Audience Related Topics 
Rich Gee Group
MARCH 8, 2022
Your audience might be a group of clients, a customer in your store, your team, or just the most significant prospect you’ll ever land. They think they know their audience - but they find out they’re WRONG. Understand your audience's issue, not your issue. Just the opposite – your audience will shut down. Be prepared.
Let's Grow Leaders
AUGUST 16, 2024
Think about your audience and what you want to achieve. (I They are too long. Use a storytelling framework to keep your story tight and on message. Distinguish the nice-to-have details from the must-haves. They lack purpose. I like to say what do you want your listeners to “think, do, and feel” as a result of hearing your story.)
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Let's Grow Leaders
OCTOBER 28, 2019
An audience member asked us recently, “Can you talk about the danger of sarcasm? Our VP uses it all the time it ruins presentations, derails meetings, and shuts people down.” ” We thought, “We know that guy.” ” We bet you do too. Sure, […].
Lead Change Blog
MARCH 18, 2021
Greet the audience as you would a group of friends. Eye contact— Start by making solid eye contact with the audience. Ask a question that directly engages the audience. Benefits— Explain what the audience will gain. Offer some fresh ideas and insights that will interest the audience. Get their attention.
Advertiser: ZoomInfo
And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience. Not so fast, though. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.
Leading Blog
SEPTEMBER 8, 2020
How can you subtract just enough reasonableness to rile up your audience, without sounding completely insane? Use direction-giving language, so your audience knows exactly what is expected of them. Sometimes—oftentimes—we don’t want to “move” an audience in the moment; we want to shift their very existence. Show Up To Stir Up.
Let's Grow Leaders
AUGUST 29, 2014
Never underestimate your audience. Your audience will just sense that you’re listening well. He made the cardinal sin of answering tough questions– he made stuff up. He wasn’t exactly sure of the answer, and he took a chance that we were dumber than he was on the topic. Repeat the Question.
Advertiser: ZoomInfo
Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. But where do you begin, and how do you progress from crawling to running?
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