7 Brand Management Software Solutions For Your Business

Strategy Driven

Entrepreneurs understand the importance of strong and consistent branding. Whether it’s your artwork, tone of voice, marketing materials, or storytelling; each part of your brand must be handled with care. BrandYourself can help you to create the branded persona that you desire.

Career Advice from Senior Leaders: Anne Toulouse, Vice President, Global Brand Management at Boeing


I shared the first piece of advice in our Career Advice series a few weeks ago, which covered the topic of finding intersections in your work, and recognizing that it’s okay to not have all the answers. I hope it resonated with you or someone you know. Next, I want to share some wisdom on the importance of asking for help – especially before it’s too late. Career Advice


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What’s the Right Customer Experience for Your Brand?

Harvard Business

Marketing Branding Marketing Brand management Digital ArticleYou can be frictionless or memorable — but rarely both.

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Nabob and the Coffee Kerfuffle: How the 120-year-old brand managed to maintain its challenger status.

In the CEO Afterlife

Speciality coffee shops are competing with retail brands for consumers’ attention in the grocery aisle, new coffee formats are being introduced (such as single-cup brewing systems), and U.S. And everyone is trying to climb to the top of that to get ahead,” explains Heather Fadali, senior brand manager for coffee at Kraft Heinz, Nabob’s parent company. “It’s The Vancouver-born brand wasn’t always just premium roast coffee beans.

Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies

Kevin Eikenberry

The post Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies appeared first on Kevin Eikenberry on Leadership & Learning. Leadership & Supervisory Skills brand management culture vs. strategy organizational cultureby Denise Lee Yohn Organizational culture is one of the most talked about and written about topics in leadership literature these days.

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How to Build Your Brand Successfully

Strategy Driven

One of these things is the branding of a company and building brand awareness. If this is your first experience with a start-up, here are some top tips to help you build your brand successfully.

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The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

Branding. The Hard-Knock Valuation of Brand Equity Growth. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. There’s not a Brand Manager that doesn’t want to build brand equity. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. We settled on brand sales, market share and margin. Branding.

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Brand Exposure

N2Growth Blog

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. Whether you’re assessing the strength of a personal or corporate brand, finding the appropriate level of brand exposure is key to sustainable growth in brand equity.

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5 Tips For Brand Survival In Today's Social Climate

Eric Jacobson

Debbie Laskey developed her brand marketing and communications expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. Since 2002, she has served as a judge for the Web Marketing Association’s annual web award competition; and she’s been included in the "Top 100 Branding Experts" list to follow on Twitter @DebbieLaskeyMBA. Brand Survival

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Brand Portfolio Strategy: A book review by Bob Morris

First Friday Book Synopsis

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity David A. Aaker has earned and deserves his renown as an expert on branding. [.]. Bob's blog entries "Always design [or redesign] a thing by considering it in its next larger context" 2000) Brand Leadership (with Eric Joachimsthaler Brand Portfolio Strategy Building Strong Brands (1995) David A.

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Women Are Today’s Brand Champions

Strategy Driven

Once advertisers realize that the decision making power and ability to leverage women as brand champions is the same but simply has become more powerful thanks to the additional social channels women can broadcast from, they will hit the target every time with us. You just finished reading Women Are Today’s Brand Champions ! The post Women Are Today’s Brand Champions appeared first on StrategyDriven. Lessons Learned from Corporate Branding and Rebranding Efforts of Note.

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Are You Ready for the Changing Workplace?

The Practical Leader

Are you engaging and retaining frontline team members through effective employer brand management ? Are you living your brand from the inside out? management Blue Jays brand management employee engagement leadership Royal York Hotel Simon Sinek social media Start with Why: How Great Leaders Inspire Everyone to Take Action Toronto Vera Asanin Your WorkplaceHow are you incorporating social media into your workplace?

Are you the dominant brand, or is your brand bland?

Strategy Driven

Apple is the classic example of a brand, with products that back it up. The experience I have in Apple stores is in perfect harmony with the brand they’re portraying. Are you the dominant brand? OUCH QUESTION: Is your brand, product, or service market superior, and you haven’t elevated yourself to that position? NOTE WELL: Then there are the brands that USED to be #1 and have fallen to #2 or lower. The post Are you the dominant brand, or is your brand bland?

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10 Leaders who are the Brand

In the CEO Afterlife

Corporate leaders that are identified with brands are usually the ones who share the brand’s nomenclature, such as Martha Stewart, Donald Trump, and Michael Dell. These leaders earned their branding reputations by establishing themselves as the driving force behind creating, building and guiding the success of their companies and brands. Within their particular markets (and in some cases on a much more pervasive basis), these leaders are the brand.

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How to Speak American: Building Brands in the New Heartland

Strategy Driven

If you are reading this column, you most likely play a role in building brands. How to Speak American : Building Brands in the New Heartland by Paul Jankowski. A brand strategist for more than 20 years, Paul Jankowski has created and executed consumer promotions for some of the world’s largest and most successful companies, including Pepsi, Ford, FedEx, and Beyonce. It is my mission to make sure that your brand will be among them.

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Is Your Culture Powering or Souring Your Brand?

The Practical Leader

That’s brand management in many companies. But poor service experiences don’t match the brand promise. Brand management is an inside job. External brand management is multiplied or minimized by workplace culture. They brand themselves and the workplace. Leadership brand is built on a foundation of reciprocal trust. Imagine your high-performance workplace with a powerful, high-trust culture aligned with brand management.

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Planning a successful MBO?

Strategy Driven

An MBO or MBI can give you the opportunity to step up from senior manager to business owner. When a business is purchased by the management team within the company by borrowing funds, this is referred to as a Management-Buy-out (MBO).

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Why Great Brands Lose Their Way

In the CEO Afterlife

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. Branding has proliferated big time – we now have personal brands, country brands, political brands, cause-related brands, even cultural brands. The ramification is clutter, the arch enemy of brand identity.

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Mentoring Matters – Krista Mclay

Roundtable Talk

Roundtable Mentor, Krista Mclay, Senior Brand Manager at Nando’s Canada, shared her tips for overcoming feelings of self-doubt as a leader. Latest News & Insights Member Spotlight Career Management Engagement leadership lessons Motivation performance“Self-awareness is a beautiful thing. It allows us to be better leaders, show off our strengths but it also comes with great awareness of our gaps.” ” READ MORE.

Larry Light: An interview by Bob Morris

First Friday Book Synopsis

Larry Light is the Chief Executive Officer of Arcature LLC, consultants in brand management. More recently, Light was the interim Global Chief Brands Officer of IHG.… Light was a senior executive and Board member at BBDO and President of the international division of Ted Bates. He was Global CMO of McDonald’s from 2002 to 2005. … Read More Larry Light: An interview by Bob Morris.

Seven Leadership Disciplines

Coaching Tip

Building Your Leadership Brand. Managing a Successful Career. Leadership starts from within and manifests itself on the outside. Jeff Wolf's well-crafted book, "SEVEN DISCIPLINES OF A LEADER" provides the skills needed from within and shows how to seamlessly transfer them into actions with practical applications. The "SEVEN DISCIPLINES OF A LEADER" details how to: Emulate leaders whose behaviors foster open, two-way communication with the team.

Awakening Leadership: Embracing Mindfulness

Coaching Tip

Building Your Leadership Brand. Manage Your Default Behavior. As a leader, how do you free yourself from self-limiting culture and conditioning in exchange for mindfulness, and then beyond mindfulness to higher states of consciousness? How does a visionary create win-win? We are all hardwired into our DNA with the ability to lead. This doesn't just mean leading in the workplace, but in all facets of life.

Personal Branding at Work

Career Advancement

Individuals, like companies, have a brand, I told Stella. Those who are proactive at shaping their own brand identity are more likely to be recognized and to get ahead in the workplace. If you’re working to hone your personal branding at work, complete this exercise yourself: List the three adjectives that best describe how you’re perceived by others at work. Use this to your advantage with personal branding.

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The Genius behind Toblerone | In the CEO Afterlife

In the CEO Afterlife

Branding. by John • April 18, 2011 • Branding , Marketing • 0 Comments. Here’s a rather fascinating little anecdote about a very famous global brand, Toblerone. The brand’s premium price and premium margin has generated hundreds of million profit dollars for its shareholders. In the late 80′s, a merger with Tobler-Suchard brought this wonderful brand into my product portfolio when I led Jacobs Suchard Canada (Nabob Foods). Branding.

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10 Ways to Slay Goliath

In the CEO Afterlife

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. Branding Human Resources Leadership Marketing Strategy Business CEO Colgate Creativity Culture Entrepreneurship In the CEO Afterlife Innovation Jacobs Suchard John Richard Bell Kraft Life Nabob Coffee Nestle P&G Procter & Gamble Unilever VisionMy business career is characterized with a bunch of David versus Goliath encounters.

Is your company a brand?

Bernd Geropp

Branding your company? Just recently, a general manager for a mid-sized technology company told me: “Brand management? Branding? ” These comments tell me that this general manager is spending too little time on positioning and brand development. Many do not realize that the logo and communication are only a small part of brand management. What do I need a brand for anyway? Brands provide an orientation.

Brand 101

Is your company a brand?

Bernd Geropp

Tweet Branding your company? Just recently, a general manager for a mid-sized technology company told me: “Brand management? Branding? ” These comments tell me that this general manager is spending too little time on positioning and brand development. Many do not realize that the logo and communication are only a small part of brand management. What do I need a brand for anyway? Brands provide an orientation.

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Does a Mentor have to Breathe?

In the CEO Afterlife

In the early days of my 40 year business career, I was lucky to work under two gentlemen who instilled several critical success factors that guided me from Brand Manager to CEO. At the risk of this blog appearing as an advertorial for Harvard, I’ll gladly admit that Harvard Business Review was my favorite management resource. Their writings can be an invaluable management resource to help solve problems and unleash opportunities.

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Personal Branding for Introverts

Harvard Business Review

I liked your ideas about personal branding, and I can see how they’d work,” he told me. It’s true that many of the best ways to establish your brand in the professional world are still weighted toward extroverts: taking leadership positions in professional associations, starting your own conference or networking group, or — indeed — embracing public speaking (all of which frequently entail extended social contact). Branding Managing yourself Networking

Job skills in demand in 2021

HR Digest

Hard skills can be an exhaustive list, hence we have pared it down somewhat to include technical and management skills. Brand Management. Supply chain management. Supply chain management has become the most important cog of this big digital eco system.

Stubbornness and Strategy: Birds of a Feather

In the CEO Afterlife

From as far back as my days in brand management, I have held a deep affection for strategy. And when a brand or company’s positioning blurs, customers become confused. Strategies that emerge from consciously passing on certain markets, products, and brand benefits improves performance because they tell you what not to do. Branding Human Resources Leadership Marketing Strategy Uncategorized Business Coca-Cola In the CEO Afterlife John Richard Bell PepsiCo Vision

The 2 Most Undervalued Factors in Social Marketing

In the CEO Afterlife

When I was in brand management, social media did not exist. But I can tell you this: I would have had a field day with this exciting medium because I valued the power of ‘big ideas’ to infuse growth into the brands under my wing. By any comparison, my brands were under-financed. Some people think that’s enough to build brand franchises. Ideas without strategic brand intent are superfluous. 1: Clear Brand Positioning.

Team Building Emotional Bonds

Coaching Tip

Building Your Leadership Brand. Managing a Successful Career. Love is one of our most powerful primal feelings. And primal feelings fuel the brain-power that drives the best team performance. One tenet of a "high performance winning formula" places a huge priority on giving a strong voice about running the organization through the teams who play such a major role in getting results.

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Coaching Tip

Building Your Leadership Brand. Managing a Successful Career. An analysis by Korn Ferry (NYSE:KFY) shows that public companies with a higher rate of return (ROR) also employ professionals who exhibit higher levels of self-awareness. . The Korn Ferry Institute analyzed a total of 6,977 self-assessments from professionals at 486 publicly traded companies to identify the “blind spots” in individuals’ leadership characteristics.

New Brand Leadership

CEO Blog

And the brand is well known - especially in Canada. I recently read New Brand Leadership - Managing the Intersection of Globalization, Localization and Personalization by Larry Light and Joan Kiddon. Not a lot of new concepts, however it certainly pushed me to look and think of things differently - particularly from a brand leadership vs. brand management perspective. I am enjoying my CEO position at Danby. I like being in operator mode.

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5 Components of Charismatic Leadership

Skip Prichard

In marketing, this idea is used in “purpose branding”—how a brand can change the world for the better. The role of purpose branding is to unite the firm’s employees and brand customers in the pursuit of that higher vision. Take ice-cream brand Ben & Jerry’s.

Niraj Dawar: An interview by Bob Morris

First Friday Book Synopsis

His research currently focuses on marketing strategy, brand equity and brand management issues. His published papers on brand extensions, consumers use of brand and other signals as well as international consumer behavior in a […]. Niraj Dawar is a Professor in marketing at the Ivey Business School, Canada. He earned his PhD from Pennsylvania State University.

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My Best Blogs of 2011

In the CEO Afterlife

You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. It is not the same as creating a new brand, launching it and watching it grow. Crisis Management: The Ultimate Test of a Leader [link]. Branding Human Resources Leadership Life Marketing Strategy blogs Business Crisis ManagementI began blogging about leadership, strategy, marketing and life last February.

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The Main Thing: How to Keep Organizations Centered on What Matters Most

Leading Blog

That single sentence captures the greatest challenge that executives and managers face today: keeping their people and their organizations centered on what matters most. We [at FedEx] have a very clear business mission and a business theory which is understood certainly by every member of the management team, and probably by 90 percent of the work force.". Our good friend, Claude Roessiger has long experience with luxury brand management.

October 2018 Leadership Development Carnival

Lead Change Blog

Lisa offers valuable tips for breaking free from a common self-perception that keeps us from defining our own brand of success. Joel Garfinkle of the Career Advancement Blog submitted Personal Branding at Work. Joel shares: “ Individuals, like companies, have a brand. Those who are proactive at shaping their own brand identity are more likely to be recognized and to get ahead in the workplace. Leadership Tips for Managing Emotions.

Taking a Step Back Doesn’t Always Move You Forward

In the CEO Afterlife

Early in my career, when I worked for a couple of big companies in brand management, I joined my colleagues in nodding to the notion of taking a step back. We, on the other hand considered ourselves polished professionals taking great pride in doing things right – conducting research, analyzing options, composing eloquent brand plans and business proposals. Think about this. You are engaged in a lively discussion with a group of business colleagues.

A Leader's Guide To Forging An Iron Clad Brand

Eric Jacobson

Brand helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth,” explains Lindsay Pedersen, author of the new book, Forging An Iron Clad Brand: A Leader’s Guide.” “And And yet, despite this power of brand, it is grossly underused. Few leaders leverage brand fully, believing (wrongly) that brand is squishy and elusive,” adds Pedersen. Brand strategy is distilling the story of your business.

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Spin vs. Sorry: How to Mess Up Well & Become Authentic

Great Leadership By Dan

When John Moorhead, the new ecommerce brand manager, learned that the company hadn’t communicated with customers on this matter, his first reaction was, “We need to apologize.” Guest post from Bill Munn: “It was my mistake. I’m sorry. Please forgive me." It’s important to get these phrases written down, before they become obsolete. For a few decades now, the popularity of “spin,” with its tempting save-face claims, has elbowed out the use of a simple, honest apology.

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