article thumbnail

The USPS Lesson

Women on Business

The post office is nearly bankrupt, the cost cutting is not working. We are in danger of losing a service that is vital to many small businesses. So while other business blogs are looking at this situation and wondering what went wrong, I’m asking “what can we learn?” The postal situation is not unique and what it highlights is how the wrong type of organizational culture can kill even a giant like the postal system.

USP 160
article thumbnail

Quotes And Leadership Lessons From How To Train Your Dragon: The Hidden World

Joseph Lalonde

Murray Abraham Gerard Butler How To Train Your Dragon How To Train Your Dragon: The Hidden World Jay Baruchel Jonah Hill Justin Ripple Kristen Wiig leadership tactics leading alone planning power within stress success team members leaving timing underestimating USPA Reel Leadership Article.

Training 266
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Decay of Brand Differentiation

In the CEO Afterlife

Branding Leadership Marketing Strategy Business Campbell Soup Culture Entrepreneurship General Mills In the CEO Afterlife Innovation John Richard Bell Kellogg M & A mergers and acquisitions Porsche USP. There’s a host of reasons why great brands decay. High on the list is weak marketing, weak management, and weak strategic discipline. I could add a dozen more. I won’t.

Brand 220
article thumbnail

3 Simplicity Principles That Can Help Your Business

Strategy Driven

Identify your USPs , filter out as much of the rest as possible, and work consistently. Entrepreneurship business management efficiency strategydriven USP

article thumbnail

Ten steps to effective marketing

Strategy Driven

Recognizing the power of USP. The current wave of marketing is all about identifying and recognizing the unique selling proposition (USP) of your brand. The USP provides essential knowledge about the exceptional and unique services which will be available with your product.

article thumbnail

Revealed: The Secrets To Successful Products

Strategy Driven

With a USP, you provide customers with a specific reason (or two) to pick your products. Entrepreneurship business management Product Design strategydriven USPWhat makes a product successful? Well, the bottom line is that products that sell lots of units are bound to be successful.

article thumbnail

Ten steps to effective marketing

Strategy Driven

Recognizing the power of USP. The current wave of marketing is all about identifying and recognizing the unique selling proposition (USP) of your brand. The USP provides essential knowledge about the exceptional and unique services which will be available with your product.

article thumbnail

How To Be A Flamingo Among The Pigeons: Standing Out From The Crowd

Strategy Driven

Work on your USP. Work on a USP that is going to impress new customers and encourage existing clients to stick with you. If you’re confident about your USP , take every opportunity to promote it and show it off. Professional Development business management Competitive Edge strategydriven USPThere is competition within every industry. Whether you’re trying to hang on to existing clients, or you’re on a mission to entice new customers, you’ll face competitors.

article thumbnail

You Unique Selling Proposition, An Essential Ingredient To Success

Women on Business

Knowing your USP enables your clients to know exactly what they are getting and what you are selling. Your USP is the benefits and positioning that has you stand out from the crowd. As more women entrepreneurs coming online to start their own businesses, and stay at home mother’s take the leap to go online with their ideas and new business ventures, understanding that marketing your USP will have you take the lead in your industry.

article thumbnail

Bill Schley: Part 1 of an interview by Bob Morris

First Friday Book Synopsis

Bill Schley is an award-winning branding expert, author, speaker and a life-long entrepreneur. He is President and Co-Founder of the firm BrandTeamSix and is known for creating the Dominant Selling Idea at some of the world’s most successful companies. He began his career as a writer at the legendary Ted Bates Advertising Agency in New […].

Books 75
article thumbnail

A Guide to Marketing Your Business: 2020 Edition

Strategy Driven

Decide on a USP. You have to provide potential customers with a reason to check out the business, and a USP helps to stand out from the crowd. As for what the USP can be, this could be an affordable service or product with exceptional quality.

Marketing 132
article thumbnail

U.S. Postal Service - Strategy, Execution, or Business Model?

Six Disciplines

Facing insolvency, can the USPS reinvent itself like European services have—or will it implode? A recent Bloomberg BusinessWeek article " The U.S. Postal Service Nears Collapse " is a fascinating story. Delivery of first-class mail is falling at a staggering rate. It's a shocking, depressing story about strategy, execution, and changes in business models. It is a MUST-READ

article thumbnail

5 Problems No SEO Expert Should Solve — And Why You Should Fix Them First

Strategy Driven

What your USP is (Unique Selling Proposition). #3. Nowadays, relying on search engine optimization experts to improve your online visibility is a good business practice.

Strategy 110
article thumbnail

POSTMASTER RELIEF (RMPO) – United States Postal Service – Chippewa Bay, NY

HR Digest

an hour From USPS - Wed, 04 Sep 2019 14:44:26 GMT - View all Chippewa Bay, NY jobs. HR Jobs. POSTMASTER RELIEF (RMPO) - 2 HR. POSTMASTER RELIEF (RMPO) – 2 HR. External Publication for Job Posting 10348284. This is a non-career position. 13.13 POSTMASTER RELIEF (RMPO) - United States Postal Service - Chippewa Bay, NY. The post POSTMASTER RELIEF (RMPO) – United States Postal Service – Chippewa Bay, NY appeared first on The HR Digest. Hr Jobs Hiring an HR

USP 28
article thumbnail

POSTMASTER RELIEF (RMPO) – United States Postal Service – Newton Falls, NY

HR Digest

an hour From USPS - Thu, 17 Jan 2019 14:41:23 GMT - View all Newton Falls, NY jobs. HR Jobs. POSTMASTER RELIEF (RMPO) - 2 HR. POSTMASTER RELIEF (RMPO) – 2 HR. United States Postal Service. 12.81 POSTMASTER RELIEF (RMPO) - United States Postal Service - Newton Falls, NY. The post POSTMASTER RELIEF (RMPO) – United States Postal Service – Newton Falls, NY appeared first on The HR Digest. Hr Jobs Hiring an HR

USP 28
article thumbnail

7 Ways To Persuade People To Buy From You

Strategy Driven

Know Your USP. Your USP is your unique selling proposition, and it is vital if you want to persuade people to buy from you. Take some time to look objectively at your business and really get to know what your USP is and how it works. The great thing about your USP is that it can be anything – your products, your customer service, your pricing, even your website or your social media feed.

USP 50
article thumbnail

PSE SALES & SVCS/DISTRIBUTION ASSOCIATE – United States Postal Service – Schuyler Falls, NY

HR Digest

an hour From USPS - Thu, 12 Sep 2019 14:43:38 GMT - View all Schuyler Falls, NY jobs. HR Jobs. Benefits include PTO at 1 hr for every. External Publication for Job Posting 10351774. If this job requires qualification on an examination, the number of… $17.19 PSE SALES & SVCS/DISTRIBUTION ASSOCIATE - United States Postal Service - Schuyler Falls, NY.

USP 28
article thumbnail

Take Your Business Online

Strategy Driven

And jotting down anything that you think contributes to their USP (unique selling point). You need to come up with a USP of your own, but there’s nothing wrong with drawing inspiration from the USPs of others. A strong presence in the world of the Internet is a necessity for the businesses of today. As a business owner, you probably already know that. You’ve probably created your business a website, and all the social media handles to match.

USP 50
article thumbnail

All’s Fair In Love And Business: How To Be More Competitive

Strategy Driven

Up-selling your USP. If you’ve got a product or a service you want to sell, you need to make sure that your clients are aware of your USP. If you don’t have a USP, there’s no reason why a client should choose you over another firm. In business, there’s nothing more integral to success than being able to beat the competition. There’s competition in every industry, so how are you going to outshine your rivals and seal those deals? Photo courtesy of billadrian96 via flickr.

USP 50
article thumbnail

PSE SALES & SVCS/DISTRIBUTION ASSOCIATE – United States Postal Service – Port Kent, NY

HR Digest

an hour From USPS - Wed, 13 Feb 2019 14:42:04 GMT - View all Port Kent, NY jobs. HR Jobs. United States Postal Service External Publication for Job Posting 10279436 If this job requires qualification on an examination, the number of applicants who. 17.19 PSE SALES & SVCS/DISTRIBUTION ASSOCIATE - United States Postal Service - Port Kent, NY. The post PSE SALES & SVCS/DISTRIBUTION ASSOCIATE – United States Postal Service – Port Kent, NY appeared first on The HR Digest.

USP 28
article thumbnail

Let’s Take Your Job Prospects To New Heights

Strategy Driven

You might also want to think about adding in a USP. Your USP could be anything from a second or third language to a fun example of work experience. Are you interested in taking your career to new heights ?

USP 65
article thumbnail

PSE SALES & SVCS/DISTRIBUTION ASSOCIATE – United States Postal Service – Schuyler Falls, NY

HR Digest

an hour From USPS - Wed, 30 Jan 2019 15:03:32 GMT - View all Schuyler Falls, NY jobs. HR Jobs. United States Postal Service External Publication for Job Posting 10275129 If this job requires qualification on an examination, the number of applicants who. 17.19 PSE SALES & SVCS/DISTRIBUTION ASSOCIATE - United States Postal Service - Schuyler Falls, NY.

USP 28
article thumbnail

Useful things to Consider When Starting a Business

Strategy Driven

So, taking the time to ensure your product has a strong unique selling point (USP) is well worth the effort. Starting a business is the dearest ambition of many intrepid and talented individuals.

Strategy 131
article thumbnail

A Strategy for Online Entrepreneurial Success

Strategy Driven

Wherever you notice an inefficiency, you can cease upon it as an opportunity to create a USP of your own. Develop An Idea. Ideas are funny things; they can strike in an instant, grow in your mind over many years, or disappear for a while, only to re-emerge at some point in the future.

USP 77
article thumbnail

The Ultimate Guide to Starting Your Own Small Business

Strategy Driven

What’s my product’s USP? Starting your own small business can be daunting. This is why we bring you a step-by-step guide to help you get started.

Strategy 127
article thumbnail

Don’t Overlook These Valuable Details Before Launching Your Business

Strategy Driven

Once you gather and utilize this information, you can devise and communicate your Unique Selling Point (USP) with your target audience. There is no getting away from the fact that starting an entrepreneurial journey is exceptionally challenging.

Webinar 110
article thumbnail

How to Develop a Clear Brand Strategy

Strategy Driven

This may serve to create a USP and help your brand stand out, but in today’s saturated marketplace, it isn’t quite enough.

Brand 103
article thumbnail

Standing Out in eCommerce: It’s Not As Easy As You Think!

Strategy Driven

And if you’re targeting value-conscious consumers, your rewards / incentives scheme might just be your USP. The last few months have taught us a lot about business. Specifically, they’ve shown us which business models lend themselves well to change, and which do not.

USP 71
article thumbnail

Why I Love Starbucks.

Rich Gee Group

At the same time such shops have to understand they might have the best brew on planet, but it is not the USP for them. home about rich our team news our fans services executive coach business coach speaking inspire media knowledge books affiliates contact Rich Gee Group 203.500.2421 Why I Love Starbucks. It’s the typical hype cycle. A new product or service is introduced. It grows exponentially to take over an industry. Everyone loves it.

USP 296
article thumbnail

This Bud's Not for Me | In the CEO Afterlife

In the CEO Afterlife

One can argue that we have a case of a marketer hanging on to USPs (unique selling propositions) of the past. In the CEO Afterlife. Main menu Home. Leadership. Branding. This Bud’s Not for Me. by John • November 7, 2011 • Branding , Marketing • 2 Comments. Recently I bought a case of Budweiser with the new can design. Because I had a few of the old cans in the refrigerator I conducted a side-by-side comparison through the eye of a marketer.

article thumbnail

Branding Trends To Improve Your Business In 2022

Strategy Driven

The key is to define your USP and use this to promote yourself. What does branding mean? A brand refers to ‘a person’s perception of a product, service, experience, or organization,’ ( Emotive Brand, 2021 ). Branding refers to the actions which you take to develop your brand.

Trends 98
article thumbnail

How to start an amazon private label business

Strategy Driven

Remember to highlight your product’s unique selling points (USPs) and why customers should buy it. Have you ever thought about starting your own business? If so, you’re not alone.

article thumbnail

Guidelines For Gratitude

Steve Farber

Stay tuned for an Extreme Leader at USPS who just may re-define what it means to “go postal.” This is a good time of year to remind yourself of the people you’re grateful for, and then let them know by writing (and delivering) a “Professional Love Note.” ” Don’t be surprised if it ends up being the most meaningful gift you give this year.

article thumbnail

A Guide to Building a Long-Lasting Ecommerce Business

Strategy Driven

Understanding your competitors’ weaknesses and strengths could also help you to discover your business’s USP. Launching an e-commerce business will allow you to take charge of your future and become your own boss.

USP 65
article thumbnail

Distinguish Yourself or “Perish!”

EnLeadership

The jobs I get hired for around my company have been based upon my USP and networking skills. Home ELS Home Leadership Development Executive Leadership Training Change Management Learning Products Employee Selection Contact us May 04 Distinguish Yourself or “Perish!&# By admin To thrive in these economic times, it is critical to Distinguish Yourself. Listen to Ed Oakley’s perspective in this brief 4+minute video. What are your thoughts about this? Please comment below.

USP 341
article thumbnail

Tips on How To Drive More Sales

Strategy Driven

What is your USP (unique selling point)? Anyone who wants a successful business needs to work on their sales techniques. It simply is not good enough to create an excellent product, stick it up on the shelves and expect it to sell itself.

Tips 111
article thumbnail

The Importance of a Marketing Strategy for Your Business

Strategy Driven

If you do not have a USP, it will be challenging to stand out in the marketplace. A marketing strategy is essential for all businesses, whether big or small. It is a plan that defines your goals and the methods you will use to achieve them.

article thumbnail

What a Leader Can Learn From 20 Cents Postage Due

Kevin Eikenberry

Tagged as: postage due , procedure , process , process improvement , USPS { 7 comments… read them below or add one } Sandra Connor December 3, 2010 at 5:45 pm Wow, USPS shows us how “not to&# once again! I do think the message, while usefl to the USPS applies to all of us.

USP 185
article thumbnail

4 Ways To Connect With Other Leaders

Joseph Lalonde

And send her into the loving hands of the USPS. T here’s a power that is unleashed when we connect with others , whether they’re in our industry or not. By creating a relationship with other leaders, we can potentially extend our networks to untold numbers. And yet many of us struggle with connecting with other leaders, especially introverts who can have social anxiety.

USP 232
article thumbnail

10 Lessons That All New Business Owners Must Heed In The Modern Era

Strategy Driven

A skilled video production company can create visual content that wins over audiences and celebrates your USPs in style. Launching a new business is a dream shared by millions and the pandemic has encouraged more and more people to take the leap of faith.

Strategy 111
article thumbnail

Important Things to Consider Before Starting Your Own Business

Strategy Driven

Do You Have Any USPs? What are your USPs? You’ve got a great business idea that you’re pretty certain won’t fail. Perhaps you’ve got a crafty side to you and can make things you know people will want. Whatever your new business idea, there are a few things you should consider before you give up your day job and leap into working for yourself. Starting a new business can be very exciting, but it can also be very costly.

USP 50
article thumbnail

How to win contracts as a start up

Strategy Driven

Often a new business is set up around the development of an innovative product or service, which isn’t currently offered in the marketplace, therefore giving you one USP right from the start. Can you really compete? The ‘solution’, is in the question, what will win the contract? Considering many new startups set up in business because they believe they have a new, better and more innovative solution – it really is the driving force behind the growth of new start ups.

USP 67
article thumbnail

Advice For Launching Your First Business

Strategy Driven

You can then use your market research to create a detailed business plan which will detail your understanding of the market, your USP, a business model, and financial projections. Planning on launching your first business? This is an exciting time, and you will be keen to get started, but running a company is no easy task, and there are a lot of areas that need careful consideration.

Advice 50