Healthy Habits Of Successful Leaders – An Expert Roundup

Joseph Lalonde

Michael Levitt, CEO of BreakfastLeadership.com. Becoming A Healthy Leader There are plenty of ways to become a healthy leader. I’ve shared various ways you can become a healthy leader over the last couple of weeks.

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In Marketing, the “C” Word Cannot Exist

In the CEO Afterlife

Many years ago I read Theodore Levitt’s The Marketing Imagination. Branding Leadership Marketing Strategy Advertising Consurmer Packaged Goods Social Media Theodore Levitt Vision

Quote of the Day

Execupundit

Theodore Levitt The future belongs to people who see possibilities before they become obvious.

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Think Like a Freak: A book review by Bob Morris

First Friday Book Synopsis

Levitt and Stephen J. Dubner William Morrow/An Imprint of HarperCollins Publishers (2014) How and why mastering the economic approach will produce better answers to questions and better solutions to problems In their latest book, Steven Levitt and Stephen Dubner cite […]. Levitt The Book The conventional wisdom is often wrong The Gambler Think Like a Freak: The Authors of Freakonomics Van Halen group William Morrow/An Imprint of HarperCollins Publishers Zappos

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Recommended Resources – Freakonomics

Strategy Driven

Levitt and. Levitt and Stephen J. Evaluation & Control Program Recommended Resources book review business book business management evaluation and control freakonomics Stephen Dubner Steven Levitt strategydriven

The Marketing Imagination: A book review by Bob Morris

First Friday Book Synopsis

The Marketing Imagination (Expanded Edition) Theodore Levitt Free Press (1986) Do not be misled by the date of this Expanded Edition: Of the more than 27 gazillion books on marketing now in print, none has had a greater impact than has this one. It is truly a masterpiece. By way of background, in 1960 (in [.].

Quote of the Day

Execupundit

Theodore LevittThere is no such thing as the right way for a manager to operate or behave. There are only ways that are appropriate for specific tasks in specific enterprises under specific conditions.

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Quote of the Day

Execupundit

Steven Levitt Business people, especially in front of their bosses, have an almost unlimited ability to sit back and mint answers they don''t know.

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Harvard Business Review on Reinventing Your Marketing: A book review by Bob Morris

First Friday Book Synopsis

Rust Scott Cook Suj Krishnaswamy Susan Fournier Taddy Hall The Marketing Imagination Theodore LevittHarvard Business Review on Reinventing Your Marketing Various Contributors Harvard Business Review Press (2011) How to use innovative thinking to improve how you create or increase demand for what you offer Those who aspire to maximize the impact of their marketing initiatives will find the material in this HBR book invaluable. It is one of [.].

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Simon Pont: An interview by Bob Morris

First Friday Book Synopsis

Dick Remember to Breathe Saint Paul’s 1 Corinthians 13:12 Simon Pont: An interview by Bob Morris Steven Levitt Super-Toys Last All Summer Long Tao Te Ching the “300 pound digital goliath” The Better Mousetrap: Brand Invention in a Media Democracy the Great Man theory of decision making and organizational performance the ideology of comfort and the tyranny of custom The Princess Bride Tom Davenport Vizeum Voltaire William GoldmanSimon Pont is a writer, commentator and brand-builder.

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Alan M. Webber: An interview by Bob Morris

First Friday Book Synopsis

Alan M. Webber is an award-winning, nationally-recognized editor, author, and columnist. In 1995, he launched Fast Company magazine, a fresh, dynamic entry in the business magazine category. Headquartered in Boston, MA, the magazine became the fastest growing, most successful business magazine in history. Fast Company won two national magazine awards—one for general excellence, one for [.]. Bob's blog entries "Business As War" "global detective” Alan M.

Dial-A-Brain

Execupundit

In New York magazine , Freakonomics co-author Steven Levitt talks about his new venture: a speakers bureau with an audience of one

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Shortlist Announced for Financial Times and Goldman Sachs “Business Book of the Year” Award

First Friday Book Synopsis

Thursday September 15th, 2011: The Financial Times and Goldman Sachs today announced the shortlist for the seventh annual Financial Times and Goldman Sachs Business Book of the Year Award (www.ft.com/bookaward), which aims to identify the book providing the most compelling and enjoyable insight into modern business issues. The shortlist is: [.].

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Most Valuable Business Insights: 11-15

First Friday Book Synopsis

Martin Seth Godin Steve Jobs Steve Steinhilber strategic alliances The Complete Guide to Mergers and Acquisitions The Effective Executive Execution The Executive’s Compass The Marketing Imagination The Opposable Mind Theodore Levitt Thomas Edison Thomas Watson Sr.

Free Flow Thinking about Management Thinkers

Execupundit

Kotter, Jim Stroup, James Autry, Theodore Levitt, Stanley McChrystal, Daniel Coyle, Tim Ferriss, Ronald Heifetz, and more and more and more Marcus Aurelius, Thucydides, Peter Drucker, John Boyd, Arthur Elliott Carlisle, C. Northcote Parkinson, James Q.

Quote of the Day

Execupundit

Theodore LevittIt can be said with confident certainty that wherever the articulate and persuasive rationalizer for constantly or frequently poor performance regularly shows up, the company will surely slow down and go under.

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Quote of the Day

Execupundit

Theodore Levitt In truth, there is no such thing as a growth industry. There are only companies organized and operated to create and capitalize on growth opportunities. Industries that assume themselves to be riding some automatic growth escalator invariably descend into stagnation.

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Books Every Manager Should Read - Part One

Execupundit

The Effective Executive by Peter Drucker Leaders by Warren Bennis and Burt Nanus Thinking About Management by Theodore Levitt Man's Search for Meaning by Viktor Frankl Wooden On Leadership by John Wooden and Steve Jameson Management of the Absurd by Richard Farson Parkinson's Law by C. I've been asked of provide a list of books that I'd recommend for managers.

Stop Trying to Do More and More

In the CEO Afterlife

In Theodore Levitt’s The Marketing Imagination , the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities.

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Featured Leading Voice: Chip Bell

Lead Change Blog

” The books Chip has found most helpful for his professional life include Watership Down by Richard Adams, Marketing for Business Growth by Ted Levitt, and The Purple Cow by Seth Godin.

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A Refresher on Marketing Myopia

Harvard Business Review

The term was coined by the late Harvard Business School marketing professor, Theodore Levitt, in a 1960 article by the same name (republished in 2004). ” As Levitt used to tell his students, “People don’t want a quarter-inch drill. Paul Garbett for HBR.

Its a Jungle In There

CEO Blog

View my complete profile Previous Posts The First 30 Days as CEO The Laws of Charisma Jim's Longevity Diet Broth The Next Level Book Review The Intangibles of Leadership Conscientious Equity Book Report Nando Parrado and James Cameron Blue Ocean Strategy Professor Joseph Stiglitz and Al Gore Steven Levitt - Freakonomics Google, as a third party vendor, uses cookies to serve ads on this site.

Just because you can make an omelet, doesn’t mean you’re a restaurateur!

Mills Scofield

Saul quotes Theodore Levitt (Harvard Business School Professor), “People don’t want a quarter-inch drill, they want a quarter-inch hole.” Quick, tell me your organization’s business model. Can you? Can you tell me what a business model is?

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The F Word Discussed At Inner Circle In London

Bird's Eye View

In fact this book reads a bit like Freakanomics , the blockbuster by U of Chicago economist Steven Levitt and New York Times journalist Stephen Dubner.

Pricing Strategy: Pricking the Veil of Value Exchange

Strategy Driven

The marketing orientation focuses the purpose of the firm towards serving customer needs profitably – an orientation supported by the late greats Peter Drucker and Theodore Levitt.

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World Business Forum – Top 10 Speakers | N2Growth Blog

N2Growth Blog

Steve Levitt - Author of Freakanomics and Super Freakanomics , Steve was superb.

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A Creative Way to “Fix” Incentives?

LDRLB

A team of economic researchers led by Harvard University’s Roland Fryer (and including Steven Levitt of Freakonomics fame) recently flipped the incentive model on its head and tested on one of the most incentive-resistant professions in America: schoolteachers. Incentives have been with us for a long time. As a tool drive performance, there is nearly 100 years of solid argument for their use in organizations. More recently, however, their use has been called into question.

The Reason for Leadership

Orrin Woodward

Theodore Levitt says, “Discretion is the enemy of order, standardization, and quality.” Here is a portion of an article on Systematic Thinking, a key tool in a leader's arsenal. The full article is available on the TEAM site.

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Marketing Myopia, 50-Plus Years On

Harvard Business Review

It's hard to overestimate the influence Ted Levitt's "Marketing Myopia" has had on the world of marketing and beyond. Like Harold Bloom's Anxiety of Influence in literary criticism or Donald Norman's The Design of Everyday Things in product design, Levitt's half-century-old treatise on examining what business your company is really in hovers over and continues to influence entire schools of thought. This post is part of the HBR Insight Center Marketing That Works.

In 2014, Resolve to Make Your Business Human Again

Harvard Business Review

In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” To avoid that, Levitt exhorted leaders to ask themselves the seemingly obvious question – “What business are you really in?” Levitt agreed, noting that the trouble starts when over time companies come to define themselves not by what they do for customers but by the products they sell or the categories in which they compete.

Successful Companies Don’t Adapt, They Prepare

Harvard Business Review

In 1960, Harvard professor Theodore Levitt published a landmark paper in Harvard Business Review that urged executives to adapt by asking themselves, “What business are we really in?” Which brings us to something else Theodore Levitt said, “People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.” Jennifer Maravillas for HBR.

5 Questions That Will Help You Stay Ahead of Your Disruptors

Harvard Business Review

Grove’s 1980 question remains as ruthlessly relevant to C-suites as Ted Levitt’s 1960 classic, “What business are you in?” Aggravated and depressed by the decline of their core memory business in the 1980s, Intel’s top management struggled for strategic clarity.

The iPhone 5 Launch Will Be Successful

Harvard Business Review

In January 1980, Harvard's Ted Levitt wrote an article titled " Marketing Success Through Differentiation of Anything." Levitt argued that products were more complicated to consumers than most manufacturers considered. Levitt asserted that companies could differentiate themselves — to a limited degree — by providing a variety of expected features to the consumer (i.e.,

Why Management Matters: Welcome to the HBR Insight Center

Harvard Business Review

There certainly is no shortage of candidates from our nine decades of publishing — from Ted Levitt's "Marketing Myopia" to Michael Porter's "How Competitive Forces Shape Strategy.". Harvard Business Review was launched precisely 90 years ago this month with an ambitious agenda — to produce a "business theory," based on rigorous research, to help managers run their companies more effectively.

To Survive, Health Care Data Providers Need to Stop Selling Data

Harvard Business Review

The late economist and marketing professor Theodore Levitt famously said “People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.” Most data-driven healthcare IT (HCIT) providers aren’t going to survive. Their business models are at serious risk of failure in the next three to five years. To beat those odds, they need to evolve dramatically, and fast, to a point where they are not selling data at all.

How Understanding Disruption Helps Strategists

Harvard Business Review

As Ted Levitt pointed out 55 years ago, companies develop significant myopia over time, only seeing things that are squarely in the mainstream of their market. Through the past 15 years my colleagues and I have wrestled with disruption in many contexts.

What We Really Know About Consumer Behavior

Harvard Business Review

Some fifteen years ago, in a period that seemed full of change and uncertainty in marketing, I asked my colleague Ted Levitt where he saw our field heading. Levitt, who had a marvelous talent for speaking in epigrams, responded, "The future of marketing will be more like its past than anyone imagines." Today, as the internet, social media, new analytics, and mobile devices upend the work of marketing, it may seem strange to say he was right.

Obsess Over Your Customers, Not Your Rivals

Harvard Business Review

Theodore Levitt's classic theory -- in under two minutes. Dave Wheeler for HBR. The starting point of most competitive analysis is a question: Who is your competition? That’s because most companies view their competition as another brand, product, or service. But smart leaders and organizations go broader. The question is not who your competition is but what it is.

The Strategic Value of APIs

Harvard Business Review

In the classic HBR article “Marketing Myopia, ” Theodore Levitt asked a provocative question: “What business are you really in?”

Searching for New Ideas in the Curious Things Your Customers Do

Harvard Business Review

Theodore Levitt's classic theory -- in under two minutes. Twenty five years ago Steve Hughes, now the CEO of Sunrise Strategic Partners, was walking through an orange juice plant when he had an epiphany that turned into a $500 million business. Hughes had just become executive vice-president of Tropicana, and he was touring facilities to try to learn about the business. He was in a plant and noticed some of the workers on a break.