INDUSTRY INSIGHTS YOUR PEERS ARE READING
Guest Posts pr tools Public Relations publicity We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. MORE
Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands. PR practitioners need to be keenly attuned to what their brands’ strategies are and how their campaigns can be perceived, but they’ll be hard-pressed to do so if they don’t become more diverse and inclusive themselves. According to the Bureau of Labor Statistics , the ethnic makeup of the PR industry in the U.S. HBR Staff. MORE
A business’ social media presence can make or break them, just as one bad piece of PR can. Buying a business and being your own boss is like living the dream. MORE
Bring PR to the table earl y. There are two types of PR firms: “upstream” strategic firms that have a seat at the big table in developing positioning and messaging, and “downstream” implementation firms. MORE
Take two marketing and PR professionals with a passion for the history […]. Books Innovation Leadership Learning Apollo Program marketing PR By David Meerman Scott and Richard Jurek It took more than science to get us to the moon – it took storytelling. MORE
Then, when I was a recipient of press releases, and now, as I evaluate and streamline marketing and PR efforts, one thing has always been clear: that the majority of media-relations work hurts more than it helps. I know this statement will upset some readers who work in PR, but you can't read through the problems detailed below and tell me the picture I am painting is not accurate. Today, PR is a numbers game rather than a relationship business. Good PR takes effort. MORE
“Pr” is Pride. Sometimes it all boils down to math. Even for something as inherently “unmathmatical” as great leadership of an awesome team. MORE
The video was beautiful. Obviously professionally produced, it highlighted the space the company had set up for innovation. Drone footage showed an open space replete with sticky notes. A 3D printer whirred in the background. A foosball table was involved. Clearly, money was being spent. MORE
Reader Submission pr pr crisis Public RelationsWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. MORE
Sam Ford is Director of Audience Engagement for Peppercomm. His 2013 New York University Press book, Spreadable Media: Creating Value and Meaning in a Networked Culture, was co-authored by Henry Jenkins and Joshua Green. The book was named one of the best business books of 2013 by Booz & Co.’s s Strategy+Business and was voted one […]. Bob''s blog entries Advertising Age Albert Einstein Booz & Co.’s s Strategy+Business Brilliant Mistakes Brooke Manville Bulldog Reporter C. MORE
No longer can leaders assume that breaches of trust can be dealt with by great PR interventions. For many years trust has been considered a “soft” corporate issue, in part because it has been so difficult to measure. Whilst intuitively leaders knew that the level of trust in the organisation impacted team performance and company value, there was no concrete evidence to support this. However, new research by Accenture has quantified the impact of trust on a company’s competitiveness. MORE
Or, maybe, they’re just getting more PR). News item: Men Have Book Clubs, Too Article by Jennifer Miller, NewYork Times ——————— Books seem to be in at the moment. (Or, What I mean is that we are reading about book clubs, and meeting in book clubs… Here’s a detail about the men’s book club gatherings, from… Read More Are You a Member of a Book Club? If not, you’re behind the times. Randy's blog entries MORE
BP’s official press release page identifies 10 P.R. Branding Human Resources Leadership Life Marketing Strategy Bob Dudley BP Brand Image corporate culture Environment Facebook Gulf Spill PR Reputation Tony Hayward Twitter YouTube MORE
I first started working for Apple on the PR agency side at Porter Novelli in Sydney, Australia in 1997. Eventually, I was transferred to the mothership, Apple’s Cupertino, California headquarters to join Apple’s product PR team. PR played a huge role in this success. MORE
Business Article Management Twitter seo adwords trainer adwords training keywords PR seoDo you need an adwords trainer - or are you better learning the skills yourself - is really learning how to use 4 lines of content beyond anyone without one-to-one training? MORE
Career Development Marketing branding Business Development personal brand pr Public Relations publicity We''ve Moved! Update your Reader Now. MORE
PR involves reaching out to journalists, influential bloggers and media outlets in order to encourage media coverage. A lot of businesses use a PR company to do this, but you can quite easily do your own PR. You don’t need to hire a marketing company to promote your business. MORE
The PR playbook dictates that you should make the most of your "gift" back to customers. MORE
Be a Great PR Agent. “The speed of the boss is the speed of the team.”. Lee Iacocca~. Tom had been working as a manager for almost a year. He was good at evaluating people’s performance, pointing out areas for improvement, and saying “thank you” often. MORE
All of the tactics used by the oil, beverage, and banking industries to influence lawmakers at every level of government were pulled straight from the cigarette makers’ playbook: Distract people from the real problem; generate fear; split communities with rhetoric, pitting one group against another; encourage people to doubt scientific conclusions; question whether there really […]. Randy''s blog entries MORE
Ten Questions for Internal Comms Surveys By Kevin Ruck ( @AcademyKev via @PR_Place ), PR Place “Internal communication audits are a fundamental part of professional practice. Welcome to my weekly round-up of the best-of-the-best recent leadership and communication blog posts. MORE
Welcome to my weekly round-up of the best-of-the-best recent leadership and communication blog posts. Why Costco Said “No” To Black Friday Creep By Jon Picoult ( @ JonPicoult ), Watermark Consulting “Remember the good old days when U.S. consumers actually took the time to celebrate Thanksgiving – and retailers let them do it?…”. Weekly Round-Up MORE
The PR Disaster that resulted when Unilever decided a run a Dove Soap ad on its U.S. If the social media unit doesn’t pass their work through the PR department, more messaging mistakes are likely. MORE
There’s attention to detail, and then there’s attention to detail. Elon Musk may win the prize. I will be presenting my synopsis of the new Elon Musk book tomorrow at the July 10 First Friday Book Synopsis. Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance). I’ve read the book. […]. Randy's blog entries MORE
We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. Customer Service Marketing Public Relations Small Business Strategy building relationships creating a better customer experience dawn elyse warden-reeder how to improve customer service keeping your business promise reputation in business warden ettinger group what customers want MORE
Before you begin any PR, marketing, or buzz-building campaigns, three critical actions, taken in a specific order, are required: First, clearly articulate the brand and messages. Books Business Coaching Career Communication Leadership Memes Personal Coaching Self-Awareness Skills Success Tips What is Work life brand leadership PR MORE
PR Marketing. PR marketing and SEO go hand-in-hand. Digital marketing can be a difficult beast to master. Not only do you have changes made to the technology, trends have never come and gone so fast. MORE
Today, businesses of all kinds rely on releases originating from Violet PR and similar agencies to get the word out about important news. A well written press release can earn plenty of valuable exposure for a business or other organization. MORE
By Linda Fisher Thornton It is a difficult time to be in PR and Communications. Complexity Ethical Leader Ethical Organization Trends dimensions of ethical responsibility ethical leadership ethics in communication PR Ethics what are ethical leadership trends what is ethical communicationThe stakes are high and it’s easy to miss the mark. I spoke at the Virginia Professional Communicators Conference on Saturday, as the group celebrated its 60th Anniversary. MORE
Chime’s PR Division is ranked number one in both the PR Week and Marketing magazine public relations league tables for the UK. Bob's blog entries Bell Pottinger British Airways Johannesburg (South Africa) Kevin Murray Chime Communications Kogan-Page Marketing magazine PR Week The Language of Leaders: How Top CEO's Communicate to Inspire [comma] Influence and Achieve Results The Star Newspaper UK Atomic Energy Authority MORE
News and Insights interview training media training pr trainingNEWS AND INSIGHTS UPDATE: Do you need media training? Do you know what it is? Those are the questions Alex Honeysett answers in her most recent article for The Daily Muse. Most businesses want to get attention from the media. This type of publicity can raise brand awareness, build the brand reputation, and drive sales. MORE
In addition, if you are working at a startup or within a certain industry (PR, Advertising, Tech, etc.), Been there, done that. Because of the economy and marketplace, many seemingly normal environments are slowly turning into ‘high-performance’ workplaces (HPW). you might encounter this situation all the time. Here are some tips to help you understand, cope, and succeed in your career MORE
This week you’ll read articles on where business should spend more of their time (but don’t), 3 steps to building engagement with your hourly workers, why women aren’t CEOs according to women who almost were, what really happens inside a PR crisis war room, and recommended summer books for leaders. MORE
We've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. Reader Submission publicity MORE
Management low cost marketing Marketing PR promotion social marketing social media Strategy tip training course Training Courses twitterTwitter Marketing. As the training market changes, more trainers are looking to promote their on-line & open courses events, How do you get people to attend? The post Twitter as a marketing tool for training courses & events appeared first on RapidBI. MORE
But, over time, most PR work focused on pitching journalists who worked for professional media organizations. As a result, a symbiotic relationship was established, with communications professionals providing information, context, statements, and experts for journalists working on stories, who—in return—were paid to wade through the various pitches from PR pros to find what would best aid their story and, presumably, their audiences. MORE
60 Second, Facebook admitted that it hired Burson-Marsteller , a leading global PR firm, to plant stories and editorials critical of Google's data privacy practices, particularly as they relate to Facebook users' personal information. That's not just good ethics advice; it's good PR advice, too. Rosanna Fisk, chief executive of the Public Relations Society of America, commented that Facebook's actions were "unethical and improper," adding that the affair had become a "PR nightmare.". MORE
Public Relations prWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. MORE
Since the ascendancy of “PR,” we have been the consumers of spin. It’s political season. But, actually, it is “spin” era. Usually, the spin is “invisible,” and we are not aware of just how much spin we are consuming, all the time. And although the very idea is ancient, it is now quite truly omnipresent. [.]. Randy's blog entries MORE
Workplace Issues Authentic leadership Communication Holocaust Leadership Management Newseum PR public relations transparency TrustBusiness leaders are communicators. Your words shape perceptions and influence opinions. MORE
Implementing an effective PR strategy, particularly for any start-up business or company which has little or no experience handling communications, may seem a daunting task, but as we all shake off the apathy of returning to work and prepare for MORE
Women on Business
MAY 8, 2019
We've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. Reader Submission publicity
Leading in Context
MAY 9, 2018
By Linda Fisher Thornton It is a difficult time to be in PR and Communications. Complexity Ethical Leader Ethical Organization Trends dimensions of ethical responsibility ethical leadership ethics in communication PR Ethics what are ethical leadership trends what is ethical communicationThe stakes are high and it’s easy to miss the mark. I spoke at the Virginia Professional Communicators Conference on Saturday, as the group celebrated its 60th Anniversary.
Women on Business
JULY 5, 2015
Public Relations prWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].
Women on Business
JANUARY 26, 2015
Career Development Marketing branding Business Development personal brand pr Public Relations publicity We''ve Moved! Update your Reader Now.
Women on Business
JULY 20, 2013
Guest Posts pr tools Public Relations publicity We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].
Women on Business
SEPTEMBER 13, 2013
We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. Customer Service Marketing Public Relations Small Business Strategy building relationships creating a better customer experience dawn elyse warden-reeder how to improve customer service keeping your business promise reputation in business warden ettinger group what customers want
First Friday Book Synopsis
JULY 9, 2015
There’s attention to detail, and then there’s attention to detail. Elon Musk may win the prize. I will be presenting my synopsis of the new Elon Musk book tomorrow at the July 10 First Friday Book Synopsis. Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance). I’ve read the book. […]. Randy's blog entries
Women on Business
JANUARY 6, 2012
Implementing an effective PR strategy, particularly for any start-up business or company which has little or no experience handling communications, may seem a daunting task, but as we all shake off the apathy of returning to work and prepare for
Kevin Eikenberry
MAY 4, 2014
Take two marketing and PR professionals with a passion for the history […]. Books Innovation Leadership Learning Apollo Program marketing PR By David Meerman Scott and Richard Jurek It took more than science to get us to the moon – it took storytelling.
Lead Change Blog
MARCH 25, 2016
Workplace Issues Authentic leadership Communication Holocaust Leadership Management Newseum PR public relations transparency TrustBusiness leaders are communicators. Your words shape perceptions and influence opinions.
leaderCommunicator
JULY 28, 2017
This week you’ll read articles on where business should spend more of their time (but don’t), 3 steps to building engagement with your hourly workers, why women aren’t CEOs according to women who almost were, what really happens inside a PR crisis war room, and recommended summer books for leaders.
First Friday Book Synopsis
OCTOBER 21, 2013
All of the tactics used by the oil, beverage, and banking industries to influence lawmakers at every level of government were pulled straight from the cigarette makers’ playbook: Distract people from the real problem; generate fear; split communities with rhetoric, pitting one group against another; encourage people to doubt scientific conclusions; question whether there really […]. Randy''s blog entries
leaderCommunicator
NOVEMBER 3, 2017
Welcome to my weekly round-up of the best-of-the-best recent leadership and communication blog posts. Why Costco Said “No” To Black Friday Creep By Jon Picoult ( @ JonPicoult ), Watermark Consulting “Remember the good old days when U.S. consumers actually took the time to celebrate Thanksgiving – and retailers let them do it?…”. Weekly Round-Up
Coaching Tip
JULY 18, 2016
Before you begin any PR, marketing, or buzz-building campaigns, three critical actions, taken in a specific order, are required: First, clearly articulate the brand and messages. Books Business Coaching Career Communication Leadership Memes Personal Coaching Self-Awareness Skills Success Tips What is Work life brand leadership PR
In the CEO Afterlife
APRIL 26, 2012
BP’s official press release page identifies 10 P.R. Branding Human Resources Leadership Life Marketing Strategy Bob Dudley BP Brand Image corporate culture Environment Facebook Gulf Spill PR Reputation Tony Hayward Twitter YouTube
First Friday Book Synopsis
MAY 13, 2012
Chime’s PR Division is ranked number one in both the PR Week and Marketing magazine public relations league tables for the UK. Bob's blog entries Bell Pottinger British Airways Johannesburg (South Africa) Kevin Murray Chime Communications Kogan-Page Marketing magazine PR Week The Language of Leaders: How Top CEO's Communicate to Inspire [comma] Influence and Achieve Results The Star Newspaper UK Atomic Energy Authority
Rapid BI
JANUARY 27, 2018
Management low cost marketing Marketing PR promotion social marketing social media Strategy tip training course Training Courses twitterTwitter Marketing. As the training market changes, more trainers are looking to promote their on-line & open courses events, How do you get people to attend? The post Twitter as a marketing tool for training courses & events appeared first on RapidBI.
Women on Business
JANUARY 5, 2013
News and Insights interview training media training pr trainingNEWS AND INSIGHTS UPDATE: Do you need media training? Do you know what it is? Those are the questions Alex Honeysett answers in her most recent article for The Daily Muse. Most businesses want to get attention from the media. This type of publicity can raise brand awareness, build the brand reputation, and drive sales.
Harvard Business Review
JANUARY 19, 2012
Then, when I was a recipient of press releases, and now, as I evaluate and streamline marketing and PR efforts, one thing has always been clear: that the majority of media-relations work hurts more than it helps. I know this statement will upset some readers who work in PR, but you can't read through the problems detailed below and tell me the picture I am painting is not accurate. Today, PR is a numbers game rather than a relationship business. Good PR takes effort.
Harvard Business Review
APRIL 12, 2018
Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands. PR practitioners need to be keenly attuned to what their brands’ strategies are and how their campaigns can be perceived, but they’ll be hard-pressed to do so if they don’t become more diverse and inclusive themselves. According to the Bureau of Labor Statistics , the ethnic makeup of the PR industry in the U.S. HBR Staff.
First Friday Book Synopsis
JULY 23, 2014
Sam Ford is Director of Audience Engagement for Peppercomm. His 2013 New York University Press book, Spreadable Media: Creating Value and Meaning in a Networked Culture, was co-authored by Henry Jenkins and Joshua Green. The book was named one of the best business books of 2013 by Booz & Co.’s s Strategy+Business and was voted one […]. Bob''s blog entries Advertising Age Albert Einstein Booz & Co.’s s Strategy+Business Brilliant Mistakes Brooke Manville Bulldog Reporter C.
Harvard Business Review
JULY 27, 2016
I first started working for Apple on the PR agency side at Porter Novelli in Sydney, Australia in 1997. Eventually, I was transferred to the mothership, Apple’s Cupertino, California headquarters to join Apple’s product PR team. PR played a huge role in this success.
leaderCommunicator
NOVEMBER 30, 2018
Ten Questions for Internal Comms Surveys By Kevin Ruck ( @AcademyKev via @PR_Place ), PR Place “Internal communication audits are a fundamental part of professional practice. Welcome to my weekly round-up of the best-of-the-best recent leadership and communication blog posts.
Harvard Business Review
JUNE 10, 2014
But, over time, most PR work focused on pitching journalists who worked for professional media organizations. As a result, a symbiotic relationship was established, with communications professionals providing information, context, statements, and experts for journalists working on stories, who—in return—were paid to wade through the various pitches from PR pros to find what would best aid their story and, presumably, their audiences.
Harvard Business Review
MAY 24, 2011
Second, Facebook admitted that it hired Burson-Marsteller , a leading global PR firm, to plant stories and editorials critical of Google's data privacy practices, particularly as they relate to Facebook users' personal information. That's not just good ethics advice; it's good PR advice, too. Rosanna Fisk, chief executive of the Public Relations Society of America, commented that Facebook's actions were "unethical and improper," adding that the affair had become a "PR nightmare.".
Harvard Business Review
DECEMBER 18, 2015
The video was beautiful. Obviously professionally produced, it highlighted the space the company had set up for innovation. Drone footage showed an open space replete with sticky notes. A 3D printer whirred in the background. A foosball table was involved. Clearly, money was being spent.
Harvard Business Review
FEBRUARY 16, 2011
The PR playbook dictates that you should make the most of your "gift" back to customers.
Rich Gee Group
JANUARY 28, 2011
In addition, if you are working at a startup or within a certain industry (PR, Advertising, Tech, etc.), Been there, done that. Because of the economy and marketplace, many seemingly normal environments are slowly turning into ‘high-performance’ workplaces (HPW). you might encounter this situation all the time. Here are some tips to help you understand, cope, and succeed in your career
Rapid BI
JANUARY 28, 2011
Business Article Management Twitter seo adwords trainer adwords training keywords PR seoDo you need an adwords trainer - or are you better learning the skills yourself - is really learning how to use 4 lines of content beyond anyone without one-to-one training?
Strategy Driven
APRIL 12, 2019
PR involves reaching out to journalists, influential bloggers and media outlets in order to encourage media coverage. A lot of businesses use a PR company to do this, but you can quite easily do your own PR. You don’t need to hire a marketing company to promote your business.
Lead Change Blog
JUNE 24, 2019
No longer can leaders assume that breaches of trust can be dealt with by great PR interventions. For many years trust has been considered a “soft” corporate issue, in part because it has been so difficult to measure. Whilst intuitively leaders knew that the level of trust in the organisation impacted team performance and company value, there was no concrete evidence to support this. However, new research by Accenture has quantified the impact of trust on a company’s competitiveness.
N2Growth Blog
OCTOBER 16, 2017
The PR Disaster that resulted when Unilever decided a run a Dove Soap ad on its U.S. If the social media unit doesn’t pass their work through the PR department, more messaging mistakes are likely.
Career Advancement
JANUARY 7, 2019
Be a Great PR Agent. “The speed of the boss is the speed of the team.”. Lee Iacocca~. Tom had been working as a manager for almost a year. He was good at evaluating people’s performance, pointing out areas for improvement, and saying “thank you” often.
First Friday Book Synopsis
MAY 5, 2016
Or, maybe, they’re just getting more PR). News item: Men Have Book Clubs, Too Article by Jennifer Miller, NewYork Times ——————— Books seem to be in at the moment. (Or, What I mean is that we are reading about book clubs, and meeting in book clubs… Here’s a detail about the men’s book club gatherings, from… Read More Are You a Member of a Book Club? If not, you’re behind the times. Randy's blog entries
First Friday Book Synopsis
OCTOBER 6, 2012
Since the ascendancy of “PR,” we have been the consumers of spin. It’s political season. But, actually, it is “spin” era. Usually, the spin is “invisible,” and we are not aware of just how much spin we are consuming, all the time. And although the very idea is ancient, it is now quite truly omnipresent. [.]. Randy's blog entries
Terry Starbucker
SEPTEMBER 14, 2014
“Pr” is Pride. Sometimes it all boils down to math. Even for something as inherently “unmathmatical” as great leadership of an awesome team.
Strategy Driven
APRIL 23, 2019
PR Marketing. PR marketing and SEO go hand-in-hand. Digital marketing can be a difficult beast to master. Not only do you have changes made to the technology, trends have never come and gone so fast.
Strategy Driven
JUNE 5, 2019
A business’ social media presence can make or break them, just as one bad piece of PR can. Buying a business and being your own boss is like living the dream.
Great Leadership By Dan
MAY 4, 2017
Bring PR to the table earl y. There are two types of PR firms: “upstream” strategic firms that have a seat at the big table in developing positioning and messaging, and “downstream” implementation firms.
Strategy Driven
APRIL 25, 2019
Today, businesses of all kinds rely on releases originating from Violet PR and similar agencies to get the word out about important news. A well written press release can earn plenty of valuable exposure for a business or other organization.
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