Tesla Shows How Traditional Business Metrics Are Outdated
Harvard Business Review
AUGUST 8, 2017
Classic metrics like market penetration and market share, which many leaders are measured on, are the very things causing us to miss market opportunities and threats. I consider someone like Musk to be a category creator — someone who doesn’t rely on incremental innovation but instead changes the rules of the road entirely by creating a new category. The biggest problem is the very definition of “market.” Laura Schneider for HBR.