7 Reasons Why Promotional Merchandise Will Work for Your Home Business

Women on Business

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3 Alternative Marketing Strategies

Strategy Driven

Merchandising. Merchandising is one of the oldest, and most effective types of marketing. Merchandising is a great alternative if you attend a lot of trade shows, or community events. For best results, have merchandise that sits on an office desk or can be worn with pride.

Increasing Engagement of Front line Employees

Kevin Eikenberry

Yesterday, while facilitating a leadership discussion with a group of managers and owners at a conference for the Lumbermens Merchandising Corporation, the topic of engaging the front line employees came up. Communication Developing Others Influence Leadership Leadership Communication Learning engagement engaging employees leadership perspective Lumbermens Merchandising Corporation perspective

Please Touch the Merchandise

Harvard Business Review

On a recent visit to a boutique bath shop, one of us became so overwhelmed by the intensity of the scent circulating through the store that he was forced to flee within seconds. It's a reminder of how managers are often encouraged to help consumers connect with brands by amplifying the sensory qualities of products and retail spaces. Think of Singapore Airlines' signature scent or the Intel jingle, which is one of the most recognizable sounds in the world.

How To Prepare For Your Next Big Meeting

Strategy Driven

Hand out merchandise. Hand out merchandise such as pens, mugs, and t-shirts. Lanyards are also a great example of merchandise to give away, and you can buy them here.

Is It Time To Start Purchasing Your Own Business Assets In Abundance?

Strategy Driven

Merchandising. Merchandising is, of course, one of the best methods of natural marketing. Merchandising can also become a larger investment opportunity. You’d be surprised how far these merchandising efforts can travel, sometimes around the world.

Management Classics


An excerpt: After a couple of months, she noticed that when she gave Jeffrey a vague assignment, such as “Straighten up the merchandise in every aisle,” what should have been a two-hour job would take him all night—and wouldn’t be done very well. But if she gave him a more specific task, such as “Put up all the risers for Christmas,” all the risers would be symmetrical, with the right merchandise on each one, perfectly priced, labeled, and “faced” (turned toward the customer).

As You Eat More Chikin and Eat More Kale, READ MORE BOOKS!

First Friday Book Synopsis

Bo Muller-Moore, who lives in Montpelier, had been ordered to cease using the phrase on T-shirts and other merchandise […]. News item: A Vermont T-shirt maker has been granted a trademark for the phrase “Eat More Kale,” a decision the state’s governor on Friday hailed as a victory for “the little guy” over a “corporate bully.”?? ”??

Promotional Products – Beating the “Fake News”

Strategy Driven

Watch the news these days there are many versions of the “truth”. And it’s not just in the worlds of politics and current affairs that people find it difficult to know what to believe anymore.

Looking on the Sunny SIde


Laura Ching (TinyPrints.com) in “The Corner Office”

First Friday Book Synopsis

Here are a few insights provided during an interview of Laura Ching, co-founder and chief merchandising officer of TinyPrints.com, an online card and stationery company. Adam Bryant conducts interviews of senior-level executives that appear in his “Corner Office” column each week in the SundayBusiness section of The New York Times.

Point to Ponder


We demand that everyone who talks to us, or writes for us, or takes pictures for us, or makes merchandise for us, should live in our world of extravagant expectations. We tyrannize and frustrate ourselves by expecting more than the world can give us or than we can make of the world. We expect this even of the peoples of foreign countries. We have become so accustomed to our illusions that we mistake them for reality. We demand them.

Let The Sign Talk For You!

Strategy Driven

Not only for visual and promotional functions, but signs also give attention to your customers through directing them to your merchandises, as well as giving them information about when your store would have sales, new products, and promotions, just like what a human resource officer does.

4 Proven Strategies to Boost Income from Amazon FBA

Strategy Driven

Do your research and compare prices with stores who sell the same products as you to check if you can improve on the cost of your merchandise to boost sales. Amazon FBA is an easy option for entrepreneurs who want to try their hand at e-commerce.

Bad Moves Update: Macy's Trumps Itself


Fortune : Macy's is dropping Donald Trump merchandise in order to show disapproval of his remarks about Mexican immigrants. One does not have to agree with Trump's comments - I certainly don't - to find the Macy's decision to be troubling.

Setting Up a Brick and Mortar Business from Scratch

Strategy Driven

Employ a merchandiser who will be able to give you advice on what types of display equipment will make your store look the most aesthetically pleasing and navigable. The majority of us become employees when we head into the world of work. This makes sense.

A Guide to Store Layouts and How to Increase Sales

Strategy Driven

In order to boost your sales, you will need to have your featured merchandise on display. If you have always dreamed of owning your own store, it is vital that nothing stands in the way of your success.

Is Political Correctness Coming to a Brand near You?

In the CEO Afterlife

It might even increase sales of vintage Redskins merchandise. Earls Restaurants is a very popular casual dining chain with 64 outlets in Canada, Arizona, Washington and Colorado. Twenty-five years ago, they launched a whimsical brand of beer called Albino Rhino.

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Work That Matters starts with Matters that Work

In the CEO Afterlife

Bean , the idea of selling really good merchandise at a reasonable profit and treating customers like human beings is worth the effort. To most of us, the phrase Work that Matters infers job satisfaction.

One simple way to cut email volume in half

The Organized Executive's Blog

The service rep provided a poor answer to my question and totally ignored the second part of my email, in which I explained that the box I received also included another customer’s merchandise and shipping label. I could send half as many messages if the recipients would do one thing: read my email before they reply. In a dash through their inbox, people respond to what they expected my message to say instead of what I actually wrote.

Brilliant Boutique: 10 Keys To Lasting Small Business Success

Terry Starbucker

They wanted a place where they could actually see the merchandise, and have a more edited and curated selection so it was easy for them to choose. We post merchandise pictures on Facebook once or twice a day, and we sell out of a lot of things we put up there.

What Can the Church Learn From IKEA?

Ron Edmondson

It’s very European and draws you in quickly with well-displayed, reasonably priced merchandise. Granted I’m not warranting or even suggesting their merchandise. I spent a couple hours in IKEA recently.

The Ten Greatest Promotional Products of All Time

Strategy Driven

Here we list the ten all time greatest promotional merchandise ideas based on their ongoing popularity and return on investment. In the 150 years since the modern era of promotional marketing began almost every class of product has been custom branded.

Two Things That Can Tarnish Your Online Business

Strategy Driven

This is why large retail brands invest so much in visual merchandising. There are two fundamental aspects of digital commerce that have the potential to tarnish the reputation of your success; the loading speed of your website and the credibility of your email account.

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Trust Your Customers and They’ll Return – Chateau Chantal

Modern Servant Leader

Shortly before midnight, we strolled the aisles, browsed the merchandise and chatted about possible gifts for the family. Chateau Chantal Sets an Example of Trusting Customers.

5 Tips for Raising Morale at the Office

Chart Your Course

Steer clear of junky merchandise like cheap watches or company T-shirts, and opt instead for gift cards to the local grocery chain, paycheck bonuses or even a free turkey or ham.

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Homeless, Not Helpless: Entrepreneurship in Unlikely Places

In the CEO Afterlife

Beneath the pier and within reach of your coins from above are 5 picnic blankets spread six-feet apart, each with novel merchandising themes to entice charitable currency. I’ve never thought of the homeless as innovative or entrepreneurial. I suspect few do.

How To Charge More For Your Services — Part Two.

Rich Gee Group

This strategy is frequently performed by many service industries in food and merchandise. In my last post, You’re Not Charging Enough For Your Services , I gave an actual example how other companies have the chutzpah to charge 50 times the price for a service because they can (and do it).

Top Tips To Start An Online Business

Strategy Driven

Choose The Right Merchandise Management. E-commerce businesses are conquering more and more market shares. Since it is tempting to be there among the top performers, you can get a head start by implementing a few straightforward things. These are some of the most important steps.

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Homeless, Not Helpless: Entrepreneurship in Unlikely Places | In the.

In the CEO Afterlife

Beneath the pier and within reach of your coins from above are 5 picnic blankets spread six-feet apart, each with novel merchandising themes to entice charitable currency. In the CEO Afterlife. Main menu Home. Leadership. Branding. Homeless, Not Helpless: Entrepreneurship in Unlikely Places.

How To Charge More For Your Services.

Rich Gee Group

This strategy is frequently performed by many service industries in food and merchandise.

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How Dollar Stores Are Staying Competitive In A Changing Retail Climate


He was initially inspired by watching New York-based Filene’s which filtered away sales merchandise to their basement. Founder Cal Turner built his eventual empire from retail competitors who would hold “dollar sales” in an attempt to move merchandise.

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Say “Hi” and “Bye”

Michael Lee Stallard

This year’s conference includes Karen Katz, President and CEO of Nieman Marcus, Maxine Clark, Founder of Build-a-Bear Workshop, Duncan Mac Naughtan, EVP, Chief Merchandising & Marketing Officer for Wal-Mart U.S. #5 – Say Hi and Bye - When you enter a room and it’s appropriate given the context and number of people present, greet people by name. When you leave their presence, say goodbye.

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5 Tips for Raising Morale at the Office

Chart Your Course

Steer clear of junky merchandise like cheap watches or company T-shirts, and opt instead for gift cards to the local grocery chain, paycheck bonuses or even a free turkey or ham.

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What Should Your Marketing Priorities Be As A New Business?

Strategy Driven

You can do this through traditional mens like merchandise and packaging, but you can also look into sponsorship, like for like trades, and getting involved in local events.

The Delivery Truck Principle of Leadership

Ron Edmondson

Most of my time was spent in an office or on the road somewhere, but when I had time I loved to hang out in the factory, especially when delivery trucks dropped off merchandise. When I was in business, I once owned of a small manufacturing company.

Sears: A Post Mortem

Women on Business

Sears has been on a steady decline for quite some time and they have just released news that they have a new merchandising officer. They have lured Brookstone CEO, Ron Boire, to fill this invented position under the guise that a focus on merchandise will help the struggling brand. We can learn from some of Sears’s mistakes and here’s how. Find your voice and stay true to it.

5 Easy Ways To Give Great Customer Service.

Rich Gee Group

From the initial screens, to the multiple angles, to the highly-descriptive videos Zappos makes you feel right at home choosing your merchandise. I ordered new running shoes from Zappos the other day.

The Power of Professional Presentation

Strategy Driven

Your physical presence in-store extends to merchandise as well. Photo courtesy of Wikipedia. As a new or growing business, it can be a struggle to compete with larger businesses. In some areas, like customer base and advertising, your budget will simply be too small to compete.

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Value for your Community

Women on Business

For example, you might consider offering members-only content, chat rooms, private messaging, status updates, discussion boards, and many other kinds of ways to get people involved, beyond purchasing merchandise, buying tickets, or joining online.

On Leadership, Marketing and Influence

Linked 2 Leadership

So, I began a dialogue between Customer Support and Marketing, Customer Support and Product Development, Customer Support and Merchandising….you “Leadership is influence. Nothing more, nothing less.&# ~John C. Maxwell. We all have the potential to influence people every day.

Create Customer Confidence By Delivering Consistent and Predictable Experiences (with Video) (Shep Hyken)

Let's Grow Leaders

They know they are going to get great merchandise delivered with great service. Winning Well Connection. I first met Shep when we were both keynoting at International Customer Service Association conference in Florida.

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Caring for the Commons

Great Leadership By Dan

Incidentally, Costco employees sell twice as much merchandise per square foot of retail space as their nearest competitor – Sam’s Club! Guest post by Fred Kiel, Ph.D.

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