INDUSTRY INSIGHTS YOUR PEERS ARE READING
I am looking for advertisers. photo credit: Miala Role playing time! I manage a good sized community around a particular niche. So, I identify some online stores that sell products to the people who comprise my community’s audience. The online store that you work for is one of those I find and I contact you. I [.]. Humor MORE
It may be one of the oldest forms of advertising still in existence but, to this day, poster advertising remains one of the most popular. However, having this flexibility to decide the ideal size is one of poster advertising’s key benefits. MORE
Oh sure, everyone tries to resuscitate their beloved brand with scads of Hail Mary endeavors ranging from “cool” package design to “cutting edge” advertising. Many years ago, I had the opportunity to work for InterBrew (now AB-InBev) in a strategic consulting capacity. MORE
If you’re considering using radio advertising for your business but you don’t know whether it’s for you then don’t worry, you have come to the right place. Whether you’ve just started your business or you’ve been doing it for years, the decision to use radio advertising shouldn’t be taken lightly. To help you decide, here are some of the benefits of radio advertising: You Can Concentrate On A Local Audience. You Can Advertise On A Station Your Target Audience Will Listen To. MORE
Branding Leadership Marketing Strategy Advertising Consurmer Packaged Goods Social Media Theodore Levitt Vision Many years ago I read Theodore Levitt’s The Marketing Imagination. MORE
Women On Business Sponsors advertisingWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. MORE
I pass a nursery on the way home that has a "U Pick Pumpkin" sign out. I know what a U Pick is. You go into the field where the pumpkins grow and pick your own pumpkin. This one is hilarious though. The U Pick is you go into a parking lot and choose from the dozens of sorted pumpkins. MORE
Advertising Book Release Croft Edwards LeadershipFlow Perfectly SquareGeneralLeadership.com and the General Leadership Foundation bring Leadership Advice from America's Most Trusted Leaders to You! Read more at [link]. MORE
Outside of live televised events, advertising is easy to avoid. Advertisers have to imagine more and more scenarios in which traditional ads just don't have a place anymore. That's an important thing in advertising, because our timelines are notoriously short. MORE
A new list of the 21 most important women in mobile advertising is now available to try to fix that glaring mistake, but even Business Insider admits there are flaws which go way beyond its list: “While there are plenty of influential women in the business, most of them have CEOs above them who are male. ” Read the Full Story: The Most Powerful Women In Mobile Advertising – Business Insider via www.businessinsider.com. MORE
I stumbled across this compilation of the entire 66 commercials of the famous "PC vs. Mac" days. To me, this is some of the cleverest marketing ever. Notice the subtlety with which the Mac guy wins. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]. MORE
I worked in advertising for many years. In practice there is” filling up the cultural ether Hollywood Hugh MacLeod on “The Trouble with Advertising” William Goldman Yogi BerraHere’s a recent post from one of my favorite social commentators and artists, Hugh MacLeod. My opinion of Madison Avenue is the same as the famous one held by the screenwriter, William Goldman, to describe Hollywood: “Nobody knows anything&#. No matter how clever you are or how much [.]. MORE
Many companies today rely on content marketing and native advertising to gain visibility for their brand — after all, 70% of people say they’d rather learn about products through content rather than through traditional advertising. Clearly, native advertising is expensive. MORE
Infographics Marketing infographic instagram advertising online advertising social media advertisingWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. MORE
Women On Business Sponsors digital advertising online advertising pay-per-click advertising ppcWe've Moved! Update your Reader Now. MORE
Last week, Mathew Creamer of Advertising Age said Linds Redding’s ‘Short Lesson in Perspective’ was the best piece of advertising writing you’ll ever read. This piece was written for anyone involved in advertising and/or creative endeavors. as the old advertising joke goes. MORE
“When business is good it pays to advertise, when it is bad you have got to advertise.” You just finished reading Leadership Inspirations - Advertising ! The post Leadership Inspirations – Advertising appeared first on StrategyDriven. MORE
There is no denying the fact that the success of an advertisement lies mostly in the headline. The headline should grab the reader by the collar and make him want to read the rest of the advertisement. Words in headlines should act as tags for the advertisement. MORE
The Sneaky Psychology of Influence (selling) and Advertising We all experience it everyday, but do we really appreciate just how easily we are swayed and influenced in our opinions For example - what company do you associate with which of these log. MORE
Advertising creatives have always known the power of memes, even if they didn't always use the term. Whereas advertisers once spawned memes, now the better strategy may be to surf them. Expect more advertisers to follow suit. The Future of Advertising An HBR Insight Center. MORE
Self Leadership advertising Character Leadership Nike Tiger Woods winning Posted in Self Leadership I find Nike’s decision to use an uber dose of swagger and to fuel controversy with its winning takes care of everything ad campaign a mesmerizing exercise in social culture. MORE
” Who knew that it was the dawn of a new era not just for advertising, but for all of marketing? The result is a new era of marketing accountability, in which advertising “budgets” will have turned into marketing “investments.” Nicholas Blechman. MORE
We've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. Women On Business Sponsors MORE
We've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. Women On Business Sponsors MORE
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Youngme, Felix, and Mihir debate two of the dramatic and controversial tax ideas being proposed by Democrats (a 70% marginal income tax rate and a 2% wealth tax), before discussing the trend among brands like Gillette, Nike, and Pepsi to launch “woke” advertising campaigns. Policy Marketing Advertising, Marketing & Public Relations Audio MORE
The CMI National Conference is fast approaching, and to help you be a part of the action we're re-building our popular sponsorship wall from last years event. link]. You are not watching this post, click to start watching MORE
About Portfolio Resources eBuzz Blog Home Blog Compelling Offers Wachovia Advertisement: Want your gas money back? RSS Feed Wachovia Advertisement: Want your gas money back? By Rajesh Setty on Thu 18 Dec 2008, 7:32 PM - View Comments I saw this advertisement from Wachovia Bank at a gas Station in Santa Clara. HELLO THERE AND WELCOME. You are a new visitor to this blog. MORE
With so many audiences, especially the younger ones, moving away from linear television, barely touching newspapers or magazines and with their heads down into their phones even out on the streets, it seems that the only sensible place advertisers can find their audiences now is in the online space. MORE
Marketing Google AdWords tips online advertising pay per click pay-per-click advertising ppc ppc advertising ppc tips We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. MORE
BuySellAds.com (BSA) is an online advertising marketplace. Their publicly searchable database of publishers includes over 2,300 manually approved websites of a generally high quality. The sites primarily fall somewhere in the technology and design categories, but they do have some sites that fall into other categories, such as music, gaming and more. Some might consider them [.]. MORE
The concept of a Pepsi advertising campaign designed to capture America’s youth had its roots in the 1960’s. Pundits attribute Coca-Cola’s rebound to the reintroduction of Coke Classic and better marketing and advertising. In the CEO Afterlife. Main menu Home. Leadership. Branding. MORE
Advertising has changed and we now have the technology at our fingertips to create ads that are not even true but still hugely persuasive. Therefore, the future of advertising could be considered to be rather worrying. There are laws in place that protect us from fraudulent advertising. MORE
A new list of the 21 most important women in mobile advertising is now available to try to fix that glaring mistake, but even Business Insider admits there are flaws which go way beyond its list: “While there are plenty of influential women in the business, most of them have CEOs above them who are male. ” Read the Full Story: The Most Powerful Women In Mobile Advertising – Business Insider via www.businessinsider.com. MORE
We've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. Women On Business Sponsors MORE
Especially at smaller companies. Research & development Marketing Finance & Accounting Digital Article MORE
Online Marketing and Website Development business management Google Adwords Paid Advertising Pay Per Click strategydrivenWhen everything is done right, PPC can be one of the most powerful marketing tools out there. MORE
And they've captured a classic outsider's truth about advertising, something that we rarely appreciate about our business because it is so deeply part of the background: that most of it is conducted with utter sincerity. The Future of Advertising An HBR Insight Center. MORE
The proposed merger of ad industry giants Omnicom and Publicis, forming the world''s largest advertising firm, promises to change the face of Madison Avenue forever. Traditionally, the heart of any successful advertising agency has always been its creative department. Advertising MORE
Reader Submission advertising copywriting marketing communications marketing messages We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. MORE
The Sneaky Psychology of Influence (selling) and Advertising We all experience it everyday, but do we really appreciate just how easily we are swayed and influenced in our opinions For example - what colour do you associate with which of these logo. MORE
A few weeks ago, New York Times Columnist Nick Kristof was arguing for the imposition of a no fly zone over Libya and cited a quote from retired Air Force Chief of Staff General Merrill McPeak to. Please click the headline to read the whole story. Current Affairs Leadership MORE
I have been a big fan of Kellogg’s since my days at the Leo Burnett Advertising Agency in the early 1970’s. Whether it was an advertising campaign, a new product or a line extension, Kellogg’s marketing was extremely disciplined and strategic. MORE
David Ogilvy is perhaps the most famous advertising executive of all time. His book, Ogilvy on Advertising, is a classic, and many of his ads have been often copied. Leadership Learning Quotations Advertising company of giants David Ogilvy hiring marketing middle manager MORE
As you watch Super Bowl XLV today, watch particularly for how advertisers integrate their social media with their TV commercials. Some advertisers have already started their pre-game, social media play to build brand buzz and attract viewers to watch their Super Bowl commercials. MORE
Advertising Related Topics Strategy Driven
SEPTEMBER 2, 2019
With so many audiences, especially the younger ones, moving away from linear television, barely touching newspapers or magazines and with their heads down into their phones even out on the streets, it seems that the only sensible place advertisers can find their audiences now is in the online space.
Strategy Driven
JUNE 16, 2018
“When business is good it pays to advertise, when it is bad you have got to advertise.” You just finished reading Leadership Inspirations - Advertising ! The post Leadership Inspirations – Advertising appeared first on StrategyDriven.
Strategy Driven
JULY 12, 2019
If you’re considering using radio advertising for your business but you don’t know whether it’s for you then don’t worry, you have come to the right place. Whether you’ve just started your business or you’ve been doing it for years, the decision to use radio advertising shouldn’t be taken lightly. To help you decide, here are some of the benefits of radio advertising: You Can Concentrate On A Local Audience. You Can Advertise On A Station Your Target Audience Will Listen To.
Strategy Driven
AUGUST 11, 2016
There is no denying the fact that the success of an advertisement lies mostly in the headline. The headline should grab the reader by the collar and make him want to read the rest of the advertisement. Words in headlines should act as tags for the advertisement.
Women on Business
MARCH 24, 2017
Women On Business Sponsors advertisingWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].
Women on Business
JANUARY 8, 2019
We've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. Women On Business Sponsors
CEO Blog
OCTOBER 28, 2013
I pass a nursery on the way home that has a "U Pick Pumpkin" sign out. I know what a U Pick is. You go into the field where the pumpkins grow and pick your own pumpkin. This one is hilarious though. The U Pick is you go into a parking lot and choose from the dozens of sorted pumpkins.
|
Strategy Driven
JULY 23, 2019
It may be one of the oldest forms of advertising still in existence but, to this day, poster advertising remains one of the most popular. However, having this flexibility to decide the ideal size is one of poster advertising’s key benefits.
Strategy Driven
AUGUST 13, 2019
Advertising has changed and we now have the technology at our fingertips to create ads that are not even true but still hugely persuasive. Therefore, the future of advertising could be considered to be rather worrying. There are laws in place that protect us from fraudulent advertising.
Chris Brady
NOVEMBER 15, 2013
I stumbled across this compilation of the entire 66 commercials of the famous "PC vs. Mac" days. To me, this is some of the cleverest marketing ever. Notice the subtlety with which the Mac guy wins. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
Next Level Blog
MARCH 23, 2011
A few weeks ago, New York Times Columnist Nick Kristof was arguing for the imposition of a no fly zone over Libya and cited a quote from retired Air Force Chief of Staff General Merrill McPeak to. Please click the headline to read the whole story. Current Affairs Leadership
Women on Business
JULY 11, 2012
A new list of the 21 most important women in mobile advertising is now available to try to fix that glaring mistake, but even Business Insider admits there are flaws which go way beyond its list: “While there are plenty of influential women in the business, most of them have CEOs above them who are male. ” Read the Full Story: The Most Powerful Women In Mobile Advertising – Business Insider via www.businessinsider.com.
Women on Business
JULY 11, 2012
A new list of the 21 most important women in mobile advertising is now available to try to fix that glaring mistake, but even Business Insider admits there are flaws which go way beyond its list: “While there are plenty of influential women in the business, most of them have CEOs above them who are male. ” Read the Full Story: The Most Powerful Women In Mobile Advertising – Business Insider via www.businessinsider.com.
|
Women on Business
JULY 2, 2018
We've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. Women On Business Sponsors
Women on Business
FEBRUARY 20, 2019
Infographics Marketing infographic instagram advertising online advertising social media advertisingWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].
First Friday Book Synopsis
MARCH 30, 2011
I worked in advertising for many years. In practice there is” filling up the cultural ether Hollywood Hugh MacLeod on “The Trouble with Advertising” William Goldman Yogi BerraHere’s a recent post from one of my favorite social commentators and artists, Hugh MacLeod. My opinion of Madison Avenue is the same as the famous one held by the screenwriter, William Goldman, to describe Hollywood: “Nobody knows anything&#. No matter how clever you are or how much [.].
Eric Jacobson
FEBRUARY 6, 2011
As you watch Super Bowl XLV today, watch particularly for how advertisers integrate their social media with their TV commercials. Some advertisers have already started their pre-game, social media play to build brand buzz and attract viewers to watch their Super Bowl commercials.
Women on Business
FEBRUARY 22, 2016
Women On Business Sponsors digital advertising online advertising pay-per-click advertising ppcWe've Moved! Update your Reader Now.
Women on Business
APRIL 1, 2014
Marketing Google AdWords tips online advertising pay per click pay-per-click advertising ppc ppc advertising ppc tips We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].
Kevin Eikenberry
MARCH 1, 2013
David Ogilvy is perhaps the most famous advertising executive of all time. His book, Ogilvy on Advertising, is a classic, and many of his ads have been often copied. Leadership Learning Quotations Advertising company of giants David Ogilvy hiring marketing middle manager
Lead Change Blog
APRIL 10, 2013
Self Leadership advertising Character Leadership Nike Tiger Woods winning Posted in Self Leadership I find Nike’s decision to use an uber dose of swagger and to fuel controversy with its winning takes care of everything ad campaign a mesmerizing exercise in social culture.
Managing Communities
SEPTEMBER 29, 2010
BuySellAds.com (BSA) is an online advertising marketplace. Their publicly searchable database of publishers includes over 2,300 manually approved websites of a generally high quality. The sites primarily fall somewhere in the technology and design categories, but they do have some sites that fall into other categories, such as music, gaming and more. Some might consider them [.].
Chartered Management Institute
SEPTEMBER 7, 2011
The CMI National Conference is fast approaching, and to help you be a part of the action we're re-building our popular sponsorship wall from last years event. link]. You are not watching this post, click to start watching
General Leadership
MAY 15, 2017
Advertising Book Release Croft Edwards LeadershipFlow Perfectly SquareGeneralLeadership.com and the General Leadership Foundation bring Leadership Advice from America's Most Trusted Leaders to You! Read more at [link].
Harvard Business Review
JANUARY 30, 2019
Youngme, Felix, and Mihir debate two of the dramatic and controversial tax ideas being proposed by Democrats (a 70% marginal income tax rate and a 2% wealth tax), before discussing the trend among brands like Gillette, Nike, and Pepsi to launch “woke” advertising campaigns. Policy Marketing Advertising, Marketing & Public Relations Audio
Rapid BI
FEBRUARY 13, 2012
The Sneaky Psychology of Influence (selling) and Advertising We all experience it everyday, but do we really appreciate just how easily we are swayed and influenced in our opinions For example - what colour do you associate with which of these logo.
Rapid BI
FEBRUARY 13, 2012
The Sneaky Psychology of Influence (selling) and Advertising We all experience it everyday, but do we really appreciate just how easily we are swayed and influenced in our opinions For example - what company do you associate with which of these log.
Harvard Business Review
AUGUST 7, 2013
The proposed merger of ad industry giants Omnicom and Publicis, forming the world''s largest advertising firm, promises to change the face of Madison Avenue forever. Traditionally, the heart of any successful advertising agency has always been its creative department. Advertising
Harvard Business Review
FEBRUARY 20, 2013
Outside of live televised events, advertising is easy to avoid. Advertisers have to imagine more and more scenarios in which traditional ads just don't have a place anymore. That's an important thing in advertising, because our timelines are notoriously short.
Rajesh Setty
DECEMBER 18, 2008
About Portfolio Resources eBuzz Blog Home Blog Compelling Offers Wachovia Advertisement: Want your gas money back? RSS Feed Wachovia Advertisement: Want your gas money back? By Rajesh Setty on Thu 18 Dec 2008, 7:32 PM - View Comments I saw this advertisement from Wachovia Bank at a gas Station in Santa Clara. HELLO THERE AND WELCOME. You are a new visitor to this blog.
Harvard Business Review
JULY 6, 2015
Many companies today rely on content marketing and native advertising to gain visibility for their brand — after all, 70% of people say they’d rather learn about products through content rather than through traditional advertising. Clearly, native advertising is expensive.
Women on Business
JANUARY 11, 2015
Reader Submission advertising copywriting marketing communications marketing messages We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].
Managing Communities
SEPTEMBER 6, 2010
I am looking for advertisers. photo credit: Miala Role playing time! I manage a good sized community around a particular niche. So, I identify some online stores that sell products to the people who comprise my community’s audience. The online store that you work for is one of those I find and I contact you. I [.]. Humor
In the CEO Afterlife
JULY 2, 2013
Branding Leadership Marketing Strategy Advertising Consurmer Packaged Goods Social Media Theodore Levitt Vision Many years ago I read Theodore Levitt’s The Marketing Imagination.
In the CEO Afterlife
JANUARY 28, 2013
I have been a big fan of Kellogg’s since my days at the Leo Burnett Advertising Agency in the early 1970’s. Whether it was an advertising campaign, a new product or a line extension, Kellogg’s marketing was extremely disciplined and strategic.
In the CEO Afterlife
NOVEMBER 20, 2011
The concept of a Pepsi advertising campaign designed to capture America’s youth had its roots in the 1960’s. Pundits attribute Coca-Cola’s rebound to the reintroduction of Coke Classic and better marketing and advertising. In the CEO Afterlife. Main menu Home. Leadership. Branding.
Harvard Business Review
MAY 20, 2019
Especially at smaller companies. Research & development Marketing Finance & Accounting Digital Article
In the CEO Afterlife
NOVEMBER 4, 2012
Last week, Mathew Creamer of Advertising Age said Linds Redding’s ‘Short Lesson in Perspective’ was the best piece of advertising writing you’ll ever read. This piece was written for anyone involved in advertising and/or creative endeavors. as the old advertising joke goes.
In the CEO Afterlife
JUNE 4, 2013
Oh sure, everyone tries to resuscitate their beloved brand with scads of Hail Mary endeavors ranging from “cool” package design to “cutting edge” advertising. Many years ago, I had the opportunity to work for InterBrew (now AB-InBev) in a strategic consulting capacity.
Harvard Business Review
FEBRUARY 12, 2013
Advertising creatives have always known the power of memes, even if they didn't always use the term. Whereas advertisers once spawned memes, now the better strategy may be to surf them. Expect more advertisers to follow suit. The Future of Advertising An HBR Insight Center.
Strategy Driven
MAY 8, 2019
Online Marketing and Website Development business management Google Adwords Paid Advertising Pay Per Click strategydrivenWhen everything is done right, PPC can be one of the most powerful marketing tools out there.
Harvard Business Review
MARCH 5, 2013
And they've captured a classic outsider's truth about advertising, something that we rarely appreciate about our business because it is so deeply part of the background: that most of it is conducted with utter sincerity. The Future of Advertising An HBR Insight Center.
Harvard Business Review
JUNE 22, 2015
” Who knew that it was the dawn of a new era not just for advertising, but for all of marketing? The result is a new era of marketing accountability, in which advertising “budgets” will have turned into marketing “investments.” Nicholas Blechman.
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