INDUSTRY INSIGHTS YOUR PEERS ARE READING
From Patriarch: George Washington and the New American Nation by Richard Norton SmithGeorge Washington was dying. The rumor spread quickly through Manhattan neighborhoods ravaged by influenza, the "contagious distemper" first diagnosed on Roman streets half a century earlier. Impartial to class, color, or politics, the disease was more democratic than the young American republic whose ruling elite it threatened. MORE
I vowed to get serious about my studies. I chose to major in English, since it sounded like something I might already know. I assumed that my classmates and I would study the classics and analyze their major themes and such, but instead we were buffeted with talk of "theory," whatever that was. MORE
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Norton developed in much greater depth and detail a concept they introduced previously in an HBR article (January/February, 1992): the balanced scorecard. In a book published in 1996, The Balanced Scorecard: Translating Strategy Into Action, Robert S. Kaplan and David P. As they explain in their Preface, “the Balanced Scorecard [BSC] evolved from an improved [.]. MORE
I was given a copy of Richie Norton’s book, The Power of Starting Something Stupid. I was intrigued by the title and the fact that Norton had written this book with his wife. You can find out more about Richie Norton by visiting his website: richienorton.com. MORE
NortonHere is an excerot from Laura W. Geller’s interview of Adam Segal for the “True Tales of Fortune” series featured by strategy+business magazine, published by Booz & Company. To read the complete article, check out a wealth of other resources, sign up for email updates, and obtain subscription information, please click here. * * * [.]. MORE
Karl''s blog entries Amazon.com Belknap Creative Communication Network Dr. Melvin Konner Emory University Facebook first friday book synopsis Good Morning America Harvard Huffington Post Johnstone Professor of Psychology Lean In Norton Randy Mayeux Sheryl Sandberg Steven Pinker The Better Angels of our Nature The Evolution of Childhood Women After All A new book about gender has created controversy, but perhaps for all the wrong reasons. MORE
A few years ago Michael Norton and his buddies wrote about “The Ikea Effect” which they describe this way: “When people construct products themselves, they come to overvalue their (often poorly made) creations.” MORE
Norton (creators of the Balanced Scorecard) offer their insights concerning the "rules" of successful strategy execution: The failure to balance the tensions between strategy and operations (execution) is pervasive. It's interesting to note that Kaplan and Norton's description of such a "closed-loop management system" very closely parallels that of the Six Disciplines complete strategy execution program. MORE
From On His Own Terms: A Life of Nelson Rockefeller by Richard Norton SmithNelson Rockefeller is not a patient man. For the most powerful member of the most powerful family in the most powerful nation on earth, time is a commodity, like wealth, women, art, and talent, to be experienced on his terms. To a staff assistant with the temerity to point out that he is running late for an event, Rockefeller replies tartly, "That's your problem, not mine." MORE
Norton World Press I enjoy listening to Tim Cowlishaw in Dallas every afternoon on 103.FM. He is a prominent columnist and reporter for SportsDay in the Dallas Morning News. Today, I saw that he published his list of the top 50 sports books, in an article entitled “By My Reading…” (March 15, 2015, p. 14C) Click the link […]. MORE
Here is the introduction to an interview of Henry Chesbrough conducted by Ron Norton for strategy+business magazine, published by Booz & Company. To read the complete article, check out other sources, sign up for email alerts, and obtain subscription information, please click here. Photograph courtesy of Henry Chesbrough * * * To escape the commodity trap — and to [.]. MORE
Windows The metamorphosis norton critical edition 1996 pdf 64, passover and Easter: Origin and History to the Modern Times. Also has recommended Medieval Study web resources, harding believes Eve’s narcissism and obsession with herself constitutes idolatry. Brills New Pauly, the City of Ugarit at Tell Ras Shamra. handbook on the Wisdom Books and Psalms. Sayyid […]. Books MORE
Seth Godin, Tribes I recently completed The Power of Starting Something Stupid by Richie Norton with Natalie Norton. Posted in Community Involvement Self Leadership In a battle between two ideas… the idea that wins is the one with the most fearless heretic behind it. MORE
Norton & Company (2014) “Technology is not destiny. Norton & Company The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies Erik Brynjolfsson and Andrew McAfee W.W. We shape our destiny.“ “ Opinions vary as to the timeframe of the Industrial Revolution and there is also disagreement as to whether or not it was in […]. MORE
Here is the introduction to an interview of Henry Chesbrough conducted by Ron Norton for strategy+business magazine, published by Booz & Company. To read the complete article, check out other sources, sign up for email alerts, and obtain subscription information, please click here. Photograph courtesy of Henry Chesbrough * * * To escape the commodity [.]. MORE
Norton, Harvard Business School Press, The Strategy-Focused Organization, 2001). [2] Norton, Harvard Business School Press, The Strategy-Focused Organization, 2001). [3] Effective execution of strategy seems to be an elusive goal. As Fortune Magazine noted in 1982, "Less than 10% of strategies effectively formulated are effectively executed.". After two decades of the application of even the most modern and innovative business principles, the problem remains. MORE
Norton David Robertson Enterprise Architecture as Strategy: Creating a Foundation for Business Execution Erik Brynjolfsson Harvard Business Review on Aligning Technology with Strategy Henry Chesbrough How to use technology effectively to support your organization’s strategy Jeanne W. MORE
Historian Richard Norton Smith gives a fascinating review: Part One Part Two Part Three Part Four Part Five Part Six MORE
Norton Frank Luntz on the FRONTLINE high-impact books become business classics?” I hope that at least a few of these recent posts will be of interest to you: BOOK REVIEWS The Master and His Emissary: The Divided Brain and the Making of the Western World Iain McGilchrist Mastermind: How to Think Like Sherlock Holmes Maria Konnikova The Fourth Great Awakening & the Future of Egalitarianism Robert [.]. MORE
It is based on a study reported in the Harvard Business Review IDEACast , from a research team which included Cassie Mogilner ( @cmogilner ) of Wharton School , Zoe Chance of Yale , and Michael Norton of Harvard. Need more time? Try giving it away. MORE
absentee levels business performance capital invested customer retention customer satisfaction innovating innovation Kaplan and Norton’s Balanced Scorecard labour turnover performance measurement personal development profit revenue sustainable performanceMeasuring performance of the MD through hard, soft, personal and strategic measurements and bring all these measurements together in a coherent manner. MORE
David Norton, PhD is author of Digital Context 2.0: Marketing & Sales david norton digital context marketing and sales stone mantel strategydrivenSo, you’re thinking about turning the idea you have had in the back of your head into a full-blown start-up? Maybe build an app or two? MORE
Koehn Nancy Lane Nassim Nicholas Taleb Poets & Quants Robert Hooijberg Ron Norton Rosabeth Moss Kanter strategy+business magazine TED The Clash of the Cultures The Leader’s Pocket Guide The Management Century The New York Times The Thought Leader Interview: Henry Chesbrough Tony Schwartz Various Contributors Walter Kiechel III World’s 50 Best Business School Professors MORE
It was great way to start the second half of 2013 with a phone conversation with Richie Norton , the author of The Power of Starting Something Stupid. entrepreneurship Leadership Main Page fear interview pride procrastination richie norton starting something stupid MORE
Norton & Company (2013) Here is a process of natural selection that could (perhaps) help to achieve metacognition With regard to the title, Daniel Dennett observes, “Intuition pumps have been a dominant force in philosophy for centuries. Norton & Company Intuition Pumps and Other Tools for Thinking Daniel C. Dennett W.W. MORE
Norton of Harvard Business School and Dan Ariely of Duke University. I opened my email up to an article titled, "Are you faking it?" and laughed out loud. Then…I read about a study designed by some heavy-duty psychologists and thought, "Wow, there''s something here.". MORE
Norton Harvard Business Press (2000) The Perilous “Journey&# to Breakthrough Performance Note: This is another “business classic” I read when it was first published and then recently re-read it. The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment Robert S. Kaplan and David P. MORE
George Will (and Richard Norton Smith) remember Nelson Rockefeller. An excerpt: Like Lyndon Johnson, who also was born in 1908, Rockefeller as a young man experienced wartime Washington mobilizing the nation''s productivity. Like Johnson, Rockefeller may have embraced the misconception that a free society could and should perform in peacetime the sort of prodigies that the United States accomplished in 1941-1945 as a garrison state. MORE
Here is the introduction to an interview of Sylvia Nasar by Rob Norton as part of “The Thought Leader Interview” series featured by strategy+business magazine, published by Booz & Company. To read the complete interview, check out other resources, sign up for free email alerts, and obtain subscription information, please click here. * * * [.]. MORE
Leading & Developing Other Leaders Practical Steps to Influence Servant Leadership Andy Andrews Butterfly effect Edward Norton Lorenz George Washington Carver Hope leadership optimism Positive Leadership Strengths Based Leadership MORE
While all of us agree there's a disconnect between strategy formulation and strategy execution, the developers of the Balanced Scorecard (Robert Kaplan and David Norton) offer up this terrifying observation: On average, 95% of a company's employees are unaware of, or do not understand, its strategy. MORE
In the movie Fight Club the lead character, played by Edward Norton, attends various support groups in a bid to cure his insomnia. At one such group it is suggested that he finds his 'cave' to shut off the maelstrom of the outside world and find peace. You are not watching this post, click to start watching MORE
52 Levers of Organization Design: How Managers Use Accountability Systems for Greater Performance and Commitment Robert Simons Harvard Business Press (2005) Eloquent and Essential Practicality Unlike subtitles of so many other recently published business books, the one for Levers of Organization Design correctly identifies its author’s primary objective: to explain “how managers use accountability systems&# to [.]. Bob's blog entries an appropriate "unit structure” David P. MORE
I wonder if Norton wore cufflinks The Guardian looks at manhole covers from around the world. Of course, if you want to get stylish. [I MORE
Interesting post submitted by Sue Norton. . leadership management theory practice MORE
Norton Elizabeth Powers Gary L. HBR’s Ten Must Reads on Strategy Various contributors Harvard Business Press (2011) How to create “a unique and valuable position” by deciding what to do…and not do This volume is one of several in a new series of anthologies of articles that initially appeared in the Harvard Business Review, in this instance from 1960 until [.]. MORE
absentee levels business performance capital invested customer retention customer satisfaction innovating innovation Kaplan and Norton’s Balanced Scorecard labour turnover performance measurement personal development profit revenue sustainable performanceMeasuring performance of the MD through hard, soft, personal and strategic measurements and bring all these measurements together in a coherent manner. MORE
David norton. One of my favourite analyst in this space, David Norton will be there too, check out his blog at Gartner. MORE
Norton & Company Here is a brief excerpt from an article by Franklyn Cater for National Public Radio (NPR), “A thriving media organization at the forefront of digital innovation, NPR creates and distributes award-winning news, information, and music programming to a network of 975 independent stations. Through them, NPR programming reaches 26 million listeners every week.” To read […]. MORE
One of the most popular books for our CCN on-site presentations last year was The Shallows: What the Internet is Doing to Our Brains” by Nicholas Carr (New York: Norton, 2010). Karl's blog entries Amazon e-book Elizabeth Eisenstein Frank Luntz Hyperion It's Not What You Say It's What People Hear Johannes Gutenberg John Updike Kindle Nicholas Carr Norton The Shallows Wall Street Journal What the Internet is Doing to Our Brains Wikipedia Words that Work MORE
Norton Mozart Paul Steinhardt Picasso Pollock Richard Dawkins Robert Boyle Robert Hooke Shakespeare Steven Pinker Stravinsky The Lunar Society of Birmingham the Royal Society This Explains Everything This Will Make You Smarter MORE
Norton Related Topics C-Level Strategies
SEPTEMBER 23, 2017
Windows The metamorphosis norton critical edition 1996 pdf 64, passover and Easter: Origin and History to the Modern Times. Also has recommended Medieval Study web resources, harding believes Eve’s narcissism and obsession with herself constitutes idolatry. Brills New Pauly, the City of Ugarit at Tell Ras Shamra. handbook on the Wisdom Books and Psalms. Sayyid […]. Books
Rajesh Setty
JULY 2, 2013
It was great way to start the second half of 2013 with a phone conversation with Richie Norton , the author of The Power of Starting Something Stupid. entrepreneurship Leadership Main Page fear interview pride procrastination richie norton starting something stupid
Execupundit
FEBRUARY 17, 2014
Historian Richard Norton Smith discusses George Washington
Weekly Leader
DECEMBER 6, 2010
Interesting post submitted by Sue Norton. . leadership management theory practice
Dave Bratcher
JULY 24, 2013
It is based on a study reported in the Harvard Business Review IDEACast , from a research team which included Cassie Mogilner ( @cmogilner ) of Wharton School , Zoe Chance of Yale , and Michael Norton of Harvard. Need more time? Try giving it away.
Strategy Driven
MAY 20, 2016
David Norton, PhD is author of Digital Context 2.0: Marketing & Sales david norton digital context marketing and sales stone mantel strategydrivenSo, you’re thinking about turning the idea you have had in the back of your head into a full-blown start-up? Maybe build an app or two?
First Friday Book Synopsis
MARCH 28, 2015
Karl''s blog entries Amazon.com Belknap Creative Communication Network Dr. Melvin Konner Emory University Facebook first friday book synopsis Good Morning America Harvard Huffington Post Johnstone Professor of Psychology Lean In Norton Randy Mayeux Sheryl Sandberg Steven Pinker The Better Angels of our Nature The Evolution of Childhood Women After All A new book about gender has created controversy, but perhaps for all the wrong reasons.
First Friday Book Synopsis
NOVEMBER 5, 2012
Here is the introduction to an interview of Henry Chesbrough conducted by Ron Norton for strategy+business magazine, published by Booz & Company. To read the complete article, check out other sources, sign up for email alerts, and obtain subscription information, please click here. Photograph courtesy of Henry Chesbrough * * * To escape the commodity trap — and to [.].
First Friday Book Synopsis
MARCH 15, 2015
Norton World Press I enjoy listening to Tim Cowlishaw in Dallas every afternoon on 103.FM. He is a prominent columnist and reporter for SportsDay in the Dallas Morning News. Today, I saw that he published his list of the top 50 sports books, in an article entitled “By My Reading…” (March 15, 2015, p. 14C) Click the link […].
Linked 2 Leadership
MARCH 22, 2011
Leading & Developing Other Leaders Practical Steps to Influence Servant Leadership Andy Andrews Butterfly effect Edward Norton Lorenz George Washington Carver Hope leadership optimism Positive Leadership Strengths Based Leadership
First Friday Book Synopsis
MARCH 17, 2014
Norton & Company (2014) “Technology is not destiny. Norton & Company The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies Erik Brynjolfsson and Andrew McAfee W.W. We shape our destiny.“ “ Opinions vary as to the timeframe of the Industrial Revolution and there is also disagreement as to whether or not it was in […].
Execupundit
SEPTEMBER 2, 2013
Historian Richard Norton Smith describes Samuel Gompers and the design of his memorial
First Friday Book Synopsis
JANUARY 4, 2012
One of the most popular books for our CCN on-site presentations last year was The Shallows: What the Internet is Doing to Our Brains” by Nicholas Carr (New York: Norton, 2010). Karl's blog entries Amazon e-book Elizabeth Eisenstein Frank Luntz Hyperion It's Not What You Say It's What People Hear Johannes Gutenberg John Updike Kindle Nicholas Carr Norton The Shallows Wall Street Journal What the Internet is Doing to Our Brains Wikipedia Words that Work
First Friday Book Synopsis
NOVEMBER 3, 2012
Here is the introduction to an interview of Henry Chesbrough conducted by Ron Norton for strategy+business magazine, published by Booz & Company. To read the complete article, check out other sources, sign up for email alerts, and obtain subscription information, please click here. Photograph courtesy of Henry Chesbrough * * * To escape the commodity [.].
First Friday Book Synopsis
SEPTEMBER 6, 2013
Norton & Company Here is a brief excerpt from an article by Franklyn Cater for National Public Radio (NPR), “A thriving media organization at the forefront of digital innovation, NPR creates and distributes award-winning news, information, and music programming to a network of 975 independent stations. Through them, NPR programming reaches 26 million listeners every week.” To read […].
First Friday Book Synopsis
APRIL 15, 2011
Norton Harvard Business Press (2000) The Perilous “Journey&# to Breakthrough Performance Note: This is another “business classic” I read when it was first published and then recently re-read it. The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment Robert S. Kaplan and David P.
Lead Change Blog
JULY 8, 2013
Seth Godin, Tribes I recently completed The Power of Starting Something Stupid by Richie Norton with Natalie Norton. Posted in Community Involvement Self Leadership In a battle between two ideas… the idea that wins is the one with the most fearless heretic behind it.
Execupundit
JULY 31, 2015
I wonder if Norton wore cufflinks The Guardian looks at manhole covers from around the world. Of course, if you want to get stylish. [I
First Friday Book Synopsis
FEBRUARY 19, 2013
Norton Mozart Paul Steinhardt Picasso Pollock Richard Dawkins Robert Boyle Robert Hooke Shakespeare Steven Pinker Stravinsky The Lunar Society of Birmingham the Royal Society This Explains Everything This Will Make You Smarter
First Friday Book Synopsis
JANUARY 30, 2012
Here is the introduction to an interview of Sylvia Nasar by Rob Norton as part of “The Thought Leader Interview” series featured by strategy+business magazine, published by Booz & Company. To read the complete interview, check out other resources, sign up for free email alerts, and obtain subscription information, please click here. * * * [.].
First Friday Book Synopsis
JANUARY 27, 2013
Norton Frank Luntz on the FRONTLINE high-impact books become business classics?” I hope that at least a few of these recent posts will be of interest to you: BOOK REVIEWS The Master and His Emissary: The Divided Brain and the Making of the Western World Iain McGilchrist Mastermind: How to Think Like Sherlock Holmes Maria Konnikova The Fourth Great Awakening & the Future of Egalitarianism Robert [.].
First Friday Book Synopsis
APRIL 13, 2011
Levers of Organization Design: How Managers Use Accountability Systems for Greater Performance and Commitment Robert Simons Harvard Business Press (2005) Eloquent and Essential Practicality Unlike subtitles of so many other recently published business books, the one for Levers of Organization Design correctly identifies its author’s primary objective: to explain “how managers use accountability systems&# to [.]. Bob's blog entries an appropriate "unit structure” David P.
First Friday Book Synopsis
NOVEMBER 4, 2012
Koehn Nancy Lane Nassim Nicholas Taleb Poets & Quants Robert Hooijberg Ron Norton Rosabeth Moss Kanter strategy+business magazine TED The Clash of the Cultures The Leader’s Pocket Guide The Management Century The New York Times The Thought Leader Interview: Henry Chesbrough Tony Schwartz Various Contributors Walter Kiechel III World’s 50 Best Business School Professors
Execupundit
FEBRUARY 20, 2012
Historian Richard Norton Smith gives a fascinating review: Part One Part Two Part Three Part Four Part Five Part Six
First Friday Book Synopsis
APRIL 23, 2011
NortonHere is an excerot from Laura W. Geller’s interview of Adam Segal for the “True Tales of Fortune” series featured by strategy+business magazine, published by Booz & Company. To read the complete article, check out a wealth of other resources, sign up for email updates, and obtain subscription information, please click here. * * * [.].
First Friday Book Synopsis
FEBRUARY 1, 2012
Norton David Robertson Enterprise Architecture as Strategy: Creating a Foundation for Business Execution Erik Brynjolfsson Harvard Business Review on Aligning Technology with Strategy Henry Chesbrough How to use technology effectively to support your organization’s strategy Jeanne W.
First Friday Book Synopsis
MARCH 7, 2011
Norton Elizabeth Powers Gary L. HBR’s Ten Must Reads on Strategy Various contributors Harvard Business Press (2011) How to create “a unique and valuable position” by deciding what to do…and not do This volume is one of several in a new series of anthologies of articles that initially appeared in the Harvard Business Review, in this instance from 1960 until [.].
Execupundit
SEPTEMBER 17, 2018
From Patriarch: George Washington and the New American Nation by Richard Norton SmithGeorge Washington was dying. The rumor spread quickly through Manhattan neighborhoods ravaged by influenza, the "contagious distemper" first diagnosed on Roman streets half a century earlier. Impartial to class, color, or politics, the disease was more democratic than the young American republic whose ruling elite it threatened.
David A Fields
JULY 13, 2016
A few years ago Michael Norton and his buddies wrote about “The Ikea Effect” which they describe this way: “When people construct products themselves, they come to overvalue their (often poorly made) creations.”
Chartered Management Institute
MAY 23, 2011
absentee levels business performance capital invested customer retention customer satisfaction innovating innovation Kaplan and Norton’s Balanced Scorecard labour turnover performance measurement personal development profit revenue sustainable performanceMeasuring performance of the MD through hard, soft, personal and strategic measurements and bring all these measurements together in a coherent manner.
Chartered Management Institute
MAY 23, 2011
absentee levels business performance capital invested customer retention customer satisfaction innovating innovation Kaplan and Norton’s Balanced Scorecard labour turnover performance measurement personal development profit revenue sustainable performanceMeasuring performance of the MD through hard, soft, personal and strategic measurements and bring all these measurements together in a coherent manner.
Execupundit
JUNE 23, 2016
I vowed to get serious about my studies. I chose to major in English, since it sounded like something I might already know. I assumed that my classmates and I would study the classics and analyze their major themes and such, but instead we were buffeted with talk of "theory," whatever that was.
Execupundit
JUNE 21, 2016
From On His Own Terms: A Life of Nelson Rockefeller by Richard Norton SmithNelson Rockefeller is not a patient man. For the most powerful member of the most powerful family in the most powerful nation on earth, time is a commodity, like wealth, women, art, and talent, to be experienced on his terms. To a staff assistant with the temerity to point out that he is running late for an event, Rockefeller replies tartly, "That's your problem, not mine."
First Friday Book Synopsis
FEBRUARY 6, 2012
Norton developed in much greater depth and detail a concept they introduced previously in an HBR article (January/February, 1992): the balanced scorecard. In a book published in 1996, The Balanced Scorecard: Translating Strategy Into Action, Robert S. Kaplan and David P. As they explain in their Preface, “the Balanced Scorecard [BSC] evolved from an improved [.].
Jason Womack
MAY 20, 2013
Norton of Harvard Business School and Dan Ariely of Duke University. I opened my email up to an article titled, "Are you faking it?" and laughed out loud. Then…I read about a study designed by some heavy-duty psychologists and thought, "Wow, there''s something here.".
2020 IT Leader
MAY 18, 2014
David norton. One of my favourite analyst in this space, David Norton will be there too, check out his blog at Gartner.
Tim Milburn
MARCH 22, 2013
I was given a copy of Richie Norton’s book, The Power of Starting Something Stupid. I was intrigued by the title and the fact that Norton had written this book with his wife. You can find out more about Richie Norton by visiting his website: richienorton.com.
Six Disciplines
APRIL 13, 2011
Norton, Harvard Business School Press, The Strategy-Focused Organization, 2001). [2] Norton, Harvard Business School Press, The Strategy-Focused Organization, 2001). [3] Effective execution of strategy seems to be an elusive goal. As Fortune Magazine noted in 1982, "Less than 10% of strategies effectively formulated are effectively executed.". After two decades of the application of even the most modern and innovative business principles, the problem remains.
Execupundit
DECEMBER 24, 2014
George Will (and Richard Norton Smith) remember Nelson Rockefeller. An excerpt: Like Lyndon Johnson, who also was born in 1908, Rockefeller as a young man experienced wartime Washington mobilizing the nation''s productivity. Like Johnson, Rockefeller may have embraced the misconception that a free society could and should perform in peacetime the sort of prodigies that the United States accomplished in 1941-1945 as a garrison state.
Six Disciplines
MAY 10, 2011
While all of us agree there's a disconnect between strategy formulation and strategy execution, the developers of the Balanced Scorecard (Robert Kaplan and David Norton) offer up this terrifying observation: On average, 95% of a company's employees are unaware of, or do not understand, its strategy.
Chartered Management Institute
FEBRUARY 15, 2011
In the movie Fight Club the lead character, played by Edward Norton, attends various support groups in a bid to cure his insomnia. At one such group it is suggested that he finds his 'cave' to shut off the maelstrom of the outside world and find peace. You are not watching this post, click to start watching
Six Disciplines
OCTOBER 4, 2011
Norton (creators of the Balanced Scorecard) offer their insights concerning the "rules" of successful strategy execution: The failure to balance the tensions between strategy and operations (execution) is pervasive. It's interesting to note that Kaplan and Norton's description of such a "closed-loop management system" very closely parallels that of the Six Disciplines complete strategy execution program.
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