Trends In Ethical PR

Leading in Context

By Linda Fisher Thornton It is a difficult time to be in PR and Communications. Complexity Ethical Leader Ethical Organization Trends dimensions of ethical responsibility ethical leadership ethics in communication PR Ethics what are ethical leadership trends what is ethical communicationThe stakes are high and it’s easy to miss the mark. I spoke at the Virginia Professional Communicators Conference on Saturday, as the group celebrated its 60th Anniversary.

PR 100

4 Tips to Strategize a PR Plan

Women on Business

Public Relations prWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

PR 256

How to Do PR for Your Personal Brand

Women on Business

Career Development Marketing branding Business Development personal brand pr Public Relations publicity We''ve Moved! Update your Reader Now.

PR 235

3 Digital PR Tools Every Business Owner Should Use

Women on Business

Guest Posts pr tools Public Relations publicity We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

PR 194

On Leadership and the 5 PR Habits Every CEO Should Develop

Linked 2 Leadership

Public relations (PR.) Unfortunately many businesses ignore the importance of PR until they have a crisis and may even believe that is the only time a PR firm should be employed. Critical Leadership Success The truth is PR is critical to the success of […]. Authentic Leadership Coaching Corner Leadership Lessons Learned Leading & Developing Other Leaders business leadership PR Public Relations

PR 172

PR 101: Customer Service Counts

Women on Business

We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. Customer Service Marketing Public Relations Small Business Strategy building relationships creating a better customer experience dawn elyse warden-reeder how to improve customer service keeping your business promise reputation in business warden ettinger group what customers want

PR 172

Elon Musk and His Broken Windows Approach to PR

First Friday Book Synopsis

There’s attention to detail, and then there’s attention to detail. Elon Musk may win the prize. I will be presenting my synopsis of the new Elon Musk book tomorrow at the July 10 First Friday Book Synopsis. Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance). I’ve read the book. […]. Randy's blog entries

PR 152

PR Crisis: The Weiner Technique


Sending a young woman a lewd photo is not an impeachable offense, but it is monumentally bad judgment. Saying you’re not sure if that’s you in the gray underwear is unimpeachably stupid. Read the rest of Howard Kurtz here. The congressman forgot Rule One of crisis management: Stabilize the situation

PR 100

Make your business seen and heard in 2012 – effective PR planning and implementation

Women on Business

Implementing an effective PR strategy, particularly for any start-up business or company which has little or no experience handling communications, may seem a daunting task, but as we all shake off the apathy of returning to work and prepare for

PR 168

Five actions communications professionals need to have on their agenda for social media and digital marketing campaign success in 2019

Krishna De

I include how to create Amazon Alexa Flash Brefings in my digital communications workshops for PR professionals and I will be starting a new voice content series later this year.

PR 52

Marketing the Moon: The Selling of the Apollo Lunar Program

Kevin Eikenberry

Take two marketing and PR professionals with a passion for the history […]. Books Innovation Leadership Learning Apollo Program marketing PR By David Meerman Scott and Richard Jurek It took more than science to get us to the moon – it took storytelling.

Weekly Round-Up: Forgotten Opportunity for Business Leaders, Hourly Workers, Why Women Aren’t CEOs, PR Crisis War Room, & Summer Reads


This week you’ll read articles on where business should spend more of their time (but don’t), 3 steps to building engagement with your hourly workers, why women aren’t CEOs according to women who almost were, what really happens inside a PR crisis war room, and recommended summer books for leaders.

PR 65

“Doubt, Thus Verify” – Reflecting on Deadly Spin by Wendell Potter (On PR in the Health Care, and Other Industries)

First Friday Book Synopsis

All of the tactics used by the oil, beverage, and banking industries to influence lawmakers at every level of government were pulled straight from the cigarette makers’ playbook: Distract people from the real problem; generate fear; split communities with rhetoric, pitting one group against another; encourage people to doubt scientific conclusions; question whether there really […]. Randy''s blog entries

PR 129

Weekly Round-Up: Black Friday Creep, 6 Steps for PR Fails, Enjoyable Team-Building, 12 Successful Leadership Principles, & 3 Ways to Fix Company Culture


Welcome to my weekly round-up of the best-of-the-best recent leadership and communication blog posts. Why Costco Said “No” To Black Friday Creep By Jon Picoult ( @ JonPicoult ), Watermark Consulting “Remember the good old days when U.S. consumers actually took the time to celebrate Thanksgiving – and retailers let them do it?…”. Weekly Round-Up

PR 57

The Path to Thought Leadership

Coaching Tip

Before you begin any PR, marketing, or buzz-building campaigns, three critical actions, taken in a specific order, are required: First, clearly articulate the brand and messages. Books Business Coaching Career Communication Leadership Memes Personal Coaching Self-Awareness Skills Success Tips What is Work life brand leadership PR

PR 122

Twitter as a marketing tool for training courses & events

Rapid BI

Management low cost marketing Marketing PR promotion social marketing social media Strategy tip training course Training Courses twitterTwitter Marketing. As the training market changes, more trainers are looking to promote their on-line & open courses events, How do you get people to attend? The post Twitter as a marketing tool for training courses & events appeared first on RapidBI.

12 Factors To Consider When Crafting A Message

Lead Change Blog

Workplace Issues Authentic leadership Communication Holocaust Leadership Management Newseum PR public relations transparency TrustBusiness leaders are communicators. Your words shape perceptions and influence opinions.

Kevin Murray: An interview by Bob Morris

First Friday Book Synopsis

Chime’s PR Division is ranked number one in both the PR Week and Marketing magazine public relations league tables for the UK. Bob's blog entries Bell Pottinger British Airways Johannesburg (South Africa) Kevin Murray Chime Communications Kogan-Page Marketing magazine PR Week The Language of Leaders: How Top CEO's Communicate to Inspire [comma] Influence and Achieve Results The Star Newspaper UK Atomic Energy Authority

How to use StoryChief to craft your articles for content marketing success

Krishna De

I am always experimenting looking for ways to improve content management workflows so when I came across StoryChief over a month ago and reading about the features it offers, I had to experiment.

Media Training – What Is It and Do You Need It?

Women on Business

News and Insights interview training media training pr trainingNEWS AND INSIGHTS UPDATE: Do you need media training? Do you know what it is? Those are the questions Alex Honeysett answers in her most recent article for The Daily Muse. Most businesses want to get attention from the media. This type of publicity can raise brand awareness, build the brand reputation, and drive sales.

How to save your curated content from Storify by importing it to Wakelet

Krishna De

Over the years I have used and recommend many tools in my digital marketing workshops and in my social media marketing programmes for PR and communications professionals.

The Gulf Spill: BP Still Doesn’t Get It

In the CEO Afterlife

BP’s official press release page identifies 10 P.R. Branding Human Resources Leadership Life Marketing Strategy Bob Dudley BP Brand Image corporate culture Environment Facebook Gulf Spill PR Reputation Tony Hayward Twitter YouTube

PR 158

Sam Ford: An interview by Bob Morris

First Friday Book Synopsis

Sam Ford is Director of Audience Engagement for Peppercomm. His 2013 New York University Press book, Spreadable Media: Creating Value and Meaning in a Networked Culture, was co-authored by Henry Jenkins and Joshua Green. The book was named one of the best business books of 2013 by Booz & Co.’s s Strategy+Business and was voted one […]. Bob''s blog entries Advertising Age Albert Einstein Booz & Co.’s s Strategy+Business Brilliant Mistakes Brooke Manville Bulldog Reporter C.

Periscope And Twitter Live Timestamps – How to share live videos and live stream replays from a specific time point

Krishna De

If you watch live streams or create live video using Twitter and Periscope, you will know that until now you have not been able to direct people to watch a live video or live stream replay from a specific time point.

Video 52

The Grossman Group Named Finalist for PRWeek's Boutique PR.


PR 40

Financial Services PR Blog: What to do when you can't NOT.


PR 40

Finally Get on TV with the Right Pitch :: Women on Business

Women on Business

PR Agencies Need to Be More Diverse and Inclusive. Here’s How to Start.

Harvard Business Review

Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands. PR practitioners need to be keenly attuned to what their brands’ strategies are and how their campaigns can be perceived, but they’ll be hard-pressed to do so if they don’t become more diverse and inclusive themselves. According to the Bureau of Labor Statistics , the ethnic makeup of the PR industry in the U.S. HBR Staff.

CEO 10

What I Learned From 10 Years of Doing PR for Apple

Harvard Business Review

I first started working for Apple on the PR agency side at Porter Novelli in Sydney, Australia in 1997. Eventually, I was transferred to the mothership, Apple’s Cupertino, California headquarters to join Apple’s product PR team. PR played a huge role in this success.

Dealing with doubt the Shaka Smart way

Bud to Boss

If you’re heading a team that seems to be surrounded by negativity and doubt—be it externally from bad PR or internally from pessimistic employees—follow Smart’s lead to succeed: Break your main goal down into individual, conquerable steps. Great Leaders Leadership bad PR coaching doubt goals motivation pessimism Shaka Smart VCU Virginia Commonwealth UniversityNo one expected VCU to make it into the Final Four.

PR 118

Your PR Efforts May Be Hurting You

Harvard Business Review

Then, when I was a recipient of press releases, and now, as I evaluate and streamline marketing and PR efforts, one thing has always been clear: that the majority of media-relations work hurts more than it helps. I know this statement will upset some readers who work in PR, but you can't read through the problems detailed below and tell me the picture I am painting is not accurate. Today, PR is a numbers game rather than a relationship business. Good PR takes effort.

Leadership Burglary: Felony or Misdemeanor?

C-Level Strategies

14 Oct By Lisa Petrilli In my post entitled, “ How Vision Drives $Millions: A Real-World Example ,&# I wrote about my experience as a brand new Marketing Manager at Baxter addressing a major PR attack by Greenpeace.

PR 226

How to Tell If a Company Is Good at Innovating or Just Good at PR

Harvard Business Review

The video was beautiful. Obviously professionally produced, it highlighted the space the company had set up for innovation. Drone footage showed an open space replete with sticky notes. A 3D printer whirred in the background. A foosball table was involved. Clearly, money was being spent.

Eurocom 2011 survey indicates 38 percent of technology firms are due to invest more in social media in the next 12 months

Krishna De

For more information about the survey if you are in Ireland, contact Simpson Financial & Technology PR – thanks to Kerri Crowley, who shared the data with me.

Using to manage your online reputation – a free monitoring dashboard for your local business

Krishna De

Social media online pr social media marketing American Express OPEN online reputation management social media monitoring{lang: 'en-GB'} Are you monitoring social media channels for mention of your brand, products and services?

PR and Ethics in the Battle for Location-based Data

Harvard Business Review

Second, Facebook admitted that it hired Burson-Marsteller , a leading global PR firm, to plant stories and editorials critical of Google's data privacy practices, particularly as they relate to Facebook users' personal information. That's not just good ethics advice; it's good PR advice, too. Rosanna Fisk, chief executive of the Public Relations Society of America, commented that Facebook's actions were "unethical and improper," adding that the affair had become a "PR nightmare.".

PR 12

Narrowing the Chasm Between PR Professionals and Wikipedia

Harvard Business Review

But, over time, most PR work focused on pitching journalists who worked for professional media organizations. As a result, a symbiotic relationship was established, with communications professionals providing information, context, statements, and experts for journalists working on stories, who—in return—were paid to wade through the various pitches from PR pros to find what would best aid their story and, presumably, their audiences.

Adwords trainer & Adwords training

Rapid BI

Business Article Management Twitter seo adwords trainer adwords training keywords PR seoDo you need an adwords trainer - or are you better learning the skills yourself - is really learning how to use 4 lines of content beyond anyone without one-to-one training?

Using to manage your online reputation – a free monitoring dashboard for your local business

Krishna De

online pr Social media social media marketing American Express OPEN online reputation management social media monitoring{lang: 'en-GB'} Are you monitoring social media channels for mention of your brand, products and services?

How Apple Broke the PR Rules — And Got Away With It

Harvard Business Review

The PR playbook dictates that you should make the most of your "gift" back to customers.

PR 17

AI Ethics: When AI Doesn't Play Nice


An excerpt: Instead, “she” turned into a complete PR disaster - within hours of being unleashed on Twitter, the “innocent teen” bot was transformed into a fascist, misogynistic, racist, pornographic entity.

Ethics 130

How To Survive In A High Performance Workplace.

Rich Gee Group

In addition, if you are working at a startup or within a certain industry (PR, Advertising, Tech, etc.), Been there, done that. Because of the economy and marketplace, many seemingly normal environments are slowly turning into ‘high-performance’ workplaces (HPW). you might encounter this situation all the time. Here are some tips to help you understand, cope, and succeed in your career

PR 168

Are You a Member of a Book Club? If not, you’re behind the times

First Friday Book Synopsis

Or, maybe, they’re just getting more PR). News item: Men Have Book Clubs, Too Article by Jennifer Miller, NewYork Times ——————— Books seem to be in at the moment. (Or, What I mean is that we are reading about book clubs, and meeting in book clubs… Here’s a detail about the men’s book club gatherings, from… Read More Are You a Member of a Book Club? If not, you’re behind the times. Randy's blog entries

PR 138