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Manage to Meet Your Customers’ Needs

thoughtLEADERS, LLC

Managing at the right level is the most important element in effective management in the Age of Diverse Markets. In the prior mass markets era, companies had homogeneous markets, so they needed to plan and coordinate only at the executive level, with the rest of the company’s managers focusing on their respective functional specialties.

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Spotting Where Innovations Are In The Diffusion Lifecycle

The Horizons Tracker

In 1962 Everett Rogers famously described the journey innovations go on as they travel from obscurity to mass market success and through to obsolescence. It’s a process that remains largely observed to this day and being able to spot where an innovation is on the lifecycle is pretty valuable.

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Three Ways Leaders Can Improve Decision Making

Lead Change Blog

The little-known fact is that Nokia had invested USD40 billion into creating a similar style iPhone device with color touchscreens, maps and shopping but the product never hit the shelves as management thought it would not have mass market appeal. How wrong they were. Slow Down To Speed Up.

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Apple: Luxury Brand or Mass Marketer?

Harvard Business Review

To understand the cost of Apple products that we associate with mass market success, we mapped the U.S. In fact, going back as far as 2009, watchers have documented how Apple has struggled to reach mass markets, like India’s. But is that really right? Income data is from the U.S.

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3 Drivers of China’s Booming Electric Vehicle Market

Harvard Business Review

Norway, and other Scandinavian nations were early adopters of EVs, and Germany and Japan have long been automotive powerhouses, their EV markets have lagged in mass market adoption compared to China. While the U.S., How did China get to this point?

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Technology Makes Cities More, Not Less, Attractive

The Horizons Tracker

” After 25 years of the mass-market internet the researchers believe it has been shown that these theories are fanciful in the extreme and the internet hasn’t removed the importance of face-to-face interactions or diminished the cost of distance.

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Why Startups Fail: Six Issues to Avoid

Leading Blog

Crowdfunding campaigns may demonstrate a product’s appeal to product category enthusiasts, but they don’t provide data on mass-market demand. Early adopters and mainstream customers have different needs, and both need to be tested. Success with early adopters can be misleading and give founders unwarranted confidence to expand.