7 Reasons Why Promotional Merchandise Will Work for Your Home Business

Women on Business

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3 Alternative Marketing Strategies

Strategy Driven

Merchandising. Merchandising is one of the oldest, and most effective types of marketing. Merchandising is a great alternative if you attend a lot of trade shows, or community events. For best results, have merchandise that sits on an office desk or can be worn with pride.

Increasing Engagement of Front line Employees

Kevin Eikenberry

Yesterday, while facilitating a leadership discussion with a group of managers and owners at a conference for the Lumbermens Merchandising Corporation, the topic of engaging the front line employees came up. Communication Developing Others Influence Leadership Leadership Communication Learning engagement engaging employees leadership perspective Lumbermens Merchandising Corporation perspective

Please Touch the Merchandise

Harvard Business Review

On a recent visit to a boutique bath shop, one of us became so overwhelmed by the intensity of the scent circulating through the store that he was forced to flee within seconds. It's a reminder of how managers are often encouraged to help consumers connect with brands by amplifying the sensory qualities of products and retail spaces. Think of Singapore Airlines' signature scent or the Intel jingle, which is one of the most recognizable sounds in the world.

Management Classics

Execupundit

An excerpt: After a couple of months, she noticed that when she gave Jeffrey a vague assignment, such as “Straighten up the merchandise in every aisle,” what should have been a two-hour job would take him all night—and wouldn’t be done very well. But if she gave him a more specific task, such as “Put up all the risers for Christmas,” all the risers would be symmetrical, with the right merchandise on each one, perfectly priced, labeled, and “faced” (turned toward the customer).

Laura Ching (TinyPrints.com) in “The Corner Office”

First Friday Book Synopsis

Here are a few insights provided during an interview of Laura Ching, co-founder and chief merchandising officer of TinyPrints.com, an online card and stationery company. Adam Bryant conducts interviews of senior-level executives that appear in his “Corner Office” column each week in the SundayBusiness section of The New York Times.

Bad Moves Update: Macy's Trumps Itself

Execupundit

Fortune : Macy's is dropping Donald Trump merchandise in order to show disapproval of his remarks about Mexican immigrants. One does not have to agree with Trump's comments - I certainly don't - to find the Macy's decision to be troubling.

A Guide to Store Layouts and How to Increase Sales

Strategy Driven

In order to boost your sales, you will need to have your featured merchandise on display. If you have always dreamed of owning your own store, it is vital that nothing stands in the way of your success.

Work That Matters starts with Matters that Work

In the CEO Afterlife

Bean , the idea of selling really good merchandise at a reasonable profit and treating customers like human beings is worth the effort. To most of us, the phrase Work that Matters infers job satisfaction.

Top Tips To Start An Online Business

Strategy Driven

Choose The Right Merchandise Management. E-commerce businesses are conquering more and more market shares. Since it is tempting to be there among the top performers, you can get a head start by implementing a few straightforward things. These are some of the most important steps.

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One simple way to cut email volume in half

The Organized Executive's Blog

The service rep provided a poor answer to my question and totally ignored the second part of my email, in which I explained that the box I received also included another customer’s merchandise and shipping label. I could send half as many messages if the recipients would do one thing: read my email before they reply. In a dash through their inbox, people respond to what they expected my message to say instead of what I actually wrote.

5 Tips for Raising Morale at the Office

Chart Your Course

Steer clear of junky merchandise like cheap watches or company T-shirts, and opt instead for gift cards to the local grocery chain, paycheck bonuses or even a free turkey or ham.

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Create Customer Confidence By Delivering Consistent and Predictable Experiences (with Video) (Shep Hyken)

Let's Grow Leaders

They know they are going to get great merchandise delivered with great service. Winning Well Connection. I first met Shep when we were both keynoting at International Customer Service Association conference in Florida.

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Is Political Correctness Coming to a Brand near You?

In the CEO Afterlife

It might even increase sales of vintage Redskins merchandise. Earls Restaurants is a very popular casual dining chain with 64 outlets in Canada, Arizona, Washington and Colorado. Twenty-five years ago, they launched a whimsical brand of beer called Albino Rhino.

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How Dollar Stores Are Staying Competitive In A Changing Retail Climate

Execupundit

He was initially inspired by watching New York-based Filene’s which filtered away sales merchandise to their basement. Founder Cal Turner built his eventual empire from retail competitors who would hold “dollar sales” in an attempt to move merchandise.

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How To Charge More For Your Services — Part Two.

Rich Gee Group

This strategy is frequently performed by many service industries in food and merchandise. In my last post, You’re Not Charging Enough For Your Services , I gave an actual example how other companies have the chutzpah to charge 50 times the price for a service because they can (and do it).

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Brilliant Boutique: 10 Keys To Lasting Small Business Success

Terry Starbucker

They wanted a place where they could actually see the merchandise, and have a more edited and curated selection so it was easy for them to choose. We post merchandise pictures on Facebook once or twice a day, and we sell out of a lot of things we put up there.

What Should Your Marketing Priorities Be As A New Business?

Strategy Driven

You can do this through traditional mens like merchandise and packaging, but you can also look into sponsorship, like for like trades, and getting involved in local events.

What Can the Church Learn From IKEA?

Ron Edmondson

It’s very European and draws you in quickly with well-displayed, reasonably priced merchandise. Granted I’m not warranting or even suggesting their merchandise. I spent a couple hours in IKEA recently.

5 Tips for Raising Morale at the Office

Chart Your Course

Steer clear of junky merchandise like cheap watches or company T-shirts, and opt instead for gift cards to the local grocery chain, paycheck bonuses or even a free turkey or ham.

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Value for your Community

Women on Business

For example, you might consider offering members-only content, chat rooms, private messaging, status updates, discussion boards, and many other kinds of ways to get people involved, beyond purchasing merchandise, buying tickets, or joining online.

Sears: A Post Mortem

Women on Business

Sears has been on a steady decline for quite some time and they have just released news that they have a new merchandising officer. They have lured Brookstone CEO, Ron Boire, to fill this invented position under the guise that a focus on merchandise will help the struggling brand. We can learn from some of Sears’s mistakes and here’s how. Find your voice and stay true to it.

How To Charge More For Your Services.

Rich Gee Group

This strategy is frequently performed by many service industries in food and merchandise.

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Say “Hi” and “Bye”

Michael Lee Stallard

This year’s conference includes Karen Katz, President and CEO of Nieman Marcus, Maxine Clark, Founder of Build-a-Bear Workshop, Duncan Mac Naughtan, EVP, Chief Merchandising & Marketing Officer for Wal-Mart U.S. #5 – Say Hi and Bye - When you enter a room and it’s appropriate given the context and number of people present, greet people by name. When you leave their presence, say goodbye.

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Homeless, Not Helpless: Entrepreneurship in Unlikely Places

In the CEO Afterlife

Beneath the pier and within reach of your coins from above are 5 picnic blankets spread six-feet apart, each with novel merchandising themes to entice charitable currency. I’ve never thought of the homeless as innovative or entrepreneurial. I suspect few do.

The Power of Professional Presentation

Strategy Driven

Your physical presence in-store extends to merchandise as well. Photo courtesy of Wikipedia. As a new or growing business, it can be a struggle to compete with larger businesses. In some areas, like customer base and advertising, your budget will simply be too small to compete.

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Trust Your Customers and They’ll Return – Chateau Chantal

Modern Servant Leader

Shortly before midnight, we strolled the aisles, browsed the merchandise and chatted about possible gifts for the family. Chateau Chantal Sets an Example of Trusting Customers.

Homeless, Not Helpless: Entrepreneurship in Unlikely Places | In the.

In the CEO Afterlife

Beneath the pier and within reach of your coins from above are 5 picnic blankets spread six-feet apart, each with novel merchandising themes to entice charitable currency. In the CEO Afterlife. Main menu Home. Leadership. Branding. Homeless, Not Helpless: Entrepreneurship in Unlikely Places.

5 Easy Ways To Give Great Customer Service.

Rich Gee Group

From the initial screens, to the multiple angles, to the highly-descriptive videos Zappos makes you feel right at home choosing your merchandise. I ordered new running shoes from Zappos the other day.

It’s not the company. It’s the people in the company. It’s you.

Strategy Driven

Companies spend millions, sometimes billions of dollars in advertising, branding, merchandising, strategizing, and every other element of marketing that they believe will bring business success. When you walk into someone’s place of business to shop or buy something, what are you expecting?

Lessons from J.C. Penney

Women on Business

What is simple is creating a normal price tag with the everyday low prices, showcasing the monthly value in a sales display and simply letting the customer see for themselves that the monthly value merchandise is the cheapest. Earlier this week, J.C. Penney announced that it was going to undergo a major overhaul in the way it does business and communicates with its customers.

They Don’t Get It, Do YOU?

Lead Change Blog

Set up a consistent rewards program for your people to earn free items of choice, such as travel, merchandise, and charitable donations. The Golden Rule for Businesses has been proven by Science.

The Delivery Truck Principle of Leadership

Ron Edmondson

Most of my time was spent in an office or on the road somewhere, but when I had time I loved to hang out in the factory, especially when delivery trucks dropped off merchandise. When I was in business, I once owned of a small manufacturing company.

Fearless Conversations in New York

Bird's Eye View

Every six weeks or so, the store completely revamps itself and chooses a new theme around which to select the merchandise they will sell for that next season. They take out all the current merchandise (just where do they put it?

On Leadership, Marketing and Influence

Linked 2 Leadership

So, I began a dialogue between Customer Support and Marketing, Customer Support and Product Development, Customer Support and Merchandising….you “Leadership is influence. Nothing more, nothing less.&# ~John C. Maxwell. We all have the potential to influence people every day.

Do You Deliver Good Or Bad Customer Service? | Rich Gee Group

Rich Gee Group

I wanted my money back – I had the receipt, I had the merchandise in perfect condition, and virtually everything in the store was on sale at that time.

Thieves Take Advantage and Deal Another Blow to JC Penney

Harvard Business Review

At the same time, Penney stopped requiring customers to provide receipts with returned merchandise, so shoppers grabbed merchandise and “returned” it at cash registers without leaving the stores, the Journal says. Department-store chain JC Penney, already hurting financially from a misguided plan to end price promotions, was so plagued by shoplifters in the third quarter of this year that it lost a full percentage point of profit margin to theft, says the Wall Street Journal.

Caring for the Commons

Great Leadership By Dan

Incidentally, Costco employees sell twice as much merchandise per square foot of retail space as their nearest competitor – Sam’s Club! Guest post by Fred Kiel, Ph.D.

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Ray Kroc - Visionary Leadership

Orrin Woodward

Kroc had seen the future and wanted in on the action, in his autobiography, Grinding It Out, he wrote, “This had to be the most amazing merchandising operation I had ever seen!” The following is a portion of an article that will be posted in full on the TEAM site. Ray Kroc was a visionary leader who made an impact through his unyielding determination to finish what he started.

Don’t Let Internal Communications Get Lost In Translation

leaderCommunicator

Doing so also allows you to merchandise your translation efforts and get “credit” from employees for communicating in ways that are most relevant to them.