Trends In Ethical PR

Leading in Context

By Linda Fisher Thornton It is a difficult time to be in PR and Communications. Complexity Ethical Leader Ethical Organization Trends dimensions of ethical responsibility ethical leadership ethics in communication PR Ethics what are ethical leadership trends what is ethical communicationThe stakes are high and it’s easy to miss the mark. I spoke at the Virginia Professional Communicators Conference on Saturday, as the group celebrated its 60th Anniversary.

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PR Strategy Session: 6 PR Types to Leverage in Your PR Outreach

Women on Business

We've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. Reader Submission publicity

PR 264

4 Tips to Strategize a PR Plan

Women on Business

Public Relations prWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

PR 253

How to Do PR for Your Personal Brand

Women on Business

Career Development Marketing branding Business Development personal brand pr Public Relations publicity We''ve Moved! Update your Reader Now.

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3 Digital PR Tools Every Business Owner Should Use

Women on Business

Guest Posts pr tools Public Relations publicity We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

PR 194

PR 101: Customer Service Counts

Women on Business

We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. Customer Service Marketing Public Relations Small Business Strategy building relationships creating a better customer experience dawn elyse warden-reeder how to improve customer service keeping your business promise reputation in business warden ettinger group what customers want

PR 173

Elon Musk and His Broken Windows Approach to PR

First Friday Book Synopsis

There’s attention to detail, and then there’s attention to detail. Elon Musk may win the prize. I will be presenting my synopsis of the new Elon Musk book tomorrow at the July 10 First Friday Book Synopsis. Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance). I’ve read the book. […]. Randy's blog entries

PR 106

Make your business seen and heard in 2012 – effective PR planning and implementation

Women on Business

Implementing an effective PR strategy, particularly for any start-up business or company which has little or no experience handling communications, may seem a daunting task, but as we all shake off the apathy of returning to work and prepare for

PR 175

Marketing the Moon: The Selling of the Apollo Lunar Program

Kevin Eikenberry

Take two marketing and PR professionals with a passion for the history […]. Books Innovation Leadership Learning Apollo Program marketing PR By David Meerman Scott and Richard Jurek It took more than science to get us to the moon – it took storytelling.

12 Factors To Consider When Crafting A Message

Lead Change Blog

Workplace Issues Authentic leadership Communication Holocaust Leadership Management Newseum PR public relations transparency TrustBusiness leaders are communicators. Your words shape perceptions and influence opinions.

Weekly Round-Up: Forgotten Opportunity for Business Leaders, Hourly Workers, Why Women Aren’t CEOs, PR Crisis War Room, & Summer Reads


This week you’ll read articles on where business should spend more of their time (but don’t), 3 steps to building engagement with your hourly workers, why women aren’t CEOs according to women who almost were, what really happens inside a PR crisis war room, and recommended summer books for leaders.

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“Doubt, Thus Verify” – Reflecting on Deadly Spin by Wendell Potter (On PR in the Health Care, and Other Industries)

First Friday Book Synopsis

All of the tactics used by the oil, beverage, and banking industries to influence lawmakers at every level of government were pulled straight from the cigarette makers’ playbook: Distract people from the real problem; generate fear; split communities with rhetoric, pitting one group against another; encourage people to doubt scientific conclusions; question whether there really […]. Randy''s blog entries

PR 90

Weekly Round-Up: Black Friday Creep, 6 Steps for PR Fails, Enjoyable Team-Building, 12 Successful Leadership Principles, & 3 Ways to Fix Company Culture


Welcome to my weekly round-up of the best-of-the-best recent leadership and communication blog posts. Why Costco Said “No” To Black Friday Creep By Jon Picoult ( @ JonPicoult ), Watermark Consulting “Remember the good old days when U.S. consumers actually took the time to celebrate Thanksgiving – and retailers let them do it?…”. Weekly Round-Up

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The Path to Thought Leadership

Coaching Tip

Before you begin any PR, marketing, or buzz-building campaigns, three critical actions, taken in a specific order, are required: First, clearly articulate the brand and messages. Books Business Coaching Career Communication Leadership Memes Personal Coaching Self-Awareness Skills Success Tips What is Work life brand leadership PR

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The Gulf Spill: BP Still Doesn’t Get It

In the CEO Afterlife

BP’s official press release page identifies 10 P.R. Branding Human Resources Leadership Life Marketing Strategy Bob Dudley BP Brand Image corporate culture Environment Facebook Gulf Spill PR Reputation Tony Hayward Twitter YouTube

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Kevin Murray: An interview by Bob Morris

First Friday Book Synopsis

Chime’s PR Division is ranked number one in both the PR Week and Marketing magazine public relations league tables for the UK. Bob's blog entries Bell Pottinger British Airways Johannesburg (South Africa) Kevin Murray Chime Communications Kogan-Page Marketing magazine PR Week The Language of Leaders: How Top CEO's Communicate to Inspire [comma] Influence and Achieve Results The Star Newspaper UK Atomic Energy Authority

The Grossman Group Named Finalist for PRWeek's Boutique PR.


PR 60

Media Training – What Is It and Do You Need It?

Women on Business

News and Insights interview training media training pr trainingNEWS AND INSIGHTS UPDATE: Do you need media training? Do you know what it is? Those are the questions Alex Honeysett answers in her most recent article for The Daily Muse. Most businesses want to get attention from the media. This type of publicity can raise brand awareness, build the brand reputation, and drive sales.

Financial Services PR Blog: What to do when you can't NOT.


PR 60

Twitter as a marketing tool for training courses & events

Rapid BI

Management low cost marketing Marketing PR promotion social marketing social media Strategy tip training course Training Courses twitterTwitter Marketing. As the training market changes, more trainers are looking to promote their on-line & open courses events, How do you get people to attend? The post Twitter as a marketing tool for training courses & events appeared first on RapidBI.

Sam Ford: An interview by Bob Morris

First Friday Book Synopsis

Sam Ford is Director of Audience Engagement for Peppercomm. His 2013 New York University Press book, Spreadable Media: Creating Value and Meaning in a Networked Culture, was co-authored by Henry Jenkins and Joshua Green. The book was named one of the best business books of 2013 by Booz & Co.’s s Strategy+Business and was voted one […]. Bob''s blog entries Advertising Age Albert Einstein Booz & Co.’s s Strategy+Business Brilliant Mistakes Brooke Manville Bulldog Reporter C.

Finally Get on TV with the Right Pitch :: Women on Business

Women on Business

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Your PR Efforts May Be Hurting You

Harvard Business Review

Then, when I was a recipient of press releases, and now, as I evaluate and streamline marketing and PR efforts, one thing has always been clear: that the majority of media-relations work hurts more than it helps. I know this statement will upset some readers who work in PR, but you can't read through the problems detailed below and tell me the picture I am painting is not accurate. Today, PR is a numbers game rather than a relationship business. Good PR takes effort.

What I Learned From 10 Years of Doing PR for Apple

Harvard Business Review

I first started working for Apple on the PR agency side at Porter Novelli in Sydney, Australia in 1997. Eventually, I was transferred to the mothership, Apple’s Cupertino, California headquarters to join Apple’s product PR team. PR played a huge role in this success.

PR Agencies Need to Be More Diverse and Inclusive. Here’s How to Start.

Harvard Business Review

Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands. PR practitioners need to be keenly attuned to what their brands’ strategies are and how their campaigns can be perceived, but they’ll be hard-pressed to do so if they don’t become more diverse and inclusive themselves. According to the Bureau of Labor Statistics , the ethnic makeup of the PR industry in the U.S. HBR Staff.


Weekly Round-Up: 10 Questions for Internal Comms Surveys, 8 Comms Tips for Office Moves, Critical Element of Employment Strategy, 3 Leadership Competencies, How to Recognize a Leader


Ten Questions for Internal Comms Surveys By Kevin Ruck ( @AcademyKev via @PR_Place ), PR Place “Internal communication audits are a fundamental part of professional practice. Welcome to my weekly round-up of the best-of-the-best recent leadership and communication blog posts.

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PR and Ethics in the Battle for Location-based Data

Harvard Business Review

Second, Facebook admitted that it hired Burson-Marsteller , a leading global PR firm, to plant stories and editorials critical of Google's data privacy practices, particularly as they relate to Facebook users' personal information. That's not just good ethics advice; it's good PR advice, too. Rosanna Fisk, chief executive of the Public Relations Society of America, commented that Facebook's actions were "unethical and improper," adding that the affair had become a "PR nightmare.".

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How to Tell If a Company Is Good at Innovating or Just Good at PR

Harvard Business Review

The video was beautiful. Obviously professionally produced, it highlighted the space the company had set up for innovation. Drone footage showed an open space replete with sticky notes. A 3D printer whirred in the background. A foosball table was involved. Clearly, money was being spent.

Narrowing the Chasm Between PR Professionals and Wikipedia

Harvard Business Review

But, over time, most PR work focused on pitching journalists who worked for professional media organizations. As a result, a symbiotic relationship was established, with communications professionals providing information, context, statements, and experts for journalists working on stories, who—in return—were paid to wade through the various pitches from PR pros to find what would best aid their story and, presumably, their audiences.

How To Survive In A High Performance Workplace.

Rich Gee Group

In addition, if you are working at a startup or within a certain industry (PR, Advertising, Tech, etc.), Been there, done that. Because of the economy and marketplace, many seemingly normal environments are slowly turning into ‘high-performance’ workplaces (HPW). you might encounter this situation all the time. Here are some tips to help you understand, cope, and succeed in your career

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How Apple Broke the PR Rules — And Got Away With It

Harvard Business Review

The PR playbook dictates that you should make the most of your "gift" back to customers.

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Adwords trainer & Adwords training

Rapid BI

Business Article Management Twitter seo adwords trainer adwords training keywords PR seoDo you need an adwords trainer - or are you better learning the skills yourself - is really learning how to use 4 lines of content beyond anyone without one-to-one training?

7 Types Of Marketing You Can Do Yourself

Strategy Driven

PR involves reaching out to journalists, influential bloggers and media outlets in order to encourage media coverage. A lot of businesses use a PR company to do this, but you can quite easily do your own PR. You don’t need to hire a marketing company to promote your business.

New Laws on Data Privacy and Security Are Coming. Is Your Company Ready?

Harvard Business Review

The consequences of weak security are about to go way beyond bad PR. Security & privacy Digital Article

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Building Trust: A Leadership Imperative

Lead Change Blog

No longer can leaders assume that breaches of trust can be dealt with by great PR interventions. For many years trust has been considered a “soft” corporate issue, in part because it has been so difficult to measure. Whilst intuitively leaders knew that the level of trust in the organisation impacted team performance and company value, there was no concrete evidence to support this. However, new research by Accenture has quantified the impact of trust on a company’s competitiveness.

How to Get Employees to Care About Your Company

Let's Grow Leaders

Great commercials, strong PR, a brilliant social media strategy all warrant effort when building your company’s reputation. But there’s no better PR than an army of loyal employees living and breathing your brand.

Are You a Member of a Book Club? If not, you’re behind the times

First Friday Book Synopsis

Or, maybe, they’re just getting more PR). News item: Men Have Book Clubs, Too Article by Jennifer Miller, NewYork Times ——————— Books seem to be in at the moment. (Or, What I mean is that we are reading about book clubs, and meeting in book clubs… Here’s a detail about the men’s book club gatherings, from… Read More Are You a Member of a Book Club? If not, you’re behind the times. Randy's blog entries

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5 Tips on How to become a Better Boss

Career Advancement

Be a Great PR Agent. “The speed of the boss is the speed of the team.”. Lee Iacocca~. Tom had been working as a manager for almost a year. He was good at evaluating people’s performance, pointing out areas for improvement, and saying “thank you” often.

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Human Beings are Really Good at Distorting Information; We Really Need to Know How to Decode Spin (Reflections From Deadly Spin by Wendell Potter)

First Friday Book Synopsis

Since the ascendancy of “PR,” we have been the consumers of spin. It’s political season. But, actually, it is “spin” era. Usually, the spin is “invisible,” and we are not aware of just how much spin we are consuming, all the time. And although the very idea is ancient, it is now quite truly omnipresent. [.]. Randy's blog entries

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What Was Unilever Thinking?

N2Growth Blog

The PR Disaster that resulted when Unilever decided a run a Dove Soap ad on its U.S. If the social media unit doesn’t pass their work through the PR department, more messaging mistakes are likely.

PR 210

The Leadership Equation: 7 Keys To An Awesome Team

Terry Starbucker

Pr” is Pride. Sometimes it all boils down to math. Even for something as inherently “unmathmatical” as great leadership of an awesome team.

Team 427

Birthing a Baby Unicorn: The Anatomy of a Successful Startup Launch

Great Leadership By Dan

Bring PR to the table earl y. There are two types of PR firms: “upstream” strategic firms that have a seat at the big table in developing positioning and messaging, and “downstream” implementation firms.

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Featured Instigator: Eileen McDargh

Lead Change Blog

This month we are featuring Instigator Eileen McDargh , CEO and Chief Energy Officer of The Resiliency Group and a motivational speaker who calls herself a hope merchant and truth teller.

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