Dinosaurs, Big Consulting Firms and Disruptive Innovation
JUNE 24, 2014
Thanks to Professor Clayton Christensen of Harvard University and his 1997 landmark book, The Innovator’s Dilemma , we have a new way of understanding the life cycle of companies and why some market leaders maintain their dominant position and other one-time market leaders disappear. Christensen calls this “ disruptive innovation ” and gives examples as diverse as the personal computer industry, milkshakes, and steel minimills. WHAT IS A DISRUPTIVE INNOVATION?