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Technology Healthcare Pharmaceuticals Digital ArticleIt offers enormous benefits — but can’t replace in-person visits. MORE
Research & development Diversity Demographics Healthcare Pharmaceuticals Digital ArticleWomen, people of color, and the elderly are often underrepresented in the data. MORE
The business model of research-based pharmaceutical companies is under significant pressure. However, it also reflects stronger pressures to lower medicine costs in traditional pharmaceutical markets. citizens than pharmaceuticals (the sector’s worst showing in 16 years). And it is the first topic of the provisional standard for the pharmaceutical sector produced by the Sustainability Accounting Standards Board. MORE
Mgr Business Process Analyst - Teva Pharmaceuticals - Bombay, NY. The post Mgr Business Process Analyst – Teva Pharmaceuticals – Bombay, NY appeared first on The HR Digest. HR Jobs. The Corporate Systems Analyst is responsible for the successful management of existing core HR systems and related processes end-to-end from understanding. From Adicio - Fri, 08 Feb 2019 13:44:16 GMT - View all Bombay, NY jobs. MORE
Regeneratives are pharmaceutical cell therapy products that replace or restore cells and tissues lost to disease or aging. “To be able to do that, they need to entice companies to come to Japan, and they need to entice their own pharmaceutical companies to license in and obtain the best.” It includes a designation system that promotes R&D in Japan aimed at early practical application for innovative pharmaceutical products, medical devices, and regenerative medicines. MORE
It’s been over half a year since a potentially landmark event occurred in the pharmaceutical industry. I spent five years in the pharmaceutical industry, and had the chance to talk to many GSK representatives when the measures were announced. Most believed it was just a public relations stunt to try and present themselves as the “good guys” in pharmaceutical marketing – focused solely on customer needs. MORE
Organizations collecting patient data — including academic medical centers, foundations that sponsor cancer research, and pharmaceutical companies — must first identify the needs, pains, hopes, expectations, and behaviors of each person living with cancer. Marketing Research & development Social platforms Non-profit Healthcare Pharmaceuticals Digital Article MORE
Leadership & Managing people Pharmaceuticals Healthcare Digital ArticleThree strategies to stay laser focused on the path to a cure. MORE
Technology Analytics Regulation Healthcare Pharmaceuticals Technology Digital ArticleA few key obstacles and how to overcome them. MORE
Since 1999, three years after OxyContin was unveiled by Purdue Pharmaceuticals, the rate of drug overdoses in the U.S. Meanwhile, the amount of prescription opioids sold by pharmaceutical companies has quadrupled, despite no proliferation in the amount of reported pain. One place to start might be a fresh look at the incentive compensation structure in the pharmaceutical industry. Sales Marketing Pharmaceuticals Digital Article MORE
Bob''s blog entries Abercrombie & Fitch in retail Better before cheaper: Compete on differentiators other than price Deloitte Heartland Express in trucking Maytag in appliances Merck in the pharmaceutical industry Michael E. In search of an answer that could be supported with empirical proof, Michael E. Raynor and Mumtaz Ahmed, along with their team of researchers at Deloitte, embarked on a daunting quest. MORE
Value Migration: How to Think Several Moves Ahead of the Competition Adrian J. Slywotzky Harvard Business Press (1995) Note: I recently re-read this book before beginning to formulate questions for an interview of Skywotsky. With all due respect to current business bestsellers, none offers more and better insights of immediate and substantial value. Mastering an [.]. MORE
Race Pharmaceuticals Digital ArticleHow scientific institutions can address systemic racism. MORE
Sponsor content from Indegene. Innovation Customer service Technology Sponsor Content MORE
In some states, accepting a cup of coffee from a pharmaceutical company must be reported, so “education” over lavish meals or in resort settings has largely receded. Guided by a refreshed ethical framework, pharmaceutical companies, in partnership with researchers and clinicians, can help accelerate the spread of knowledge of new clinical science, which now is notoriously slow. Ethics Research & development Government Healthcare Pharmaceuticals Digital Article MORE
Molinaro has helped create one of the leading brands in the Human Capital industry, working in several key sectors including energy, pharmaceutical, professional services, technology, financial services, and the public sector. MORE
The 1984 Drug Price Competition and Patent Term Restoration Act gave pharmaceutical companies exclusive protections for innovating a new drug. ” By selling a drug they’re already making under a different name, pharmaceutical firms are effectively extending their monopoly for another six months. Another way pharmaceutical firms are thwarting generics is by restricting access to samples for testing. Regulation Branding Manufacturing Pharmaceuticals Digital Article MORE
Research & development Technology Pharmaceuticals Healthcare Technology Digital ArticleIt will help patients and bring new treatments to market faster. MORE
Organizational culture Gender Policy Corporate governance Healthcare Pharmaceuticals Digital ArticleCarmen Martínez Torrón/Getty Images. Many factors make an organization prone to sexual harassment: a hierarchical structure, a male-dominated environment, and a climate that tolerates transgressions — particularly when they are committed by those with power. Medicine has all three of these elements. MORE
Shared value Research & development Collaboration Healthcare Pharmaceuticals Digital ArticleIt is well understood that achieving the full potential of precision medicine for all cancer patients depends on the sharing of patients’ genomic and molecular data and clinical information. MORE
Technology Analytics Healthcare Technology Pharmaceuticals Government Digital ArticleWe need to shift from reactive to preventative care. MORE
A study of pharmaceutical firms finds that it leads to valuable collaborations. Research & development Joint ventures Competition Digital Article MORE
For 78-year-old Tony, 3,4 DAP — which can be obtained at low cost from compounding pharmacies or for free through a compassionate-use program supported by a small privately held company, Jacobus Pharmaceuticals — is a lifesaver. Pharmaceutical companies traditionally invest heavily in research and development. Ionis Pharmaceutical has been especially successful in creating a pipeline of these drugs, such as Nusinersen, a promising therapy for spinal muscular atrophy. MORE
Ahmed, the Vice President for Manufacturing in a large pharmaceutical company could hardly sit still as frustration boiled over. When leaders take on more responsibility it’s important not to lose all the skills and qualities that got them there. Today’s post is by Graeme Findlay, author of Evolve (CLICK HERE to get your copy). MORE
Strategy Research & development Healthcare Pharmaceuticals Technology Digital ArticleA study of nearly 100 organizations. MORE
In addition to the globalisation of the industry, there has also been a vast amount of technology in pharmaceutical distribution helping to improve the manufacturing process. MORE
COO and CMO, To Be a Woman CRO (Chief Relationship Officer), CEO ConnectionLisa Petrilli's corporate leadership experience includes running a $750 million medication delivery business and a team of marketers while negotiating global licensing, commercialization and co-marketing contracts with pharmaceutical companies. MORE
Bob's blog entries (MD) Apollo Computer Baltimore Bluefin Labs Bowstreet Cincinnati Children’s Hospital Frank Moss Haifa IBM Infinity Pharmaceuticals Lotus Development MIT University Princeton University the Mayo Clinic the MIT Media Lab the Practice of New Media Medicine The Sorcerers and Their Apprentices: How the Digital Magicians of the MIT Media Lab Are Creating the Innovative Technologies That Will Transform Our Lives Tivoli Systems Stellar Computer Twitter MORE
No matter the industry, whether it is manufacturing, IT, pharmaceuticals, finance, or personal services, companies of all sizes are drowning in data. MORE
StrategyDriven Editorial Perspective Automotive Industry business management Hi-Tech Medical and Pharmaceutical Industry strategydrivenTo some degree, every single industry is shaping the world we live in. After all, without even the smallest business, the world would be a slightly different place. However, this can be a pedantic way of looking at things. MORE
It was from the HR director of a pharmaceutical company, who said, “We have an executive who’s arrogant, angry and forceful all the time and he’s constantly causing conflict—he’s a menace to the organization.”. MORE
That rule of life is no secret to pharmaceutical companies across the globe. Japan remains the world’s second-biggest pharmaceuticals market, behind only the United States and China. The biggest change for pharma in Japan was the 2014 revision of the nation’s keystone pharmaceuticals law, renamed the PMD Act—for pharmaceutical and medical devices. Older people need more medicine. MORE
The emergence of big data, as well as advancements in data science approaches and technology, is providing pharmaceutical companies with an opportunity to gain novel insights that can enhance and accelerate drug development. The pharmaceuticals industry has seen an explosion in the amount of available data beyond that collected from traditional, tightly controlled clinical trial environments. Analytics Data Research & development Healthcare Pharmaceuticals Digital Article MORE
Pharmaceuticals. One sector to consider that is both unaffected by COVID-19 and economic recessions is the pharmaceutical industry. When talking about the pharmaceutical industry, there’s not just the production of medicine. MORE
As the ire over high prescription drug prices in the United States escalates , it’s easy to blame pharmaceutical companies. But pharmaceutical companies aren’t to blame. Over the last five years, returns for the S&P Pharmaceuticals Select Industry Index have been virtually double that of the S&P 500 (roughly 24% vs. 12% annually). In fact, Congress has explicitly prohibited Medicare from negotiating drug prices with pharmaceutical companies. MORE
This is especially true in pharmaceutical markets where new and affordable drugs can improve and even save the lives of many people. What makes our study unique is that we compared firms’ innovation activities not only before and after acquisitions, but we also compared those merging companies to firms in similar pharmaceutical markets without merger activities. And so pharmaceutical firms appear to be benefitting from regulators’ incomplete decision process. MORE
has more than 30 years of experience in maximizing human performance, working with organizations such as Genentech, Amylin Pharmaceuticals, Petco, General Dynamics, and the U.S. MORE
Innovation Business models Entrepreneurship Healthcare Pharmaceuticals Technology Digital ArticleTEK IMAGE/SCIENCE PHOTO LIBRARY/Getty Images. When the FDA issued its first approval for a gene therapy for an inherited disease nearly a year ago—a cure for a type of blindness—it was heralded as breakthrough, a moment decades in the making. MORE
For years, there has been a push within the pharmaceutical industry to move “beyond the pill” — in other words, to build and deploy complementary services and solutions to diversify revenue sources. The rationale is simple and elegant: A company with experience selling pharmaceutical products should be able to successfully and profitably sell its large customers (health plans, delivery systems, and governments) other health care offerings. MORE
To remain relevant and record notable growth in the pharmaceutical industry, companies need to make productivity enhancement a priority. well, driving productivity in a pharmaceutical company involves seeking more efficient processes, equipment, and recruitment strategies. MORE
Whether you are a highly matrixed, multisite healthcare system undergoing a merger, or global pharmaceutical or medical device company expanding its portfolio, the common thread is complexity. Even with such rampant murkiness, one thing is very clear: good employee communication can turn strategy into action and keep employees focused on what matters, help them navigate through the change, and minimize disruption that can slow productivity, performance and engagement. MORE
Mgr HR Shared Services - 2814 - Teva Pharmaceuticals - Bombay, NY. The post Mgr HR Shared Services – 2814 – Teva Pharmaceuticals – Bombay, NY appeared first on The HR Digest. HR Jobs. HR Operations and Services. Associate Director- HR Shared Services. Building relationship with site HR and Business. 8-10 years of work experience in HR Shared. From Adicio - Tue, 05 Feb 2019 19:55:55 GMT - View all Bombay, NY jobs. MORE
Valeant/Philidor pharmaceutical companies. And this list doesn’t include those who really didn’t apologize like Sepp Blatter, former FIFA president; Martin Shkreli, former CEO, Turing Pharmaceuticals; or recently ousted Pennsylvania Attorney General Kathleen Kane). Last week the CEO of Wells Fargo, a bank that’s been around since 1852, testified before Congress about the egregious wrong-doings committed by employees in his company all in the name of meeting sales goals. MORE
There were about fifteen of us—three from my team and a dozen client personnel—in a conference room at the headquarters of one of the world’s largest pharmaceutical companies. The meeting was long. Lively, but grueling. It took an investment of time and even a bit of cash to pull together. (I I brought two, contract consultants in to prep and attend the meeting.) MORE
Pharmaceuticals Related Topics Strategy Driven
DECEMBER 14, 2020
In addition to the globalisation of the industry, there has also been a vast amount of technology in pharmaceutical distribution helping to improve the manufacturing process.
Strategy Driven
JUNE 10, 2020
To remain relevant and record notable growth in the pharmaceutical industry, companies need to make productivity enhancement a priority. well, driving productivity in a pharmaceutical company involves seeking more efficient processes, equipment, and recruitment strategies.
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HR Digest
FEBRUARY 8, 2019
Mgr Business Process Analyst - Teva Pharmaceuticals - Bombay, NY. The post Mgr Business Process Analyst – Teva Pharmaceuticals – Bombay, NY appeared first on The HR Digest. HR Jobs. The Corporate Systems Analyst is responsible for the successful management of existing core HR systems and related processes end-to-end from understanding. From Adicio - Fri, 08 Feb 2019 13:44:16 GMT - View all Bombay, NY jobs.
HR Digest
FEBRUARY 5, 2019
Mgr HR Shared Services - 2814 - Teva Pharmaceuticals - Bombay, NY. The post Mgr HR Shared Services – 2814 – Teva Pharmaceuticals – Bombay, NY appeared first on The HR Digest. HR Jobs. HR Operations and Services. Associate Director- HR Shared Services. Building relationship with site HR and Business. 8-10 years of work experience in HR Shared. From Adicio - Tue, 05 Feb 2019 19:55:55 GMT - View all Bombay, NY jobs.
Harvard Business
SEPTEMBER 28, 2020
Sponsor content from Indegene. Innovation Customer service Technology Sponsor Content
Harvard Business
MARCH 11, 2018
That rule of life is no secret to pharmaceutical companies across the globe. Japan remains the world’s second-biggest pharmaceuticals market, behind only the United States and China. The biggest change for pharma in Japan was the 2014 revision of the nation’s keystone pharmaceuticals law, renamed the PMD Act—for pharmaceutical and medical devices. Older people need more medicine.
Harvard Business
SEPTEMBER 23, 2020
Race Pharmaceuticals Digital ArticleHow scientific institutions can address systemic racism.
Harvard Business
JUNE 11, 2021
Research & development Diversity Demographics Healthcare Pharmaceuticals Digital ArticleWomen, people of color, and the elderly are often underrepresented in the data.
Strategy Driven
JUNE 22, 2020
Pharmaceuticals. One sector to consider that is both unaffected by COVID-19 and economic recessions is the pharmaceutical industry. When talking about the pharmaceutical industry, there’s not just the production of medicine.
Harvard Business
MARCH 6, 2020
Strategy Research & development Healthcare Pharmaceuticals Technology Digital ArticleA study of nearly 100 organizations.
Harvard Business
OCTOBER 18, 2019
Technology Analytics Regulation Healthcare Pharmaceuticals Technology Digital ArticleA few key obstacles and how to overcome them.
Harvard Business
JUNE 30, 2020
Technology Healthcare Pharmaceuticals Digital ArticleIt offers enormous benefits — but can’t replace in-person visits.
Harvard Business
JUNE 12, 2020
Technology Analytics Healthcare Technology Pharmaceuticals Government Digital ArticleWe need to shift from reactive to preventative care.
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Harvard Business
MAY 2, 2019
Research & development Technology Pharmaceuticals Healthcare Technology Digital ArticleIt will help patients and bring new treatments to market faster.
Harvard Business Review
SEPTEMBER 22, 2015
As the ire over high prescription drug prices in the United States escalates , it’s easy to blame pharmaceutical companies. But pharmaceutical companies aren’t to blame. Over the last five years, returns for the S&P Pharmaceuticals Select Industry Index have been virtually double that of the S&P 500 (roughly 24% vs. 12% annually). In fact, Congress has explicitly prohibited Medicare from negotiating drug prices with pharmaceutical companies.
First Friday Book Synopsis
JUNE 30, 2013
Bob''s blog entries Abercrombie & Fitch in retail Better before cheaper: Compete on differentiators other than price Deloitte Heartland Express in trucking Maytag in appliances Merck in the pharmaceutical industry Michael E. In search of an answer that could be supported with empirical proof, Michael E. Raynor and Mumtaz Ahmed, along with their team of researchers at Deloitte, embarked on a daunting quest.
First Friday Book Synopsis
MARCH 21, 2012
Bob's blog entries (MD) Apollo Computer Baltimore Bluefin Labs Bowstreet Cincinnati Children’s Hospital Frank Moss Haifa IBM Infinity Pharmaceuticals Lotus Development MIT University Princeton University the Mayo Clinic the MIT Media Lab the Practice of New Media Medicine The Sorcerers and Their Apprentices: How the Digital Magicians of the MIT Media Lab Are Creating the Innovative Technologies That Will Transform Our Lives Tivoli Systems Stellar Computer Twitter
First Friday Book Synopsis
MAY 11, 2011
Value Migration: How to Think Several Moves Ahead of the Competition Adrian J. Slywotzky Harvard Business Press (1995) Note: I recently re-read this book before beginning to formulate questions for an interview of Skywotsky. With all due respect to current business bestsellers, none offers more and better insights of immediate and substantial value. Mastering an [.].
Harvard Business
NOVEMBER 29, 2016
The emergence of big data, as well as advancements in data science approaches and technology, is providing pharmaceutical companies with an opportunity to gain novel insights that can enhance and accelerate drug development. The pharmaceuticals industry has seen an explosion in the amount of available data beyond that collected from traditional, tightly controlled clinical trial environments. Analytics Data Research & development Healthcare Pharmaceuticals Digital Article
Harvard Business
FEBRUARY 26, 2018
Regeneratives are pharmaceutical cell therapy products that replace or restore cells and tissues lost to disease or aging. “To be able to do that, they need to entice companies to come to Japan, and they need to entice their own pharmaceutical companies to license in and obtain the best.” It includes a designation system that promotes R&D in Japan aimed at early practical application for innovative pharmaceutical products, medical devices, and regenerative medicines.
Harvard Business
JUNE 9, 2017
In some states, accepting a cup of coffee from a pharmaceutical company must be reported, so “education” over lavish meals or in resort settings has largely receded. Guided by a refreshed ethical framework, pharmaceutical companies, in partnership with researchers and clinicians, can help accelerate the spread of knowledge of new clinical science, which now is notoriously slow. Ethics Research & development Government Healthcare Pharmaceuticals Digital Article
Harvard Business
JUNE 13, 2016
Since 1999, three years after OxyContin was unveiled by Purdue Pharmaceuticals, the rate of drug overdoses in the U.S. Meanwhile, the amount of prescription opioids sold by pharmaceutical companies has quadrupled, despite no proliferation in the amount of reported pain. One place to start might be a fresh look at the incentive compensation structure in the pharmaceutical industry. Sales Marketing Pharmaceuticals Digital Article
Harvard Business
NOVEMBER 12, 2018
Innovation Business models Entrepreneurship Healthcare Pharmaceuticals Technology Digital ArticleTEK IMAGE/SCIENCE PHOTO LIBRARY/Getty Images. When the FDA issued its first approval for a gene therapy for an inherited disease nearly a year ago—a cure for a type of blindness—it was heralded as breakthrough, a moment decades in the making.
Harvard Business
AUGUST 3, 2016
This is especially true in pharmaceutical markets where new and affordable drugs can improve and even save the lives of many people. What makes our study unique is that we compared firms’ innovation activities not only before and after acquisitions, but we also compared those merging companies to firms in similar pharmaceutical markets without merger activities. And so pharmaceutical firms appear to be benefitting from regulators’ incomplete decision process.
Harvard Business
JULY 2, 2019
A study of pharmaceutical firms finds that it leads to valuable collaborations. Research & development Joint ventures Competition Digital Article
Harvard Business
JANUARY 12, 2017
Organizations collecting patient data — including academic medical centers, foundations that sponsor cancer research, and pharmaceutical companies — must first identify the needs, pains, hopes, expectations, and behaviors of each person living with cancer. Marketing Research & development Social platforms Non-profit Healthcare Pharmaceuticals Digital Article
CEO Insider
MARCH 18, 2021
No matter the industry, whether it is manufacturing, IT, pharmaceuticals, finance, or personal services, companies of all sizes are drowning in data.
leaderCommunicator
APRIL 8, 2019
Whether you are a highly matrixed, multisite healthcare system undergoing a merger, or global pharmaceutical or medical device company expanding its portfolio, the common thread is complexity. Even with such rampant murkiness, one thing is very clear: good employee communication can turn strategy into action and keep employees focused on what matters, help them navigate through the change, and minimize disruption that can slow productivity, performance and engagement.
Harvard Business
NOVEMBER 1, 2018
Organizational culture Gender Policy Corporate governance Healthcare Pharmaceuticals Digital ArticleCarmen Martínez Torrón/Getty Images. Many factors make an organization prone to sexual harassment: a hierarchical structure, a male-dominated environment, and a climate that tolerates transgressions — particularly when they are committed by those with power. Medicine has all three of these elements.
Leading Blog
JUNE 25, 2021
has more than 30 years of experience in maximizing human performance, working with organizations such as Genentech, Amylin Pharmaceuticals, Petco, General Dynamics, and the U.S.
Harvard Business
JUNE 21, 2017
Shared value Research & development Collaboration Healthcare Pharmaceuticals Digital ArticleIt is well understood that achieving the full potential of precision medicine for all cancer patients depends on the sharing of patients’ genomic and molecular data and clinical information.
Strategy Driven
OCTOBER 30, 2019
StrategyDriven Editorial Perspective Automotive Industry business management Hi-Tech Medical and Pharmaceutical Industry strategydrivenTo some degree, every single industry is shaping the world we live in. After all, without even the smallest business, the world would be a slightly different place. However, this can be a pedantic way of looking at things.
Great Leadership By Dan
AUGUST 27, 2020
Molinaro has helped create one of the leading brands in the Human Capital industry, working in several key sectors including energy, pharmaceutical, professional services, technology, financial services, and the public sector.
thoughtLEADERS, LLC
JANUARY 13, 2020
Ahmed, the Vice President for Manufacturing in a large pharmaceutical company could hardly sit still as frustration boiled over. When leaders take on more responsibility it’s important not to lose all the skills and qualities that got them there. Today’s post is by Graeme Findlay, author of Evolve (CLICK HERE to get your copy).
Harvard Business Review
JULY 23, 2015
For years, there has been a push within the pharmaceutical industry to move “beyond the pill” — in other words, to build and deploy complementary services and solutions to diversify revenue sources. The rationale is simple and elegant: A company with experience selling pharmaceutical products should be able to successfully and profitably sell its large customers (health plans, delivery systems, and governments) other health care offerings.
Lead Change Blog
SEPTEMBER 26, 2016
Valeant/Philidor pharmaceutical companies. And this list doesn’t include those who really didn’t apologize like Sepp Blatter, former FIFA president; Martin Shkreli, former CEO, Turing Pharmaceuticals; or recently ousted Pennsylvania Attorney General Kathleen Kane). Last week the CEO of Wells Fargo, a bank that’s been around since 1852, testified before Congress about the egregious wrong-doings committed by employees in his company all in the name of meeting sales goals.
Lead from Within
FEBRUARY 20, 2020
It was from the HR director of a pharmaceutical company, who said, “We have an executive who’s arrogant, angry and forceful all the time and he’s constantly causing conflict—he’s a menace to the organization.”.
Harvard Business
FEBRUARY 3, 2017
The business model of research-based pharmaceutical companies is under significant pressure. However, it also reflects stronger pressures to lower medicine costs in traditional pharmaceutical markets. citizens than pharmaceuticals (the sector’s worst showing in 16 years). And it is the first topic of the provisional standard for the pharmaceutical sector produced by the Sustainability Accounting Standards Board.
David A Fields
AUGUST 24, 2016
There were about fifteen of us—three from my team and a dozen client personnel—in a conference room at the headquarters of one of the world’s largest pharmaceutical companies. The meeting was long. Lively, but grueling. It took an investment of time and even a bit of cash to pull together. (I I brought two, contract consultants in to prep and attend the meeting.)
Harvard Business
APRIL 6, 2017
The 1984 Drug Price Competition and Patent Term Restoration Act gave pharmaceutical companies exclusive protections for innovating a new drug. ” By selling a drug they’re already making under a different name, pharmaceutical firms are effectively extending their monopoly for another six months. Another way pharmaceutical firms are thwarting generics is by restricting access to samples for testing. Regulation Branding Manufacturing Pharmaceuticals Digital Article
Harvard Business
JULY 6, 2016
For 78-year-old Tony, 3,4 DAP — which can be obtained at low cost from compounding pharmacies or for free through a compassionate-use program supported by a small privately held company, Jacobus Pharmaceuticals — is a lifesaver. Pharmaceutical companies traditionally invest heavily in research and development. Ionis Pharmaceutical has been especially successful in creating a pipeline of these drugs, such as Nusinersen, a promising therapy for spinal muscular atrophy.
Lead Change Blog
OCTOBER 18, 2012
COO and CMO, To Be a Woman CRO (Chief Relationship Officer), CEO ConnectionLisa Petrilli's corporate leadership experience includes running a $750 million medication delivery business and a team of marketers while negotiating global licensing, commercialization and co-marketing contracts with pharmaceutical companies.
LDRLB
AUGUST 24, 2011
It’s been over half a year since a potentially landmark event occurred in the pharmaceutical industry. I spent five years in the pharmaceutical industry, and had the chance to talk to many GSK representatives when the measures were announced. Most believed it was just a public relations stunt to try and present themselves as the “good guys” in pharmaceutical marketing – focused solely on customer needs.
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