Death Knell for the Category Killers?
Harvard Business Review
DECEMBER 19, 2011
During the current recession, overall consumer spending has declined or held flat, sales per square foot have not improved significantly, and retailers' return on invested capital (ROIC) has suffered dramatically. Best Buy's ROIC has declined from 23.68% to 15.01% percent since 2007, while domestic sales per square foot (including online sales) declined from $909 to $853 during this same period. Internet Retail ROICThis post is part of the HBR Forum, The Future of Retail.