Public relations (PR.) Unfortunately many businesses ignore the importance of PR until they have a crisis and may even believe that is the only time a PR firm should be employed. Critical Leadership Success The truth is PR is critical to the success of […]. Authentic Leadership Coaching Corner Leadership Lessons Learned Leading & Developing Other Leaders business leadership PR Public Relations MORE
Great commercials, strong PR, a brilliant social media strategy all warrant effort when building your company’s reputation. But there’s no better PR than an army of loyal employees living and breathing your brand. MORE
Free PR. Free PR. Customer-generated PR is an incredible, effective and free way to raise awareness and excitement among prospects. Most companies don’t include the invaluable PR they’re receiving into their CLV calculations. MORE
Let me begin by stating that authentic thought leaders, the real deals, are not created via great marketing and PR alone. News Flash: If you value your own opinion more than others do, you might be suffering from a common form of self-delusion. Referring to yourself as a thought leader makes you a tone-deaf narcissist; not necessarily a great thinker. For my part, I’m in the process of trying to eliminate the term “thought leadership” from my vocabulary. MORE
Guest Posts pr tools Public Relations publicity We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. MORE
Bring PR to the table earl y. There are two types of PR firms: “upstream” strategic firms that have a seat at the big table in developing positioning and messaging, and “downstream” implementation firms. MORE
Take two marketing and PR professionals with a passion for the history […]. Books Innovation Leadership Learning Apollo Program marketing PR By David Meerman Scott and Richard Jurek It took more than science to get us to the moon – it took storytelling. MORE
Although you probably nibbled at the thought of becoming more eco-friendly when you heard that it’s great for PR, you need to focus on the right aspects of it. To be an environmentally-friendly business seems to be the way to go, lately. MORE
Then, when I was a recipient of press releases, and now, as I evaluate and streamline marketing and PR efforts, one thing has always been clear: that the majority of media-relations work hurts more than it helps. I know this statement will upset some readers who work in PR, but you can't read through the problems detailed below and tell me the picture I am painting is not accurate. Today, PR is a numbers game rather than a relationship business. Good PR takes effort. MORE
“Pr” is Pride. Sometimes it all boils down to math. Even for something as inherently “unmathmatical” as great leadership of an awesome team. MORE
14 Oct By Lisa Petrilli In my post entitled, “ How Vision Drives $Millions: A Real-World Example ,&# I wrote about my experience as a brand new Marketing Manager at Baxter addressing a major PR attack by Greenpeace. MORE
The video was beautiful. Obviously professionally produced, it highlighted the space the company had set up for innovation. Drone footage showed an open space replete with sticky notes. A 3D printer whirred in the background. A foosball table was involved. Clearly, money was being spent. MORE
You Believe Your Own PR. So much is written about learning from failure, but much less of failing from success. This weekend, I had the extraordinary opportunity to speak and attend the National Speakers Association’s Business Accelerator Lab. MORE
Reader Submission pr pr crisis Public RelationsWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. MORE
Sam Ford is Director of Audience Engagement for Peppercomm. His 2013 New York University Press book, Spreadable Media: Creating Value and Meaning in a Networked Culture, was co-authored by Henry Jenkins and Joshua Green. The book was named one of the best business books of 2013 by Booz & Co.’s s Strategy+Business and was voted one […]. Bob''s blog entries Advertising Age Albert Einstein Booz & Co.’s s Strategy+Business Brilliant Mistakes Brooke Manville Bulldog Reporter C. MORE
I first started working for Apple on the PR agency side at Porter Novelli in Sydney, Australia in 1997. Eventually, I was transferred to the mothership, Apple’s Cupertino, California headquarters to join Apple’s product PR team. PR played a huge role in this success. MORE
BP’s official press release page identifies 10 P.R. Branding Human Resources Leadership Life Marketing Strategy Bob Dudley BP Brand Image corporate culture Environment Facebook Gulf Spill PR Reputation Tony Hayward Twitter YouTube MORE
Career Development Marketing branding Business Development personal brand pr Public Relations publicity We''ve Moved! Update your Reader Now. MORE
Social media online pr social media marketing American Express OPEN online reputation management social media monitoring YourBuzz.com{lang: 'en-GB'} Are you monitoring social media channels for mention of your brand, products and services? MORE
Corporate PR. Corporate PR forges the potential for relationships to develop between your brand and your customers. A good corporate PR agency will ensure that your company appears in all the right places. MORE
First, I was featured in The 2017 Corporate eLearning Movers And Shakers List by the indomitable Bob Little of Bob Little Press & PR. I made countless resolutions over the past 15 months to write at least one blog post every month. MORE
All of the tactics used by the oil, beverage, and banking industries to influence lawmakers at every level of government were pulled straight from the cigarette makers’ playbook: Distract people from the real problem; generate fear; split communities with rhetoric, pitting one group against another; encourage people to doubt scientific conclusions; question whether there really […]. Randy''s blog entries MORE
The PR Disaster that resulted when Unilever decided a run a Dove Soap ad on its U.S. If the social media unit doesn’t pass their work through the PR department, more messaging mistakes are likely. MORE
There’s attention to detail, and then there’s attention to detail. Elon Musk may win the prize. I will be presenting my synopsis of the new Elon Musk book tomorrow at the July 10 First Friday Book Synopsis. Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance). I’ve read the book. […]. Randy's blog entries MORE
We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. Customer Service Marketing Public Relations Small Business Strategy building relationships creating a better customer experience dawn elyse warden-reeder how to improve customer service keeping your business promise reputation in business warden ettinger group what customers want MORE
Before you begin any PR, marketing, or buzz-building campaigns, three critical actions, taken in a specific order, are required: First, clearly articulate the brand and messages. Books Business Coaching Career Communication Leadership Memes Personal Coaching Self-Awareness Skills Success Tips What is Work life brand leadership PR MORE
With the speed of PR through the lightning fast conduits we have dubbed social media, there is a sense of uncertainty and, quite honestly, fear regarding exclusionary practices. Make it public – Pull your culture into your PR messaging. MORE
Sending a young woman a lewd photo is not an impeachable offense, but it is monumentally bad judgment. Saying you’re not sure if that’s you in the gray underwear is unimpeachably stupid. Read the rest of Howard Kurtz here. The congressman forgot Rule One of crisis management: Stabilize the situation MORE
Sadly, it starts with good intentions: an effort to get everyone on the same page; a PR team who wants to ensure all employees share the same story; or efficiency studies that show the “right way” to do things saves much more time. MORE
Chime’s PR Division is ranked number one in both the PR Week and Marketing magazine public relations league tables for the UK. Bob's blog entries Bell Pottinger British Airways Johannesburg (South Africa) Kevin Murray Chime Communications Kogan-Page Marketing magazine PR Week The Language of Leaders: How Top CEO's Communicate to Inspire [comma] Influence and Achieve Results The Star Newspaper UK Atomic Energy Authority MORE
In addition, if you are working at a startup or within a certain industry (PR, Advertising, Tech, etc.), Been there, done that. Because of the economy and marketplace, many seemingly normal environments are slowly turning into ‘high-performance’ workplaces (HPW). you might encounter this situation all the time. Here are some tips to help you understand, cope, and succeed in your career MORE
News and Insights interview training media training pr trainingNEWS AND INSIGHTS UPDATE: Do you need media training? Do you know what it is? Those are the questions Alex Honeysett answers in her most recent article for The Daily Muse. Most businesses want to get attention from the media. This type of publicity can raise brand awareness, build the brand reputation, and drive sales. MORE
This week you’ll read articles on where business should spend more of their time (but don’t), 3 steps to building engagement with your hourly workers, why women aren’t CEOs according to women who almost were, what really happens inside a PR crisis war room, and recommended summer books for leaders. MORE
If you’re heading a team that seems to be surrounded by negativity and doubt—be it externally from bad PR or internally from pessimistic employees—follow Smart’s lead to succeed: Break your main goal down into individual, conquerable steps. Great Leaders Leadership bad PR coaching doubt goals motivation pessimism Shaka Smart VCU Virginia Commonwealth UniversityNo one expected VCU to make it into the Final Four. MORE
But, over time, most PR work focused on pitching journalists who worked for professional media organizations. As a result, a symbiotic relationship was established, with communications professionals providing information, context, statements, and experts for journalists working on stories, who—in return—were paid to wade through the various pitches from PR pros to find what would best aid their story and, presumably, their audiences. MORE
Guest post from Bill Munn: “It was my mistake. I’m sorry. Please forgive me." It’s important to get these phrases written down, before they become obsolete. For a few decades now, the popularity of “spin,” with its tempting save-face claims, has elbowed out the use of a simple, honest apology. MORE
0 
When I interviewed PR practitioner-turned-hospital chaplain Nettie Reynolds , I loved that she had a plan to get in touch with her “child-like self.” Leaders. We’re counted on to have vision and to oversee the plan. MORE
Public Relations prWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. MORE
For more information about the survey if you are in Ireland, contact Simpson Financial & Technology PR – thanks to Kerri Crowley, who shared the data with me. MORE
Workplace Issues Authentic leadership Communication Holocaust Leadership Management Newseum PR public relations transparency TrustBusiness leaders are communicators. Your words shape perceptions and influence opinions. MORE
Implementing an effective PR strategy, particularly for any start-up business or company which has little or no experience handling communications, may seem a daunting task, but as we all shake off the apathy of returning to work and prepare for MORE
Women on Business
JULY 5, 2015
Public Relations prWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].
Women on Business
JANUARY 26, 2015
Career Development Marketing branding Business Development personal brand pr Public Relations publicity We''ve Moved! Update your Reader Now.
Women on Business
JULY 20, 2013
Guest Posts pr tools Public Relations publicity We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].
Linked 2 Leadership
JANUARY 27, 2014
Public relations (PR.) Unfortunately many businesses ignore the importance of PR until they have a crisis and may even believe that is the only time a PR firm should be employed. Critical Leadership Success The truth is PR is critical to the success of […]. Authentic Leadership Coaching Corner Leadership Lessons Learned Leading & Developing Other Leaders business leadership PR Public Relations
Women on Business
SEPTEMBER 13, 2013
We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. Customer Service Marketing Public Relations Small Business Strategy building relationships creating a better customer experience dawn elyse warden-reeder how to improve customer service keeping your business promise reputation in business warden ettinger group what customers want
First Friday Book Synopsis
OCTOBER 21, 2013
All of the tactics used by the oil, beverage, and banking industries to influence lawmakers at every level of government were pulled straight from the cigarette makers’ playbook: Distract people from the real problem; generate fear; split communities with rhetoric, pitting one group against another; encourage people to doubt scientific conclusions; question whether there really […]. Randy''s blog entries
First Friday Book Synopsis
JULY 9, 2015
There’s attention to detail, and then there’s attention to detail. Elon Musk may win the prize. I will be presenting my synopsis of the new Elon Musk book tomorrow at the July 10 First Friday Book Synopsis. Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance). I’ve read the book. […]. Randy's blog entries
leaderCommunicator
JULY 28, 2017
This week you’ll read articles on where business should spend more of their time (but don’t), 3 steps to building engagement with your hourly workers, why women aren’t CEOs according to women who almost were, what really happens inside a PR crisis war room, and recommended summer books for leaders.
Kevin Eikenberry
MAY 4, 2014
Take two marketing and PR professionals with a passion for the history […]. Books Innovation Leadership Learning Apollo Program marketing PR By David Meerman Scott and Richard Jurek It took more than science to get us to the moon – it took storytelling.
Harvard Business Review
JULY 27, 2016
I first started working for Apple on the PR agency side at Porter Novelli in Sydney, Australia in 1997. Eventually, I was transferred to the mothership, Apple’s Cupertino, California headquarters to join Apple’s product PR team. PR played a huge role in this success.
Coaching Tip
JULY 18, 2016
Before you begin any PR, marketing, or buzz-building campaigns, three critical actions, taken in a specific order, are required: First, clearly articulate the brand and messages. Books Business Coaching Career Communication Leadership Memes Personal Coaching Self-Awareness Skills Success Tips What is Work life brand leadership PR
Harvard Business Review
DECEMBER 18, 2015
The video was beautiful. Obviously professionally produced, it highlighted the space the company had set up for innovation. Drone footage showed an open space replete with sticky notes. A 3D printer whirred in the background. A foosball table was involved. Clearly, money was being spent.
Krishna De
JULY 12, 2011
Social media online pr social media marketing American Express OPEN online reputation management social media monitoring YourBuzz.com{lang: 'en-GB'} Are you monitoring social media channels for mention of your brand, products and services?
Harvard Business Review
JANUARY 19, 2012
Then, when I was a recipient of press releases, and now, as I evaluate and streamline marketing and PR efforts, one thing has always been clear: that the majority of media-relations work hurts more than it helps. I know this statement will upset some readers who work in PR, but you can't read through the problems detailed below and tell me the picture I am painting is not accurate. Today, PR is a numbers game rather than a relationship business. Good PR takes effort.
Execupundit
JUNE 2, 2011
Sending a young woman a lewd photo is not an impeachable offense, but it is monumentally bad judgment. Saying you’re not sure if that’s you in the gray underwear is unimpeachably stupid. Read the rest of Howard Kurtz here. The congressman forgot Rule One of crisis management: Stabilize the situation
Harvard Business Review
JUNE 10, 2014
But, over time, most PR work focused on pitching journalists who worked for professional media organizations. As a result, a symbiotic relationship was established, with communications professionals providing information, context, statements, and experts for journalists working on stories, who—in return—were paid to wade through the various pitches from PR pros to find what would best aid their story and, presumably, their audiences.
First Friday Book Synopsis
MAY 13, 2012
Chime’s PR Division is ranked number one in both the PR Week and Marketing magazine public relations league tables for the UK. Bob's blog entries Bell Pottinger British Airways Johannesburg (South Africa) Kevin Murray Chime Communications Kogan-Page Marketing magazine PR Week The Language of Leaders: How Top CEO's Communicate to Inspire [comma] Influence and Achieve Results The Star Newspaper UK Atomic Energy Authority
Bud to Boss
APRIL 1, 2011
If you’re heading a team that seems to be surrounded by negativity and doubt—be it externally from bad PR or internally from pessimistic employees—follow Smart’s lead to succeed: Break your main goal down into individual, conquerable steps. Great Leaders Leadership bad PR coaching doubt goals motivation pessimism Shaka Smart VCU Virginia Commonwealth UniversityNo one expected VCU to make it into the Final Four.
Krishna De
APRIL 27, 2011
For more information about the survey if you are in Ireland, contact Simpson Financial & Technology PR – thanks to Kerri Crowley, who shared the data with me.
N2Growth Blog
OCTOBER 16, 2017
The PR Disaster that resulted when Unilever decided a run a Dove Soap ad on its U.S. If the social media unit doesn’t pass their work through the PR department, more messaging mistakes are likely.
C-Level Strategies
OCTOBER 14, 2010
14 Oct By Lisa Petrilli In my post entitled, “ How Vision Drives $Millions: A Real-World Example ,&# I wrote about my experience as a brand new Marketing Manager at Baxter addressing a major PR attack by Greenpeace.
Rich Gee Group
JANUARY 28, 2011
In addition, if you are working at a startup or within a certain industry (PR, Advertising, Tech, etc.), Been there, done that. Because of the economy and marketplace, many seemingly normal environments are slowly turning into ‘high-performance’ workplaces (HPW). you might encounter this situation all the time. Here are some tips to help you understand, cope, and succeed in your career
Women on Business
JANUARY 5, 2013
News and Insights interview training media training pr trainingNEWS AND INSIGHTS UPDATE: Do you need media training? Do you know what it is? Those are the questions Alex Honeysett answers in her most recent article for The Daily Muse. Most businesses want to get attention from the media. This type of publicity can raise brand awareness, build the brand reputation, and drive sales.
Let's Grow Leaders
AUGUST 10, 2015
Great commercials, strong PR, a brilliant social media strategy all warrant effort when building your company’s reputation. But there’s no better PR than an army of loyal employees living and breathing your brand.
Women on Business
MARCH 18, 2013
Free PR. Free PR. Customer-generated PR is an incredible, effective and free way to raise awareness and excitement among prospects. Most companies don’t include the invaluable PR they’re receiving into their CLV calculations.
Great Leadership By Dan
MAY 4, 2017
Bring PR to the table earl y. There are two types of PR firms: “upstream” strategic firms that have a seat at the big table in developing positioning and messaging, and “downstream” implementation firms.
The Leadership Advisor
JUNE 19, 2013
With the speed of PR through the lightning fast conduits we have dubbed social media, there is a sense of uncertainty and, quite honestly, fear regarding exclusionary practices. Make it public – Pull your culture into your PR messaging.
Let's Grow Leaders
MAY 29, 2015
Sadly, it starts with good intentions: an effort to get everyone on the same page; a PR team who wants to ensure all employees share the same story; or efficiency studies that show the “right way” to do things saves much more time.
N2Growth Blog
JULY 26, 2017
Let me begin by stating that authentic thought leaders, the real deals, are not created via great marketing and PR alone. News Flash: If you value your own opinion more than others do, you might be suffering from a common form of self-delusion. Referring to yourself as a thought leader makes you a tone-deaf narcissist; not necessarily a great thinker. For my part, I’m in the process of trying to eliminate the term “thought leadership” from my vocabulary.
Strategy Driven
JULY 15, 2017
Although you probably nibbled at the thought of becoming more eco-friendly when you heard that it’s great for PR, you need to focus on the right aspects of it. To be an environmentally-friendly business seems to be the way to go, lately.
Terry Starbucker
SEPTEMBER 14, 2014
“Pr” is Pride. Sometimes it all boils down to math. Even for something as inherently “unmathmatical” as great leadership of an awesome team.
Ravi Pratap Singh
SEPTEMBER 3, 2017
First, I was featured in The 2017 Corporate eLearning Movers And Shakers List by the indomitable Bob Little of Bob Little Press & PR. I made countless resolutions over the past 15 months to write at least one blog post every month.
First Friday Book Synopsis
JULY 23, 2014
Sam Ford is Director of Audience Engagement for Peppercomm. His 2013 New York University Press book, Spreadable Media: Creating Value and Meaning in a Networked Culture, was co-authored by Henry Jenkins and Joshua Green. The book was named one of the best business books of 2013 by Booz & Co.’s s Strategy+Business and was voted one […]. Bob''s blog entries Advertising Age Albert Einstein Booz & Co.’s s Strategy+Business Brilliant Mistakes Brooke Manville Bulldog Reporter C.
Great Leadership By Dan
DECEMBER 22, 2016
Guest post from Bill Munn: “It was my mistake. I’m sorry. Please forgive me." It’s important to get these phrases written down, before they become obsolete. For a few decades now, the popularity of “spin,” with its tempting save-face claims, has elbowed out the use of a simple, honest apology.
Strategy Driven
AUGUST 7, 2017
Corporate PR. Corporate PR forges the potential for relationships to develop between your brand and your customers. A good corporate PR agency will ensure that your company appears in all the right places.
Lead Change Blog
JUNE 24, 2016
When I interviewed PR practitioner-turned-hospital chaplain Nettie Reynolds , I loved that she had a plan to get in touch with her “child-like self.” Leaders. We’re counted on to have vision and to oversee the plan.
Let's Grow Leaders
OCTOBER 8, 2014
You Believe Your Own PR. So much is written about learning from failure, but much less of failing from success. This weekend, I had the extraordinary opportunity to speak and attend the National Speakers Association’s Business Accelerator Lab.
In the CEO Afterlife
APRIL 26, 2012
BP’s official press release page identifies 10 P.R. Branding Human Resources Leadership Life Marketing Strategy Bob Dudley BP Brand Image corporate culture Environment Facebook Gulf Spill PR Reputation Tony Hayward Twitter YouTube
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