Mills Scofield
APRIL 15, 2012
And finally, business model innovation is getting the recognition it deserves. That’s why I was thrilled when my friend and one of business model innovation’s gurus, Saul Kaplan , wrote a must read book sharing his real world experiences - The Business Model Innovation Factory. For many, this is frightening.
Harvard Business Review
JANUARY 13, 2014
In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” To avoid that, Levitt exhorted leaders to ask themselves the seemingly obvious question – “What business are you really in?” Innovation Leadership Strategy' And short-term numbers at that.
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Harvard Business Review
MAY 5, 2016
Grove’s 1980 question remains as ruthlessly relevant to C-suites as Ted Levitt’s 1960 classic, “What business are you in?” They see disrupted incumbents from retail, finance, health care, transportation, professional services, and manufacturing requiring radical restructuring of assets, productivity , and innovation.
Harvard Business Review
NOVEMBER 18, 2015
Christensen and two co-authors revisit where disruption theory stands today in a new HBR article, “What Is Disruptive Innovation?” As Ted Levitt pointed out 55 years ago, companies develop significant myopia over time, only seeing things that are squarely in the mainstream of their market. billion versus $2.3
Harvard Business Review
JUNE 14, 2017
How the most innovative providers are creating value. The bulk of HCIT investment supports startups that sell data — clinical or operational information that is otherwise difficult for clients to obtain or to organize. Insight Center. The Leading Edge of Health Care. Sponsored by Optum. But we believe it’s the only option.
Harvard Business Review
SEPTEMBER 13, 2012
On January 19, 2012, after 131 years of operation, the Eastman Kodak Company filed for Chapter 11 protection in U.S. Levitt argued that it's always better to define a business by what consumers want than by what a company can produce. What Business Are We In? The Emergence of Health as the Business of Health Care. bankruptcy court.
Harvard Business Review
SEPTEMBER 24, 2013
In the words of Harvard Business School marketing professor Theodore Levitt, “ People don’t want to buy a quarter-inch drill. Disruptive innovation Global business' Every time a customer buys a product, they are trying to do a job that brings some value to them – and not necessarily what the product says on the label.
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