Expert insights. Personalized for you.
Ethics have always been important in PR, but they have officially become more important than ever. Nearly every single PR organization follows a code of ethics. PR Council, PRSA, Institute of PR, ICCO, and Global Alliance are just a few of the boards that offer their own code of ethics. MORE
This Week's Round-Up of Leadership and Communication Blogs: The Evolving Communication Function By Institute for Public Relations and PR News ( @InstituteForPR via @PRNews ) An interesting study taking a comprehensive look at the perceptions, roles, structures, and future of communication. MORE
Guest Posts pr tools Public Relations publicity We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. MORE
Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands. PR practitioners need to be keenly attuned to what their brands’ strategies are and how their campaigns can be perceived, but they’ll be hard-pressed to do so if they don’t become more diverse and inclusive themselves. According to the Bureau of Labor Statistics , the ethnic makeup of the PR industry in the U.S. HBR Staff. MORE
31:07 – How effective leaders can use PR for their organization, brand, or team from a place of integrity. It’s a cliche you’ve undoubtedly heard more than once: Fake it until you make it. MORE
Take two marketing and PR professionals with a passion for the history […]. Books Innovation Leadership Learning Apollo Program marketing PR By David Meerman Scott and Richard Jurek It took more than science to get us to the moon – it took storytelling. This book tells us that story – an important part of the Moon program not yet ever explored in this way. MORE
Then, when I was a recipient of press releases, and now, as I evaluate and streamline marketing and PR efforts, one thing has always been clear: that the majority of media-relations work hurts more than it helps. I know this statement will upset some readers who work in PR, but you can't read through the problems detailed below and tell me the picture I am painting is not accurate. Today, PR is a numbers game rather than a relationship business. Good PR takes effort. MORE
But, if the PR industry is truly serious about advancing racial equity, then there are a number of commitments they need to make right now regarding their own businesses. Welcome to my weekly round-up of the best-of-the-best leadership and communication blog posts I've seen recently. MORE
The video was beautiful. Obviously professionally produced, it highlighted the space the company had set up for innovation. Drone footage showed an open space replete with sticky notes. A 3D printer whirred in the background. A foosball table was involved. Clearly, money was being spent. MORE
Reader Submission pr pr crisis Public RelationsWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. MORE
Sam Ford is Director of Audience Engagement for Peppercomm. His 2013 New York University Press book, Spreadable Media: Creating Value and Meaning in a Networked Culture, was co-authored by Henry Jenkins and Joshua Green. The book was named one of the best business books of 2013 by Booz & Co.’s s Strategy+Business and was voted one […]. Bob''s blog entries Advertising Age Albert Einstein Booz & Co.’s s Strategy+Business Brilliant Mistakes Brooke Manville Bulldog Reporter C. MORE
I first started working for Apple on the PR agency side at Porter Novelli in Sydney, Australia in 1997. Eventually, I was transferred to the mothership, Apple’s Cupertino, California headquarters to join Apple’s product PR team. PR played a huge role in this success. Many significant products, software updates, and personnel changes went by with barely a PR push. Wesson Wang. MORE
BP’s official press release page identifies 10 P.R. Branding Human Resources Leadership Life Marketing Strategy Bob Dudley BP Brand Image corporate culture Environment Facebook Gulf Spill PR Reputation Tony Hayward Twitter YouTube(First published in Forbes.com, April 20, 2012) Two years have now passed since the explosion at BP ’s deep-water rig in the Gulf of Mexico. MORE
Business Article Management Twitter seo adwords trainer adwords training keywords PR seoDo you need an adwords trainer - or are you better learning the skills yourself - is really learning how to use 4 lines of content beyond anyone without one-to-one training? MORE
The top-ranking PR Agency in Sydney uses informative feedback to achieve fidelity with their clients. The job of any PR agency is to assess consumer behavior, categorize company policies, and plan future actions. Know what your PR agency should do for you. A great PR strategy. MORE
Career Development Marketing branding Business Development personal brand pr Public Relations publicity We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. MORE
The PR playbook dictates that you should make the most of your "gift" back to customers. It seems hard to imagine now, with all of the excitement over the arrival of the iPhone at Verizon, but last summer Apple faced a huge crisis that threatened its reputation, one that could have caused it long-term damage. MORE
All of the tactics used by the oil, beverage, and banking industries to influence lawmakers at every level of government were pulled straight from the cigarette makers’ playbook: Distract people from the real problem; generate fear; split communities with rhetoric, pitting one group against another; encourage people to doubt scientific conclusions; question whether there really […]. Randy''s blog entries MORE
Ten Questions for Internal Comms Surveys By Kevin Ruck ( @AcademyKev via @PR_Place ), PR Place “Internal communication audits are a fundamental part of professional practice. Welcome to my weekly round-up of the best-of-the-best recent leadership and communication blog posts. But what are the ‘right’ questions to ask? Read more >> Weekly Round-Up MORE
Welcome to my weekly round-up of the best-of-the-best recent leadership and communication blog posts. Why Costco Said “No” To Black Friday Creep By Jon Picoult ( @ JonPicoult ), Watermark Consulting “Remember the good old days when U.S. consumers actually took the time to celebrate Thanksgiving – and retailers let them do it?…”. Weekly Round-Up MORE
There’s attention to detail, and then there’s attention to detail. Elon Musk may win the prize. I will be presenting my synopsis of the new Elon Musk book tomorrow at the July 10 First Friday Book Synopsis. Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance). I’ve read the book. […]. Randy's blog entries MORE
We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. Customer Service Marketing Public Relations Small Business Strategy building relationships creating a better customer experience dawn elyse warden-reeder how to improve customer service keeping your business promise reputation in business warden ettinger group what customers want MORE
Before you begin any PR, marketing, or buzz-building campaigns, three critical actions, taken in a specific order, are required: First, clearly articulate the brand and messages. Books Business Coaching Career Communication Leadership Memes Personal Coaching Self-Awareness Skills Success Tips What is Work life brand leadership PR MORE
Company leaders usually consider the best-case scenario when planning a PR campaign. In other words, there is a blueprint for PR campaigns that most successful PR campaigns follow around. Its PR campaign outstruck many, leading to a frenzy among its target users. MORE
By Linda Fisher Thornton It is a difficult time to be in PR and Communications. Complexity Ethical Leader Ethical Organization Trends dimensions of ethical responsibility ethical leadership ethics in communication PR Ethics what are ethical leadership trends what is ethical communicationThe stakes are high and it’s easy to miss the mark. I spoke at the Virginia Professional Communicators Conference on Saturday, as the group celebrated its 60th Anniversary. MORE
Calling all HR, PR and Internal Communications professionals…there’s got to be a better way. Reading this CNN article about L’Oréal and their return-to-office efforts made my heart race. MORE
Chime’s PR Division is ranked number one in both the PR Week and Marketing magazine public relations league tables for the UK. Bob's blog entries Bell Pottinger British Airways Johannesburg (South Africa) Kevin Murray Chime Communications Kogan-Page Marketing magazine PR Week The Language of Leaders: How Top CEO's Communicate to Inspire [comma] Influence and Achieve Results The Star Newspaper UK Atomic Energy Authority MORE
This Week's Round-Up of Leadership and Communication Blogs: How to Get More Women in Senior Communication Jobs By Azurée Montoute-Lewis via PR News ( @PRNews ) About 67% of PR pros are women, yet representation at the CEO level is only 22%. MORE
News and Insights interview training media training pr trainingNEWS AND INSIGHTS UPDATE: Do you need media training? Do you know what it is? Those are the questions Alex Honeysett answers in her most recent article for The Daily Muse. Most businesses want to get attention from the media. This type of publicity can raise brand awareness, build the brand reputation, and drive sales. MORE
In addition, if you are working at a startup or within a certain industry (PR, Advertising, Tech, etc.), Been there, done that. Because of the economy and marketplace, many seemingly normal environments are slowly turning into ‘high-performance’ workplaces (HPW). you might encounter this situation all the time. Here are some tips to help you understand, cope, and succeed in your career MORE
This week you’ll read articles on where business should spend more of their time (but don’t), 3 steps to building engagement with your hourly workers, why women aren’t CEOs according to women who almost were, what really happens inside a PR crisis war room, and recommended summer books for leaders. Welcome to my weekly round-up of recent top leadership and communication blog posts. MORE
We've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. Reader Submission publicity MORE
Management low cost marketing Marketing PR promotion social marketing social media Strategy tip training course Training Courses twitterTwitter Marketing. As the training market changes, more trainers are looking to promote their on-line & open courses events, How do you get people to attend? The post Twitter as a marketing tool for training courses & events appeared first on RapidBI. MORE
But, over time, most PR work focused on pitching journalists who worked for professional media organizations. As a result, a symbiotic relationship was established, with communications professionals providing information, context, statements, and experts for journalists working on stories, who—in return—were paid to wade through the various pitches from PR pros to find what would best aid their story and, presumably, their audiences. MORE
Second, Facebook admitted that it hired Burson-Marsteller , a leading global PR firm, to plant stories and editorials critical of Google's data privacy practices, particularly as they relate to Facebook users' personal information. That's not just good ethics advice; it's good PR advice, too. Rosanna Fisk, chief executive of the Public Relations Society of America, commented that Facebook's actions were "unethical and improper," adding that the affair had become a "PR nightmare.". MORE
PR can be much cheaper than advertising and is perfect for establishing credibility and getting new potential customers to hear from you. He was a 17-year-old who wanted to do venture capitalism in New York City, so he went to the PR and marketing company Big Machine Agency. MORE
Public Relations prWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. MORE
The consequences of weak security are about to go way beyond bad PR. Security & privacy Digital Article MORE
If so, then you need to consider hiring one of the many PR firms on the market to help you start establishing your brand a little better. In this article, we’ll provide you with five things that you need to know about PR firms to better equip you to find the right fit for your needs. MORE
Workplace Issues Authentic leadership Communication Holocaust Leadership Management Newseum PR public relations transparency TrustBusiness leaders are communicators. Your words shape perceptions and influence opinions. Employees, customers, and shareholders look to you for information, as well as interpretation of what the facts mean for them. Your stakeholders seek clarity, completeness, and truth. Is that what you are providing? MORE
Implementing an effective PR strategy, particularly for any start-up business or company which has little or no experience handling communications, may seem a daunting task, but as we all shake off the apathy of returning to work and prepare for Guest post by Georgina Dunkley (learn more about Georgina at the end of this post). MORE
Strategy Driven
NOVEMBER 11, 2021
Ethics have always been important in PR, but they have officially become more important than ever. Nearly every single PR organization follows a code of ethics. PR Council, PRSA, Institute of PR, ICCO, and Global Alliance are just a few of the boards that offer their own code of ethics.
Leading in Context
MAY 9, 2018
By Linda Fisher Thornton It is a difficult time to be in PR and Communications. Complexity Ethical Leader Ethical Organization Trends dimensions of ethical responsibility ethical leadership ethics in communication PR Ethics what are ethical leadership trends what is ethical communicationThe stakes are high and it’s easy to miss the mark. I spoke at the Virginia Professional Communicators Conference on Saturday, as the group celebrated its 60th Anniversary.
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Women on Business
MAY 8, 2019
We've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. Reader Submission publicity
Women on Business
JULY 5, 2015
Public Relations prWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].
Women on Business
JANUARY 26, 2015
Career Development Marketing branding Business Development personal brand pr Public Relations publicity We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].
Strategy Driven
MAY 22, 2021
Company leaders usually consider the best-case scenario when planning a PR campaign. In other words, there is a blueprint for PR campaigns that most successful PR campaigns follow around. Its PR campaign outstruck many, leading to a frenzy among its target users.
Women on Business
JULY 20, 2013
Guest Posts pr tools Public Relations publicity We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].
Strategy Driven
MAY 18, 2020
If so, then you need to consider hiring one of the many PR firms on the market to help you start establishing your brand a little better. In this article, we’ll provide you with five things that you need to know about PR firms to better equip you to find the right fit for your needs.
First Friday Book Synopsis
JULY 9, 2015
There’s attention to detail, and then there’s attention to detail. Elon Musk may win the prize. I will be presenting my synopsis of the new Elon Musk book tomorrow at the July 10 First Friday Book Synopsis. Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance). I’ve read the book. […]. Randy's blog entries
Women on Business
JULY 28, 2015
Reader Submission pr pr crisis Public RelationsWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].
Women on Business
JANUARY 6, 2012
Implementing an effective PR strategy, particularly for any start-up business or company which has little or no experience handling communications, may seem a daunting task, but as we all shake off the apathy of returning to work and prepare for Guest post by Georgina Dunkley (learn more about Georgina at the end of this post).
leaderCommunicator
JULY 28, 2017
This week you’ll read articles on where business should spend more of their time (but don’t), 3 steps to building engagement with your hourly workers, why women aren’t CEOs according to women who almost were, what really happens inside a PR crisis war room, and recommended summer books for leaders. Welcome to my weekly round-up of recent top leadership and communication blog posts.
leaderCommunicator
NOVEMBER 3, 2017
Welcome to my weekly round-up of the best-of-the-best recent leadership and communication blog posts. Why Costco Said “No” To Black Friday Creep By Jon Picoult ( @ JonPicoult ), Watermark Consulting “Remember the good old days when U.S. consumers actually took the time to celebrate Thanksgiving – and retailers let them do it?…”. Weekly Round-Up
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First Friday Book Synopsis
OCTOBER 21, 2013
All of the tactics used by the oil, beverage, and banking industries to influence lawmakers at every level of government were pulled straight from the cigarette makers’ playbook: Distract people from the real problem; generate fear; split communities with rhetoric, pitting one group against another; encourage people to doubt scientific conclusions; question whether there really […]. Randy''s blog entries
Kevin Eikenberry
MAY 4, 2014
Take two marketing and PR professionals with a passion for the history […]. Books Innovation Leadership Learning Apollo Program marketing PR By David Meerman Scott and Richard Jurek It took more than science to get us to the moon – it took storytelling. This book tells us that story – an important part of the Moon program not yet ever explored in this way.
Strategy Driven
DECEMBER 24, 2019
The top-ranking PR Agency in Sydney uses informative feedback to achieve fidelity with their clients. The job of any PR agency is to assess consumer behavior, categorize company policies, and plan future actions. Know what your PR agency should do for you. A great PR strategy.
Lead Change Blog
MARCH 25, 2016
Workplace Issues Authentic leadership Communication Holocaust Leadership Management Newseum PR public relations transparency TrustBusiness leaders are communicators. Your words shape perceptions and influence opinions. Employees, customers, and shareholders look to you for information, as well as interpretation of what the facts mean for them. Your stakeholders seek clarity, completeness, and truth. Is that what you are providing?
Harvard Business
APRIL 12, 2018
Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands. PR practitioners need to be keenly attuned to what their brands’ strategies are and how their campaigns can be perceived, but they’ll be hard-pressed to do so if they don’t become more diverse and inclusive themselves. According to the Bureau of Labor Statistics , the ethnic makeup of the PR industry in the U.S. HBR Staff.
Harvard Business
JULY 27, 2016
I first started working for Apple on the PR agency side at Porter Novelli in Sydney, Australia in 1997. Eventually, I was transferred to the mothership, Apple’s Cupertino, California headquarters to join Apple’s product PR team. PR played a huge role in this success. Many significant products, software updates, and personnel changes went by with barely a PR push. Wesson Wang.
Women on Business
JANUARY 5, 2013
News and Insights interview training media training pr trainingNEWS AND INSIGHTS UPDATE: Do you need media training? Do you know what it is? Those are the questions Alex Honeysett answers in her most recent article for The Daily Muse. Most businesses want to get attention from the media. This type of publicity can raise brand awareness, build the brand reputation, and drive sales.
Coaching Tip
JULY 18, 2016
Before you begin any PR, marketing, or buzz-building campaigns, three critical actions, taken in a specific order, are required: First, clearly articulate the brand and messages. Books Business Coaching Career Communication Leadership Memes Personal Coaching Self-Awareness Skills Success Tips What is Work life brand leadership PR
First Friday Book Synopsis
MAY 13, 2012
Chime’s PR Division is ranked number one in both the PR Week and Marketing magazine public relations league tables for the UK. Bob's blog entries Bell Pottinger British Airways Johannesburg (South Africa) Kevin Murray Chime Communications Kogan-Page Marketing magazine PR Week The Language of Leaders: How Top CEO's Communicate to Inspire [comma] Influence and Achieve Results The Star Newspaper UK Atomic Energy Authority
Strategy Driven
JULY 27, 2020
PR can be much cheaper than advertising and is perfect for establishing credibility and getting new potential customers to hear from you. He was a 17-year-old who wanted to do venture capitalism in New York City, so he went to the PR and marketing company Big Machine Agency.
In the CEO Afterlife
APRIL 26, 2012
BP’s official press release page identifies 10 P.R. Branding Human Resources Leadership Life Marketing Strategy Bob Dudley BP Brand Image corporate culture Environment Facebook Gulf Spill PR Reputation Tony Hayward Twitter YouTube(First published in Forbes.com, April 20, 2012) Two years have now passed since the explosion at BP ’s deep-water rig in the Gulf of Mexico.
leaderCommunicator
APRIL 9, 2021
This Week's Round-Up of Leadership and Communication Blogs: How to Get More Women in Senior Communication Jobs By Azurée Montoute-Lewis via PR News ( @PRNews ) About 67% of PR pros are women, yet representation at the CEO level is only 22%.
Rapid BI
JANUARY 27, 2018
Management low cost marketing Marketing PR promotion social marketing social media Strategy tip training course Training Courses twitterTwitter Marketing. As the training market changes, more trainers are looking to promote their on-line & open courses events, How do you get people to attend? The post Twitter as a marketing tool for training courses & events appeared first on RapidBI.
First Friday Book Synopsis
JULY 23, 2014
Sam Ford is Director of Audience Engagement for Peppercomm. His 2013 New York University Press book, Spreadable Media: Creating Value and Meaning in a Networked Culture, was co-authored by Henry Jenkins and Joshua Green. The book was named one of the best business books of 2013 by Booz & Co.’s s Strategy+Business and was voted one […]. Bob''s blog entries Advertising Age Albert Einstein Booz & Co.’s s Strategy+Business Brilliant Mistakes Brooke Manville Bulldog Reporter C.
Harvard Business Review
JANUARY 19, 2012
Then, when I was a recipient of press releases, and now, as I evaluate and streamline marketing and PR efforts, one thing has always been clear: that the majority of media-relations work hurts more than it helps. I know this statement will upset some readers who work in PR, but you can't read through the problems detailed below and tell me the picture I am painting is not accurate. Today, PR is a numbers game rather than a relationship business. Good PR takes effort.
leaderCommunicator
NOVEMBER 30, 2018
Ten Questions for Internal Comms Surveys By Kevin Ruck ( @AcademyKev via @PR_Place ), PR Place “Internal communication audits are a fundamental part of professional practice. Welcome to my weekly round-up of the best-of-the-best recent leadership and communication blog posts. But what are the ‘right’ questions to ask? Read more >> Weekly Round-Up
Harvard Business Review
MAY 24, 2011
Second, Facebook admitted that it hired Burson-Marsteller , a leading global PR firm, to plant stories and editorials critical of Google's data privacy practices, particularly as they relate to Facebook users' personal information. That's not just good ethics advice; it's good PR advice, too. Rosanna Fisk, chief executive of the Public Relations Society of America, commented that Facebook's actions were "unethical and improper," adding that the affair had become a "PR nightmare.".
leaderCommunicator
AUGUST 20, 2021
This Week's Round-Up of Leadership and Communication Blogs: The Evolving Communication Function By Institute for Public Relations and PR News ( @InstituteForPR via @PRNews ) An interesting study taking a comprehensive look at the perceptions, roles, structures, and future of communication.
leaderCommunicator
JUNE 26, 2020
But, if the PR industry is truly serious about advancing racial equity, then there are a number of commitments they need to make right now regarding their own businesses. Welcome to my weekly round-up of the best-of-the-best leadership and communication blog posts I've seen recently.
leaderCommunicator
AUGUST 6, 2020
Calling all HR, PR and Internal Communications professionals…there’s got to be a better way. Reading this CNN article about L’Oréal and their return-to-office efforts made my heart race.
Rapid BI
JANUARY 28, 2011
Business Article Management Twitter seo adwords trainer adwords training keywords PR seoDo you need an adwords trainer - or are you better learning the skills yourself - is really learning how to use 4 lines of content beyond anyone without one-to-one training?
Harvard Business Review
JUNE 10, 2014
But, over time, most PR work focused on pitching journalists who worked for professional media organizations. As a result, a symbiotic relationship was established, with communications professionals providing information, context, statements, and experts for journalists working on stories, who—in return—were paid to wade through the various pitches from PR pros to find what would best aid their story and, presumably, their audiences.
Let's Grow Leaders
NOVEMBER 19, 2021
31:07 – How effective leaders can use PR for their organization, brand, or team from a place of integrity. It’s a cliche you’ve undoubtedly heard more than once: Fake it until you make it.
Harvard Business
JULY 31, 2019
The consequences of weak security are about to go way beyond bad PR. Security & privacy Digital Article
Harvard Business Review
DECEMBER 18, 2015
The video was beautiful. Obviously professionally produced, it highlighted the space the company had set up for innovation. Drone footage showed an open space replete with sticky notes. A 3D printer whirred in the background. A foosball table was involved. Clearly, money was being spent.
Rich Gee Group
JANUARY 28, 2011
In addition, if you are working at a startup or within a certain industry (PR, Advertising, Tech, etc.), Been there, done that. Because of the economy and marketplace, many seemingly normal environments are slowly turning into ‘high-performance’ workplaces (HPW). you might encounter this situation all the time. Here are some tips to help you understand, cope, and succeed in your career
Harvard Business Review
FEBRUARY 16, 2011
The PR playbook dictates that you should make the most of your "gift" back to customers. It seems hard to imagine now, with all of the excitement over the arrival of the iPhone at Verizon, but last summer Apple faced a huge crisis that threatened its reputation, one that could have caused it long-term damage.
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