Digital Marketing Mantra for Advertisers

Strategy Driven

With so many audiences, especially the younger ones, moving away from linear television, barely touching newspapers or magazines and with their heads down into their phones even out on the streets, it seems that the only sensible place advertisers can find their audiences now is in the online space.

Leadership Inspirations – Advertising

Strategy Driven

“When business is good it pays to advertise, when it is bad you have got to advertise.” You just finished reading Leadership Inspirations - Advertising ! The post Leadership Inspirations – Advertising appeared first on StrategyDriven.

The Benefits Of Radio Advertising

Strategy Driven

If you’re considering using radio advertising for your business but you don’t know whether it’s for you then don’t worry, you have come to the right place. Whether you’ve just started your business or you’ve been doing it for years, the decision to use radio advertising shouldn’t be taken lightly. To help you decide, here are some of the benefits of radio advertising: You Can Concentrate On A Local Audience. You Can Advertise On A Station Your Target Audience Will Listen To.

3 Ways to Effectively Advertise Your Business at Low Cost

Women on Business

Women On Business Sponsors advertisingWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

Large Car Magnets for Business Advertising

Women on Business

We've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. Women On Business Sponsors

How to Advertise Your Business to Generation Z

Strategy Driven

To do that, you’re going to have to advertise your company in a way that engages and interests them. To find out how you can advertise your business to Generation Z, be sure to read on. Move over Millennials, because Generation Z is here.

Writing a Great Headline for Your Advertisement!

Strategy Driven

There is no denying the fact that the success of an advertisement lies mostly in the headline. The headline should grab the reader by the collar and make him want to read the rest of the advertisement. Words in headlines should act as tags for the advertisement.

Brilliant or False Advertising?

CEO Blog

I pass a nursery on the way home that has a "U Pick Pumpkin" sign out. I know what a U Pick is. You go into the field where the pumpkins grow and pick your own pumpkin. This one is hilarious though. The U Pick is you go into a parking lot and choose from the dozens of sorted pumpkins.

21 Most Powerful Women In Mobile Advertising

Women on Business

A new list of the 21 most important women in mobile advertising is now available to try to fix that glaring mistake, but even Business Insider admits there are flaws which go way beyond its list: “While there are plenty of influential women in the business, most of them have CEOs above them who are male. ” Read the Full Story: The Most Powerful Women In Mobile Advertising – Business Insider via www.businessinsider.com.

21 Most Powerful Women In Mobile Advertising

Women on Business

A new list of the 21 most important women in mobile advertising is now available to try to fix that glaring mistake, but even Business Insider admits there are flaws which go way beyond its list: “While there are plenty of influential women in the business, most of them have CEOs above them who are male. ” Read the Full Story: The Most Powerful Women In Mobile Advertising – Business Insider via www.businessinsider.com.

Want to be Successful at Selling Advertising Online? Here are a Few Things to Consider

Women on Business

We've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. Women On Business Sponsors

What are the benefits of poster advertising?

Strategy Driven

It may be one of the oldest forms of advertising still in existence but, to this day, poster advertising remains one of the most popular. However, having this flexibility to decide the ideal size is one of poster advertising’s key benefits.

Small Business Guide to Instagram Ads – Infographic

Women on Business

Infographics Marketing infographic instagram advertising online advertising social media advertisingWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

PC vs. Mac: Advertising Genius Remembered

Chris Brady

I stumbled across this compilation of the entire 66 commercials of the famous "PC vs. Mac" days. To me, this is some of the cleverest marketing ever. Notice the subtlety with which the Mac guy wins. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

Not as Easy as Advertised

Next Level Blog

A few weeks ago, New York Times Columnist Nick Kristof was arguing for the imposition of a no fly zone over Libya and cited a quote from retired Air Force Chief of Staff General Merrill McPeak to. Please click the headline to read the whole story. Current Affairs Leadership

What The History of Advertising Teaches Us About The Future of Advertising

Strategy Driven

Advertising has changed and we now have the technology at our fingertips to create ads that are not even true but still hugely persuasive. Therefore, the future of advertising could be considered to be rather worrying. There are laws in place that protect us from fraudulent advertising.

Hugh MacLeod on “The Trouble with Advertising”

First Friday Book Synopsis

I worked in advertising for many years. In practice there is” filling up the cultural ether Hollywood Hugh MacLeod on “The Trouble with Advertising” William Goldman Yogi BerraHere’s a recent post from one of my favorite social commentators and artists, Hugh MacLeod. My opinion of Madison Avenue is the same as the famous one held by the screenwriter, William Goldman, to describe Hollywood: “Nobody knows anything&#. No matter how clever you are or how much [.].

Important Factors to Consider Before Hiring a PPC Management Company

Women on Business

Women On Business Sponsors digital advertising online advertising pay-per-click advertising ppcWe've Moved! Update your Reader Now.

Watch Super Bowl XLV For Its Advertisers' Social Media Plays

Eric Jacobson

As you watch Super Bowl XLV today, watch particularly for how advertisers integrate their social media with their TV commercials. Some advertisers have already started their pre-game, social media play to build brand buzz and attract viewers to watch their Super Bowl commercials.

5 PPC Tips to Put You Ahead Of Your Competitors

Women on Business

Marketing Google AdWords tips online advertising pay per click pay-per-click advertising ppc ppc advertising ppc tips We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

Tips 157

What Kind of Company Do You Want?

Kevin Eikenberry

David Ogilvy is perhaps the most famous advertising executive of all time. His book, Ogilvy on Advertising, is a classic, and many of his ads have been often copied. Leadership Learning Quotations Advertising company of giants David Ogilvy hiring marketing middle manager

Taxing the Rich, and the “Woke” Advertising Trend

Harvard Business Review

Youngme, Felix, and Mihir debate two of the dramatic and controversial tax ideas being proposed by Democrats (a 70% marginal income tax rate and a 2% wealth tax), before discussing the trend among brands like Gillette, Nike, and Pepsi to launch “woke” advertising campaigns. Policy Marketing Advertising, Marketing & Public Relations Audio

Advertising's Big Data Dilemma

Harvard Business Review

The proposed merger of ad industry giants Omnicom and Publicis, forming the world''s largest advertising firm, promises to change the face of Madison Avenue forever. Traditionally, the heart of any successful advertising agency has always been its creative department. Advertising

Character and winning

Lead Change Blog

Self Leadership advertising Character Leadership Nike Tiger Woods winning Posted in Self Leadership I find Nike’s decision to use an uber dose of swagger and to fuel controversy with its winning takes care of everything ad campaign a mesmerizing exercise in social culture.

Advertisers Must Be Inventors

Harvard Business Review

Outside of live televised events, advertising is easy to avoid. Advertisers have to imagine more and more scenarios in which traditional ads just don't have a place anymore. That's an important thing in advertising, because our timelines are notoriously short.

5 Secrets To Crafting Expert Copy

Women on Business

Reader Submission advertising copywriting marketing communications marketing messages We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

BuySellAds.com: Worthwhile Online Advertising Marketplace for Online Communities

Managing Communities

BuySellAds.com (BSA) is an online advertising marketplace. Their publicly searchable database of publishers includes over 2,300 manually approved websites of a generally high quality. The sites primarily fall somewhere in the technology and design categories, but they do have some sites that fall into other categories, such as music, gaming and more. Some might consider them [.].

Would you like to advertise to 90,000 managers?

Chartered Management Institute

The CMI National Conference is fast approaching, and to help you be a part of the action we're re-building our popular sponsorship wall from last years event. link]. You are not watching this post, click to start watching

LeadershipFlow – Perfectly Square: A Story About Learning to Lead

General Leadership

Advertising Book Release Croft Edwards LeadershipFlow Perfectly SquareGeneralLeadership.com and the General Leadership Foundation bring Leadership Advice from America's Most Trusted Leaders to You! Read more at [link].

When Advertising Meets the Meme

Harvard Business Review

Advertising creatives have always known the power of memes, even if they didn't always use the term. Whereas advertisers once spawned memes, now the better strategy may be to surf them. Expect more advertisers to follow suit. The Future of Advertising An HBR Insight Center.

The Best Advertising is Sincere

Harvard Business Review

And they've captured a classic outsider's truth about advertising, something that we rarely appreciate about our business because it is so deeply part of the background: that most of it is conducted with utter sincerity. The Future of Advertising An HBR Insight Center.

Can Advertising Change the World?

Harvard Business Review

But persuading people is what advertising is designed to do. This is the fifth in a series of posts from our March issue on the future of advertising. The Future of Advertising An HBR Insight Center. Advertisers Must Be Inventors. Advertising Sustainability

The Sneaky Psychology of Influence (selling) and Advertising

Rapid BI

The Sneaky Psychology of Influence (selling) and Advertising We all experience it everyday, but do we really appreciate just how easily we are swayed and influenced in our opinions For example - what colour do you associate with which of these logo.

The Sneaky Psychology of Influence (selling) and Advertising

Rapid BI

The Sneaky Psychology of Influence (selling) and Advertising We all experience it everyday, but do we really appreciate just how easily we are swayed and influenced in our opinions For example - what company do you associate with which of these log.

What Great Customer Service Looks Like

Let's Grow Leaders

Callings customer service energy Execution apple Best Superbowl Ads customer Customer Service Great Customer Service leadership books mac book pro Steve Jobs Super Bowl Super Bowl Advertising Super Bowl advertismen

How a Strong Female Character in Your Marketing Video Can Enhance Your Brand

Women on Business

Reader Submission advertising gender marketing women in ads We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

Video 201

Comparing the ROI of Content Marketing and Native Advertising

Harvard Business Review

Many companies today rely on content marketing and native advertising to gain visibility for their brand — after all, 70% of people say they’d rather learn about products through content rather than through traditional advertising. Clearly, native advertising is expensive.

The Future of Advertising

Harvard Business Review

In today''s media-saturated world, consumers are rejecting aggressive, interruptive advertising. In this environment, the keys to advertising are engaging consumers by focusing on where they are and connecting with them when they will be receptive. Drawing on a decade of working with advertising and marketing executives, Jeffrey Rayport argues that companies need a new way of thinking about advertising in the digital age.

Wachovia Advertisement: Want your gas money back? | Rajesh Setty

Rajesh Setty

About Portfolio Resources eBuzz Blog Home Blog Compelling Offers Wachovia Advertisement: Want your gas money back? RSS Feed Wachovia Advertisement: Want your gas money back? By Rajesh Setty on Thu 18 Dec 2008, 7:32 PM - View Comments I saw this advertisement from Wachovia Bank at a gas Station in Santa Clara. HELLO THERE AND WELCOME. You are a new visitor to this blog.

Advertisers Should Act More Like Newsrooms

Harvard Business Review

Typically, Super Bowl advertisers meticulously plan every aspect of their presence months in advance of the big game. Recently, the Wharton Future of Advertising Program asked more than 175 industry leaders to describe their vision of what advertising would be like in the year 2020.

Why Companies Are Advertising Their Master Brand

Harvard Business Review

Instead of promoting, for example, Hershey’s Syrup, chocolate bars, and Hershey’s kisses separately, the company is running an advertising campaign that unites all Hershey branded treats in a single commercial, emphasizing the corporate brand name over individual product lines.

Cracking the Mobile Advertising Code

Harvard Business Review

Those numbers have mobile advertisers salivating. Despite the popularity of apps, brands spend more than ten times as much on paid search advertising as they spend on ads on apps. As an advertiser, the fragmentation makes it difficult to get to a critical mass of viewers and the turnover forces advertisers to constantly evaluate new apps. Advertising Technology "Mobile first." That phrase is increasingly shaping marketing decisions, and for good reason.

Is Programmatic Advertising the Future of Marketing?

Harvard Business Review

” Who knew that it was the dawn of a new era not just for advertising, but for all of marketing? The result is a new era of marketing accountability, in which advertising “budgets” will have turned into marketing “investments.” Nicholas Blechman.