The Practical Leader
MARCH 13, 2024
Harvard Business School Professor Ted Levitt, a leading research and author in management, marketing, and former editor of Harvard Business Review, said “Early decline and certain death are the fate of companies whose policies are geared totally and obsessively to their own convenience at the total expense of the customer.”
Mills Scofield
APRIL 15, 2012
Saul quotes Theodore Levitt (Harvard Business School Professor), “People don’t want a quarter-inch drill, they want a quarter-inch hole.” Saul urges us to also create a shared operating model on HOW value will be delivered. Yet few are really good at truly understanding what the customer needs.
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The Practical Leader
MARCH 25, 2020
When Nobel Laureate, Michael Levitt, first analyzed Chinese infection rates, he tracked an increase of 30% per day in Hubei province. We are convinced that markets — to the extent they are allowed to operate — working together with high-speed communications technologies, will significantly reduce the harm that could befall us.
Harvard Business Review
JANUARY 13, 2014
In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” To avoid that, Levitt exhorted leaders to ask themselves the seemingly obvious question – “What business are you really in?”
Harvard Business Review
SEPTEMBER 13, 2012
On January 19, 2012, after 131 years of operation, the Eastman Kodak Company filed for Chapter 11 protection in U.S. Levitt argued that it's always better to define a business by what consumers want than by what a company can produce. What Business Are We In? The Emergence of Health as the Business of Health Care. bankruptcy court.
Harvard Business Review
MAY 5, 2016
Grove’s 1980 question remains as ruthlessly relevant to C-suites as Ted Levitt’s 1960 classic, “What business are you in?” Stagnant growth in its core PC market recently led Intel to announce layoffs of roughly 12% of its workforce. ” or my “Who do you want your customers to become?”
Harvard Business Review
JUNE 14, 2017
The bulk of HCIT investment supports startups that sell data — clinical or operational information that is otherwise difficult for clients to obtain or to organize. The late economist and marketing professor Theodore Levitt famously said “People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.”
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