4 Tips to Strategize a PR Plan

Women on Business

Public Relations prWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

PR 80

How to Do PR for Your Personal Brand

Women on Business

Career Development Marketing branding Business Development personal brand pr Public Relations publicity We''ve Moved! Update your Reader Now.

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Trending Sources

3 Digital PR Tools Every Business Owner Should Use

Women on Business

Guest Posts pr tools Public Relations publicity We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

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On Leadership and the 5 PR Habits Every CEO Should Develop

Linked 2 Leadership

Public relations (PR.) Unfortunately many businesses ignore the importance of PR until they have a crisis and may even believe that is the only time a PR firm should be employed. Critical Leadership Success The truth is PR is critical to the success of […]. Authentic Leadership Coaching Corner Leadership Lessons Learned Leading & Developing Other Leaders business leadership PR Public Relations

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PR 101: Customer Service Counts

Women on Business

We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. Customer Service Marketing Public Relations Small Business Strategy building relationships creating a better customer experience dawn elyse warden-reeder how to improve customer service keeping your business promise reputation in business warden ettinger group what customers want

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“Doubt, Thus Verify” – Reflecting on Deadly Spin by Wendell Potter (On PR in the Health Care, and Other Industries)

First Friday Book Synopsis

All of the tactics used by the oil, beverage, and banking industries to influence lawmakers at every level of government were pulled straight from the cigarette makers’ playbook: Distract people from the real problem; generate fear; split communities with rhetoric, pitting one group against another; encourage people to doubt scientific conclusions; question whether there really […]. Randy''s blog entries

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Elon Musk and His Broken Windows Approach to PR

First Friday Book Synopsis

There’s attention to detail, and then there’s attention to detail. Elon Musk may win the prize. I will be presenting my synopsis of the new Elon Musk book tomorrow at the July 10 First Friday Book Synopsis. Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance). I’ve read the book. […]. Randy's blog entries

Marketing the Moon: The Selling of the Apollo Lunar Program

Kevin Eikenberry

Take two marketing and PR professionals with a passion for the history […]. Books Innovation Leadership Learning Apollo Program marketing PR By David Meerman Scott and Richard Jurek It took more than science to get us to the moon – it took storytelling.

What I Learned From 10 Years of Doing PR for Apple

Harvard Business Review

I first started working for Apple on the PR agency side at Porter Novelli in Sydney, Australia in 1997. Eventually, I was transferred to the mothership, Apple’s Cupertino, California headquarters to join Apple’s product PR team. PR played a huge role in this success.

The Path to Thought Leadership

Coaching Tip

Before you begin any PR, marketing, or buzz-building campaigns, three critical actions, taken in a specific order, are required: First, clearly articulate the brand and messages. Books Business Coaching Career Communication Leadership Memes Personal Coaching Self-Awareness Skills Success Tips What is Work life brand leadership PR

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How to Tell If a Company Is Good at Innovating or Just Good at PR

Harvard Business Review

The video was beautiful. Obviously professionally produced, it highlighted the space the company had set up for innovation. Drone footage showed an open space replete with sticky notes. A 3D printer whirred in the background. A foosball table was involved. Clearly, money was being spent.

Using YourBuzz.com to manage your online reputation – a free monitoring dashboard for your local business

Krishna De

Social media online pr social media marketing American Express OPEN online reputation management social media monitoring YourBuzz.com{lang: 'en-GB'} Are you monitoring social media channels for mention of your brand, products and services?

Your PR Efforts May Be Hurting You

Harvard Business Review

Then, when I was a recipient of press releases, and now, as I evaluate and streamline marketing and PR efforts, one thing has always been clear: that the majority of media-relations work hurts more than it helps. I know this statement will upset some readers who work in PR, but you can't read through the problems detailed below and tell me the picture I am painting is not accurate. Today, PR is a numbers game rather than a relationship business. Good PR takes effort.

PR Crisis: The Weiner Technique

Execupundit

Sending a young woman a lewd photo is not an impeachable offense, but it is monumentally bad judgment. Saying you’re not sure if that’s you in the gray underwear is unimpeachably stupid. Read the rest of Howard Kurtz here. The congressman forgot Rule One of crisis management: Stabilize the situation

Narrowing the Chasm Between PR Professionals and Wikipedia

Harvard Business Review

But, over time, most PR work focused on pitching journalists who worked for professional media organizations. As a result, a symbiotic relationship was established, with communications professionals providing information, context, statements, and experts for journalists working on stories, who—in return—were paid to wade through the various pitches from PR pros to find what would best aid their story and, presumably, their audiences.

Kevin Murray: An interview by Bob Morris

First Friday Book Synopsis

Chime’s PR Division is ranked number one in both the PR Week and Marketing magazine public relations league tables for the UK. Bob's blog entries Bell Pottinger British Airways Johannesburg (South Africa) Kevin Murray Chime Communications Kogan-Page Marketing magazine PR Week The Language of Leaders: How Top CEO's Communicate to Inspire [comma] Influence and Achieve Results The Star Newspaper UK Atomic Energy Authority

Dealing with doubt the Shaka Smart way

Bud to Boss

If you’re heading a team that seems to be surrounded by negativity and doubt—be it externally from bad PR or internally from pessimistic employees—follow Smart’s lead to succeed: Break your main goal down into individual, conquerable steps. Great Leaders Leadership bad PR coaching doubt goals motivation pessimism Shaka Smart VCU Virginia Commonwealth UniversityNo one expected VCU to make it into the Final Four.

Eurocom 2011 survey indicates 38 percent of technology firms are due to invest more in social media in the next 12 months

Krishna De

For more information about the survey if you are in Ireland, contact Simpson Financial & Technology PR – thanks to Kerri Crowley, who shared the data with me.

How To Survive In A High Performance Workplace.

Rich Gee Group

In addition, if you are working at a startup or within a certain industry (PR, Advertising, Tech, etc.), Been there, done that. Because of the economy and marketplace, many seemingly normal environments are slowly turning into ‘high-performance’ workplaces (HPW). you might encounter this situation all the time. Here are some tips to help you understand, cope, and succeed in your career

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Media Training – What Is It and Do You Need It?

Women on Business

News and Insights interview training media training pr trainingNEWS AND INSIGHTS UPDATE: Do you need media training? Do you know what it is? Those are the questions Alex Honeysett answers in her most recent article for The Daily Muse. Most businesses want to get attention from the media. This type of publicity can raise brand awareness, build the brand reputation, and drive sales.

Birthing a Baby Unicorn: The Anatomy of a Successful Startup Launch

Great Leadership By Dan

Bring PR to the table earl y. There are two types of PR firms: “upstream” strategic firms that have a seat at the big table in developing positioning and messaging, and “downstream” implementation firms.

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How to Get Employees to Care About Your Company

Let's Grow Leaders

Great commercials, strong PR, a brilliant social media strategy all warrant effort when building your company’s reputation. But there’s no better PR than an army of loyal employees living and breathing your brand.

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Rethink the Value of Each Customer for Efficient Growth

Women on Business

Free PR. Free PR. Customer-generated PR is an incredible, effective and free way to raise awareness and excitement among prospects. Most companies don’t include the invaluable PR they’re receiving into their CLV calculations.

Your Culture Is The Problem, And That’s Ok

The Leadership Advisor

With the speed of PR through the lightning fast conduits we have dubbed social media, there is a sense of uncertainty and, quite honestly, fear regarding exclusionary practices. Make it public – Pull your culture into your PR messaging.

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The Bot Syndrome: 5 Symptoms Which Indicate Your Employee Feels Like a Bot

Let's Grow Leaders

Sadly, it starts with good intentions: an effort to get everyone on the same page; a PR team who wants to ensure all employees share the same story; or efficiency studies that show the “right way” to do things saves much more time.

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The Leadership Equation: 7 Keys To An Awesome Team

Terry Starbucker

Pr” is Pride. Sometimes it all boils down to math. Even for something as inherently “unmathmatical” as great leadership of an awesome team.

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Spin vs. Sorry: How to Mess Up Well & Become Authentic

Great Leadership By Dan

Guest post from Bill Munn: “It was my mistake. I’m sorry. Please forgive me." It’s important to get these phrases written down, before they become obsolete. For a few decades now, the popularity of “spin,” with its tempting save-face claims, has elbowed out the use of a simple, honest apology.

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Sam Ford: An interview by Bob Morris

First Friday Book Synopsis

Sam Ford is Director of Audience Engagement for Peppercomm. His 2013 New York University Press book, Spreadable Media: Creating Value and Meaning in a Networked Culture, was co-authored by Henry Jenkins and Joshua Green. The book was named one of the best business books of 2013 by Booz & Co.’s s Strategy+Business and was voted one […]. Bob''s blog entries Advertising Age Albert Einstein Booz & Co.’s s Strategy+Business Brilliant Mistakes Brooke Manville Bulldog Reporter C.

The Grossman Group Named Finalist for PRWeek's Boutique PR.

leaderCommunicator

PR 0

Financial Services PR Blog: What to do when you can't NOT.

leaderCommunicator

PR 0

Sometimes Leaders Lose Their Mojo Too

Lead Change Blog

When I interviewed PR practitioner-turned-hospital chaplain Nettie Reynolds , I loved that she had a plan to get in touch with her “child-like self.” Leaders. We’re counted on to have vision and to oversee the plan.

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Stop Measuring Employee Loyalty By Tenure: 5 Steps to Creating a Boomerang Culture

Great Leadership By Dan

Lee Caraher is the founder and CEO of Double Forte a national PR and social media agency working with beloved brands in the consumer, technology and wine categories. Guest post from Lee Caraher: The great lament of so many leaders and managers today is that “no one is loyal anymore.”

5 Ways Success is Holding You Back

Let's Grow Leaders

You Believe Your Own PR. So much is written about learning from failure, but much less of failing from success. This weekend, I had the extraordinary opportunity to speak and attend the National Speakers Association’s Business Accelerator Lab.

The Gulf Spill: BP Still Doesn’t Get It

In the CEO Afterlife

BP’s official press release page identifies 10 P.R. Branding Human Resources Leadership Life Marketing Strategy Bob Dudley BP Brand Image corporate culture Environment Facebook Gulf Spill PR Reputation Tony Hayward Twitter YouTube

30 Influencers Behind the Brands We Love

Lead Change Blog

Maria Poveromo ( @mariapoveromo ), Senior Director, AR, PR & Social Media, Adobe. We recently published an Aha Amplifier social media enabled eBook called Bryan Kramer & Leadtail On The Influencers Behind The Brands We Love that we’re very excited about.

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Finally Get on TV with the Right Pitch :: Women on Business

Women on Business

Are You a Member of a Book Club? If not, you’re behind the times

First Friday Book Synopsis

Or, maybe, they’re just getting more PR). News item: Men Have Book Clubs, Too Article by Jennifer Miller, NewYork Times ——————— Books seem to be in at the moment. (Or, What I mean is that we are reading about book clubs, and meeting in book clubs… Here’s a detail about the men’s book club gatherings, from… Read More Are You a Member of a Book Club? If not, you’re behind the times. Randy's blog entries

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Are You a Thought Leader?

Leading Blog

Let me begin by stating that authentic thought leaders, the real deals, are not created via great marketing and PR alone. This is a post by Mike Myatt author of Hacking Leadership : The 11 Gaps Every Business Needs to Close and the Secrets to Closing Them Quickly.

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Organizational Hypocrisy

The Leadership Advisor

There are some companies who use CSR for a nice PR push and little more. Business exists to make money. That is its function. Business doesn’t solely rely on function; there is also a sense of responsibility.

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Three Keys to a Good Online Reputation

Strategy Driven

His strategic communications firm, David PR Group, counsels clients in the areas of marketing, reputation management, and public relations. Headlines today are filled with cell phone videos of bad behavior, verbal attacks in the twitter-verse, and disturbing incidents of cyberbullying.