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I’m Already Doing Marketing and Advertising. Do I Really Need Public Relations Too?

CEO Insider

With my new book PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image, my goal was to demystify the often-misunderstood public relations industry by answering questions frequently posed by business leaders in an “advice column” format. Do I Really Need Public Relations Too?

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How To Navigate The Ever-Changing Public Relations Landscape

Eric Jacobson

Today brings a book that is an indispensable resource for public relations practitioners who want to learn how to navigate the ever-changing landscape of public relations – which has become a far cry from primarily writing press releases and establishing media contacts. I’m expecting a dramatic growth in the industry.


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Someone to Know: Q&A with FM Global Assistant Vice President, Public Relations Steve Zenofsky


Steve Zenofsky, Assistant Vice President, Public Relations for FM Global, is an incredibly thoughtful strategic communicator and definitely Someone to Know. Steve leads public relations at a $5.7 Q&A with Steve Zenofsky, Assistant Vice President, Public Relations at FM Global.

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Manager, Public Relations – Adworkshop – Lake Placid, NY

HR Digest

Manager, Public Relations - Adworkshop - Lake Placid, NY. The post Manager, Public Relations – Adworkshop – Lake Placid, NY appeared first on The HR Digest. Adworkshop is an integrated marketing agency providing strategic consulting and creative marketing solutions that.

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Top 5 Ways to Effectively Manage a Public Relations Crisis

Women on Business

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NASA Public Relations Working Overtime to Sell Hope for a Manned Mission to Mars

Building Personal Strength

This "multi-planet species" stuff is nothing more than cynical NASA public relations B.S. They need to keep the public hopeful about their space projects or they won''t have support for their budget. A space-craft hauling ass at 1 million mph (conventional rockets only travel at 50,000 mph) would take 32,000 years to reach it.

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Why Identity and Intersectionality Matter for Diversity and Democracy


APR, Fellow PRSA, Dean, College of Communications, California State University, Fullerton, in her closing remarks delivered to the DEI Summit on inclusion and intersectionality, hosted by The Plank Center for Leadership in Public Relations. The thoughts below were previously shared by Bey-Ling Sha, Ph.D.,