Brand Management Related Topics 
Strategy Driven
AUGUST 27, 2020
Entrepreneurs understand the importance of strong and consistent branding. Whether it’s your artwork, tone of voice, marketing materials, or storytelling; each part of your brand must be handled with care. BrandYourself can help you to create the branded persona that you desire.
leaderCommunicator
JULY 11, 2018
I shared the first piece of advice in our Career Advice series a few weeks ago, which covered the topic of finding intersections in your work, and recognizing that it’s okay to not have all the answers. I hope it resonated with you or someone you know. Next, I want to share some wisdom on the importance of asking for help – especially before it’s too late. Career Advice
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In the CEO Afterlife
JUNE 8, 2016
Speciality coffee shops are competing with retail brands for consumers’ attention in the grocery aisle, new coffee formats are being introduced (such as single-cup brewing systems), and U.S. And everyone is trying to climb to the top of that to get ahead,” explains Heather Fadali, senior brand manager for coffee at Kraft Heinz, Nabob’s parent company. “It’s The Vancouver-born brand wasn’t always just premium roast coffee beans.
Skip Prichard
NOVEMBER 16, 2021
Do you consider your personal brand ? Do you manage your company’s reputation? Why is it important to manage your reputation? Why is reputation management so important today? . Authentic personal brands have almost a magical quality to them.”
Harvard Business Review
MARCH 8, 2023
Customer experience Customer service Digital transformation Sales and marketing Advertising Brand management Marketing Consumer behavior Digital Article
Harvard Business Review
MARCH 13, 2023
Customer experience Customer service Digital transformation Sales and marketing Advertising Brand management Marketing Market research Consumer behavior Pricing strategy Sales Digital Article
Harvard Business Review
MARCH 17, 2023
Customer experience Customer service Sales and marketing Advertising Brand management Marketing Consumer behavior Market research Social marketing Digital ArticleYour strategy should be driven by relationship-building — not shiny new tech.
In the CEO Afterlife
OCTOBER 11, 2011
Branding. The Hard-Knock Valuation of Brand Equity Growth. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. There’s not a Brand Manager that doesn’t want to build brand equity. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. We settled on brand sales, market share and margin. Branding.
Harvard Business Review
NOVEMBER 17, 2022
A look at the impact on market presence, cost savings, and brand image. Brand management Growth strategy Competitive strategy Strategy Digital Article
N2Growth Blog
JANUARY 16, 2011
Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. Whether you’re assessing the strength of a personal or corporate brand, finding the appropriate level of brand exposure is key to sustainable growth in brand equity.
Harvard Business Review
JANUARY 3, 2022
Brand management Online communities Web-based technologies Technology and analytics Digital ArticleBuilding a strategy for the next frontier.
Harvard Business Review
MARCH 15, 2023
Customer experience Customer service Digital transformation Sales and marketing Advertising Brand management Marketing Sales Social marketing Consumer behavior Digital ArticleYou can’t deliver a modern customer experience with a dated approach.
Strategy Driven
AUGUST 11, 2020
One of these things is the branding of a company and building brand awareness. If this is your first experience with a start-up, here are some top tips to help you build your brand successfully.
Harvard Business Review
MARCH 9, 2023
Customer experience Customer service Digital transformation Sales and marketing Advertising Brand management Marketing Consumer behavior Digital ArticleA look at what often goes wrong — and how companies can get it right.
Harvard Business Review
MARCH 14, 2023
Customer strategy Customer-centricity Web-based technologies Internet of Things Social media Online communities Marketing Market research Consumer behavior Social marketing Market segmentation Brand management Advertising Sales and marketing Digital Article
Harvard Business Review
MARCH 20, 2023
Customer experience Customer service Digital transformation Sales and marketing Advertising Brand management Marketing Consumer behavior Digital ArticleAs technology becomes more powerful and affordable, your company is only limited by its imagination.
Harvard Business Review
NOVEMBER 24, 2022
Marketing Social media Brand management Social marketing Digital ArticleResearch finds seven variables that impact a campaign’s effectiveness.
Harvard Business Review
JULY 19, 2022
Creativity Customer experience Brand management Product development Digital ArticleLeaders need to rethink who gets to contribute — and how.
Strategy Driven
SEPTEMBER 8, 2020
Apart from the financial challenges and hard work to be invested, you need to be very careful about managing your reputation at all times. Invest in consistent branding. Branding serves as the bridge between a business and its customers.
Harvard Business Review
FEBRUARY 23, 2022
Marketing Sales and marketing Brand management Customer experience Digital ArticleMarketers must claim the broader growth agenda, connecting the dots across data, digital, and the full customer journey.
Harvard Business Review
NOVEMBER 2, 2021
Brand management Digital ArticleThe vision behind Meta is still just that: a vision.
Harvard Business Review
APRIL 4, 2022
Marketing Sales and marketing Brand management Customer experience Social marketing Digital ArticleHow to create a road map to ensure you’re measuring what matters.
Harvard Business Review
OCTOBER 10, 2022
Marketing Sales and marketing Brand management Customer strategy Social and global issues Society and business relations Digital ArticleThree strategies to help you personalize your messaging, evoke genuine compassion, and forge powerful customer connections.
Harvard Business Review
MARCH 24, 2022
Marketing Competitive strategy Brand management Digital ArticleIt can boost your image — and your profits.
Harvard Business Review
NOVEMBER 19, 2021
Marketing Brand management Advertising Digital ArticleResearch on why people are drawn to goods that feel artisanal and handmade.
Harvard Business Review
DECEMBER 23, 2021
Organizational transformation Product management Product development Sales and marketing Advertising Brand management Customer experience Marketing Social marketing Digital ArticleFocus on products, narrative, pop culture, and customer needs.
Harvard Business Review
MAY 25, 2022
Strategies for when your brand becomes associated with a noxious public figure. Public relations Crisis communication Corporate communications Crisis management Sales and marketing Advertising Brand management Marketing Digital Article
Harvard Business Review
FEBRUARY 28, 2022
Brand management Technology and analytics Blockchain Strategy Digital ArticleWading into a new space always comes with risk — but so does staying out of it.
Harvard Business Review
MAY 13, 2022
Advertising Competitive strategy Brand management Technology and analytics Digital ArticleNew research looks at when it works to bid on ads for a competitor’s keywords — and when it backfires.
Harvard Business Review
MAY 13, 2022
” Business and society Business management International business Organizational culture Brand management Customer experience Creativity Continuous learning Customer-centricity Digital Article“There is no excuse. Creativity has to be at the forefront.”
Eric Jacobson
AUGUST 8, 2018
Debbie Laskey developed her brand marketing and communications expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. Since 2002, she has served as a judge for the Web Marketing Association’s annual web award competition; and she’s been included in the "Top 100 Branding Experts" list to follow on Twitter @DebbieLaskeyMBA. Brand Survival
First Friday Book Synopsis
APRIL 16, 2011
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity David A. Aaker has earned and deserves his renown as an expert on branding. [.]. Bob's blog entries "Always design [or redesign] a thing by considering it in its next larger context" 2000) Brand Leadership (with Eric Joachimsthaler Brand Portfolio Strategy Building Strong Brands (1995) David A.
Harvard Business Review
JULY 26, 2022
Social entrepreneurship Corporate social responsibility Brand management Growth strategy AudioAs the buy-one-give-one socks company evolves, it must find the right pace of growth for its business and its social mission.
Strategy Driven
SEPTEMBER 25, 2014
Once advertisers realize that the decision making power and ability to leverage women as brand champions is the same but simply has become more powerful thanks to the additional social channels women can broadcast from, they will hit the target every time with us. You just finished reading Women Are Today’s Brand Champions ! The post Women Are Today’s Brand Champions appeared first on StrategyDriven. Lessons Learned from Corporate Branding and Rebranding Efforts of Note.
Harvard Business Review
JULY 30, 2021
Marketing Branding Marketing Brand management Digital ArticleYou can be frictionless or memorable — but rarely both.
Harvard Business Review
NOVEMBER 30, 2021
Growth strategy Brand management AI and machine learning Marketing Asia AudioWould TikTok become the first Super App with a global footprint or a supernova that shone brightly for only a moment?
The Practical Leader
FEBRUARY 27, 2012
Are you engaging and retaining frontline team members through effective employer brand management ? Are you living your brand from the inside out? management Blue Jays brand management employee engagement leadership Royal York Hotel Simon Sinek social media Start with Why: How Great Leaders Inspire Everyone to Take Action Toronto Vera Asanin Your WorkplaceHow are you incorporating social media into your workplace?
Harvard Business Review
SEPTEMBER 10, 2021
Sustainability Social responsibility Branding Customers Marketing Ethics Sustainable business practices Corporate social responsibility Brand management Customer experience Marketing Business ethics Digital ArticleHighlight your company’s commitment to craftsmanship.
In the CEO Afterlife
MARCH 4, 2012
Corporate leaders that are identified with brands are usually the ones who share the brand’s nomenclature, such as Martha Stewart, Donald Trump, and Michael Dell. These leaders earned their branding reputations by establishing themselves as the driving force behind creating, building and guiding the success of their companies and brands. Within their particular markets (and in some cases on a much more pervasive basis), these leaders are the brand.
Strategy Driven
OCTOBER 29, 2012
Apple is the classic example of a brand, with products that back it up. The experience I have in Apple stores is in perfect harmony with the brand they’re portraying. Are you the dominant brand? OUCH QUESTION: Is your brand, product, or service market superior, and you haven’t elevated yourself to that position? NOTE WELL: Then there are the brands that USED to be #1 and have fallen to #2 or lower. The post Are you the dominant brand, or is your brand bland?
Strategy Driven
JUNE 10, 2011
If you are reading this column, you most likely play a role in building brands. How to Speak American : Building Brands in the New Heartland by Paul Jankowski. A brand strategist for more than 20 years, Paul Jankowski has created and executed consumer promotions for some of the world’s largest and most successful companies, including Pepsi, Ford, FedEx, and Beyonce. It is my mission to make sure that your brand will be among them.
The Practical Leader
MAY 8, 2019
That’s brand management in many companies. But poor service experiences don’t match the brand promise. Brand management is an inside job. External brand management is multiplied or minimized by workplace culture. They brand themselves and the workplace. Leadership brand is built on a foundation of reciprocal trust. Imagine your high-performance workplace with a powerful, high-trust culture aligned with brand management.
In the CEO Afterlife
AUGUST 6, 2013
Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. Branding has proliferated big time – we now have personal brands, country brands, political brands, cause-related brands, even cultural brands. The ramification is clutter, the arch enemy of brand identity.
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