The New Agents of Market Penetrations
Harvard Business Review
JULY 5, 2011
Kenyan groups understand frugal engineering suitable for the local market and are carefully adapting mobile technologies with African flavors. Also, it is a cost-efficient path to enter new markets, especially for embedded systems and educational computer aided design firms. Using students to create new markets is not new. Three MIT students pitched an idea : travel to India and help local students apply technical knowledge to local problems.