Christensen Featured in Interview about Marketing Theory
First Friday Book Synopsis
OCTOBER 2, 2016
At the November First Friday Book Synopsis, Randy Mayeux will present Competing Against Luck: The Story of Innovation and Customer Choice, (New York: Harper, 2016)written by Clayton Christensen as the lead author, along with three others (Taddy Hall, Karen Dillon, and David S. It is in… Read More Christensen Featured in Interview about Marketing Theory. Karl's blog entries Alexandra Wolfe Amazon.com Clayton Christensen Competing Against Luck David S.