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Breaking Through | A New Frontier of Technology and Innovation

N2Growth Blog

Innovation is doing new things.” – Theodore Levitt. Recently AI and blockchain have emerged as critical technologies in epidemic management by tracking the spread of COVID-19, managing insurance payments, maintaining medical supply chains, donation tracking pathways, and the vaccination roll-out. Creativity is thinking up new things.

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Think Like a Freak: A book review by Bob Morris

First Friday Book Synopsis

Levitt and Stephen J. Dubner William Morrow/An Imprint of HarperCollins Publishers (2014) How and why mastering the economic approach will produce better answers to questions and better solutions to problems In their latest book, Steven Levitt and Stephen Dubner cite […]. Dubner Steven D.

Levitt 100

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In Marketing, the “C” Word Cannot Exist

In the CEO Afterlife

Branding Leadership Marketing Strategy Advertising Consurmer Packaged Goods Social Media Theodore Levitt Vision' Great marketing becomes the cultural glue that binds every department and every employee to the vision – always has, always will.

Levitt 257
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Leaders: Where Are Your Best Ideas Born? The Power Of Incubation

Great Leadership By Dan

My friend Michelle Miller-Levitt was on the panel. (Confession: I'm the guy at the ranch.) Several of them keep their phones near their beds so they can dictate a voice memo if they wake with an idea during the night. She owned Buffalo, NY’s first podcast studio, Too Much Neon.

Incubator 219
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Karl Ronn: Part 1 of an interview by Bob Morris

First Friday Book Synopsis

Clean Magic Eraser Neil Gershenfeld Nicholas Negroponte Oscar Wilde Paul Schoemaker Peter Drucker Procter & Gamble Rita McGrath Roger Martin Rosalind Picard Scott Anthony Swiffer Tao Te Ching Ted Levitt the ideology of comfort and the tyranny of custom Tim Brown Tom Davenport Voltaire'

Kotter 99
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Innovative Service Leaders Nurture Trust

Lead Change Blog

” These words of Harvard professor and marketing guru Ted Levitt were written about customers. Nobody is ever THAT satisfied, especially not over an extended period of time. The person is either not being candid or not being contacted.” They could just as easily be about all relationships.

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The Marketing Imagination: A book review by Bob Morris

First Friday Book Synopsis

The Marketing Imagination (Expanded Edition) Theodore Levitt Free Press (1986) Do not be misled by the date of this Expanded Edition: Of the more than 27 gazillion books on marketing now in print, none has had a greater impact than has this one. It is truly a masterpiece. By way of background, in 1960 (in [.].

Levitt 80