Leading in Context

MAY 9, 2018

By Linda Fisher Thornton It is a difficult time to be in PR and Communications. Complexity Ethical Leader Ethical Organization Trends dimensions of ethical responsibility ethical leadership ethics in communication PR Ethics what are ethical leadership trends what is ethical communicationThe stakes are high and it’s easy to miss the mark. I spoke at the Virginia Professional Communicators Conference on Saturday, as the group celebrated its 60th Anniversary.

PR 100

PR Trends Ethics Conference 100

Women on Business

JULY 5, 2015

Public Relations prWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

PR 162

PR Planning Tips Public Relations 162

Women on Business

JANUARY 26, 2015

Career Development Marketing branding Business Development personal brand pr Public Relations publicity We''ve Moved! Update your Reader Now.

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PR Brand Public Relations How To 149

Women on Business

JULY 20, 2013

Guest Posts pr tools Public Relations publicity We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

PR 130

PR Tools Public Relations 130

Linked 2 Leadership

JANUARY 27, 2014

Public relations (PR.) Unfortunately many businesses ignore the importance of PR until they have a crisis and may even believe that is the only time a PR firm should be employed. Critical Leadership Success The truth is PR is critical to the success of […]. Authentic Leadership Coaching Corner Leadership Lessons Learned Leading & Developing Other Leaders business leadership PR Public Relations

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PR Public Relations Development CEO 112

Women on Business

JANUARY 6, 2012

Implementing an effective PR strategy, particularly for any start-up business or company which has little or no experience handling communications, may seem a daunting task, but as we all shake off the apathy of returning to work and prepare for

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PR Planning Strategy Company 135

Women on Business

JULY 28, 2015

Reader Submission pr pr crisis Public RelationsWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

Public Relations 160

Public Relations Crisis PR Management 160

leaderCommunicator

JULY 28, 2017

This week you’ll read articles on where business should spend more of their time (but don’t), 3 steps to building engagement with your hourly workers, why women aren’t CEOs according to women who almost were, what really happens inside a PR crisis war room, and recommended summer books for leaders.

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PR Crisis Article Tips 64

First Friday Book Synopsis

OCTOBER 21, 2013

All of the tactics used by the oil, beverage, and banking industries to influence lawmakers at every level of government were pulled straight from the cigarette makers’ playbook: Distract people from the real problem; generate fear; split communities with rhetoric, pitting one group against another; encourage people to doubt scientific conclusions; question whether there really […]. Randy''s blog entries

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PR Health Care Industry Tactics 116

Kevin Eikenberry

MAY 4, 2014

Take two marketing and PR professionals with a passion for the history […]. Books Innovation Leadership Learning Apollo Program marketing PR By David Meerman Scott and Richard Jurek It took more than science to get us to the moon – it took storytelling.

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Marketing Storytelling PR Innovation 137

leaderCommunicator

NOVEMBER 3, 2017

Welcome to my weekly round-up of the best-of-the-best recent leadership and communication blog posts. Why Costco Said “No” To Black Friday Creep By Jon Picoult ( @ JonPicoult ), Watermark Consulting “Remember the good old days when U.S. consumers actually took the time to celebrate Thanksgiving – and retailers let them do it?…”. Weekly Round-Up

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PR Retail Consultative Team Building 56

Coaching Tip

JULY 18, 2016

Before you begin any PR, marketing, or buzz-building campaigns, three critical actions, taken in a specific order, are required: First, clearly articulate the brand and messages. Books Business Coaching Career Communication Leadership Memes Personal Coaching Self-Awareness Skills Success Tips What is Work life brand leadership PR

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PR eBook Uncertainty Leadership 122

Rapid BI

JANUARY 27, 2018

Management low cost marketing Marketing PR promotion social marketing social media Strategy tip training course Training Courses twitterTwitter Marketing. As the training market changes, more trainers are looking to promote their on-line & open courses events, How do you get people to attend? The post Twitter as a marketing tool for training courses & events appeared first on RapidBI.

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Course Training Tools Marketing 55

Lead Change Blog

MARCH 25, 2016

Workplace Issues Authentic leadership Communication Holocaust Leadership Management Newseum PR public relations transparency TrustBusiness leaders are communicators. Your words shape perceptions and influence opinions.

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Public Relations PR Report Media 200

Krishna De

MAY 7, 2018

Over the years I have used and recommend many tools in my digital marketing workshops and in my social media marketing programmes for PR and communications professionals.

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Content PR Workshop Storytelling 63

First Friday Book Synopsis

MAY 13, 2012

Chime’s PR Division is ranked number one in both the PR Week and Marketing magazine public relations league tables for the UK. Bob's blog entries Bell Pottinger British Airways Johannesburg (South Africa) Kevin Murray Chime Communications Kogan-Page Marketing magazine PR Week The Language of Leaders: How Top CEO's Communicate to Inspire [comma] Influence and Achieve Results The Star Newspaper UK Atomic Energy Authority

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Public Relations PR Report Career 100

Krishna De

MARCH 30, 2018

If you watch live streams or create live video using Twitter and Periscope, you will know that until now you have not been able to direct people to watch a live video or live stream replay from a specific time point.

Video 52

Video Crisis How To PR 52

First Friday Book Synopsis

JULY 23, 2014

Sam Ford is Director of Audience Engagement for Peppercomm. His 2013 New York University Press book, Spreadable Media: Creating Value and Meaning in a Networked Culture, was co-authored by Henry Jenkins and Joshua Green. The book was named one of the best business books of 2013 by Booz & Co.’s s Strategy+Business and was voted one […]. Bob''s blog entries Advertising Age Albert Einstein Booz & Co.’s s Strategy+Business Brilliant Mistakes Brooke Manville Bulldog Reporter C.

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Word of Mouth Marketing PR Committee Audience 100

Harvard Business Review

APRIL 12, 2018

Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands. PR practitioners need to be keenly attuned to what their brands’ strategies are and how their campaigns can be perceived, but they’ll be hard-pressed to do so if they don’t become more diverse and inclusive themselves. According to the Bureau of Labor Statistics , the ethnic makeup of the PR industry in the U.S. HBR Staff.

CEO 11

CEO Survey PR Advertising 11

leaderCommunicator

DECEMBER 21, 2010

PR 40

PR 40

leaderCommunicator

SEPTEMBER 14, 2010

PR 40

PR Blog 40

In the CEO Afterlife

APRIL 26, 2012

BP’s official press release page identifies 10 P.R. Branding Human Resources Leadership Life Marketing Strategy Bob Dudley BP Brand Image corporate culture Environment Facebook Gulf Spill PR Reputation Tony Hayward Twitter YouTube

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PR Press Release Tourism Reputation 130

Women on Business

JANUARY 5, 2013

News and Insights interview training media training pr trainingNEWS AND INSIGHTS UPDATE: Do you need media training? Do you know what it is? Those are the questions Alex Honeysett answers in her most recent article for The Daily Muse. Most businesses want to get attention from the media. This type of publicity can raise brand awareness, build the brand reputation, and drive sales.

Training 104

Training Media PR Reputation 104

Harvard Business Review

JULY 27, 2016

I first started working for Apple on the PR agency side at Porter Novelli in Sydney, Australia in 1997. Eventually, I was transferred to the mothership, Apple’s Cupertino, California headquarters to join Apple’s product PR team. PR played a huge role in this success.

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Press Release PR Porter Report 16

Women on Business

JANUARY 11, 2011

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Press Release PR Discount Magazine 130

Bud to Boss

APRIL 1, 2011

If you’re heading a team that seems to be surrounded by negativity and doubt—be it externally from bad PR or internally from pessimistic employees—follow Smart’s lead to succeed: Break your main goal down into individual, conquerable steps. Great Leaders Leadership bad PR coaching doubt goals motivation pessimism Shaka Smart VCU Virginia Commonwealth UniversityNo one expected VCU to make it into the Final Four.

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PR Objective Team Energy 100

Harvard Business Review

DECEMBER 18, 2015

The video was beautiful. Obviously professionally produced, it highlighted the space the company had set up for innovation. Drone footage showed an open space replete with sticky notes. A 3D printer whirred in the background. A foosball table was involved. Clearly, money was being spent.

Incubator 16

Incubator Press Release PR Fashion 16

C-Level Strategies

OCTOBER 14, 2010

14 Oct By Lisa Petrilli In my post entitled, “ How Vision Drives $Millions: A Real-World Example ,&# I wrote about my experience as a brand new Marketing Manager at Baxter addressing a major PR attack by Greenpeace.

PR 158

PR COO Leadership Examples 158

Harvard Business Review

JANUARY 19, 2012

Then, when I was a recipient of press releases, and now, as I evaluate and streamline marketing and PR efforts, one thing has always been clear: that the majority of media-relations work hurts more than it helps. I know this statement will upset some readers who work in PR, but you can't read through the problems detailed below and tell me the picture I am painting is not accurate. Today, PR is a numbers game rather than a relationship business. Good PR takes effort.

Press Release 8

Press Release PR Audience Marketing 8

Harvard Business Review

JUNE 10, 2014

But, over time, most PR work focused on pitching journalists who worked for professional media organizations. As a result, a symbiotic relationship was established, with communications professionals providing information, context, statements, and experts for journalists working on stories, who—in return—were paid to wade through the various pitches from PR pros to find what would best aid their story and, presumably, their audiences.

Conflict of Interest 8

Conflict of Interest Ethics Policies PR 8

Rapid BI

JANUARY 28, 2011

Business Article Management Twitter seo adwords trainer adwords training keywords PR seoDo you need an adwords trainer - or are you better learning the skills yourself - is really learning how to use 4 lines of content beyond anyone without one-to-one training?

Training 40

Training Content Skills PR 40

Krishna De

APRIL 27, 2011

For more information about the survey if you are in Ireland, contact Simpson Financial & Technology PR – thanks to Kerri Crowley, who shared the data with me.

Technology 56

Technology Media Survey PR 56

Krishna De

JULY 12, 2011

online pr Social media social media marketing American Express OPEN online reputation management social media monitoring YourBuzz.com{lang: 'en-GB'} Are you monitoring social media channels for mention of your brand, products and services?

Reputation 52

Reputation CRM Review Tools 52

Krishna De

JULY 12, 2011

Social media online pr social media marketing American Express OPEN online reputation management social media monitoring YourBuzz.com{lang: 'en-GB'} Are you monitoring social media channels for mention of your brand, products and services?

Reputation 52

Reputation CRM Review Tools 52

Harvard Business Review

MAY 24, 2011

Second, Facebook admitted that it hired Burson-Marsteller , a leading global PR firm, to plant stories and editorials critical of Google's data privacy practices, particularly as they relate to Facebook users' personal information. That's not just good ethics advice; it's good PR advice, too. Rosanna Fisk, chief executive of the Public Relations Society of America, commented that Facebook's actions were "unethical and improper," adding that the affair had become a "PR nightmare.".

Media 8

Media Tactics Politics PR 8

Execupundit

MARCH 25, 2016

An excerpt: Instead, “she” turned into a complete PR disaster - within hours of being unleashed on Twitter, the “innocent teen” bot was transformed into a fascist, misogynistic, racist, pornographic entity.

Ethics 130

Ethics PR Examples 130

First Friday Book Synopsis

MAY 5, 2016

Or, maybe, they’re just getting more PR). News item: Men Have Book Clubs, Too Article by Jennifer Miller, NewYork Times ——————— Books seem to be in at the moment. (Or, What I mean is that we are reading about book clubs, and meeting in book clubs… Here’s a detail about the men’s book club gatherings, from… Read More Are You a Member of a Book Club? If not, you’re behind the times. Randy's blog entries

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PR Books Article Blog 138

Ravi Pratap Singh

SEPTEMBER 3, 2017

First, I was featured in The 2017 Corporate eLearning Movers And Shakers List by the indomitable Bob Little of  Bob Little Press & PR. I made countless resolutions over the past 15 months to write at least one blog post every month.

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PR Incentives Course Team 207

Harvard Business Review

FEBRUARY 16, 2011

The PR playbook dictates that you should make the most of your "gift" back to customers.

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Public Relations Wireless Comparison PR 11

Rich Gee Group

JANUARY 28, 2011

In addition, if you are working at a startup or within a certain industry (PR, Advertising, Tech, etc.), Been there, done that. Because of the economy and marketplace, many seemingly normal environments are slowly turning into ‘high-performance’ workplaces (HPW). you might encounter this situation all the time. Here are some tips to help you understand, cope, and succeed in your career

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PR Advertising Tips Industry 138