Book Notes – Blue Ocean Strategy: How Leaders Drive Change
JULY 25, 2017
When I picked up Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne, I thought it was going to be all about what the title suggests – developing successful business strategies, (possibly with some kind of nautical theme). It was about strategy. The authors had a lot to say about the process of identifying where your company stands in the market place and how the struggle for customers can leave the waters bloody from cut-throat competition (the red ocean).