4 Key Leadership Lessons from Patagonia Founder, Yvon Chouinard
CEO Insider
OCTOBER 14, 2022
” These are the words of Yvon Chouinard – the founder of multi-billion-dollar outdoor apparel company Patagonia. “We have always considered Patagonia an experiment in doing business in unconventional ways.” He has often done things differently and even said, “I never wanted to be a businessman.”
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