When AI Becomes the New Face of Your Brand
Harvard Business Review
JUNE 27, 2017
Executives should also be wary of how AI increases the dangers of brand disintermediation. The Curious Incident of Brand Disintermediation. Furthermore, as those systems become increasingly capable, they could potentially lead to brand disintermediation. Cat Yu for HBR. In the world of marketing, brand anthropomorphism can be a powerful mechanism for connecting with consumers.