Management Tools For Leaders: Red Ocean/Blue Ocean Strategy

Rich Gee Group

Tool #5 - Red Ocean/Blue Ocean Strategy This week, let’s understand how companies position themselves in the marketplace to succeed - The Red Ocean/Blue Ocean Strategy. History: Red Ocean/Blue Ocean is a strategy developed by W.

Book Notes – Blue Ocean Strategy: How Leaders Drive Change

RapidStart Leadership

When I picked up Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne, I thought it was going to be all about what the title suggests – developing successful business strategies, (possibly with some kind of nautical theme). It was about strategy. The authors had a lot to say about the process of identifying where your company stands in the market place and how the struggle for customers can leave the waters bloody from cut-throat competition (the red ocean).


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Apply Blue Ocean Principles to an Existing Business

Sales Wolf Blog

Sure, you may understand the difference between a blue and red ocean, but it may feel like a lost cause if you’re already operating in a red ocean. It is never too late to implement new growth strategies and put your business on a new trajectory.

The Explainer: Blue Ocean Strategy

Harvard Business

Strategy VideoMake the competition irrelevant.

30 Books in 30 days – Remembering 15 years of the 1st Friday Book Synopsis – (Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne)

First Friday Book Synopsis

{On April 5, 2013, we will celebrate the 15th Anniversary of the First Friday Book Synopsis, and begin our 16th year. During March, I will post a blog post per day remembering key insights from some of the books I have presented over the 15 years of the First Friday Book Synopsis. We have met [.]. Randy's blog entries

Blue Ocean Football?


There’s a lot out there written about strategy (we’re planning on upcoming series demystifying it). One of the more popular ideas is Blue Ocean Strategy. The concept is simple, rather than define where in the market you want to be (Porter’s model), a corporation seeks a “Blue Ocean” or an uncontested market no one has pursued. Strategy blue ocean strategy

Closing the Gap Between Blue Ocean Strategy and Execution

Harvard Business Review

At the highest level, there are three propositions essential to the success of strategy: the value proposition, the profit proposition, and the people proposition. For any strategy to be successful and sustainable, an organization must develop an offering that attracts buyers; it must create a business model that enables the company to make money out of its offering; and it must motivate the people working for or with the company to execute the strategy.

Capturing New Markets: A book review by Bob Morris

First Friday Book Synopsis

Bob's blog entries and dominate in new markets or in new customer segments Apple Blue Ocean Strategy Capturing New Markets: How Smart Companies Create Opportunities Others Don’t Craig’s List eBay Facebook GE Google How to locate Mark Johnson McGraw-Hill penetrate Phillips Renée Mauborgne Seizing the White Space: Business Model Innovation for Growth and Renewal Stephen Wunker W.

What is Your Red Ocean Strategy? – (Success in a Crowded Market)

First Friday Book Synopsis

So, this week I presented my synopsis on the terrific book Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim and Renee Mauborgne. The group was the entire team at a growing firm, one that is vibrant, alive, energetic… The kind of place people like to show [.]. Randy's blog entries

So, If Your Company Does Not Have a Flawless Foundation, Try This – (Insight with Challenge from Peter Thiel, Zero to One)

First Friday Book Synopsis

Peter Thiel, Zero to One ————— A couple of years ago, I presented my synopsis of the book Blue Ocean Strategy to an energetic team at an in-demand marketing firm. As a founder, your first job is to get the first things right, because you cannot build a great company on a flawed foundation.

Revealing Leadership Insights From Thinkers50

Tanveer Naseer

From blue ocean strategy to Michael Porter’s five forces, Vijay Govindarajan’s reverse innovation to Richard D’Aveni’s hypercompetition, great thinkers and their ideas directly effect how companies are run and how business people think about and practice business. Kim and Maubourgne, Korean and American, respectively, are the authors of Blue Ocean Strategy and a string of highly influential HBR articles. Stuart is editor of Business Strategy Review.

0103 | Michael Petty


Strategy Thinking and the New Science – Irene Sanders. Blue Ocean Strategy – W. Podcast Strategy strategy thinking Michael Petty is the managing partner of North Star Partners, a firm that assists companies in the areas of leadership development, strategic thought and application, and financial stewardship. 0:00 Introduction. 1:26 What is strategic thinking? 2:30 How does strategic thinking differ from strategic planning?

Find Your Next

CEO Blog

I did not follow the process through for any particular company - rather, I read the book (so likely did not get the same value someone would who actually took the steps and did the exercises) One of my all time favorite books is Blue Ocean Strategy. Find Your Next is the how to guide for Blue Ocean. + I read " Find Your Next " subtitled "Using the Business Genome Approach to Find Your Company's Next Competitive Edge" by Andrea Kates. I loved the title.

CEO Blog - Time Leadership

CEO Blog

View my complete profile Previous Posts Early Exits Its a Jungle In There The First 30 Days as CEO The Laws of Charisma Jim's Longevity Diet Broth The Next Level Book Review The Intangibles of Leadership Conscientious Equity Book Report Nando Parrado and James Cameron Blue Ocean Strategy Google, as a third party vendor, uses cookies to serve ads on this site.

Blog 159

Its a Jungle In There

CEO Blog

View my complete profile Previous Posts The First 30 Days as CEO The Laws of Charisma Jim's Longevity Diet Broth The Next Level Book Review The Intangibles of Leadership Conscientious Equity Book Report Nando Parrado and James Cameron Blue Ocean Strategy Professor Joseph Stiglitz and Al Gore Steven Levitt - Freakonomics Google, as a third party vendor, uses cookies to serve ads on this site.

CEO 159

Competitive Advantage from the Bottom of the Pyramid


Global firms have employed blue ocean strategies to cater their services and offerings to the BoP (Bottom of Pyramid). Many companies have derived BoP strategies from C.K. There are some excellent business & corporate strategy examples of companies implementing the BoP model. The conglomerate is one of the top TV suppliers in Brazil and its unique strategy has led to tremendous brand equity. Strategy bottom of the pyramid prahalad strategy

Early Exits - CEO Blog - Time Leadership

CEO Blog

Basil Peters, a famous angel investor wrote a book Early Exits - Exit Strategies for Entrepreneurs and Angel Investors (and maybe not VCs). CEO Blog - Time Leadership Monday, November 15, 2010 Early Exits Angel investors and VCs all like to sell one of their portfolio companies. This is called the exit. Yes - the title includes the maybe not VCs part.

Blog 159

Laziness – The Counterintuitive Act Of Leadership

Tanveer Naseer

That one-two combination goes by other names as well: strategy and culture; impact and engagement. When people talk about change and innovation and “blue ocean strategy,” they’re pointing toward Great Work. It gets trickier when you face up to the fact that that strategy means actually saying no to some of the things you want to say yes to. The following is a guest piece by fellow author (and Canadian) Michael Bungay Stanier. You jest, sir!

World Business Forum – Top 10 Speakers | N2Growth Blog

N2Growth Blog

Renee Mauborgne - Co-author of Blue Ocean Strategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed. A recognized expert on strategy and innovation he is also the author of seven books. My favorite quote from Vijay was: “ Strategy is not about competing for the present, but competing for the future.

Blog 243

Business Model Generation : Blog | Executive Coaching | CO2 Partners


Strategy : In this chapter they look at the business model environment: context, design drivers, and constraints. The key categories that they look at are: Value Proposition Assessment Cost/Revenue Assessment Infrastructure Assessment Customer Interface Assessment Value Proposition Threats Cost/Revenue Threats Infrastructure Threats Customer Interface Threats Then they will take you through a SWOT based on the Canvas and an analysis adapted from Blue Ocean Strategy.

Toys ‘R’ Us Is Dead, but Physical Retail Isn’t

Harvard Business

Chan Kim and Renée Mauborgne popularized the notion of a blue ocean strategy , which focuses on new markets, rather than fighting it out in “red oceans” filled with rabid competition. As MIT professor David Robertson points out , however, the current retail environment is neither a red nor a blue ocean, but more like a dead sea, killing off existing life but providing a new ecosystem in which different organisms can thrive.

The Different Approaches Firms Use to Set Strategy

Harvard Business

What is your strategy? How has that strategy changed over time? How do you make decisions about changing that strategy? That’s a serious problem, since the process for making strategic decisions can shape the strategy itself. Making a strategy without knowing your process is like sailing without a compass. The Explainer: Blue Ocean Strategy. Most senior executives can confidently answer this question.

Strategic Humor: Cartoons from the July-August 2014 Issue

Harvard Business Review

“I’m loving this blue ocean strategy.” Enjoy these cartoons from the July–August issue of HBR, and test your management wit in the TWO HBR Cartoon Caption Contests we’re running this month. The first contest, for our September issue, is at the bottom of this post, and the second contest, for our October issue, can be found here.

The Founder of Dogfish Head on Flouting a 500-Year-Old Beer Law

Harvard Business

Business experts look at what we did and say that Dogfish Head followed a blue ocean strategy. I’ll never forget going onstage at a beer tasting event in 1997. I was in my twenties and pretty nervous. The crowd seemed to really like hearing me talk about pouring pure apricot puree into the barley malt as it fermented to make Aprihop, our apricot-infused ale. But then an older, established brewer at a much bigger company followed me onstage.

Why Management Ideas Matter

Harvard Business Review

Kim and Renée Maubourgne, the authors of Blue Ocean Strategy , have influenced companies, not-for-profits and national governments around the world. In 2010, the government of Malaysia launched the third wave of its National Blue Ocean Strategy. Managing people StrategyWho is the most influential living management thinker? That is the question that the Thinkers50, the biennial global ranking of management thinkers , seeks to answer.

A simple cure for the Buzzword Bingo | Rajesh Setty

Rajesh Setty

The product was conceived in one of those Barcamps where we were discussing Blue Ocean Strategy and suddenly one of them suggested that with a little bit of knowledge arbitrage from the trucking industry, we could enable a product that will take advantage of the “ wisdom of the crowds &# and also capitalize on the “ long tail &# phenomenon. We will pursue a global channel strategy after we complete our I18N project. HELLO THERE AND WELCOME.

CPM 29

Marginal Market Opportunities

Harvard Business Review

Chan Kim and Renée Mauborgne of INSEAD have written a whole book about Blue Ocean Strategy as they call it, in which successful companies innovate their value propositions to attract customers who have never engaged with their type of product or service before. The moral: if you want to find your Blue Ocean market, don't go where the pickings look richest. Many successful innovations work because they create a new market. This is, of course, hardly a new point.

How to Execute a 15-Word Strategy Statement

Harvard Business Review

There is no shortage of stories and anecdotes to illustrate how the best strategies can nearly always be reduced down to a brief but powerful statement and even more ink has been spilled describing the dangers of strategy statements that read like detailed action plans. But how do you go about actually crafting — and using — a 15-word strategy statement? Innovation Strategy

Identify Blue Oceans by Mapping Your Product Portfolio

Harvard Business Review

Consider the recent history of Apple and Microsoft, two tech companies no longer run by their visionary founders, and how each has competed in red or blue oceans. Over the last fifteen years Apple has made a series of successful market-creating—or blue ocean—moves (think the iMac, iPod, iTunes, the iPhone, the App Store, and the iPad). In other words, blue oceans offer the real potential for future profitable growth.

What Is Strategy, Again?

Harvard Business Review

It was this received opinion Michael Porter was questioning when, in 1979, he mapped out four additional competitive forces in “ How Competitive Forces Shape Strategy.” Strategy, it follows for Porter, is a matter of working out your company’s best position relative not just to pricing pressures from rivals but to all the forces in your competitive environment. Strategies for staying ahead. A tour de force by any measure, “What Is Strategy?”

Make Your Next Innovation Jam Work

Harvard Business Review

In addition to the pure creativity tools, we also found that the training in the use of strategic innovation frameworks — Blue Ocean Strategy, for example — dramatically improves the business relevance of team outputs. Jamming has become a popular way to unearth innovations — bringing together people of many different backgrounds to creatively brainstorm around a company's competitive challenges, expressed as "problem statements."

Apple Versus the Strategy Professors

Harvard Business Review

What I am pretty sure about is that the how of Apple's fall (or continued rise) will hinge on strategy — because strategy has driven its success. Because strategy is all about making choices. To quote Porter: "Strategy renders choices about what not to do as important as choices about what to do." Or actually, maybe strategy is really about finding blue oceans — markets that come into existence as a company defines them.