Why Mission Statements Fail
APRIL 13, 2020
I don’t know what got you out of bed this morning, but I do know that it probably wasn’t your company’s mission statement. There’s a good chance you don’t even remember the mission statement itself, but an even better chance it doesn’t inspire you to jump out of bed and head to work. The purpose of a mission statement was noble. But mission statements aren’t really providing that purpose. We end up with a mission statement that failed.