Whether it’s the customer relationship management platforms used by sales teams, enterprise resource planning software used by purchasing teams, or the account-based marketing technology employed by marketing teams, the business intelligence platform can recognize a unique URL and attach it to clean, usable data. The following strategies can help you improve your business intelligence through better data management: Clean house on marketing and sales contacts. MORE

Many in the nonprofit world call this technical assistance or training, while for-profit entrepreneurs might see it as business development, partnerships or even affiliate marketing. MORE

Many marketing organizations are still operating like it’s the 1990s — or even earlier. Duplicative marketing teams exist within the same company across multiple product lines. Digital marketing teams are centralized yet isolated from the broader organization. Marketing groups are splintered into communications, consumer marketing, brand marketing, and digital marketing units with no common thread in strategy and execution. MORE

Affiliate marketing is extremely popular these days and can be a great way to get your brand, products, and services in front of wider audiences and drive conversions via leads and sales. The Benefits of Affiliate Marketing [Infographic]. MORE

The New Tools of Marketing. Your company is probably less fortunate in the markets it serves, and if you don’t buy your trademark as a keyword to show your search ads, Google will try to sell your trademark to your competitors, a tactic which some courts have allowed. HBR STAFF. MORE

Matt McWilliams – Matt’s a recent friend but he’s been a huge encouragement as I’m growing my platform and trying to get into the affiliate marketing arena. T he blogging world has opened doors I never thought I’d see opened. MORE

Marketing affiliate marketing event marketing event promotion small business marketing We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. MORE

One example was an affiliate marketing program. You''ve heard the mantra: Learn from failure. But no one likes to screw up and you can''t learn when you''re beating your chest in frustration or pointing fingers at each other. MORE

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Apart from using PPC (pay-per-click) and CPE (cost-per-engagement) based advertisements to jump-start adoption, we have engaged some experts to work on social media marketing. In the interim we might also look at piloting an Affiliate Marketing Strategy. HELLO THERE AND WELCOME. You are a new visitor to this blog. Here you’ll find more than 1500 articles and mini-sagas on entrepreneurship, leadership, creativity and simply how to distinguish yourself. MORE

We were both losing in the lucrative high-end market segment. We finally decided set up a strategic partnership with a joint product to capture this elusive segment of the market. As a result of our increased coverage and wider range of solutions, we both gained revenue and credibility, while reducing marketing and development. This example is only the first of six approaches for coopetition, with potential wins for both sides: Best of both creates a new market. MORE