Nabob and the Coffee Kerfuffle: How the 120-year-old brand managed to maintain its challenger status.

In the CEO Afterlife

Speciality coffee shops are competing with retail brands for consumers’ attention in the grocery aisle, new coffee formats are being introduced (such as single-cup brewing systems), and U.S. The Vancouver-born brand wasn’t always just premium roast coffee beans.

10 Leaders who are the Brand

In the CEO Afterlife

Corporate leaders that are identified with brands are usually the ones who share the brand’s nomenclature, such as Martha Stewart, Donald Trump, and Michael Dell. Within their particular markets (and in some cases on a much more pervasive basis), these leaders are the brand.

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Trending Sources

On Leadership, Music and Motivation

Linked 2 Leadership

Leading & Developing Other Leaders EntrepreLeadership Emotionally Intelligent Leadership leadership motivation Leader motivation Entrepreneur brand managementMotivation for Business Fueled by Emotion And Inspired by…Eminem Music can motivate you to reach your business goals and, as a result, achieve stronger loyalty from clients.

The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

Branding. The Hard-Knock Valuation of Brand Equity Growth. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. There’s not a Brand Manager that doesn’t want to build brand equity. Branding.

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Brand Exposure

N2Growth Blog

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. Whether you’re assessing the strength of a personal or corporate brand, finding the appropriate level of brand exposure is key to sustainable growth in brand equity.

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Larry Light: An interview by Bob Morris

First Friday Book Synopsis

Larry Light is the Chief Executive Officer of Arcature LLC, consultants in brand management. More recently, Light was the interim Global Chief Brands Officer of IHG.… Light was a senior executive and Board member at BBDO and President of the international division of Ted Bates. He was Global CMO of McDonald’s from 2002 to 2005. … Read More Larry Light: An interview by Bob Morris.

Women Are Today’s Brand Champions

Strategy Driven

Once advertisers realize that the decision making power and ability to leverage women as brand champions is the same but simply has become more powerful thanks to the additional social channels women can broadcast from, they will hit the target every time with us.

Awakening Leadership: Embracing Mindfulness

Coaching Tip

Building Your Leadership Brand. Manage Your Default Behavior. As a leader, how do you free yourself from self-limiting culture and conditioning in exchange for mindfulness, and then beyond mindfulness to higher states of consciousness? How does a visionary create win-win? We are all hardwired into our DNA with the ability to lead. This doesn't just mean leading in the workplace, but in all facets of life.

10 Ways to Slay Goliath

In the CEO Afterlife

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. My business career is characterized with a bunch of David versus Goliath encounters.

Spin vs. Sorry: How to Mess Up Well & Become Authentic

Great Leadership By Dan

When John Moorhead, the new ecommerce brand manager, learned that the company hadn’t communicated with customers on this matter, his first reaction was, “We need to apologize.” Guest post from Bill Munn: “It was my mistake. I’m sorry. Please forgive me."

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Does a Mentor have to Breathe?

In the CEO Afterlife

In the early days of my 40 year business career, I was lucky to work under two gentlemen who instilled several critical success factors that guided me from Brand Manager to CEO. Their writings can be an invaluable management resource to help solve problems and unleash opportunities.

Seven Leadership Disciplines

Coaching Tip

Building Your Leadership Brand. Managing a Successful Career. Leadership starts from within and manifests itself on the outside. Jeff Wolf's well-crafted book, "SEVEN DISCIPLINES OF A LEADER" provides the skills needed from within and shows how to seamlessly transfer them into actions with practical applications. The "SEVEN DISCIPLINES OF A LEADER" details how to: Emulate leaders whose behaviors foster open, two-way communication with the team.

How to Speak American: Building Brands in the New Heartland

Strategy Driven

If you are reading this column, you most likely play a role in building brands. How to Speak American : Building Brands in the New Heartland by Paul Jankowski. The Heartland consumer is a unique segment that is ever evolving and requires constant attention for brands to remain relevant.

Are you the dominant brand, or is your brand bland?

Strategy Driven

Apple is the classic example of a brand, with products that back it up. The experience I have in Apple stores is in perfect harmony with the brand they’re portraying. Are you the dominant brand? OUCH QUESTION: Is your brand, product, or service market superior, and you haven’t elevated yourself to that position? NOTE WELL: Then there are the brands that USED to be #1 and have fallen to #2 or lower. The post Are you the dominant brand, or is your brand bland?


Coaching Tip

Building Your Leadership Brand. Managing a Successful Career. An analysis by Korn Ferry (NYSE:KFY) shows that public companies with a higher rate of return (ROR) also employ professionals who exhibit higher levels of self-awareness. .

The Genius behind Toblerone | In the CEO Afterlife

In the CEO Afterlife

Branding. by John • April 18, 2011 • Branding , Marketing • 0 Comments. Here’s a rather fascinating little anecdote about a very famous global brand, Toblerone. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Branding.

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Is your company a brand?

Bernd Geropp

Branding your company? Just recently, a general manager for a mid-sized technology company told me: “Brand management? Branding? ” These comments tell me that this general manager is spending too little time on positioning and brand development.

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Is your company a brand?

Bernd Geropp

Tweet Branding your company? Just recently, a general manager for a mid-sized technology company told me: “Brand management? Branding? ” These comments tell me that this general manager is spending too little time on positioning and brand development.

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Why Great Brands Lose Their Way

In the CEO Afterlife

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. The ramification is clutter, the arch enemy of brand identity.

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The Main Thing: How to Keep Organizations Centered on What Matters Most

Leading Blog

That single sentence captures the greatest challenge that executives and managers face today: keeping their people and their organizations centered on what matters most. Our good friend, Claude Roessiger has long experience with luxury brand management.

Stop Seeing the Bible as a Reference Book

Ron Edmondson

Chandler Vannoy is the Brand Manager for LifeWay Leadership. A guest post by Chandler Vannoy Dictionary. Thesaurus. Encyclopedia. We all know what these are. These are all reference books, and a reference book is only used when you need to use it as a source to make a point.

A Leader’s Guide to Emotional Branding

Lead Change Blog

And, it is the dream of every brand manager. The concept of brand in this country started in the west with the branding of cattle. Obviously barbed wire fence altered the practice of using branding for identification. Brands are powerful tools for customer trust.

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Resolve to Improve Your Company or Career in 2016!

Strategy Driven

Below are a few key lessons from The Strategic MVP on cultivating a personal brand and unleashing one’s ‘inner nerd’ to help you become a true MVP. The Importance of a Personal Brand. Similar to the brand of a company, your personal brand is the feeling and experience that people have when they interact with you, think about you, or talk about you. Do you have an identifiable personal brand? So what ‘brand’ are you projecting?

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My Best Blogs of 2011

In the CEO Afterlife

You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. It is not the same as creating a new brand, launching it and watching it grow. Crisis Management: The Ultimate Test of a Leader [link]. Branding Human Resources Leadership Life Marketing Strategy blogs Business Crisis ManagementI began blogging about leadership, strategy, marketing and life last February.

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Can Customers Visualize Your Brand?

Women on Business

It is the recognition of a brand that makes the company, service, or product what it is. In our increasingly visual society, it’s difficult to build brand recognition because of the plethora of competition. Without the consumer’s ability to visualize a brand, however, it is destined to fail. In today’s business environment, marketing efforts such as direct mail and SEM establish the brand and present it to the public at large. Brands are strengthened over time.

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Pay-at-the-Pump - Your Man Was There When the Idea Was Born

Building Personal Strength

Three of the participants happened to be brand managers from Mobil. I stopped at a Mobil station the other day to fill my gas tank. I've done this countless times, so I pretty much do it without thinking.

Atlantic Records Chairman on Ensuring Long-Term Success in a Changing Industry - SPONSOR CONTENT FROM HBX

Harvard Business Review

Music industry veteran Julie Greenwald shares her thoughts on corporate culture, brand management, and talent retention. In doing so, she learned the importance of understanding the cultural significance of the brand one represents. When Greenwald moved to Atlantic Records, she was faced with the challenge of rebuilding a struggling brand in a rapidly changing industry.


Retention and Development of Great Talent

Coaching Tip

Companies often fail to recognize, let alone solve, the design/talent problem – they throw training at it, when they should instead redesign the organization to help talent thrive , according to Amy Kates and Greg Kesler managing partners at Kates Kesler Organization Consulting and coauthors of Leading Organization Design: How to Make Organization Design Decisions to Drive the Results You Need (Jossey-Bass, December 2011). .

Why Strong Customer Relationships Trump Powerful Brands

Harvard Business Review

Since the birth of e-commerce, marketing experts have disagreed about the future role of brands. Others have prophesied an increasing importance of brand as a simple way to evaluate choices in an era of information overkill. It’s clear that brand building will only go so far.

Free Webinar: 3 Essential Keys To Attracting More Attendees To Your Live Events Using Social Media

Krishna De

Photo credit – Flickr Brand Brand Management Conference. {lang: 'en-GB'} Are you hosting live events, workshops, conferences, teleseminars or even webinars?

Choosing The Perfect Business Partner

Women on Business

I had a background in marketing and brand management, and working with concepts and ideas was my passion. Like many great things, my business started as nothing more than an idea.

Taking a Step Back Doesn’t Always Move You Forward

In the CEO Afterlife

Early in my career, when I worked for a couple of big companies in brand management, I joined my colleagues in nodding to the notion of taking a step back. Think about this. You are engaged in a lively discussion with a group of business colleagues.

Guest Post: 3 Steps to Magnetic Leadership

Lead on Purpose

Product managers in coalition organizations know this all too well. My largest client is in the apparel industry with a multiplicity of brand names. Instead, product and brand managers are organized into coalitions that serve as a resource one to another. The Product Management Perspective: Authenticity and transparency are key traits of successful product managers. Leadership Product Management / Marketing authenticity product vision transparency

How the Big Data Explosion Has Changed Decision Making

Harvard Business Review

By far the best and most useful approach for managing those tensions is Michael Jensen’s path-breaking work in decision rights a quarter-century ago. Mapping these networks creates visibility and clarity for stakeholders and top management alike.

Why Localizing Marketing Doesn’t Always Work

Harvard Business Review

Whether to localize global-brand marketing programs remains one of the most contentious debates in multinational organizations. On the one hand, local brand managers typically argue that consumer habits in their market are different, their consumers’ purchase behavior is different, preferences and tastes are different, the media and the retail trade are different, and, therefore, their customers require unique, tailored, and delicate handling.

The Real Reasons Chinese Firms Have Weak Branding

Harvard Business Review

has one clear advantage over Chinese competition: branding. firms are powered by "eccentric failed novelists" (presumably from agencies and consulting firms that are gifted at brand positioning and execution) and "visionary founders" (think Steve Jobs) who have created exceptional brands. This observation is important because there are Chinese firms that seem to have everything to win globally except for branding and marketing. Branding China Global business

6 Reasons Marketing Is Moving In-House

Harvard Business Review

A brand manager at a Fortune 100 company expressed deep frustration to me: “We want to connect to our customers in a new way. ” Another brand manager told me that many agencies are creating social spin-offs but they still operate like traditional ad agencies.

Rick Perry: Lessons in the darkside of personal branding

Roundtable Talk

Ever since Tom Peters wrote Brand You for Fast Company in 1997, there has been a steady stream of advice on how mission-critical it is for us to build and manage our personal brands. Republican leadership contender, Rick Perry demonstrated what can happen when you can’t live up to your carefully scripted brand in this cringe-worthy tv moment: Politicians have become masters of brand management. And there lies the big rub around personal branding.

Merging Two Global Company Cultures

Harvard Business Review

“What I tell the new hires is that this is the one thing in the company that will never change, these values and principles,” claimed the P&G Near East general manager. Gillette’s merchandising expertise complemented P&G’s branding acumen.

The Benefits of Unplugging as a Team

Harvard Business Review

As the projector bulb warmed up for the ritualized theater of yet another senior management meeting, Gerstner walked to the front of the room, turned off the machine and said, as politely as he could: “Let’s just talk about your business.”