article thumbnail

Management Tools For Leaders: Red Ocean/Blue Ocean Strategy

Rich Gee Group

Tool #5 - Red Ocean/Blue Ocean Strategy This week, let’s understand how companies position themselves in the marketplace to succeed - The Red Ocean/Blue Ocean Strategy. In addition to their pricing, cancellation, and service structure, no other airline comes close. Be the Big Fish in the pond.

article thumbnail

Book Notes – Blue Ocean Strategy: How Leaders Drive Change

RapidStart Leadership

When I picked up Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne, I thought it was going to be all about what the title suggests – developing successful business strategies, (possibly with some kind of nautical theme). It’s a good book about strategy. There is no additional cost to you.].


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

First Look: Leadership Books for May 2023

Leading Blog

Mauborgne Blue Ocean Strategy forever changed how the world thinks about strategy. In Blue Ocean Strategy , the authors, reveal another way to innovate and grow. Beyond Disruption : Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs by W. Chan Kim and Renée A.

Books 294
article thumbnail

What Is Blue Ocean Strategy — and Where Does It Go Wrong?

Harvard Business Review

Hint: remember to include your non-customers in your market research.

article thumbnail

Revealing Leadership Insights From Thinkers50

Tanveer Naseer

From blue ocean strategy to Michael Porter’s five forces, Vijay Govindarajan’s reverse innovation to Richard D’Aveni’s hypercompetition, great thinkers and their ideas directly effect how companies are run and how business people think about and practice business.

article thumbnail

Uniqueness Helps When It Comes To Getting Investment

The Horizons Tracker

Chan Kim and Renée Mauborgne published their hugely influential book Blue Ocean Strategy, in which they popularize the concept of seeking unknown market spaces that are untainted by competition. Back in 2004 INSEAD’s W.

article thumbnail

So, If Your Company Does Not Have a Flawless Foundation, Try This – (Insight with Challenge from Peter Thiel, Zero to One)

First Friday Book Synopsis

Peter Thiel, Zero to One ————— A couple of years ago, I presented my synopsis of the book Blue Ocean Strategy to an energetic team at an in-demand marketing firm. As a founder, your first job is to get the first things right, because you cannot build a great company on a flawed foundation.