Career Advice from Senior Leaders: Anne Toulouse, Vice President, Global Brand Management at Boeing


I shared the first piece of advice in our Career Advice series a few weeks ago, which covered the topic of finding intersections in your work, and recognizing that it’s okay to not have all the answers. I hope it resonated with you or someone you know. Next, I want to share some wisdom on the importance of asking for help – especially before it’s too late. Career Advice

Nabob and the Coffee Kerfuffle: How the 120-year-old brand managed to maintain its challenger status.

In the CEO Afterlife

Speciality coffee shops are competing with retail brands for consumers’ attention in the grocery aisle, new coffee formats are being introduced (such as single-cup brewing systems), and U.S. The Vancouver-born brand wasn’t always just premium roast coffee beans.

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Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies

Kevin Eikenberry

The post Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies appeared first on Kevin Eikenberry on Leadership & Learning. Leadership & Supervisory Skills brand management culture vs. strategy organizational culture

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The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

Branding. The Hard-Knock Valuation of Brand Equity Growth. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. There’s not a Brand Manager that doesn’t want to build brand equity. Branding.

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Brand Exposure

N2Growth Blog

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. Whether you’re assessing the strength of a personal or corporate brand, finding the appropriate level of brand exposure is key to sustainable growth in brand equity.

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5 Tips For Brand Survival In Today's Social Climate

Eric Jacobson

Debbie Laskey developed her brand marketing and communications expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. Own the news – that way, you craft your brand messaging. [2]

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Women Are Today’s Brand Champions

Strategy Driven

Once advertisers realize that the decision making power and ability to leverage women as brand champions is the same but simply has become more powerful thanks to the additional social channels women can broadcast from, they will hit the target every time with us.

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Are You Ready for the Changing Workplace?

The Practical Leader

Are you engaging and retaining frontline team members through effective employer brand management ? Are you living your brand from the inside out? How are you incorporating social media into your workplace? Is your workplace attracting or repelling the next generation of workers?

How to Speak American: Building Brands in the New Heartland

Strategy Driven

If you are reading this column, you most likely play a role in building brands. How to Speak American : Building Brands in the New Heartland by Paul Jankowski. The Heartland consumer is a unique segment that is ever evolving and requires constant attention for brands to remain relevant.

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10 Leaders who are the Brand

In the CEO Afterlife

Corporate leaders that are identified with brands are usually the ones who share the brand’s nomenclature, such as Martha Stewart, Donald Trump, and Michael Dell. Within their particular markets (and in some cases on a much more pervasive basis), these leaders are the brand.

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Are you the dominant brand, or is your brand bland?

Strategy Driven

Apple is the classic example of a brand, with products that back it up. The experience I have in Apple stores is in perfect harmony with the brand they’re portraying. Are you the dominant brand? OUCH QUESTION: Is your brand, product, or service market superior, and you haven’t elevated yourself to that position? NOTE WELL: Then there are the brands that USED to be #1 and have fallen to #2 or lower. The post Are you the dominant brand, or is your brand bland?

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Is Your Culture Powering or Souring Your Brand?

The Practical Leader

That’s brand management in many companies. But poor service experiences don’t match the brand promise. Brand management is an inside job. External brand management is multiplied or minimized by workplace culture.

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Why Great Brands Lose Their Way

In the CEO Afterlife

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. The ramification is clutter, the arch enemy of brand identity.

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Mentoring Matters – Krista Mclay

Roundtable Talk

Roundtable Mentor, Krista Mclay, Senior Brand Manager at Nando’s Canada, shared her tips for overcoming feelings of self-doubt as a leader. Latest News & Insights Member Spotlight Career Management Engagement leadership lessons Motivation performance“Self-awareness is a beautiful thing. It allows us to be better leaders, show off our strengths but it also comes with great awareness of our gaps.” ” READ MORE.

Larry Light: An interview by Bob Morris

First Friday Book Synopsis

Larry Light is the Chief Executive Officer of Arcature LLC, consultants in brand management. More recently, Light was the interim Global Chief Brands Officer of IHG.… Light was a senior executive and Board member at BBDO and President of the international division of Ted Bates. He was Global CMO of McDonald’s from 2002 to 2005. … Read More Larry Light: An interview by Bob Morris.

Personal Branding at Work

Career Advancement

Individuals, like companies, have a brand, I told Stella. Those who are proactive at shaping their own brand identity are more likely to be recognized and to get ahead in the workplace. Use this to your advantage with personal branding.

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The Genius behind Toblerone | In the CEO Afterlife

In the CEO Afterlife

Branding. by John • April 18, 2011 • Branding , Marketing • 0 Comments. Here’s a rather fascinating little anecdote about a very famous global brand, Toblerone. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Branding.

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10 Ways to Slay Goliath

In the CEO Afterlife

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. My business career is characterized with a bunch of David versus Goliath encounters.

Is your company a brand?

Bernd Geropp

Branding your company? Just recently, a general manager for a mid-sized technology company told me: “Brand management? Branding? ” These comments tell me that this general manager is spending too little time on positioning and brand development.

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Is your company a brand?

Bernd Geropp

Tweet Branding your company? Just recently, a general manager for a mid-sized technology company told me: “Brand management? Branding? ” These comments tell me that this general manager is spending too little time on positioning and brand development.

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Does a Mentor have to Breathe?

In the CEO Afterlife

In the early days of my 40 year business career, I was lucky to work under two gentlemen who instilled several critical success factors that guided me from Brand Manager to CEO. Their writings can be an invaluable management resource to help solve problems and unleash opportunities.

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Seven Leadership Disciplines

Coaching Tip

Building Your Leadership Brand. Managing a Successful Career. Leadership starts from within and manifests itself on the outside. Jeff Wolf's well-crafted book, "SEVEN DISCIPLINES OF A LEADER" provides the skills needed from within and shows how to seamlessly transfer them into actions with practical applications. The "SEVEN DISCIPLINES OF A LEADER" details how to: Emulate leaders whose behaviors foster open, two-way communication with the team.

Awakening Leadership: Embracing Mindfulness

Coaching Tip

Building Your Leadership Brand. Manage Your Default Behavior. As a leader, how do you free yourself from self-limiting culture and conditioning in exchange for mindfulness, and then beyond mindfulness to higher states of consciousness? How does a visionary create win-win? We are all hardwired into our DNA with the ability to lead. This doesn't just mean leading in the workplace, but in all facets of life.

Stubbornness and Strategy: Birds of a Feather

In the CEO Afterlife

From as far back as my days in brand management, I have held a deep affection for strategy. And when a brand or company’s positioning blurs, customers become confused. This might have something to do with the fact that I can be stubborn.

The 2 Most Undervalued Factors in Social Marketing

In the CEO Afterlife

When I was in brand management, social media did not exist. But I can tell you this: I would have had a field day with this exciting medium because I valued the power of ‘big ideas’ to infuse growth into the brands under my wing. By any comparison, my brands were under-financed.


Coaching Tip

Building Your Leadership Brand. Managing a Successful Career. An analysis by Korn Ferry (NYSE:KFY) shows that public companies with a higher rate of return (ROR) also employ professionals who exhibit higher levels of self-awareness. .

New Brand Leadership

CEO Blog

And the brand is well known - especially in Canada. I recently read New Brand Leadership - Managing the Intersection of Globalization, Localization and Personalization by Larry Light and Joan Kiddon. I am enjoying my CEO position at Danby. I like being in operator mode.

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Personal Branding for Introverts

Harvard Business Review

I liked your ideas about personal branding, and I can see how they’d work,” he told me. It’s true that many of the best ways to establish your brand in the professional world are still weighted toward extroverts: taking leadership positions in professional associations, starting your own conference or networking group, or — indeed — embracing public speaking (all of which frequently entail extended social contact). Branding Managing yourself Networking

A Leader's Guide To Forging An Iron Clad Brand

Eric Jacobson

Brand helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth,” explains Lindsay Pedersen, author of the new book, Forging An Iron Clad Brand: A Leader’s Guide.” “And And yet, despite this power of brand, it is grossly underused.

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Team Building Emotional Bonds

Coaching Tip

Building Your Leadership Brand. Managing a Successful Career. Love is one of our most powerful primal feelings. And primal feelings fuel the brain-power that drives the best team performance. One tenet of a "high performance winning formula" places a huge priority on giving a strong voice about running the organization through the teams who play such a major role in getting results.

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October 2018 Leadership Development Carnival

Lead Change Blog

Lisa offers valuable tips for breaking free from a common self-perception that keeps us from defining our own brand of success. Joel Garfinkle of the Career Advancement Blog submitted Personal Branding at Work. Joel shares: “ Individuals, like companies, have a brand. Those who are proactive at shaping their own brand identity are more likely to be recognized and to get ahead in the workplace. Leadership Tips for Managing Emotions.

A Leader’s Guide to Emotional Branding

Lead Change Blog

And, it is the dream of every brand manager. The concept of brand in this country started in the west with the branding of cattle. Obviously barbed wire fence altered the practice of using branding for identification. Brands are powerful tools for customer trust.

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The Main Thing: How to Keep Organizations Centered on What Matters Most

Leading Blog

That single sentence captures the greatest challenge that executives and managers face today: keeping their people and their organizations centered on what matters most. Our good friend, Claude Roessiger has long experience with luxury brand management.

Taking a Step Back Doesn’t Always Move You Forward

In the CEO Afterlife

Early in my career, when I worked for a couple of big companies in brand management, I joined my colleagues in nodding to the notion of taking a step back. Think about this. You are engaged in a lively discussion with a group of business colleagues.

Poor Customer Service: The Writing is on the Wall

The Practical Leader

The company featured service in their marketing with convincing and clever branding, they had a customer service department, and they provided extensive service training to frontline staff. Most Brand Management is Misguided and Makes Things Worse.

Spin vs. Sorry: How to Mess Up Well & Become Authentic

Great Leadership By Dan

When John Moorhead, the new ecommerce brand manager, learned that the company hadn’t communicated with customers on this matter, his first reaction was, “We need to apologize.” Guest post from Bill Munn: “It was my mistake. I’m sorry. Please forgive me."

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Find the Unicorns to Help Your Business Excel

Skip Prichard

Over the past 27 years of my career in marketing, brand management and executive search + coaching, I’ve found time and again that organizations have blind-spots when hiring talent. How do you influence hiring managers to slow down and find unicorns?

Niraj Dawar: An interview by Bob Morris

First Friday Book Synopsis

His research currently focuses on marketing strategy, brand equity and brand management issues. His published papers on brand extensions, consumers use of brand and other signals as well as international consumer behavior in a […]. Niraj Dawar is a Professor in marketing at the Ivey Business School, Canada. He earned his PhD from Pennsylvania State University.

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The CEO as Chief Brand Custodian | In the CEO Afterlife

In the CEO Afterlife

Branding. The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. Branding.

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Old Brands. New Hands. Last Stands | In the CEO Afterlife

In the CEO Afterlife

Branding. Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Branding. In the CEO Afterlife. Main menu Home.

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My Best Blogs of 2011

In the CEO Afterlife

You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. It is not the same as creating a new brand, launching it and watching it grow. Crisis Management: The Ultimate Test of a Leader [link]. Branding Human Resources Leadership Life Marketing Strategy blogs Business Crisis ManagementI began blogging about leadership, strategy, marketing and life last February.

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Speed Over Perfection: Why Being First to Market is Crucial


The fast-paced business environment is sometimes necessary, especially when making a name and space for your brand. When you talk about branding, you are talking about constant change.

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Choosing The Perfect Business Partner

Women on Business

I had a background in marketing and brand management, and working with concepts and ideas was my passion. Like many great things, my business started as nothing more than an idea.