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Importance of Competitive Intelligence

Chartered Management Institute

Why is Competitive Intelligence important and beneficial to your activities? Related Content: What can you use Competitive Intelligence for? Know Your Enemy Basic Gap Analysis Using Creativity During SWOT Analysis Early Warning. You are not watching this post, click to start watching.

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First Steps to a Competitive Intelligence function

Chartered Management Institute

You may be interested in Competitive Intelligence, already have a function or you may be thinking about setting up some sort of Competitive Intelligence (CI) operation within your company. What do you need to do to set up a Competitive Intelligence function. You may have struggled at the best way to start.

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What can you use Competitive Intelligence for?

Chartered Management Institute

Competitive Intelligence is becoming an increasingly common. What can you use Competitive Intelligence for? Related Content: Know Your Enemy Basic Gap Analysis Using Creativity During SWOT Analysis Early Warning Competitive Intelligence - Mergers within Law Firms.

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Thoughts on Competitive Intelligence

Chartered Management Institute

Some thoughts on the benefits of Competitive Intelligence. You are not watching this post, click to start watching

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An Introduction to Competitive Intelligence

Chartered Management Institute

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“Competitive Intelligence” Shouldn’t Just Be About Your Competitors

Harvard Business Review

For the next year, Jessica Eliasi, then the director of Competitive Intelligence at Mars Chocolate, travelled the world running “competitive simulation” games with local market teams from Russia to Mexico to Turkey to England. To become more agile, s tart by rethinking your competitive intelligence process.

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Companies Collect Competitive Intelligence, but Don’t Use It

Harvard Business Review

The second requirement is to anticipate response to your competitive moves so that they are not derailed by unexpected reactions. Improving competitive intelligence usage requires an “audit” of major decisions – at the product/service or functional level – before they are approved by management.