Leading in Context

MAY 9, 2018

By Linda Fisher Thornton It is a difficult time to be in PR and Communications. Complexity Ethical Leader Ethical Organization Trends dimensions of ethical responsibility ethical leadership ethics in communication PR Ethics what are ethical leadership trends what is ethical communicationThe stakes are high and it’s easy to miss the mark. I spoke at the Virginia Professional Communicators Conference on Saturday, as the group celebrated its 60th Anniversary.

PR 124

PR Trends Ethics Conference 124

Women on Business

MAY 8, 2019

We've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. Reader Submission publicity

PR 264

PR Strategy 264

Women on Business

JULY 5, 2015

Public Relations prWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

PR 253

PR Planning Tips Public Relations 253

Women on Business

JANUARY 26, 2015

Career Development Marketing branding Business Development personal brand pr Public Relations publicity We''ve Moved! Update your Reader Now.

PR 233

PR Brand Public Relations How To 233

Women on Business

JULY 20, 2013

Guest Posts pr tools Public Relations publicity We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

PR 194

PR Tools Public Relations 194

Women on Business

SEPTEMBER 13, 2013

We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. Customer Service Marketing Public Relations Small Business Strategy building relationships creating a better customer experience dawn elyse warden-reeder how to improve customer service keeping your business promise reputation in business warden ettinger group what customers want

PR 173

PR Public Relations Reputation How To 173

First Friday Book Synopsis

JULY 9, 2015

There’s attention to detail, and then there’s attention to detail. Elon Musk may win the prize. I will be presenting my synopsis of the new Elon Musk book tomorrow at the July 10 First Friday Book Synopsis. Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance). I’ve read the book. […]. Randy's blog entries

PR 106

PR Books Blog 106

Women on Business

JANUARY 6, 2012

Implementing an effective PR strategy, particularly for any start-up business or company which has little or no experience handling communications, may seem a daunting task, but as we all shake off the apathy of returning to work and prepare for

PR 175

PR Planning Strategy Company 175

Kevin Eikenberry

MAY 4, 2014

Take two marketing and PR professionals with a passion for the history […]. Books Innovation Leadership Learning Apollo Program marketing PR By David Meerman Scott and Richard Jurek It took more than science to get us to the moon – it took storytelling.

Marketing 212

Marketing PR Storytelling Books 212

Lead Change Blog

MARCH 25, 2016

Workplace Issues Authentic leadership Communication Holocaust Leadership Management Newseum PR public relations transparency TrustBusiness leaders are communicators. Your words shape perceptions and influence opinions.

Public Relations 309

Public Relations PR Report Media 309

leaderCommunicator

JULY 28, 2017

This week you’ll read articles on where business should spend more of their time (but don’t), 3 steps to building engagement with your hourly workers, why women aren’t CEOs according to women who almost were, what really happens inside a PR crisis war room, and recommended summer books for leaders.

PR 97

PR Crisis CEO Tips 97

First Friday Book Synopsis

OCTOBER 21, 2013

All of the tactics used by the oil, beverage, and banking industries to influence lawmakers at every level of government were pulled straight from the cigarette makers’ playbook: Distract people from the real problem; generate fear; split communities with rhetoric, pitting one group against another; encourage people to doubt scientific conclusions; question whether there really […]. Randy''s blog entries

PR 90

PR Health Care Industry Tactics 90

leaderCommunicator

NOVEMBER 3, 2017

Welcome to my weekly round-up of the best-of-the-best recent leadership and communication blog posts. Why Costco Said “No” To Black Friday Creep By Jon Picoult ( @ JonPicoult ), Watermark Consulting “Remember the good old days when U.S. consumers actually took the time to celebrate Thanksgiving – and retailers let them do it?…”. Weekly Round-Up

PR 85

PR Retail Team Building Consultative 85

Coaching Tip

JULY 18, 2016

Before you begin any PR, marketing, or buzz-building campaigns, three critical actions, taken in a specific order, are required: First, clearly articulate the brand and messages. Books Business Coaching Career Communication Leadership Memes Personal Coaching Self-Awareness Skills Success Tips What is Work life brand leadership PR

PR 83

PR eBook Uncertainty Reference 83

In the CEO Afterlife

APRIL 26, 2012

BP’s official press release page identifies 10 P.R. Branding Human Resources Leadership Life Marketing Strategy Bob Dudley BP Brand Image corporate culture Environment Facebook Gulf Spill PR Reputation Tony Hayward Twitter YouTube

PR 158

PR Reputation Press Release Tourism 158

First Friday Book Synopsis

MAY 13, 2012

Chime’s PR Division is ranked number one in both the PR Week and Marketing magazine public relations league tables for the UK. Bob's blog entries Bell Pottinger British Airways Johannesburg (South Africa) Kevin Murray Chime Communications Kogan-Page Marketing magazine PR Week The Language of Leaders: How Top CEO's Communicate to Inspire [comma] Influence and Achieve Results The Star Newspaper UK Atomic Energy Authority

Public Relations 73

Public Relations PR Report Career 73

leaderCommunicator

DECEMBER 21, 2010

PR 60

PR 60

Women on Business

JANUARY 5, 2013

News and Insights interview training media training pr trainingNEWS AND INSIGHTS UPDATE: Do you need media training? Do you know what it is? Those are the questions Alex Honeysett answers in her most recent article for The Daily Muse. Most businesses want to get attention from the media. This type of publicity can raise brand awareness, build the brand reputation, and drive sales.

Training 162

Training Media PR Reputation 162

leaderCommunicator

SEPTEMBER 14, 2010

PR 60

PR Blog 60

Rapid BI

JANUARY 27, 2018

Management low cost marketing Marketing PR promotion social marketing social media Strategy tip training course Training Courses twitterTwitter Marketing. As the training market changes, more trainers are looking to promote their on-line & open courses events, How do you get people to attend? The post Twitter as a marketing tool for training courses & events appeared first on RapidBI.

Course 34

Course Training Tools Marketing 34

First Friday Book Synopsis

JULY 23, 2014

Sam Ford is Director of Audience Engagement for Peppercomm. His 2013 New York University Press book, Spreadable Media: Creating Value and Meaning in a Networked Culture, was co-authored by Henry Jenkins and Joshua Green. The book was named one of the best business books of 2013 by Booz & Co.’s s Strategy+Business and was voted one […]. Bob''s blog entries Advertising Age Albert Einstein Booz & Co.’s s Strategy+Business Brilliant Mistakes Brooke Manville Bulldog Reporter C.

Word of Mouth Marketing 76

Word of Mouth Marketing PR Committee Audience 76

Women on Business

JANUARY 11, 2011

PR 177

PR Press Release Discount Directory 177

Harvard Business Review

JANUARY 19, 2012

Then, when I was a recipient of press releases, and now, as I evaluate and streamline marketing and PR efforts, one thing has always been clear: that the majority of media-relations work hurts more than it helps. I know this statement will upset some readers who work in PR, but you can't read through the problems detailed below and tell me the picture I am painting is not accurate. Today, PR is a numbers game rather than a relationship business. Good PR takes effort.

Press Release 12

Press Release PR Audience Marketing 12

Harvard Business Review

JULY 27, 2016

I first started working for Apple on the PR agency side at Porter Novelli in Sydney, Australia in 1997. Eventually, I was transferred to the mothership, Apple’s Cupertino, California headquarters to join Apple’s product PR team. PR played a huge role in this success.

Press Release 16

Press Release PR Porter Report 16

Harvard Business Review

APRIL 12, 2018

Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands. PR practitioners need to be keenly attuned to what their brands’ strategies are and how their campaigns can be perceived, but they’ll be hard-pressed to do so if they don’t become more diverse and inclusive themselves. According to the Bureau of Labor Statistics , the ethnic makeup of the PR industry in the U.S. HBR Staff.

CEO 9

CEO Survey Mentor Advertising 9

leaderCommunicator

NOVEMBER 30, 2018

Ten Questions for Internal Comms Surveys By Kevin Ruck ( @AcademyKev via @PR_Place ), PR Place “Internal communication audits are a fundamental part of professional practice. Welcome to my weekly round-up of the best-of-the-best recent leadership and communication blog posts.

PR 94

PR Survey Blog Tips 94

Harvard Business Review

MAY 24, 2011

Second, Facebook admitted that it hired Burson-Marsteller , a leading global PR firm, to plant stories and editorials critical of Google's data privacy practices, particularly as they relate to Facebook users' personal information. That's not just good ethics advice; it's good PR advice, too. Rosanna Fisk, chief executive of the Public Relations Society of America, commented that Facebook's actions were "unethical and improper," adding that the affair had become a "PR nightmare.".

PR 12

PR Media Politics Tactics 12

Harvard Business Review

DECEMBER 18, 2015

The video was beautiful. Obviously professionally produced, it highlighted the space the company had set up for innovation. Drone footage showed an open space replete with sticky notes. A 3D printer whirred in the background. A foosball table was involved. Clearly, money was being spent.

Incubator 13

Incubator Press Release PR Fashion 13

Harvard Business Review

JUNE 10, 2014

But, over time, most PR work focused on pitching journalists who worked for professional media organizations. As a result, a symbiotic relationship was established, with communications professionals providing information, context, statements, and experts for journalists working on stories, who—in return—were paid to wade through the various pitches from PR pros to find what would best aid their story and, presumably, their audiences.

Conflict of Interest 8

Conflict of Interest Ethics PR Policies 8

Rich Gee Group

JANUARY 28, 2011

In addition, if you are working at a startup or within a certain industry (PR, Advertising, Tech, etc.), Been there, done that. Because of the economy and marketplace, many seemingly normal environments are slowly turning into ‘high-performance’ workplaces (HPW). you might encounter this situation all the time. Here are some tips to help you understand, cope, and succeed in your career

PR 253

PR Advertising How To Tips 253

Harvard Business Review

FEBRUARY 16, 2011

The PR playbook dictates that you should make the most of your "gift" back to customers.

PR 16

PR Public Relations Wireless Comparison 16

Rapid BI

JANUARY 28, 2011

Business Article Management Twitter seo adwords trainer adwords training keywords PR seoDo you need an adwords trainer - or are you better learning the skills yourself - is really learning how to use 4 lines of content beyond anyone without one-to-one training?

Training 29

Training Content Skills PR 29

Strategy Driven

APRIL 12, 2019

PR involves reaching out to journalists, influential bloggers and media outlets in order to encourage media coverage. A lot of businesses use a PR company to do this, but you can quite easily do your own PR. You don’t need to hire a marketing company to promote your business.

Marketing 120

Marketing PR Press Release Webinar 120

Harvard Business Review

JULY 31, 2019

The consequences of weak security are about to go way beyond bad PR. Security & privacy Digital Article

PR 10

PR Company Article 10

Lead Change Blog

JUNE 24, 2019

No longer can leaders assume that breaches of trust can be dealt with by great PR interventions. For many years trust has been considered a “soft” corporate issue, in part because it has been so difficult to measure. Whilst intuitively leaders knew that the level of trust in the organisation impacted team performance and company value, there was no concrete evidence to support this. However, new research by Accenture has quantified the impact of trust on a company’s competitiveness.

Leadership 280

Leadership Supply Chain Reputation PR 280

Let's Grow Leaders

AUGUST 10, 2015

Great commercials, strong PR, a brilliant social media strategy all warrant effort when building your company’s reputation. But there’s no better PR than an army of loyal employees living and breathing your brand.

Company 280

Company How To PR Outsourcing 280

First Friday Book Synopsis

MAY 5, 2016

Or, maybe, they’re just getting more PR). News item: Men Have Book Clubs, Too Article by Jennifer Miller, NewYork Times ——————— Books seem to be in at the moment. (Or, What I mean is that we are reading about book clubs, and meeting in book clubs… Here’s a detail about the men’s book club gatherings, from… Read More Are You a Member of a Book Club? If not, you’re behind the times. Randy's blog entries

PR 96

PR Books Article Blog 96

Career Advancement

JANUARY 7, 2019

Be a Great PR Agent. “The speed of the boss is the speed of the team.”. Lee Iacocca~. Tom had been working as a manager for almost a year. He was good at evaluating people’s performance, pointing out areas for improvement, and saying “thank you” often.

Tips 207

Tips How To Loyalty Mentor 207

First Friday Book Synopsis

OCTOBER 6, 2012

Since the ascendancy of “PR,” we have been the consumers of spin. It’s political season. But, actually, it is “spin” era. Usually, the spin is “invisible,” and we are not aware of just how much spin we are consuming, all the time. And although the very idea is ancient, it is now quite truly omnipresent. [.]. Randy's blog entries

PR 87

PR Information Politics How To 87

N2Growth Blog

OCTOBER 16, 2017

The PR Disaster that resulted when Unilever decided a run a Dove Soap ad on its U.S. If the social media unit doesn’t pass their work through the PR department, more messaging mistakes are likely.

PR 210

PR Strategic Planning Training Long-term 210

Terry Starbucker

SEPTEMBER 14, 2014

“Pr” is Pride. Sometimes it all boils down to math. Even for something as inherently “unmathmatical” as great leadership of an awesome team.

Team 427

Team Leadership Handbook PR 427

Great Leadership By Dan

MAY 4, 2017

Bring PR to the table earl y. There are two types of PR firms: “upstream” strategic firms that have a seat at the big table in developing positioning and messaging, and “downstream” implementation firms.

PR 163

PR Venture Capitalist Succession B2C 163

Lead Change Blog

DECEMBER 2, 2016

This month we are featuring Instigator Eileen McDargh , CEO and Chief Energy Officer of The Resiliency Group and a motivational speaker who calls herself a hope merchant and truth teller.

PR 418

PR Micromanagement Health Care Audience 418