10 Tips to Write the Perfect, Client-Attracting White Paper for Your Consulting Firm

David A Fields

You’ve decided to write a white paper because you’re a serious, deep-thinking, knowledgeable consultant. How do you make that effort yield eager clients lining up to work with your consulting firm?

StrategyDriven White Paper Advises Leaders on Preventing Catastrophic Industrial Accidents

Strategy Driven

StrategyDriven released Preventing Catastrophic Industrial Accidents , a white paper revealing how high-risk industry leaders can reduce their significant event risk exposure through the cost effective adaptation of key aspects of the U.S. Download the white paper by clicking here.

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Your Company Needs Some Business-Book Book Clubs – Download Our White Paper

First Friday Book Synopsis

There is so much good advice, good counsel, good advice out there in so many places. But, it is tough to beat a good book for the best “where do I go to learn about” counsel. You know the old wisdom — “readers are leaders.” ” Maybe it is better to say that leaders do plenty of reading. And so […]. Randy's blog entries

5 Ways to Better Manage Your Field Workforce in the Cloud

Chart Your Course

Case Studies/White Papers Communication Articles Human Resource ManagementManaging a workforce via the cloud has quickly become the norm, as businesses now have more tools than ever before from which to choose.

Why No One Is Reading Your White Paper

Harvard Business Review

Marketing in a digital economy is more difficult now than it was in the days of mass media. Then, big budgets and strong messages were enough to get consumers to remember you.

Five Ways Leaders Turns Doubters into Doers

Chart Your Course

This past February Yahoo!’s s fledgling CEO Marissa Mayer made her first misstep. In a company-wide email, she announced Yahoo! was changing its telecommute policy. Effective June 2013, all employees were required to work in the office.

How to Attract Skilled Workers with Your Company Culture

Chart Your Course

Case Studies/White Papers Culture Human Resource Management Talent Management branding corporate culture cultureAlmost at a gut level, we know that a great work culture leads to increased company efficiency, productivity and employee satisfaction, though proving it is a little tricky.

Employee Appreciation The Wegman Way

Chart Your Course

Case Studies/White Papers Communication Articles Employee appreciation Employee Engagement Employee Motivation Articles Employee Retention Free Business Articles Good Places to Work Human Resource Management Job Satisfaction Leadership Talent Management The Navigator Newsletter employee appreciation and recognition employee appreciation ideas employee engagement Employee Engagement Strategies employee motivation employee relations How to Increase Job Satisfaction and Improve Employee Engagement

Riverside Auto Group: A Roadmap to Improved Customer Service, Employee Engagement and Increased Profits

Chart Your Course

Case Studies/White Papers Communication Articles customer service training Employee Engagement Employee Retention Good Places to Work Human Resource Management Leadership Development Riverside auto group

Futren’s Strategies for Employee Retention

Chart Your Course

Businesses in the hospitality and food and beverage industries face many challenges.

Grossman's White Paper Shows How Internal CEO Communications Shapes Financial Performance

Eric Jacobson

Communications expert David Grossman of Your Thought Partner has published a new white paper – What the most successful CEOs know: how internal CEO communications shapes financial performance.

Top 25 Companies for Pay and Perks (USA Today)

Chart Your Course

Case Studies/White Papers Finding top talent Hiring Human Resource Management The top 25 companies for pay and perks. Casey Kelly-Barton, The Motley Fool. Source: USA Today. On Friday, Glassdoor released its first report on the top 25 companies for compensation and benefits.

Four benefits from reviewing your work culture

First Friday Book Synopsis

Bob's blog entries Baker Hughes Celanese Chevron ConocoPhillips ExxonMobil Fortune 500 enterprises Four benefits from reviewing your work culture How and Why to Conduct an Organizational Excellence Best Practices Assessment Leading From Commitment® White Paper Mark Hordes Organizational Excellence initiative Organizational Excellence Journal Predictor of Success Scale Schlumberger Shell Oil Sinclair Group

Skills Shortages Worsening

Chart Your Course

Case Studies/White Papers Generations at Work Human Resource Management Millennials Surveys and Statistics skills shortage talent management Herman Trend Alert: Skills Shortages Worsening. September 11, 2013.

10 Reasons to Embrace Complexity

Leading in Context

Leading Through Complexity and Uncertainty In The Center For Creative Leadership's White Paper, The Future of Leadership Development, Nick Petrie describes the new work environment as "typified by an increased level of complexity and interconnectedness."

7 Ways to Move from Abandonment to Autonomy

The Leadership Advisor

There are so many books, blog posts, white papers, and the like written about how destructive micromanaging can be to morale, engagement, and the organization at large. If you Google the word micromanage, you will find nearly a million responses from that search.

5 Ways To Use Content Marketing To Grow Your Company

Strategy Driven

Try white paper marketing. White paper marketing is a means of offering an informative guide to your business. Articles such as White Paper Marketing: How To Create Quality Leads Online Consistently offers information on how to create such content.

The Most Effective Form Of Outreach – It’s Not What You Think

David A Fields

For example, an article or white paper, your new book, an introduction to a sought-after peer, or insights from a project you conducted recently. Common wisdom says you should offer some sort of value to prospects when you reach out to them.

Policy Watch: Reforming the public sector

Chartered Management Institute

A new white paper lays out the government’s ambitions for a reformed, community-driven public sector. But careful skills development is required if the vision is to be delivered, warns CMI policy and research director Petra Wilton. You are not watching this post, click to start watching

Zappos Amazing Company Work Culture

Chart Your Course

Case Studies/White Papers Customer Service customer service training Employee Selection Human Resource Management Job Satisfaction Team Building zappos zappos culture Zappos is one of my favorite places to work. They have mastered managing their with 10 key values.

Launch: A book review by Bob Morris

First Friday Book Synopsis

Unlike Michael Stelzner’s previous book, Writing White Papers, this one has a much wider focus as he explains • Why most marketing initiatives fail [.]. Stelzner The elements of the Elevation Principle The Set-Up-To-Fail Syndrome: How Good Managers Cause Great People to Fail What Channel Overload Syndrome is (COS) Why most marketing initiatives fail Why the formula proposed really does work Why the Internet is “the Great Paralyzer” Writing White Papers

Increase Your Influence – Stop Talking!

Lead Change Blog

We’ve written books on leadership, blogs on leadership, articles on leadership, and white papers on leadership. If your life was a silent film, could the people in the audience discern your influence? We leaders have become a communicative group.

Chart Your Course - Untitled Article

Chart Your Course

Case Studies/White Papers Communication Articles Employee appreciation Employee Engagement Employee Retention Good Places to Work Growing a Business Talent Management The Navigator Newsletter Businesses in the hospitality and food and beverage industries face many challenge s.

What The Most Successful CEOs Know About Internal Communication

Eric Jacobson

Communications expert David Grossman of Your Thought Partner awhile back published a white paper – What the most successful CEOs know: how internal CEO communications shapes financial performance.

GC32: Engaging Employees as Brand Ambassadors | with Ivan Tsarynny of PostBeyond

Engaging Leader

White paper: Employee Advocacy: Where Trust Builds Bottom Line. Social media has a powerful effect on company sales and recruiting efforts. But just having a corporate communications person post things on Facebook, LinkedIn, and Twitter doesn’t actually bring results.

6 Competencies Your Sales Team Must Master

Let's Grow Leaders

” Sure there are companies that will take your free (trial, consulting, white paper) and run.

Team 121

Unleashing Breakthrough Results

Let's Grow Leaders

I’ve been intrigued by the “Unleashing” approach described in the new white paper, Unleashing the Future of Work (download for [.] Many of the approaches we take to solving problems, do just that. Solve problems. That works, until the next problem comes along.

Frontline Festival: Leaders share tips about professional development

Let's Grow Leaders

She admits it takes follow-through and that there’s no magic (in her opinion) white paper to revolutionize her life. Welcome back to the Let’s Grow Leaders Frontline Festival. This month’s festival gives tips about professional development for leaders.

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The 7 Things A Leader Must Do To Build The Perfect Team

Terry Starbucker

On paper, and in your head, you have the best team in the world – and yet, things are not clicking. You feel like you have the “ right people on the bus “, but right now, it’s just a bus going to nowhere. What to do?

Team 127

Interstate Battery Company: God, Car Batteries, Race Cars and the Family

Chart Your Course

Case Studies/White Papers Communication Articles Good Places to Work Human Resource Management Job Satisfaction LeadershipInterstate Battery Company. God, Car Batteries, Race Cars and the Family. In my mind, a good boss is someone who acknowledges important life-changing events such as a death in the family, a birth of a child, or an illness. In one of my scrapbooks is a note from my father’s boss congratulating him on my birth.

5 Ways Leaders Can Promote Themselves via Pinterest

Lead Change Blog

If you create eBooks and white papers or regularly hold seminars, Pinterest is a fantastic place to repurpose such content. EBooks and white papers can be featured on their own boards with the cover used as the main image.

Poor Leadership Costs Average Organization Over $1 Million Dollars Year

Six Disciplines

A new white paper from The Ken Blanchard Companies shows that poor leadership is costing the average company an amount equal to 7% of their annual revenue. BOTTOMLINE: You can download a copy of the new white paper, Making the Business Case for Leadership Development: The 7% Differential here. That’s over a million dollars a year for any organization with $15 million dollars or more in annual sales. The three big culprits? Employee turnover.

119: Goals Gone Wild: The New Performance Management | with Kris Duggan of BetterWorks

Engaging Leader

White Paper: Goal Science Best Practices. Research shows no one is happy with annual performance reviews—not executives, not managers, and not individual contributors. Even HR teams responsible for performance management aren’t convinced annual reviews provide value.

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Nuclear Power is Clean, Safe, and Reliable… But Can It Be Competitive?

Strategy Driven

The white paper is available at: www.StrategyDriven.com/DNP. For over 30 years, U.S. nuclear plants provided clean, safe and reliable electricity. Yet in the past 3 years, twelve reactors have been slated for early retirement and another dozen are at risk.

5 Marketing Tactics to Reach Your Demographic

Strategy Driven

Video marketing might be one of the most powerful engagement tools, but there are also other forms of content to target your audience, such as blog posts, case studies, infographics, white papers and podcasts.

Complimentary Resource – Top 10 Trends in Email, Mobile & Social Marketing

Strategy Driven

This white paper discusses developments in technology, such as social media, mobile usage and cloud services and offers practical advice on how to take advantage of these upcoming trends and ensure marketers are at the forefront of multi-channel strategic marketing planning.

Highlighting Our November Sponsor: Remote Leadership Institute

Lead Change Blog

The average white-collar worker spends between one-third to one-half of the day in email- related activities. That’s why they created a white paper, Stop Email Overload: 3 Simple Steps to Tame the Email Monster! Getting the white paper is as simple as clicking here.

Winners Are Born In Difficult Times

Tanveer Naseer

She co-authored the white paper Unleashing: The Future of Work and has written for the Harvard Business Review and the Huffington Post. The following is a guest post by Therese S. Kinal.

The Retail Theory of Relativity

CO2

This short three page white paper does a wonderful job of helping you with a pricing strategy based on how people really behave.

The Retail Theory of Relativity

CO2

This short three page white paper does a wonderful job of helping you with a pricing strategy based on how people really behave.