Leading in Context

MAY 9, 2018

By Linda Fisher Thornton It is a difficult time to be in PR and Communications. Complexity Ethical Leader Ethical Organization Trends dimensions of ethical responsibility ethical leadership ethics in communication PR Ethics what are ethical leadership trends what is ethical communicationThe stakes are high and it’s easy to miss the mark. I spoke at the Virginia Professional Communicators Conference on Saturday, as the group celebrated its 60th Anniversary.

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PR Trends Ethics Conference 135

Strategy Driven

NOVEMBER 11, 2021

Ethics have always been important in PR, but they have officially become more important than ever. Nearly every single PR organization follows a code of ethics. PR Council, PRSA, Institute of PR, ICCO, and Global Alliance are just a few of the boards that offer their own code of ethics.

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PR Ethics Public Relations Strategy 94

Women on Business

MAY 8, 2019

We've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. Reader Submission publicity

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PR Strategy 207

Women on Business

JULY 5, 2015

Public Relations prWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

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PR Planning Tips Public Relations 208

Women on Business

JANUARY 26, 2015

Career Development Marketing branding Business Development personal brand pr Public Relations publicity We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

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PR Brand Public Relations How To 197

Women on Business

JULY 20, 2013

Guest Posts pr tools Public Relations publicity We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

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PR Tools Public Relations 204

Strategy Driven

MAY 22, 2021

Company leaders usually consider the best-case scenario when planning a PR campaign. In other words, there is a blueprint for PR campaigns that most successful PR campaigns follow around. Its PR campaign outstruck many, leading to a frenzy among its target users.

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PR Strategy Audience Brand 65

Women on Business

SEPTEMBER 13, 2013

We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. Customer Service Marketing Public Relations Small Business Strategy building relationships creating a better customer experience dawn elyse warden-reeder how to improve customer service keeping your business promise reputation in business warden ettinger group what customers want

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PR Public Relations Reputation How To 191

First Friday Book Synopsis

JULY 9, 2015

There’s attention to detail, and then there’s attention to detail. Elon Musk may win the prize. I will be presenting my synopsis of the new Elon Musk book tomorrow at the July 10 First Friday Book Synopsis. Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance). I’ve read the book. […]. Randy's blog entries

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PR Books Blog 107

Women on Business

JULY 28, 2015

Reader Submission pr pr crisis Public RelationsWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

Public Relations 206

Public Relations Crisis PR Management 206

Women on Business

JANUARY 6, 2012

Implementing an effective PR strategy, particularly for any start-up business or company which has little or no experience handling communications, may seem a daunting task, but as we all shake off the apathy of returning to work and prepare for Guest post by Georgina Dunkley (learn more about Georgina at the end of this post).

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PR Planning Strategy Company 152

leaderCommunicator

JULY 28, 2017

This week you’ll read articles on where business should spend more of their time (but don’t), 3 steps to building engagement with your hourly workers, why women aren’t CEOs according to women who almost were, what really happens inside a PR crisis war room, and recommended summer books for leaders. Welcome to my weekly round-up of recent top leadership and communication blog posts.

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PR Crisis Tips Blog 75

leaderCommunicator

NOVEMBER 3, 2017

Welcome to my weekly round-up of the best-of-the-best recent leadership and communication blog posts. Why Costco Said “No” To Black Friday Creep By Jon Picoult ( @ JonPicoult ), Watermark Consulting “Remember the good old days when U.S. consumers actually took the time to celebrate Thanksgiving – and retailers let them do it?…”. Weekly Round-Up

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PR Retail Team Building Consultative 80

First Friday Book Synopsis

OCTOBER 21, 2013

All of the tactics used by the oil, beverage, and banking industries to influence lawmakers at every level of government were pulled straight from the cigarette makers’ playbook: Distract people from the real problem; generate fear; split communities with rhetoric, pitting one group against another; encourage people to doubt scientific conclusions; question whether there really […]. Randy''s blog entries

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PR Health Care Tactics Banking 91

Kevin Eikenberry

MAY 4, 2014

Take two marketing and PR professionals with a passion for the history […]. Books Innovation Leadership Learning Apollo Program marketing PR By David Meerman Scott and Richard Jurek It took more than science to get us to the moon – it took storytelling. This book tells us that story – an important part of the Moon program not yet ever explored in this way.

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Storytelling Marketing PR Books 156

Strategy Driven

DECEMBER 24, 2019

The top-ranking PR Agency in Sydney uses informative feedback to achieve fidelity with their clients. The job of any PR agency is to assess consumer behavior, categorize company policies, and plan future actions. Know what your PR agency should do for you. A great PR strategy.

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PR Strategy Crisis Loyalty 13

Lead Change Blog

MARCH 25, 2016

Workplace Issues Authentic leadership Communication Holocaust Leadership Management Newseum PR public relations transparency TrustBusiness leaders are communicators. Your words shape perceptions and influence opinions. Employees, customers, and shareholders look to you for information, as well as interpretation of what the facts mean for them. Your stakeholders seek clarity, completeness, and truth. Is that what you are providing?

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Public Relations PR Blog Report 189

Harvard Business

APRIL 12, 2018

Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands. PR practitioners need to be keenly attuned to what their brands’ strategies are and how their campaigns can be perceived, but they’ll be hard-pressed to do so if they don’t become more diverse and inclusive themselves. According to the Bureau of Labor Statistics , the ethnic makeup of the PR industry in the U.S. HBR Staff.

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PR Diversity CEO Survey 33

Harvard Business

JULY 27, 2016

I first started working for Apple on the PR agency side at Porter Novelli in Sydney, Australia in 1997. Eventually, I was transferred to the mothership, Apple’s Cupertino, California headquarters to join Apple’s product PR team. PR played a huge role in this success. Many significant products, software updates, and personnel changes went by with barely a PR push. Wesson Wang.

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PR Press Release Review Porter 43

leaderCommunicator

DECEMBER 21, 2010

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leaderCommunicator

SEPTEMBER 14, 2010

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PR Blog 60

Coaching Tip

JULY 18, 2016

Before you begin any PR, marketing, or buzz-building campaigns, three critical actions, taken in a specific order, are required: First, clearly articulate the brand and messages. Books Business Coaching Career Communication Leadership Memes Personal Coaching Self-Awareness Skills Success Tips What is Work life brand leadership PR

eBook 82

eBook PR Uncertainty Reference 82

Women on Business

JANUARY 5, 2013

News and Insights interview training media training pr trainingNEWS AND INSIGHTS UPDATE: Do you need media training? Do you know what it is? Those are the questions Alex Honeysett answers in her most recent article for The Daily Muse. Most businesses want to get attention from the media. This type of publicity can raise brand awareness, build the brand reputation, and drive sales.

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Training Media PR Reputation 177

First Friday Book Synopsis

MAY 13, 2012

Chime’s PR Division is ranked number one in both the PR Week and Marketing magazine public relations league tables for the UK. Bob's blog entries Bell Pottinger British Airways Johannesburg (South Africa) Kevin Murray Chime Communications Kogan-Page Marketing magazine PR Week The Language of Leaders: How Top CEO's Communicate to Inspire [comma] Influence and Achieve Results The Star Newspaper UK Atomic Energy Authority

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Public Relations Books PR Report 73

In the CEO Afterlife

APRIL 26, 2012

BP’s official press release page identifies 10 P.R. Branding Human Resources Leadership Life Marketing Strategy Bob Dudley BP Brand Image corporate culture Environment Facebook Gulf Spill PR Reputation Tony Hayward Twitter YouTube(First published in Forbes.com, April 20, 2012) Two years have now passed since the explosion at BP ’s deep-water rig in the Gulf of Mexico.

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CEO PR Press Release Tourism 122

Strategy Driven

JULY 27, 2020

PR can be much cheaper than advertising and is perfect for establishing credibility and getting new potential customers to hear from you. He was a 17-year-old who wanted to do venture capitalism in New York City, so he went to the PR and marketing company Big Machine Agency.

Marketing Strategy 76

Marketing Strategy Marketing Strategy Company 76

leaderCommunicator

APRIL 9, 2021

This Week's Round-Up of Leadership and Communication Blogs: How to Get More Women in Senior Communication Jobs By Azurée Montoute-Lewis via PR News ( @PRNews ) About 67% of PR pros are women, yet representation at the CEO level is only 22%.

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PR Blog CEO Tips 97

First Friday Book Synopsis

JULY 23, 2014

Sam Ford is Director of Audience Engagement for Peppercomm. His 2013 New York University Press book, Spreadable Media: Creating Value and Meaning in a Networked Culture, was co-authored by Henry Jenkins and Joshua Green. The book was named one of the best business books of 2013 by Booz & Co.’s s Strategy+Business and was voted one […]. Bob''s blog entries Advertising Age Albert Einstein Booz & Co.’s s Strategy+Business Brilliant Mistakes Brooke Manville Bulldog Reporter C.

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Word of Mouth Marketing PR Committee Audience 77

Rapid BI

JANUARY 27, 2018

Management low cost marketing Marketing PR promotion social marketing social media Strategy tip training course Training Courses twitterTwitter Marketing. As the training market changes, more trainers are looking to promote their on-line & open courses events, How do you get people to attend? The post Twitter as a marketing tool for training courses & events appeared first on RapidBI.

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Course Training Tools Marketing 33

Harvard Business Review

JANUARY 19, 2012

Then, when I was a recipient of press releases, and now, as I evaluate and streamline marketing and PR efforts, one thing has always been clear: that the majority of media-relations work hurts more than it helps. I know this statement will upset some readers who work in PR, but you can't read through the problems detailed below and tell me the picture I am painting is not accurate. Today, PR is a numbers game rather than a relationship business. Good PR takes effort.

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Press Release PR Audience Review 13

Women on Business

JANUARY 11, 2011

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Press Release PR Discount Directory 138

leaderCommunicator

NOVEMBER 30, 2018

Ten Questions for Internal Comms Surveys By Kevin Ruck ( @AcademyKev via @PR_Place ), PR Place “Internal communication audits are a fundamental part of professional practice. Welcome to my weekly round-up of the best-of-the-best recent leadership and communication blog posts. But what are the ‘right’ questions to ask? Read more >> Weekly Round-Up

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PR Survey Blog Strategy 71

leaderCommunicator

JUNE 26, 2020

But, if the PR industry is truly serious about advancing racial equity, then there are a number of commitments they need to make right now regarding their own businesses. Welcome to my weekly round-up of the best-of-the-best leadership and communication blog posts I've seen recently.

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PR CEO Commitment Industry 122

Harvard Business Review

MAY 24, 2011

Second, Facebook admitted that it hired Burson-Marsteller , a leading global PR firm, to plant stories and editorials critical of Google's data privacy practices, particularly as they relate to Facebook users' personal information. That's not just good ethics advice; it's good PR advice, too. Rosanna Fisk, chief executive of the Public Relations Society of America, commented that Facebook's actions were "unethical and improper," adding that the affair had become a "PR nightmare.".

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PR Media Politics Tactics 12

Rapid BI

JANUARY 28, 2011

Business Article Management Twitter seo adwords trainer adwords training keywords PR seoDo you need an adwords trainer - or are you better learning the skills yourself - is really learning how to use 4 lines of content beyond anyone without one-to-one training?

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Training Content Skills PR 38

Harvard Business Review

JUNE 10, 2014

But, over time, most PR work focused on pitching journalists who worked for professional media organizations. As a result, a symbiotic relationship was established, with communications professionals providing information, context, statements, and experts for journalists working on stories, who—in return—were paid to wade through the various pitches from PR pros to find what would best aid their story and, presumably, their audiences.

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Conflict of Interest Ethics PR Project 8

Let's Grow Leaders

NOVEMBER 19, 2021

31:07 – How effective leaders can use PR for their organization, brand, or team from a place of integrity. It’s a cliche you’ve undoubtedly heard more than once: Fake it until you make it.

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Public Relations PR Influence Advice 346

leaderCommunicator

AUGUST 6, 2020

Calling all HR, PR and Internal Communications professionals…there’s got to be a better way. Reading this CNN article about L’Oréal and their return-to-office efforts made my heart race.

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PR Planning Company Article 127

leaderCommunicator

AUGUST 20, 2021

This Week's Round-Up of Leadership and Communication Blogs: The Evolving Communication Function By Institute for Public Relations and PR News ( @InstituteForPR via @PRNews ) An interesting study taking a comprehensive look at the perceptions, roles, structures, and future of communication.

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Bond Incentives PR Tools 124

Harvard Business Review

DECEMBER 18, 2015

The video was beautiful. Obviously professionally produced, it highlighted the space the company had set up for innovation. Drone footage showed an open space replete with sticky notes. A 3D printer whirred in the background. A foosball table was involved. Clearly, money was being spent.

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Incubator Press Release Fashion Video 10

Harvard Business

JULY 31, 2019

The consequences of weak security are about to go way beyond bad PR. Security & privacy Digital Article

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PR Review Company Article 37

Rich Gee Group

JANUARY 28, 2011

In addition, if you are working at a startup or within a certain industry (PR, Advertising, Tech, etc.), Been there, done that. Because of the economy and marketplace, many seemingly normal environments are slowly turning into ‘high-performance’ workplaces (HPW). you might encounter this situation all the time. Here are some tips to help you understand, cope, and succeed in your career

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PR Advertising Tips Industry 253

Harvard Business Review

FEBRUARY 16, 2011

The PR playbook dictates that you should make the most of your "gift" back to customers. It seems hard to imagine now, with all of the excitement over the arrival of the iPhone at Verizon, but last summer Apple faced a huge crisis that threatened its reputation, one that could have caused it long-term damage.

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Public Relations Wireless Comparison PR 12