From Arrested Development : The ad for Bob Loblaw MORE
Being a Friday we would like to share this clever Thai advertising campaign which captures one of the Encouraging the Heart practices in the middle of the range - that of Celebrating Small Successes. MORE
If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?". But there's a debate about just what, exactly, the advertising industry means by "native advertising." The Wild West that was the web back in the nineties would be equally wild for advertising. MORE
{lang: 'en-GB'} So you have decided to pay for online advertising to attract more leads and traffic to your website where you are promoting your services, programmes or products. MORE
Women On Business Sponsors advertisingWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. MORE
I pass a nursery on the way home that has a "U Pick Pumpkin" sign out. I know what a U Pick is. You go into the field where the pumpkins grow and pick your own pumpkin. This one is hilarious though. The U Pick is you go into a parking lot and choose from the dozens of sorted pumpkins. MORE
Commentary by James Lileks at Lint : See the advertisement here That’s the look of a woman who just realized that if she shot him, she would lose 145 pounds just like that. MORE
Instead of promoting, for example, Hershey’s Syrup, chocolate bars, and Hershey’s kisses separately, the company is running an advertising campaign that unites all Hershey branded treats in a single commercial, emphasizing the corporate brand name over individual product lines. MORE
Advertising Book Release Croft Edwards LeadershipFlow Perfectly SquareGeneralLeadership.com and the General Leadership Foundation bring Leadership Advice from America's Most Trusted Leaders to You! Read more at [link]. MORE
Outside of live televised events, advertising is easy to avoid. Advertisers have to imagine more and more scenarios in which traditional ads just don't have a place anymore. That's an important thing in advertising, because our timelines are notoriously short. MORE
I stumbled across this compilation of the entire 66 commercials of the famous "PC vs. Mac" days. To me, this is some of the cleverest marketing ever. Notice the subtlety with which the Mac guy wins. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]. MORE
Many companies today rely on content marketing and native advertising to gain visibility for their brand — after all, 70% of people say they’d rather learn about products through content rather than through traditional advertising. Clearly, native advertising is expensive. MORE
In the beginning, mobile advertising was all about conversions. Smartphone adoption aside, a big reason rich media display ads have become so popular with advertisers is that they produce click-through and engagement rates that are significantly higher than PCs. Advertising Marketing MORE
The idea of improvisational marketing is a dangerous one to many of the big brands that advertise around the Super Bowl, for obvious reasons. Advertising Decision making Social media MORE
Women On Business Sponsors digital advertising online advertising pay-per-click advertising ppcWe've Moved! Update your Reader Now. MORE
Typically, Super Bowl advertisers meticulously plan every aspect of their presence months in advance of the big game. Recently, the Wharton Future of Advertising Program asked more than 175 industry leaders to describe their vision of what advertising would be like in the year 2020. MORE
Addressable as a web page, every object would naturally become an element of the media landscape, capable of interacting directly with end-users to deliver commercial messaging — including advertising. What's new is how this example reframes the definition of advertising. MORE
There is no denying the fact that the success of an advertisement lies mostly in the headline. The headline should grab the reader by the collar and make him want to read the rest of the advertisement. Words in headlines should act as tags for the advertisement. MORE
Parents too often find themselves caught off guard during commercial breaks by advertising that is inappropriate for children. This is obviously bad for the parent, but it''s bad for advertisers too, because they have failed to reach their consumer. Advertising MORE
” Who knew that it was the dawn of a new era not just for advertising, but for all of marketing? The result is a new era of marketing accountability, in which advertising “budgets” will have turned into marketing “investments.” Nicholas Blechman. MORE
In today''s media-saturated world, consumers are rejecting aggressive, interruptive advertising. In this environment, the keys to advertising are engaging consumers by focusing on where they are and connecting with them when they will be receptive. Drawing on a decade of working with advertising and marketing executives, Jeffrey Rayport argues that companies need a new way of thinking about advertising in the digital age. MORE
Those numbers have mobile advertisers salivating. Despite the popularity of apps, brands spend more than ten times as much on paid search advertising as they spend on ads on apps. As an advertiser, the fragmentation makes it difficult to get to a critical mass of viewers and the turnover forces advertisers to constantly evaluate new apps. Advertising Technology "Mobile first." That phrase is increasingly shaping marketing decisions, and for good reason. MORE
From 1965: Edie Adams and Stan Gertz for Muriel cigars. How times have changed MORE
Residential plumbing firms that advertised on Google searches tended to be lower-quality companies, according to a study in Illinois by Ryan C. Specifically, the firms that advertised on Google received, on average, more than 3 times as many Better Business Bureau complaints per employee as companies that didn’t advertise. Advertising MORE
Reader Submission advertising gender marketing women in ads We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. MORE
A common event in Russian strawberry fields. [HT: HT: Adrants MORE
The Telegraph : The BBC advertises for a weather presenter MORE
Marketing Google AdWords tips online advertising pay per click pay-per-click advertising ppc ppc advertising ppc tips We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. MORE
There are many examples of global advertising concepts getting lost in translation, but today the stakes are higher than ever; a poorly conceived ad in one market can damage the entire brand. It's hard to create relevant and timely global advertising themes, positioning, and stories that reinforce the brand, appeal to consumers around the world, and can be creatively delivered through all touch points. Advertising Branding Marketing MORE
BusinessPundit has " 15 wildly imaginative zoo ads." The one for the Copenhagen zoo is hard to beat but I''d put Calgary''s in second place MORE
An unusual ad for Illinois , based on "An Officer and a Gentleman." A classic sleep aid ad featuring Abe and a talking beaver. The Geico "Honest Abe" commercial MORE
Callings customer service energy Execution apple Best Superbowl Ads customer Customer Service Great Customer Service leadership books mac book pro Steve Jobs Super Bowl Super Bowl Advertising Super Bowl advertismen MORE
The proposed merger of ad industry giants Omnicom and Publicis, forming the world''s largest advertising firm, promises to change the face of Madison Avenue forever. Traditionally, the heart of any successful advertising agency has always been its creative department. Advertising MORE
Reader Submission advertising copywriting marketing communications marketing messages We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. MORE
Marketing & Sales Advertising business communications business management marketing and sales promotion strategydrivenPhoto courtesy of Pexels. When we start a business, we are often clueless to the types of promotion that it actually needs. MORE
The Sneaky Psychology of Influence (selling) and Advertising We all experience it everyday, but do we really appreciate just how easily we are swayed and influenced in our opinions For example - what colour do you associate with which of these logo. MORE
The history of advertising shows that for any new medium, the industry tends to use the same approach that worked in the old medium. Perhaps it is time to rethink mobile advertising and its purpose. MORE
Technology has prompted tremendous change in the advertising industry—change that would have been inconceivable even a decade ago. But at the same time the ecosystem of technologies that supports online advertising has become so complicated and cumbersome that it actually makes it harder for advertisers to invest more money to market effectively, putting the industry’s growth at risk. Programmatic advertising is about automation, not auctions. Advertising Technology MORE
Big Bob's Marshall Warehouse. I do not own an electric guitar but may have to get one so I can buy an amplifier from Big Bob. [HT: HT: Rick Miller MORE
As a result, I''ve been studying how companies create and distribute online video advertisements, and I''ve examined some of the new firms that specialize in helping them do so. This post contains excerpts from Thales Teixeira''s June 2013 article " How to Profit From Lean Advertising.". MORE
A few weeks ago, New York Times Columnist Nick Kristof was arguing for the imposition of a no fly zone over Libya and cited a quote from retired Air Force Chief of Staff General Merrill McPeak to. Please click the headline to read the whole story. Current Affairs Leadership MORE
David Ogilvy is perhaps the most famous advertising executive of all time. His book, Ogilvy on Advertising, is a classic, and many of his ads have been often copied. Leadership Learning Quotations Advertising company of giants David Ogilvy hiring marketing middle manager MORE
As you watch Super Bowl XLV today, watch particularly for how advertisers integrate their social media with their TV commercials. Some advertisers have already started their pre-game, social media play to build brand buzz and attract viewers to watch their Super Bowl commercials. MORE
Advertising Related Topics 
Women on Business
MARCH 24, 2017
Women On Business Sponsors advertisingWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].
Strategy Driven
AUGUST 11, 2016
There is no denying the fact that the success of an advertisement lies mostly in the headline. The headline should grab the reader by the collar and make him want to read the rest of the advertisement. Words in headlines should act as tags for the advertisement.
Chris Brady
NOVEMBER 15, 2013
I stumbled across this compilation of the entire 66 commercials of the famous "PC vs. Mac" days. To me, this is some of the cleverest marketing ever. Notice the subtlety with which the Mac guy wins. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
Execupundit
SEPTEMBER 19, 2014
From Arrested Development : The ad for Bob Loblaw
Harvard Business Review
AUGUST 7, 2013
The proposed merger of ad industry giants Omnicom and Publicis, forming the world''s largest advertising firm, promises to change the face of Madison Avenue forever. Traditionally, the heart of any successful advertising agency has always been its creative department. Advertising
Harvard Business Review
FEBRUARY 20, 2013
Outside of live televised events, advertising is easy to avoid. Advertisers have to imagine more and more scenarios in which traditional ads just don't have a place anymore. That's an important thing in advertising, because our timelines are notoriously short.
Talent Technologies
JULY 7, 2011
Being a Friday we would like to share this clever Thai advertising campaign which captures one of the Encouraging the Heart practices in the middle of the range - that of Celebrating Small Successes.
Harvard Business Review
MARCH 1, 2013
Addressable as a web page, every object would naturally become an element of the media landscape, capable of interacting directly with end-users to deliver commercial messaging — including advertising. What's new is how this example reframes the definition of advertising.
Harvard Business Review
JUNE 12, 2013
In the beginning, mobile advertising was all about conversions. Smartphone adoption aside, a big reason rich media display ads have become so popular with advertisers is that they produce click-through and engagement rates that are significantly higher than PCs. Advertising Marketing
Women on Business
APRIL 1, 2014
Marketing Google AdWords tips online advertising pay per click pay-per-click advertising ppc ppc advertising ppc tips We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].
Women on Business
FEBRUARY 22, 2016
Women On Business Sponsors digital advertising online advertising pay-per-click advertising ppcWe've Moved! Update your Reader Now.
Harvard Business Review
NOVEMBER 18, 2013
Technology has prompted tremendous change in the advertising industry—change that would have been inconceivable even a decade ago. But at the same time the ecosystem of technologies that supports online advertising has become so complicated and cumbersome that it actually makes it harder for advertisers to invest more money to market effectively, putting the industry’s growth at risk. Programmatic advertising is about automation, not auctions. Advertising Technology
Harvard Business Review
MAY 24, 2013
As a result, I''ve been studying how companies create and distribute online video advertisements, and I''ve examined some of the new firms that specialize in helping them do so. This post contains excerpts from Thales Teixeira''s June 2013 article " How to Profit From Lean Advertising.".
Krishna De
JULY 20, 2011
{lang: 'en-GB'} So you have decided to pay for online advertising to attract more leads and traffic to your website where you are promoting your services, programmes or products.
Harvard Business Review
MARCH 28, 2016
Instead of promoting, for example, Hershey’s Syrup, chocolate bars, and Hershey’s kisses separately, the company is running an advertising campaign that unites all Hershey branded treats in a single commercial, emphasizing the corporate brand name over individual product lines.
General Leadership
MAY 15, 2017
Advertising Book Release Croft Edwards LeadershipFlow Perfectly SquareGeneralLeadership.com and the General Leadership Foundation bring Leadership Advice from America's Most Trusted Leaders to You! Read more at [link].
Harvard Business Review
JUNE 22, 2015
” Who knew that it was the dawn of a new era not just for advertising, but for all of marketing? The result is a new era of marketing accountability, in which advertising “budgets” will have turned into marketing “investments.” Nicholas Blechman.
Harvard Business Review
APRIL 5, 2013
In today''s media-saturated world, consumers are rejecting aggressive, interruptive advertising. In this environment, the keys to advertising are engaging consumers by focusing on where they are and connecting with them when they will be receptive. Drawing on a decade of working with advertising and marketing executives, Jeffrey Rayport argues that companies need a new way of thinking about advertising in the digital age.
Harvard Business Review
NOVEMBER 4, 2015
The history of advertising shows that for any new medium, the industry tends to use the same approach that worked in the old medium. Perhaps it is time to rethink mobile advertising and its purpose.
Execupundit
DECEMBER 3, 2015
An unusual ad for Illinois , based on "An Officer and a Gentleman." A classic sleep aid ad featuring Abe and a talking beaver. The Geico "Honest Abe" commercial
Execupundit
OCTOBER 10, 2016
Big Bob's Marshall Warehouse. I do not own an electric guitar but may have to get one so I can buy an amplifier from Big Bob. [HT: HT: Rick Miller
Women on Business
JANUARY 31, 2014
Reader Submission advertising gender marketing women in ads We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].
Harvard Business Review
MARCH 29, 2013
There are many examples of global advertising concepts getting lost in translation, but today the stakes are higher than ever; a poorly conceived ad in one market can damage the entire brand. It's hard to create relevant and timely global advertising themes, positioning, and stories that reinforce the brand, appeal to consumers around the world, and can be creatively delivered through all touch points. Advertising Branding Marketing
Harvard Business Review
SEPTEMBER 11, 2013
Those numbers have mobile advertisers salivating. Despite the popularity of apps, brands spend more than ten times as much on paid search advertising as they spend on ads on apps. As an advertiser, the fragmentation makes it difficult to get to a critical mass of viewers and the turnover forces advertisers to constantly evaluate new apps. Advertising Technology "Mobile first." That phrase is increasingly shaping marketing decisions, and for good reason.
Strategy Driven
MAY 31, 2017
Marketing & Sales Advertising business communications business management marketing and sales promotion strategydrivenPhoto courtesy of Pexels. When we start a business, we are often clueless to the types of promotion that it actually needs.
Let's Grow Leaders
FEBRUARY 5, 2014
Callings customer service energy Execution apple Best Superbowl Ads customer Customer Service Great Customer Service leadership books mac book pro Steve Jobs Super Bowl Super Bowl Advertising Super Bowl advertismen
Next Level Blog
MARCH 23, 2011
A few weeks ago, New York Times Columnist Nick Kristof was arguing for the imposition of a no fly zone over Libya and cited a quote from retired Air Force Chief of Staff General Merrill McPeak to. Please click the headline to read the whole story. Current Affairs Leadership
Eric Jacobson
FEBRUARY 6, 2011
As you watch Super Bowl XLV today, watch particularly for how advertisers integrate their social media with their TV commercials. Some advertisers have already started their pre-game, social media play to build brand buzz and attract viewers to watch their Super Bowl commercials.
Rapid BI
FEBRUARY 13, 2012
The Sneaky Psychology of Influence (selling) and Advertising We all experience it everyday, but do we really appreciate just how easily we are swayed and influenced in our opinions For example - what colour do you associate with which of these logo.
Women on Business
JANUARY 11, 2015
Reader Submission advertising copywriting marketing communications marketing messages We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].
Harvard Business Review
NOVEMBER 6, 2013
Residential plumbing firms that advertised on Google searches tended to be lower-quality companies, according to a study in Illinois by Ryan C. Specifically, the firms that advertised on Google received, on average, more than 3 times as many Better Business Bureau complaints per employee as companies that didn’t advertise. Advertising
CEO Blog
OCTOBER 28, 2013
I pass a nursery on the way home that has a "U Pick Pumpkin" sign out. I know what a U Pick is. You go into the field where the pumpkins grow and pick your own pumpkin. This one is hilarious though. The U Pick is you go into a parking lot and choose from the dozens of sorted pumpkins.
Execupundit
SEPTEMBER 20, 2013
BusinessPundit has " 15 wildly imaginative zoo ads." The one for the Copenhagen zoo is hard to beat but I''d put Calgary''s in second place
Harvard Business Review
FEBRUARY 5, 2013
The idea of improvisational marketing is a dangerous one to many of the big brands that advertise around the Super Bowl, for obvious reasons. Advertising Decision making Social media
Execupundit
MAY 28, 2015
The Telegraph : The BBC advertises for a weather presenter
Execupundit
FEBRUARY 13, 2015
From 1965: Edie Adams and Stan Gertz for Muriel cigars. How times have changed
Harvard Business Review
FEBRUARY 13, 2013
If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?". But there's a debate about just what, exactly, the advertising industry means by "native advertising." The Wild West that was the web back in the nineties would be equally wild for advertising.
Execupundit
SEPTEMBER 16, 2011
A common event in Russian strawberry fields. [HT: HT: Adrants
Execupundit
JUNE 6, 2013
Commentary by James Lileks at Lint : See the advertisement here That’s the look of a woman who just realized that if she shot him, she would lose 145 pounds just like that.
Harvard Business Review
SEPTEMBER 5, 2013
Parents too often find themselves caught off guard during commercial breaks by advertising that is inappropriate for children. This is obviously bad for the parent, but it''s bad for advertisers too, because they have failed to reach their consumer. Advertising
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