3 Ways to Effectively Advertise Your Business at Low Cost

Women on Business

Women On Business Sponsors advertisingWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

Writing a Great Headline for Your Advertisement!

Strategy Driven

There is no denying the fact that the success of an advertisement lies mostly in the headline. The headline should grab the reader by the collar and make him want to read the rest of the advertisement. Words in headlines should act as tags for the advertisement.

Trending Sources

PC vs. Mac: Advertising Genius Remembered

Chris Brady

I stumbled across this compilation of the entire 66 commercials of the famous "PC vs. Mac" days. To me, this is some of the cleverest marketing ever. Notice the subtlety with which the Mac guy wins. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

Great Moments in Advertising

Execupundit

From Arrested Development : The ad for Bob Loblaw

Advertising's Big Data Dilemma

Harvard Business Review

The proposed merger of ad industry giants Omnicom and Publicis, forming the world''s largest advertising firm, promises to change the face of Madison Avenue forever. Traditionally, the heart of any successful advertising agency has always been its creative department. Advertising

Advertisers Must Be Inventors

Harvard Business Review

Outside of live televised events, advertising is easy to avoid. Advertisers have to imagine more and more scenarios in which traditional ads just don't have a place anymore. That's an important thing in advertising, because our timelines are notoriously short.

Encouraging the Heart – Thai advertising campaign

Talent Technologies

Being a Friday we would like to share this clever Thai advertising campaign which captures one of the Encouraging the Heart practices in the middle of the range - that of Celebrating Small Successes.

Advertising and the Internet of Things

Harvard Business Review

Addressable as a web page, every object would naturally become an element of the media landscape, capable of interacting directly with end-users to deliver commercial messaging — including advertising. What's new is how this example reframes the definition of advertising.

How Advertisers Can Maximize Mobile Conversions

Harvard Business Review

In the beginning, mobile advertising was all about conversions. Smartphone adoption aside, a big reason rich media display ads have become so popular with advertisers is that they produce click-through and engagement rates that are significantly higher than PCs. Advertising Marketing

5 PPC Tips to Put You Ahead Of Your Competitors

Women on Business

Marketing Google AdWords tips online advertising pay per click pay-per-click advertising ppc ppc advertising ppc tips We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

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Important Factors to Consider Before Hiring a PPC Management Company

Women on Business

Women On Business Sponsors digital advertising online advertising pay-per-click advertising ppcWe've Moved! Update your Reader Now.

Five Ways the Advertising Industry Is About to Transform

Harvard Business Review

Technology has prompted tremendous change in the advertising industry—change that would have been inconceivable even a decade ago. But at the same time the ecosystem of technologies that supports online advertising has become so complicated and cumbersome that it actually makes it harder for advertisers to invest more money to market effectively, putting the industry’s growth at risk. Programmatic advertising is about automation, not auctions. Advertising Technology

Four Lean Advertising Campaigns That Went Viral

Harvard Business Review

As a result, I''ve been studying how companies create and distribute online video advertisements, and I''ve examined some of the new firms that specialize in helping them do so. This post contains excerpts from Thales Teixeira''s June 2013 article " How to Profit From Lean Advertising.".

How to improve the effectiveness of your online advertising with a focused landing page

Krishna De

{lang: 'en-GB'} So you have decided to pay for online advertising to attract more leads and traffic to your website where you are promoting your services, programmes or products.

Why Companies Are Advertising Their Master Brand

Harvard Business Review

Instead of promoting, for example, Hershey’s Syrup, chocolate bars, and Hershey’s kisses separately, the company is running an advertising campaign that unites all Hershey branded treats in a single commercial, emphasizing the corporate brand name over individual product lines.

LeadershipFlow – Perfectly Square: A Story About Learning to Lead

General Leadership

Advertising Book Release Croft Edwards LeadershipFlow Perfectly SquareGeneralLeadership.com and the General Leadership Foundation bring Leadership Advice from America's Most Trusted Leaders to You! Read more at [link].

Is Programmatic Advertising the Future of Marketing?

Harvard Business Review

” Who knew that it was the dawn of a new era not just for advertising, but for all of marketing? The result is a new era of marketing accountability, in which advertising “budgets” will have turned into marketing “investments.” Nicholas Blechman.

The Future of Advertising

Harvard Business Review

In today''s media-saturated world, consumers are rejecting aggressive, interruptive advertising. In this environment, the keys to advertising are engaging consumers by focusing on where they are and connecting with them when they will be receptive. Drawing on a decade of working with advertising and marketing executives, Jeffrey Rayport argues that companies need a new way of thinking about advertising in the digital age.

In Mobile Advertising, Timing Is Everything

Harvard Business Review

The history of advertising shows that for any new medium, the industry tends to use the same approach that worked in the old medium. Perhaps it is time to rethink mobile advertising and its purpose.

Lincoln in Advertising

Execupundit

An unusual ad for Illinois , based on "An Officer and a Gentleman." A classic sleep aid ad featuring Abe and a talking beaver. The Geico "Honest Abe" commercial

Great Moments in Advertising

Execupundit

Big Bob's Marshall Warehouse. I do not own an electric guitar but may have to get one so I can buy an amplifier from Big Bob. [HT: HT: Rick Miller

How a Strong Female Character in Your Marketing Video Can Enhance Your Brand

Women on Business

Reader Submission advertising gender marketing women in ads We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

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Great Advertising Is Both Local and Global

Harvard Business Review

There are many examples of global advertising concepts getting lost in translation, but today the stakes are higher than ever; a poorly conceived ad in one market can damage the entire brand. It's hard to create relevant and timely global advertising themes, positioning, and stories that reinforce the brand, appeal to consumers around the world, and can be creatively delivered through all touch points. Advertising Branding Marketing

Cracking the Mobile Advertising Code

Harvard Business Review

Those numbers have mobile advertisers salivating. Despite the popularity of apps, brands spend more than ten times as much on paid search advertising as they spend on ads on apps. As an advertiser, the fragmentation makes it difficult to get to a critical mass of viewers and the turnover forces advertisers to constantly evaluate new apps. Advertising Technology "Mobile first." That phrase is increasingly shaping marketing decisions, and for good reason.

Giving Your Business The Promotion It Needs

Strategy Driven

Marketing & Sales Advertising business communications business management marketing and sales promotion strategydrivenPhoto courtesy of Pexels. When we start a business, we are often clueless to the types of promotion that it actually needs.

What Great Customer Service Looks Like

Let's Grow Leaders

Callings customer service energy Execution apple Best Superbowl Ads customer Customer Service Great Customer Service leadership books mac book pro Steve Jobs Super Bowl Super Bowl Advertising Super Bowl advertismen

Not as Easy as Advertised

Next Level Blog

A few weeks ago, New York Times Columnist Nick Kristof was arguing for the imposition of a no fly zone over Libya and cited a quote from retired Air Force Chief of Staff General Merrill McPeak to. Please click the headline to read the whole story. Current Affairs Leadership

Watch Super Bowl XLV For Its Advertisers' Social Media Plays

Eric Jacobson

As you watch Super Bowl XLV today, watch particularly for how advertisers integrate their social media with their TV commercials. Some advertisers have already started their pre-game, social media play to build brand buzz and attract viewers to watch their Super Bowl commercials.

The Sneaky Psychology of Influence (selling) and Advertising

Rapid BI

The Sneaky Psychology of Influence (selling) and Advertising We all experience it everyday, but do we really appreciate just how easily we are swayed and influenced in our opinions For example - what colour do you associate with which of these logo.

5 Secrets To Crafting Expert Copy

Women on Business

Reader Submission advertising copywriting marketing communications marketing messages We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

Beware the Plumbing Firm That Advertises a Lot

Harvard Business Review

Residential plumbing firms that advertised on Google searches tended to be lower-quality companies, according to a study in Illinois by Ryan C. Specifically, the firms that advertised on Google received, on average, more than 3 times as many Better Business Bureau complaints per employee as companies that didn’t advertise. Advertising

Brilliant or False Advertising?

CEO Blog

I pass a nursery on the way home that has a "U Pick Pumpkin" sign out. I know what a U Pick is. You go into the field where the pumpkins grow and pick your own pumpkin. This one is hilarious though. The U Pick is you go into a parking lot and choose from the dozens of sorted pumpkins.

Advertising the Zoo

Execupundit

BusinessPundit has " 15 wildly imaginative zoo ads." The one for the Copenhagen zoo is hard to beat but I''d put Calgary''s in second place

The Power of Real-Time Advertising

Harvard Business Review

The idea of improvisational marketing is a dangerous one to many of the big brands that advertise around the Super Bowl, for obvious reasons. Advertising Decision making Social media

BBC Job, No Make that Training, Advertisement

Execupundit

The Telegraph : The BBC advertises for a weather presenter

Great Moments in Advertising

Execupundit

From 1965: Edie Adams and Stan Gertz for Muriel cigars. How times have changed

We Need a Better Definition of "Native Advertising"

Harvard Business Review

If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?". But there's a debate about just what, exactly, the advertising industry means by "native advertising." The Wild West that was the web back in the nineties would be equally wild for advertising.

Russian Advertising

Execupundit

A common event in Russian strawberry fields. [HT: HT: Adrants

Reality and Advertising

Execupundit

Commentary by James Lileks at Lint : See the advertisement here That’s the look of a woman who just realized that if she shot him, she would lose 145 pounds just like that.

Better Data Can Help Advertisers Avoid Cringe-Inducing Ad Placement

Harvard Business Review

Parents too often find themselves caught off guard during commercial breaks by advertising that is inappropriate for children. This is obviously bad for the parent, but it''s bad for advertisers too, because they have failed to reach their consumer. Advertising