In the CEO Afterlife

AUGUST 6, 2013

They endorse a whack of dough into media and they continue to extend brand names into other categories, but they are falling short in spearheading brand equity growth. The new economy has accelerated the need for change in the branding process. I am not suggesting restructuring the entire brand management system.

Brand 260

Brand P&L Human Resources CEO 260

N2Growth Blog

JULY 8, 2022

This means CPG employees like brand managers need to understand marketing data from multiple sources to geotarget and personalize coupons and loyalty program offerings, especially for frequently purchased products, often in real-time. Agility is key.

Trends 368

Trends Agility CEO Execution 368

The Practical Leader

AUGUST 16, 2023

Their reputation or “leadership brand” has become as critical to their success as the company brand they are selling in their market. Brand management is an inside job. External brand management is multiplied or minimized by workplace culture. They brand themselves and the workplace.

Leadership 52

Leadership Energy Crisis Emotional Intelligence 52

Strategy Driven

JULY 27, 2021

For management teams it can mean greater financial rewards and more influence in the decisions that the company makes. In general, business owners often welcome MBOs, since they can be confident that management is extremely committed to the success of the brand. Management Buyout (MBO) vs. Management Buy-In (MBI).

MBO 132

MBO Succession Planning Mezzanine 132

Strategy Driven

MAY 27, 2023

You’ll study various marketing topics like consumer behavior, marketing analytics, and brand management. An online MBA in marketing will give you a deeper understanding of business and marketing. This can help you land a marketing-related role in any industry.

Career 98

Career Marketing Trends Skills 98

Talent Anarchy 1

AUGUST 25, 2023

Marketing Managers: Marketing managers are responsible for creating and executing marketing strategies to boost product sales. Brand Managers: Brand managers are tasked with building and maintaining a strong brand image. They work on strategies to enhance brand recognition and loyalty.

Career 78

Career Supply Chain Pharmaceuticals Diversity 78

In the CEO Afterlife

APRIL 17, 2011

In the late 80′s, a merger with Tobler-Suchard brought this wonderful brand into my product portfolio when I led Jacobs Suchard Canada (Nabob Foods). Anxious to learn as much as possible about this unique brand, I sent a Brand Manager to Switzerland to interview those in the know.

CEO 204

CEO Brand Brand Management Human Resources 204

Strategy Driven

AUGUST 12, 2021

With that being said, running a business, be that a small start-up, mid-sized enterprise, or a global brand, managing your business is not easy, especially if you’ve never been in that position before.

Tips 122

Tips Seminar Software Entrepreneur 122

First Friday Book Synopsis

OCTOBER 11, 2015

Larry Light is the Chief Executive Officer of Arcature LLC, consultants in brand management. More recently, Light was the interim Global Chief Brands Officer of IHG.… Light was a senior executive and Board member at BBDO and President of the international division of Ted Bates.

Chief Executive Officer 70

Chief Executive Officer Brand Management Globalization Brand 70

HR Digest

JUNE 27, 2021

Hard skills can be an exhaustive list, hence we have pared it down somewhat to include technical and management skills. Brand Management. Supply chain management. Emotional Intelligence. Collaboration. Adaptability. Artificial Intelligence, Deep learning. Finance special emphasis on block chain and Cryptocurrency.

Skills 111

Skills Emotional Intelligence Supply Chain Affiliate Marketing 111

Career Advancement

AUGUST 27, 2018

Crafting your own distinctive brand won’t happen overnight. But your personal branding strategy will work in due time, if you’re persistent. When you take your “brand manager” role seriously, you’ll be surprised at the difference you can make in achieving your career goals.

Brand 166

Brand Career Brainstorming Creativity 166

In the CEO Afterlife

FEBRUARY 26, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. My business career is characterized with a bunch of David versus Goliath encounters. Wherever I went, the major competitor was 20 times larger.

Creativity 240

Creativity Resistance Brand Management CEO 240

In the CEO Afterlife

APRIL 28, 2012

In the early days of my 40 year business career, I was lucky to work under two gentlemen who instilled several critical success factors that guided me from Brand Manager to CEO. One of my mentors was brilliantly creative, the other skillfully strategic.

Mentor 228

Mentor Kotter Hamel Prahalad 228

Roundtable Talk

SEPTEMBER 26, 2019

Roundtable Mentor, Krista Mclay, Senior Brand Manager at Nando’s Canada, shared her tips for overcoming feelings of self-doubt as a leader. “Self-awareness is a beautiful thing. It allows us to be better leaders, show off our strengths but it also comes with great awareness of our gaps.” ” READ MORE.

Mentor 28

Mentor Self-aware Brand Management Tips 28

Coaching Tip

JUNE 29, 2015

Building Your Leadership Brand. Managing a Successful Career. A genuine vision breeds excellence and learning because people in the organization want to pursue these goals. Source: Jeff Wolf: Seven Disciplines of A Leader. Related articles. Leadership Development Investments. Knowing What's Important.

Leadership 70

Leadership Open-book Leadership Development Motivation 70

First Friday Book Synopsis

DECEMBER 11, 2013

His research currently focuses on marketing strategy, brand equity and brand management issues. His published papers on brand extensions, consumers use of brand and other signals as well as international consumer behavior in a […]. Niraj Dawar is a Professor in marketing at the Ivey Business School, Canada.

Drucker 75

Drucker Letter Review Brand Management 75

CEO Blog

AUGUST 11, 2015

I recently read New Brand Leadership - Managing the Intersection of Globalization, Localization and Personalization by Larry Light and Joan Kiddon. Not a lot of new concepts, however it certainly pushed me to look and think of things differently - particularly from a brand leadership vs. brand management perspective.

Leadership 100

Leadership Brand Globalization Learning-by-Doing 100

Coaching Tip

JULY 13, 2015

Building Your Leadership Brand. Manage Your Default Behavior. Source: Christine Horner: Awakening Leadership: Embracing Mindfulness, Your Life's Purpose, and the Leader You Were Born to Be . Related articles. Training the Mind.

Leadership 70

Leadership Brand Management Training Article 70

In the CEO Afterlife

JULY 16, 2015

From as far back as my days in brand management, I have held a deep affection for strategy. And when a brand or company’s positioning blurs, customers become confused. This might have something to do with the fact that I can be stubborn. Good strategists are also stubborn, even pigheaded. Why is that?

Strategy 100

Strategy Mentor Brand Brand Management 100

Eric Jacobson

JUNE 29, 2019

Lindsay Pedersen Pedersen is a brand strategist, executive coach, and public speaker, having worked with leaders at Zulily, Starbucks, T-Mobile, Coinstar, and IMDb. Earlier in her career, she worked in Brand Management at Clorox on businesses ranging from Hidden Valley Rand to Armor All to Brita to Clorox Bleach.

Brand 50

Brand Executive Coaching Competitive Advantage Books 50

Women on Business

DECEMBER 2, 2012

I had a background in marketing and brand management, and working with concepts and ideas was my passion. Furthermore, I knew that if I wanted to have a successful business in the long run, I needed someone else on my team: someone who had skills and passions that complemented mine.

Franchising 255

Franchising Finance Advice Brand Management 255

Coaching Tip

JUNE 15, 2015

Building Your Leadership Brand. Managing a Successful Career. “We have known that feedback was important for personal improvement, but this shows that it also pays off in the organization’s performance. A collective focus on personal improvement leads to improvements in the organization.”. Related articles.

Self-aware 70

Self-aware Rate of Return Career Leadership 70

Leading Blog

AUGUST 21, 2012

Our good friend, Claude Roessiger has long experience with luxury brand management. He likens our concept of The Main Thing to a strong brand. "A A brand, he explained, "produces an emotional response and at the same time communicates to all how to behave."

Organization 284

Organization How To Organizational Behavior Mission Statement 284

In the CEO Afterlife

APRIL 13, 2016

When I was in brand management, social media did not exist. But I can tell you this: I would have had a field day with this exciting medium because I valued the power of ‘big ideas’ to infuse growth into the brands under my wing.

Marketing 100

Marketing Brand Positioning Franchising 100

Women on Business

JUNE 26, 2012

A company’s brand is how consumers experience a company, its products, or services. Successful entities recognize that brand management is the responsibility of the organization. Companies can choose to deliver an effective brand experience, or not. Tara Hornor.

Brand 211

Brand Brand Management Advertising Productivity 211

Coaching Tip

JUNE 30, 2015

Building Your Leadership Brand. Managing a Successful Career. Source: Jackie Barretta: Primal Teams: Harnessing the Power of Emotions to Fuel Extraordinary Performance. Related articles. Leadership Development Investments.

Bond 70

Bond Team Building Team Leadership 70

N2Growth Blog

APRIL 20, 2010

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Blog 271

Blog Brand How To Public Relations 271

In the CEO Afterlife

MARCH 21, 2011

PS: I was the Canadian Brand Manager of Brylcreem during the demise. I am interested in writing an article about brand management by focusing on your transition from an executive to a writer / author. Lucky for KFC, some people don’t care about obesity. Ugly to watch. Did you like this? Share it: Tweet.

CEO 140

CEO Brand Long-term Crisis 140

In the CEO Afterlife

DECEMBER 31, 2011

You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. It is not the same as creating a new brand, launching it and watching it grow. There is a way, but one’s bonus for success will not be paid in the usually currency.

Blog 222

Blog Strategic Planning Crisis Management Mission Statement 222

The Practical Leader

JULY 3, 2019

This sign on the wall of struggling diner points to a root cause of poor customer service: Customers who feel our servers are rude should see the manager. Most Brand Management is Misguided and Makes Things Worse. Blame Management for Poor Service. Further Reading. Put Employees First to Delight Customers.

Ethics 49

Ethics Leadership Leadership Development Brand Management 49

In the CEO Afterlife

JULY 26, 2016

Early in my career, when I worked for a couple of big companies in brand management, I joined my colleagues in nodding to the notion of taking a step back. The room goes silent, at which point the advocate of the interlude goes on to describe the bigger picture, or the broader issue that everyone had seemingly forgotten. .

Learning-by-Doing 100

Learning-by-Doing Leadership Motivation Innovation 100

Lead Change Blog

OCTOBER 2, 2018

Joel shares: “ Individuals, like companies, have a brand. Those who are proactive at shaping their own brand identity are more likely to be recognized and to get ahead in the workplace. ” Follow Joel on Twitter at @JoelGarfinkle.

Leadership Development 312

Leadership Development Leadership Development Team Building 312

Lead Change Blog

DECEMBER 17, 2015

And, it is the dream of every brand manager. The concept of brand in this country started in the west with the branding of cattle. But “mine” is more than a statement of control; it is an expression of identity. Cattle shared open grazing range.

Brand 150

Brand Airlines Wilde Participative 150

leaderCommunicator

SEPTEMBER 25, 2012

They’re taking a collective view of managing all the disparate parts that influence brand promise, changing the way they work and organize themselves internally so that the entire organization is focused on delivering the brand promise.

Reputation 141

Reputation Human Resources Brand Follow-up 141

Strategy Driven

SEPTEMBER 25, 2014

Lessons Learned from Corporate Branding and Rebranding Efforts of Note. Diversity & Inclusion Marketing & Sales brand management business management diversity and inclusion marketing and sales Michelle Patterson strategydriven' Golden Rules for Dealing with Asian Businesses, part 3 of 3.

Brand 63

Brand Advertising Diversity Competitive Advantage 63

LDRLB

MARCH 12, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. My business career is characterized with many David versus Goliath encounters. When I joined Jacobs Suchard (then Nabob Foods) in 1977, I found myself up against the muscle of Kraft and Nestle.

How To 111

How To Resistance CEO Leadership 111

Great Leadership By Dan

DECEMBER 22, 2016

When John Moorhead, the new ecommerce brand manager, learned that the company hadn’t communicated with customers on this matter, his first reaction was, “We need to apologize.” They called, wrote, complained on Amazon, and lit up social media. Sales started cliff diving, eventually hitting 50% of prior levels.

How To 120

How To Short-term Customer Loyalty Learning-by-Doing 120