How SWOT Analysis Harms Leaders
Lead Change Blog
OCTOBER 31, 2019
Take the most popular of them, the SWOT analysis, where you try to figure out the Strengths, Weaknesses, Opportunities, and Threats facing your business. SWOT doesn’t account for the dangerous judgment errors revealed by recent research in behavioral economics and cognitive neuroscience, what scholars call cognitive biases. When taking on new coaching and consulting clients, I always inquire whether they did a SWOT.