press Release PR Audience Marketing 12

Bud to Boss

APRIL 1, 2011

If you’re heading a team that seems to be surrounded by negativity and doubt—be it externally from bad PR or internally from pessimistic employees—follow Smart’s lead to succeed: Break your main goal down into individual, conquerable steps. Great Leaders Leadership bad PR coaching doubt goals motivation pessimism Shaka Smart VCU Virginia Commonwealth UniversityNo one expected VCU to make it into the Final Four.

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PR Objective Team Energy 100

Harvard Business Review

JUNE 10, 2014

But, over time, most PR work focused on pitching journalists who worked for professional media organizations. As a result, a symbiotic relationship was established, with communications professionals providing information, context, statements, and experts for journalists working on stories, who—in return—were paid to wade through the various pitches from PR pros to find what would best aid their story and, presumably, their audiences.

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PR Conflict of Interest Ethics Policies 12

Harvard Business Review

DECEMBER 18, 2015

The video was beautiful. Obviously professionally produced, it highlighted the space the company had set up for innovation. Drone footage showed an open space replete with sticky notes. A 3D printer whirred in the background. A foosball table was involved. Clearly, money was being spent.

Incubator 16

Incubator Press Release PR Fashion 16

C-Level Strategies

OCTOBER 14, 2010

14 Oct By Lisa Petrilli In my post entitled, “ How Vision Drives $Millions: A Real-World Example ,&# I wrote about my experience as a brand new Marketing Manager at Baxter addressing a major PR attack by Greenpeace.

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PR COO Leadership Examples 158

Harvard Business Review

MAY 24, 2011

Second, Facebook admitted that it hired Burson-Marsteller , a leading global PR firm, to plant stories and editorials critical of Google's data privacy practices, particularly as they relate to Facebook users' personal information. That's not just good ethics advice; it's good PR advice, too. Rosanna Fisk, chief executive of the Public Relations Society of America, commented that Facebook's actions were "unethical and improper," adding that the affair had become a "PR nightmare.".

PR 12

PR Media Tactics Politics 12

Rapid BI

JANUARY 28, 2011

Business Article Management Twitter seo adwords trainer adwords training keywords PR seoDo you need an adwords trainer - or are you better learning the skills yourself - is really learning how to use 4 lines of content beyond anyone without one-to-one training?

Training 40

Training Content Skills PR 40

Krishna De

APRIL 27, 2011

For more information about the survey if you are in Ireland, contact Simpson Financial & Technology PR – thanks to Kerri Crowley, who shared the data with me.

Technology 55

Technology Media Survey PR 55

Krishna De

JULY 12, 2011

online pr Social media social media marketing American Express OPEN online reputation management social media monitoring YourBuzz.com{lang: 'en-GB'} Are you monitoring social media channels for mention of your brand, products and services?

Reputation 52

Reputation CRM Review Tools 52

Krishna De

JULY 12, 2011

Social media online pr social media marketing American Express OPEN online reputation management social media monitoring YourBuzz.com{lang: 'en-GB'} Are you monitoring social media channels for mention of your brand, products and services?

Reputation 52

Reputation CRM Review Tools 52

Harvard Business Review

FEBRUARY 16, 2011

The PR playbook dictates that you should make the most of your "gift" back to customers.

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PR Public Relations Wireless Comparison 16

Execupundit

MARCH 25, 2016

An excerpt: Instead, “she” turned into a complete PR disaster - within hours of being unleashed on Twitter, the “innocent teen” bot was transformed into a fascist, misogynistic, racist, pornographic entity.

Ethics 130

Ethics PR Examples 130

Ravi Pratap Singh

SEPTEMBER 3, 2017

First, I was featured in The 2017 Corporate eLearning Movers And Shakers List by the indomitable Bob Little of  Bob Little Press & PR. I made countless resolutions over the past 15 months to write at least one blog post every month.

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PR Incentives Course Team 207

First Friday Book Synopsis

MAY 5, 2016

Or, maybe, they’re just getting more PR). News item: Men Have Book Clubs, Too Article by Jennifer Miller, NewYork Times ——————— Books seem to be in at the moment. (Or, What I mean is that we are reading about book clubs, and meeting in book clubs… Here’s a detail about the men’s book club gatherings, from… Read More Are You a Member of a Book Club? If not, you’re behind the times. Randy's blog entries

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PR Books Article Blog 138

Rich Gee Group

JANUARY 28, 2011

In addition, if you are working at a startup or within a certain industry (PR, Advertising, Tech, etc.), Been there, done that. Because of the economy and marketplace, many seemingly normal environments are slowly turning into ‘high-performance’ workplaces (HPW). you might encounter this situation all the time. Here are some tips to help you understand, cope, and succeed in your career

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PR Advertising Tips Industry 138

First Friday Book Synopsis

OCTOBER 6, 2012

Since the ascendancy of “PR,” we have been the consumers of spin. It’s political season. But, actually, it is “spin” era. Usually, the spin is “invisible,” and we are not aware of just how much spin we are consuming, all the time. And although the very idea is ancient, it is now quite truly omnipresent. [.]. Randy's blog entries

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PR Information Politics How To 100

N2Growth Blog

OCTOBER 16, 2017

The PR Disaster that resulted when Unilever decided a run a Dove Soap ad on its U.S. If the social media unit doesn’t pass their work through the PR department, more messaging mistakes are likely.

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PR Strategic Planning Training Long-term 151