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I was not one of social media’s early adopters. I finally got on Facebook in 2009, roughly the same time as your grandmother. Twitter? Not until 2011. All those hashtags and short URLs confused me. BTW, my first-ever tweet: [link] I quickly discovered that social media isn’t rising so quickly because the tech is sexy. […]. The post 6 Communication Lessons from Social Media for 21st-Century Leaders appeared first on Engaging Leader. MORE
Different segments have different risk tolerances, ways of making decisions, and — perhaps most challenging for growing businesses — preferences for when and how they adopt innovations. After Everett Rogers famously made the distinction between early and late adopters , academics in marketing and technology identified a number of differences between those who take quickly to innovations and those who don’t. MORE
And what can it tell us about some of the prerequisites for change adoption? Seeing others driving the car not only made it safe, but made me realize if I wanted to be on the early adoption side of the curve, I would have to hurry up! We make decisions every day at work and in life that can help us understand how people adopt change. MORE
Smith and O''Connell go on to explain that: Given the importance of peer influence, people need to perceive that respected peers are adopting change. I''ve found this advice from authors Neil Smith and Patricia O''Connnell ( How Excellent Companies Avoid Dumb Things ) to be particularly helpful when it comes to corporate culture and changing behavior : Corporate culture is an interlocking series of expectations, rituals, and habits maintained by peer influence and rewarding adherence. MORE
There is little or no point in worrying about the later steps until you have taken care of the early ones. Like the Kubler-Ross model the innovation adoption curve categorises people. Some of us are “innovators” or “early adopters” whilst others are “laggards” The vast majority of us sit in the middle of the population as “The early or late majority” Again this is a people led model of change. MORE
With only a few customers in the early stage of the game, any open-ended conversation with someone interested in what we’re doing is welcomed with enthusiasm. A different bank, for example, recently created an incubator where early-stage ideas could be seen and worked on by employees only. Here’s how to start: Identify the leading edge customers (customers that think creatively, ask for new things, or are your early adopters). MORE
Susanna has a big techie network, as an early community leader at the pivotal publication Wired and then on the staff of Macworld , PCWorld and Outside magazines. MORE
Empower Willing Change Leaders: The most successful change efforts include the early adopters and use internal, front-line change agents to sway the majority. There are two types of organizational change: change that is mandated and change that is proactive. The latter is easier and can be less emotional than the former, yet the lines often blur between the two – frequently because proactive change launched by one group is perceived as mandated change by another. MORE
Common sense calls for enlisting the early adopters first to gain momentum while keeping the more difficult converts at bay. However difficult it may be to deal with their resistance up front, involving them early may be less painful than trying to have them jump into the project after much work has been done without their input. During the course of any change initiative, you may come across those whom you prefer to keep at arm’s length from the change. MORE
Smith and O''Connell go on to explain that: Given the importance of peer influence, people need to perceive that respected peers are adopting change. I''ve found this advice from authors Neil Smith and Patricia O''Connnell ( How Excellent Companies Avoid Dumb Things ) to be particularly helpful when it comes to corporate culture and changing behavior : Corporate culture is an interlocking series of expectations, rituals, and habits maintained by peer influence and rewarding adherence. MORE
Once these early adopters are moving product, others will not be able to blame anyone but themselves for missing targets. This is a post by August Turak, author of Business Secrets of the Trappist Monks : One CEO''s Quest for Meaning and Authenticity. In a marketplace gone global, productive partnerships are more crucial than ever. MORE
People who are early adopters of the execution need encouragement to take risks. The bold areas above come together to make up the Implementation Compass ™ - a framework for identifying the right actions, adopted by governments and companies. A recognized pioneer and expert in strategy implementation, Robin Speculand is driven to transform strategy implementation globally by inspiring leaders to adopt a different approach. MORE
I often see products that sell lots in the first few week - this is normal early adopter. BlackBerry 10 launched today. There has been lots written about it so not for me to share anything new. Lots of apps, lightning fast surfing etc. The device looks like a winner - but will it be? I think the next 90 days will tell. Then the sales either grow exponentially or fizzle. Largely depending on how well the market accepts the product. MORE
There’s no need for leaders to be early adopters of technology, though that would be great. The best leaders have a propensity for looking for ways to leverage digital technology for competitive gain.If you want to be a great leader , you absolutely have to develop a digital mindset. It’s the only way you can help your business leverage data and information technologies in the pursuit of growth and profitability. Why, you ask? MORE
Businesses like restaurants and microbreweries–those with strong brand loyalty that can quickly connect to a large crowd of customers and supporters–have been early adopters. Jones says that if you’re an early-stage company considering this approach, one of the first things to do is pick the right person to conduct your offer at the right portal. MORE
Also worth explaining to your colleagues is that the tech will put you in a highly competitive position: that of an early adopter. If you adopt a solution you truly believe in, your enhanced ability to derive and act on key business insight will speak for itself. MORE
Susanna has a big techie network, as an early community leader at the pivotal publication Wired and then on the staff of Macworld , PCWorld and Outside magazines. MORE
Start with a trusted group of early adopters. Change management Managing organizations Digital Article MORE
Success with early adopters can be misleading and give founders unwarranted confidence to expand. Rather than writing yet another how-to guide for people wanting to launch a startup, Tom Eisenmann conducted original research on startup failure to better understand startup success. MORE
However, five weeks ago I purchased an iPhone 3GS (granted, I’m not an early adopter) and the experience has been phenomenal. MORE
Technology changes faster than individuals can adopt it (the adoption gap ); individuals adapt more quickly to that change than organizations can (the adaptation gap ), and organizations adjust more quickly than legal and societal institutions can (the assimilation gap ). While older generations have much to learn from the millennials, the fact that they are early adopters doesn’t mean they necessarily know how to adapt that technology in an organizational setting. MORE
This will appeal to both early adopters (who can spread the word) and customers not being served by current DVD rental businesses. Here's a guest post from entrepreneur Duncan Murtagh," an Irishman living in Taiwan, who has been to New Hampshire several times": How can we move past the tough times of 2011 to a more profitable 2012? Well we could start by coming up with some new ideas to drive revenue growth. MORE
Individuals will always have different levels of hesitancy when it comes to change. Learn how to address skepticism in a way that makes change easier for everyone at your organization. MORE
Students who were brave early adopters followed them, filling their plates and heading for a table to show off to their buddies, all with the admiration of the instructors. Change Management Army Jungle Survival School Camp Sherman Early Adopters military Vietnam A significant part of the Vietnam conflict in the late ‘60s was fought in thick jungle. MORE
In any organization, there’s always going to be about 10% early adopters, 80% that will eventually get on board if you can convince them and show them how, and 10% that are just going to dig their heels in and refuse to try anything new or different. “The truth is that no one factor makes a company admirable; but if you were forced to pick the one that makes the most difference, you’d pick leadership.”. Fortune’s. Thomas Stewart. MORE
The Left-Siders by Simon Sinek ( blog ). The world is a bell curve. Class room test scores, employee performance in a company or how many people really, really like you. No matter the population you’re studying, they always fit neatly across the standard deviations of the famous bell curve. The most important thing about the bell curve is that it is always balanced. If there are high performers on one side, there are low performers on the other. It is always balanced. MORE
And what about the baby boomers who are “can-do,” purpose-driven early adopters who care more about learning than a gold watch, use Snapchat and listen to Jay Z?” We can thank Hapeville, GA native Jeff Foxworthy for giving rednecks their due. Jeff did not invent the word; the label has been around for a long time—at least 150 years. MORE
In just 8 short weeks, The Myths of Creativity , will hit the shelves of bookstores everywhere. We’ve already been overwhelmed by the love people are showing for the book by pre-ordering it. To say thank you to those folks, and everyone else who’ll follow their example, I’ve put together an awesome package of giveaways for people who pre-order the book before October 14th. MORE
Individuals may fall into three categories: early adopters, late adopters, and resistors. However, to move your change agenda forward, the early adopters and late adopters are your change agents and will help bring the resistors along the change continuum. Companies are increasingly utilizing automation technologies to increase productivity and innovation. MORE
When a new industry surfaces, the early adopters (first-movers) set-up shop, validate proof of concept, carve out their niche, and build very strong, if not in some cases, category dominant brands. Many successful bloggers today were not necessarily first-movers, but rather fast-followers able to leap frog the early adopters. By Mike Myatt , Chief Strategy Officer, N2growth. I read an interesting article in Inc. MORE
Innovation increasingly blurs technical and marketing distinctions between “ lead users ” and “early adopters.” Disruptive innovators and strategic marketers take note: “Breakthrough” innovation depends less on design thinking and user experience than how well your lead users/early adopters “brand” your breakthroughs in the mind of the marketplace. Your lead users or early adopters may be technically brilliant. MORE
Business Model: As an early adopter and co-creator of Alex Osterwalder’s Business Model Canvas (BMC) , I use it the most. Mali Health Given the great comments on last week’s post and a Huffington Post article on the subject by Matt Murrie , I thought a follow-up was in order. The comments centered on two themes: Investment funding’s acceptance of “Social” as a viable type of business. Business Modeling – social vs. regular. MORE
Rogers categorizes coworkers into five groups, according to how they deal with accepting new ideas: The innovators are always in for a new idea and are quick to adopt; often also quick to drop an idea in favor of a new, more attractive looking idea. The early adopters first take a critical look at the proposal before deciding whether it’s a good idea or not. The early majority eventually want to hook up with the new idea, but want some proof that it works before committing. MORE
When the COVID quarantine began, the early adopters/adapters on his team realized that since connecting with people is the central part of their job, they were going to have to find new ways to do it. MORE
Just as there are always early adopters of new technologies, the ABM movement offers a tremendous opportunity to market leaders to increase their profits by looking for whales rather than guppies. In this era of information, businesses are searching for advanced solutions to the issues they face. The internet has been both a benefit and a mystery for businesses. Brand leaders and marketers are online continuously trying to figure out the Rubik’s Cube that is online marketing. MORE
Moore, the renowned high-tech strategist and author, perhaps best known for his book, Crossing the Chasm, a guide to helping firms move from early adopters across this fateful and often fatal canyon, is back with his latest book, Escape Velocity-Free Your Company's Future from the Pull of the Past. MORE
It occurs in stages: Structuring an external product “love group” Transforming the love group into early platform adopters. Leveraging early adopters to accelerate platform adoption. For example, many of the early product fans helped build printers for Makerbot when demand began to overwhelm the company’s production capabilities. Platforms can be a strong source of competitive advantage. MORE
“His parents were simply early adopters of what will become an essential learning tool for the next generation.” ” (speaking of a three year old in Sweden working “on his music” on an iPad). – Michael Saylor, The Mobile Wave —————- Here’s a short but important thought for a Saturday. I’n in Natchitoches, LA, for our [.]. Randy's blog entries MORE
People do not start selling early enough. Start early and often. Start selling early and often.” Make your mistakes among friends and early-adopters. They are your early warning radar. Ageless Startup. MORE
Just how early do you need to be an early adopter? Pretty early. The pace of change is breathtaking. You can fall behind in a heartbeat. And somebody, somewhere, is trying to move ahead of you right now. And someone else is trying to move ahead of the someone who is trying to move ahead […]. Randy''s blog entries MORE
Early adopters of the internet will remember just how odd our early engagements with the web were. One of the issues with early websites is that there was simply too much going on, and it wasn’t very well organised. MORE
” Early Adopter vs. Early Innovator. People might describe me having “an early adopter problem,” but I disagree (unless they are trying to describe my audience and not me): being an early innovator is not the same thing as being an early adopter. Lack of a common adopted vernacular to describe the product or service to the market. Self Leadership Early Adopters Innovation reinvention MORE
The alternative you present must be better not just for the believers but for those outside the early adopter group. Yet that wasn’t a value, it was an early manifestation of a value. In the early days, many of IBM’s customers were banks, so IBM’s salespeople dressed to reflect their customers. T HE NATURE OF POWER has shifted from top-down to the center of networks. Networks are key to understanding how to create transformational change. MORE
As individuals, we take our cues from the early adopters and we learn what to do – and what not to do. Guest post By Russell Raath : There are many descriptors for the world we live in. Volatile, complex, global, flat, uncertain, unpredictable, and on. But I would suggest that it is Fast Change that defines our world more than any other word or phrase, and our greatest challenge has become living with it and learning to cope within it. MORE
Early Adopters Related Topics LDRLB
AUGUST 26, 2013
In just 8 short weeks, The Myths of Creativity , will hit the shelves of bookstores everywhere. We’ve already been overwhelmed by the love people are showing for the book by pre-ordering it. To say thank you to those folks, and everyone else who’ll follow their example, I’ve put together an awesome package of giveaways for people who pre-order the book before October 14th.
thoughtLEADERS, LLC
MAY 17, 2021
Individuals will always have different levels of hesitancy when it comes to change. Learn how to address skepticism in a way that makes change easier for everyone at your organization.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
CO2
NOVEMBER 21, 2011
The Left-Siders by Simon Sinek ( blog ). The world is a bell curve. Class room test scores, employee performance in a company or how many people really, really like you. No matter the population you’re studying, they always fit neatly across the standard deviations of the famous bell curve. The most important thing about the bell curve is that it is always balanced. If there are high performers on one side, there are low performers on the other. It is always balanced.
First Friday Book Synopsis
AUGUST 4, 2012
“His parents were simply early adopters of what will become an essential learning tool for the next generation.” ” (speaking of a three year old in Sweden working “on his music” on an iPad). – Michael Saylor, The Mobile Wave —————- Here’s a short but important thought for a Saturday. I’n in Natchitoches, LA, for our [.]. Randy's blog entries
Lead Change Blog
JULY 8, 2019
Rogers categorizes coworkers into five groups, according to how they deal with accepting new ideas: The innovators are always in for a new idea and are quick to adopt; often also quick to drop an idea in favor of a new, more attractive looking idea. The early adopters first take a critical look at the proposal before deciding whether it’s a good idea or not. The early majority eventually want to hook up with the new idea, but want some proof that it works before committing.
First Friday Book Synopsis
AUGUST 7, 2013
Just how early do you need to be an early adopter? Pretty early. The pace of change is breathtaking. You can fall behind in a heartbeat. And somebody, somewhere, is trying to move ahead of you right now. And someone else is trying to move ahead of the someone who is trying to move ahead […]. Randy''s blog entries
Lead Change Blog
DECEMBER 18, 2014
Students who were brave early adopters followed them, filling their plates and heading for a table to show off to their buddies, all with the admiration of the instructors. Change Management Army Jungle Survival School Camp Sherman Early Adopters military Vietnam A significant part of the Vietnam conflict in the late ‘60s was fought in thick jungle.
Lead on Purpose
JULY 29, 2009
However, five weeks ago I purchased an iPhone 3GS (granted, I’m not an early adopter) and the experience has been phenomenal.
Harvard Business
AUGUST 27, 2019
Start with a trusted group of early adopters. Change management Managing organizations Digital Article
Lead Change Blog
JULY 29, 2019
Individuals may fall into three categories: early adopters, late adopters, and resistors. However, to move your change agenda forward, the early adopters and late adopters are your change agents and will help bring the resistors along the change continuum. Companies are increasingly utilizing automation technologies to increase productivity and innovation.
Engaging Leader
JULY 17, 2013
I was not one of social media’s early adopters. I finally got on Facebook in 2009, roughly the same time as your grandmother. Twitter? Not until 2011. All those hashtags and short URLs confused me. BTW, my first-ever tweet: [link] I quickly discovered that social media isn’t rising so quickly because the tech is sexy. […]. The post 6 Communication Lessons from Social Media for 21st-Century Leaders appeared first on Engaging Leader.
Next Level Blog
AUGUST 25, 2020
When the COVID quarantine began, the early adopters/adapters on his team realized that since connecting with people is the central part of their job, they were going to have to find new ways to do it.
CEO Blog
JANUARY 30, 2013
I often see products that sell lots in the first few week - this is normal early adopter. BlackBerry 10 launched today. There has been lots written about it so not for me to share anything new. Lots of apps, lightning fast surfing etc. The device looks like a winner - but will it be? I think the next 90 days will tell. Then the sales either grow exponentially or fizzle. Largely depending on how well the market accepts the product.
|
Leading Blog
APRIL 24, 2019
Technology changes faster than individuals can adopt it (the adoption gap ); individuals adapt more quickly to that change than organizations can (the adaptation gap ), and organizations adjust more quickly than legal and societal institutions can (the assimilation gap ). While older generations have much to learn from the millennials, the fact that they are early adopters doesn’t mean they necessarily know how to adapt that technology in an organizational setting.
Lead Change Blog
JULY 2, 2015
Empower Willing Change Leaders: The most successful change efforts include the early adopters and use internal, front-line change agents to sway the majority. There are two types of organizational change: change that is mandated and change that is proactive. The latter is easier and can be less emotional than the former, yet the lines often blur between the two – frequently because proactive change launched by one group is perceived as mandated change by another.
N2Growth Blog
JUNE 9, 2019
There’s no need for leaders to be early adopters of technology, though that would be great. The best leaders have a propensity for looking for ways to leverage digital technology for competitive gain.If you want to be a great leader , you absolutely have to develop a digital mindset. It’s the only way you can help your business leverage data and information technologies in the pursuit of growth and profitability. Why, you ask?
Leading Blog
MAY 3, 2019
The alternative you present must be better not just for the believers but for those outside the early adopter group. Yet that wasn’t a value, it was an early manifestation of a value. In the early days, many of IBM’s customers were banks, so IBM’s salespeople dressed to reflect their customers. T HE NATURE OF POWER has shifted from top-down to the center of networks. Networks are key to understanding how to create transformational change.
Management Excellence
OCTOBER 19, 2011
Moore, the renowned high-tech strategist and author, perhaps best known for his book, Crossing the Chasm, a guide to helping firms move from early adopters across this fateful and often fatal canyon, is back with his latest book, Escape Velocity-Free Your Company's Future from the Pull of the Past.
Skip Prichard
OCTOBER 8, 2020
People do not start selling early enough. Start early and often. Start selling early and often.” Make your mistakes among friends and early-adopters. They are your early warning radar. Ageless Startup.
N2Growth Blog
APRIL 29, 2012
When a new industry surfaces, the early adopters (first-movers) set-up shop, validate proof of concept, carve out their niche, and build very strong, if not in some cases, category dominant brands. Many successful bloggers today were not necessarily first-movers, but rather fast-followers able to leap frog the early adopters. By Mike Myatt , Chief Strategy Officer, N2growth. I read an interesting article in Inc.
Leading Blog
SEPTEMBER 23, 2013
Once these early adopters are moving product, others will not be able to blame anyone but themselves for missing targets. This is a post by August Turak, author of Business Secrets of the Trappist Monks : One CEO''s Quest for Meaning and Authenticity. In a marketplace gone global, productive partnerships are more crucial than ever.
Strategy Driven
JANUARY 25, 2021
Early adopters of the internet will remember just how odd our early engagements with the web were. One of the issues with early websites is that there was simply too much going on, and it wasn’t very well organised.
Eric Jacobson
MAY 19, 2014
Smith and O''Connell go on to explain that: Given the importance of peer influence, people need to perceive that respected peers are adopting change. I''ve found this advice from authors Neil Smith and Patricia O''Connnell ( How Excellent Companies Avoid Dumb Things ) to be particularly helpful when it comes to corporate culture and changing behavior : Corporate culture is an interlocking series of expectations, rituals, and habits maintained by peer influence and rewarding adherence.
Strategy Driven
MARCH 20, 2021
Also worth explaining to your colleagues is that the tech will put you in a highly competitive position: that of an early adopter. If you adopt a solution you truly believe in, your enhanced ability to derive and act on key business insight will speak for itself.
Eric Jacobson
MAY 11, 2021
Success with early adopters can be misleading and give founders unwarranted confidence to expand. Rather than writing yet another how-to guide for people wanting to launch a startup, Tom Eisenmann conducted original research on startup failure to better understand startup success.
Great Leadership By Dan
AUGUST 24, 2017
People who are early adopters of the execution need encouragement to take risks. The bold areas above come together to make up the Implementation Compass ™ - a framework for identifying the right actions, adopted by governments and companies. A recognized pioneer and expert in strategy implementation, Robin Speculand is driven to transform strategy implementation globally by inspiring leaders to adopt a different approach.
Eric Jacobson
FEBRUARY 14, 2014
Smith and O''Connell go on to explain that: Given the importance of peer influence, people need to perceive that respected peers are adopting change. I''ve found this advice from authors Neil Smith and Patricia O''Connnell ( How Excellent Companies Avoid Dumb Things ) to be particularly helpful when it comes to corporate culture and changing behavior : Corporate culture is an interlocking series of expectations, rituals, and habits maintained by peer influence and rewarding adherence.
Great Leadership By Dan
JUNE 24, 2013
In any organization, there’s always going to be about 10% early adopters, 80% that will eventually get on board if you can convince them and show them how, and 10% that are just going to dig their heels in and refuse to try anything new or different. “The truth is that no one factor makes a company admirable; but if you were forced to pick the one that makes the most difference, you’d pick leadership.”. Fortune’s. Thomas Stewart.
Change Starts Here
SEPTEMBER 29, 2015
There is little or no point in worrying about the later steps until you have taken care of the early ones. Like the Kubler-Ross model the innovation adoption curve categorises people. Some of us are “innovators” or “early adopters” whilst others are “laggards” The vast majority of us sit in the middle of the population as “The early or late majority” Again this is a people led model of change.
Lead Change Blog
AUGUST 18, 2016
And what about the baby boomers who are “can-do,” purpose-driven early adopters who care more about learning than a gold watch, use Snapchat and listen to Jay Z?” We can thank Hapeville, GA native Jeff Foxworthy for giving rednecks their due. Jeff did not invent the word; the label has been around for a long time—at least 150 years.
LDRLB
APRIL 10, 2014
With only a few customers in the early stage of the game, any open-ended conversation with someone interested in what we’re doing is welcomed with enthusiasm. A different bank, for example, recently created an incubator where early-stage ideas could be seen and worked on by employees only. Here’s how to start: Identify the leading edge customers (customers that think creatively, ask for new things, or are your early adopters).
Eric Jacobson
MARCH 25, 2021
Susanna has a big techie network, as an early community leader at the pivotal publication Wired and then on the staff of Macworld , PCWorld and Outside magazines.
Mills Scofield
JUNE 9, 2014
Business Model: As an early adopter and co-creator of Alex Osterwalder’s Business Model Canvas (BMC) , I use it the most. Mali Health Given the great comments on last week’s post and a Huffington Post article on the subject by Matt Murrie , I thought a follow-up was in order. The comments centered on two themes: Investment funding’s acceptance of “Social” as a viable type of business. Business Modeling – social vs. regular.
Great Leadership By Dan
DECEMBER 19, 2013
As individuals, we take our cues from the early adopters and we learn what to do – and what not to do. Guest post By Russell Raath : There are many descriptors for the world we live in. Volatile, complex, global, flat, uncertain, unpredictable, and on. But I would suggest that it is Fast Change that defines our world more than any other word or phrase, and our greatest challenge has become living with it and learning to cope within it.
Strategy Driven
APRIL 1, 2020
Just as there are always early adopters of new technologies, the ABM movement offers a tremendous opportunity to market leaders to increase their profits by looking for whales rather than guppies. In this era of information, businesses are searching for advanced solutions to the issues they face. The internet has been both a benefit and a mystery for businesses. Brand leaders and marketers are online continuously trying to figure out the Rubik’s Cube that is online marketing.
Eric Jacobson
NOVEMBER 30, 2020
Susanna has a big techie network, as an early community leader at the pivotal publication Wired and then on the staff of Macworld , PCWorld and Outside magazines.
Great Leadership By Dan
JANUARY 26, 2012
This will appeal to both early adopters (who can spread the word) and customers not being served by current DVD rental businesses. Here's a guest post from entrepreneur Duncan Murtagh," an Irishman living in Taiwan, who has been to New Hampshire several times": How can we move past the tough times of 2011 to a more profitable 2012? Well we could start by coming up with some new ideas to drive revenue growth.
Change Starts Here
NOVEMBER 12, 2014
And what can it tell us about some of the prerequisites for change adoption? Seeing others driving the car not only made it safe, but made me realize if I wanted to be on the early adoption side of the curve, I would have to hurry up! We make decisions every day at work and in life that can help us understand how people adopt change.
Harvard Business Review
FEBRUARY 26, 2014
Innovation increasingly blurs technical and marketing distinctions between “ lead users ” and “early adopters.” Disruptive innovators and strategic marketers take note: “Breakthrough” innovation depends less on design thinking and user experience than how well your lead users/early adopters “brand” your breakthroughs in the mind of the marketplace. Your lead users or early adopters may be technically brilliant.
Harvard Business
APRIL 7, 2016
It occurs in stages: Structuring an external product “love group” Transforming the love group into early platform adopters. Leveraging early adopters to accelerate platform adoption. For example, many of the early product fans helped build printers for Makerbot when demand began to overwhelm the company’s production capabilities. Platforms can be a strong source of competitive advantage.
Steve Farber
FEBRUARY 13, 2017
Businesses like restaurants and microbreweries–those with strong brand loyalty that can quickly connect to a large crowd of customers and supporters–have been early adopters. Jones says that if you’re an early-stage company considering this approach, one of the first things to do is pick the right person to conduct your offer at the right portal.
Change Starts Here
OCTOBER 9, 2012
Common sense calls for enlisting the early adopters first to gain momentum while keeping the more difficult converts at bay. However difficult it may be to deal with their resistance up front, involving them early may be less painful than trying to have them jump into the project after much work has been done without their input. During the course of any change initiative, you may come across those whom you prefer to keep at arm’s length from the change.
Harvard Business Review
JUNE 15, 2015
Different segments have different risk tolerances, ways of making decisions, and — perhaps most challenging for growing businesses — preferences for when and how they adopt innovations. After Everett Rogers famously made the distinction between early and late adopters , academics in marketing and technology identified a number of differences between those who take quickly to innovations and those who don’t.
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