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4 Proven Growth Strategies for Small Business Owners

Strategy Driven

Determine Your Market Penetration Strategy. For example, it may be that your product works better and faster than others in the market. That, right there, is how you position your product and penetrate that market. So, find your market penetration angle and run with it. Increase Your Product Line.

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How to Maximize Your Small Business Success

Strategy Driven

You’ll be able to outsource this if you don’t have the capability to manage this in-house, or otherwise hire a digital-savvy employee to cover your branding, website, social media and marketing initiatives, with measurable data analysis showing you the success of your marketing endeavors.

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The New Agents of Market Penetrations

Harvard Business Review

Three MIT students pitched an idea : travel to India and help local students apply technical knowledge to local problems. Technology companies signed up and supported them. A few weeks ago, they won three awards in the MIT Global Challenge competition.

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Experimenting 100 innovative solutions over 20 countries in Africa

Innovation Excellence

Bry: “There are four key areas that would attract a corporate business unit to want to collaborate with a startup, internal or external: Differentiation from competition – something that makes the corporate better than its competition in the eyes of the customers in the market; Market penetration – new products or services that increase revenue to (..)

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Structure Sales Compensation Plans That Can Fire Up Your Employees

HR Digest

Individual sales targets Market penetration Customer conversion Increasing revenue from existing customers Streamlining the sales process Increasing market presence Identify Key Performance Metric Once the sales goals and overall strategic plan have been defined, you can then set fixed numbers for each goal.

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Market Power Versus Brute Force

Innovation Excellence

Pushing too hard? Rushing to hit short-term numbers or an over-caffeinated executive can force some costly mistakes. Continue reading →

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Women Are Africa's Big Opportunity

Harvard Business Review

Zambia's government, too, is finding that women are a lever to growth, prosperity, market penetration, reputation and sustainability. This makes for a number of chieftainesses in a country of complexity and variety. It's a society where men have accepted that women can exercise power.