Why Verizon's iPhone Could Be Good for AT&T
Harvard Business Review
FEBRUARY 9, 2011
A consumer P&L is a powerful tool in the face of a competitive threat, as it enables them to proactively lock up their most valuable Super Consumers and avoid expensive over-reactions to losing Divas and Deal Chasers. We would expect the consumer P&L for the Super Consumer portion of the top 6% of data hogs to be much more attractive than the P&L for the Diva/Deal Chaser.