5 Blog Content Strategy Tips for B2B Businesses

Women on Business

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Losing Sales Left and Right? The Top B2B Sales Mistakes You’re Probably Making

Women on Business

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B2B 201

Four Risks to Avoid During B2B Web Development

Strategy Driven

This may seem reasonable for small business websites or blogs, but when it comes to B2B systems and e-commerce platforms, these errors could lead to huge losses. The customer decides to create a B2B web platform from scratch.

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B2B versus B2C Marketing Adjustments

Coaching Tip

One of the biggest differences between B2B and B2C worlds is marketing. B2B companies invest to understand their customers as well, but the path they take is very different. In the B2B world there are three typical levels: user, influencer, decision maker and each level may have 1 to 1,000s of people involved and impacted in the buying of services. Domain knowledge — The B2B buyer has the expertise and experience in the offering being considered.

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How Agile Project Management Can Improve Your B2B Business

Strategy Driven

As such, agile management can be extremely beneficial for B2B businesses. Agile project management can require a significant change within a B2B business. You just finished reading How Agile Project Management Can Improve Your B2B Business !

The Art of Applying STEM: Why STEAM Matters

General Leadership

Curator Posts Afghanistan art B2B B2C climate Corporate culture Deborah Mills-Scofield Design for profit military NATC-A NATO not-for-profit Society STEAM STEM Switch and Shift Understanding

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Social Media Marketing in B2B: Hype or Trend?

Bernd Geropp

Tweet. Tweet Photo: Painting Vector/ Resource www.bigstock.com. You have a company website –. but do you, as a B-to-B manufacturing company, also have to have a presence on Facebook, XING, Twitter, LinkedIn, GooglePlus and YouTube?

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The Science of Marketing Throughout the Entire Funnel

Women on Business

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B2B Companies: How Can You Connect Your Top Customers in Your Online Community?

Managing Communities

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B2B 78

How B2B Companies Can Win Back Customers They’ve Lost

Harvard Business Review

Get ready to accommodate their specific requirements. Sales Digital Article

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How Advanced Analytics Is Changing B2B Selling

Harvard Business Review

While there’s less buzz around business-to-business markets, these innovations are changing the game in B2B as well, even in old-line industries selling what might be considered commodity products. A growing number of B2B companies are using data and analytics to add services that bring new elements of value to customers, and in some cases new sources of revenue. For a deep dive into the elements, see our related HBR article “ The B2B Elements of Value ”).

How Digital Natives Are Changing B2B Purchasing

Harvard Business Review

The cartoon of business-to-business (B2B) buyers depicts gray-haired executives and purchasing agents in meetings, on the phone and lunching with their vendors. But along with fax machines and long golf games, these features of B2B life have all but disappeared due to the astonishing change in technology over the past two decades. This shift in behavior has several implications for B2B value propositions. First impressions matter as much as ever in B2B markets.

Stop Treating B2B Customers Like Digital Novices

Harvard Business Review

” In the B2B world, though, the experience is very different. But B2B customers are mobile, fully engaged in social media, and well educated: 94% of B2B buyers conduct online research before deciding on a purchase.

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A Survey of 1,700 Companies Reveals Common B2B Pricing Mistakes

Harvard Business Review

Like this manufacturer, many business-to-business (B2B) companies have a major opportunity to improve their standing on price. To help companies understand the state of pricing capabilities and how they figure into performance, Bain & Company conducted a global survey of sales leaders, vice presidents of pricing, CEOs, CMOs, and other executives at more than 1,700 B2B companies. Glasshouse Images/Getty Images.

Avoid These Common B2B Content Marketing Mistakes

Harvard Business Review

B2B buyers often have made up their minds about a purchase before a sales rep even gets a foot in the door. It’s no wonder, then, that more than 90% of B2B sellers have turned to content marketing to help regain access to buyers in the early stages of the purchase process.

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Social Media Works for B2B Sales, Too

Harvard Business Review

It’s a common issue in B2B markets. This is a terrifying development for B2B firms, and especially for their sales and marketing teams.

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How B2B Companies Can Win Back Customers They’ve Lost

Harvard Business Review

Get ready to accommodate their specific requirements. 2022 109980

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Why B2B Companies Struggle with Collaborative Innovation

Harvard Business Review

Collaborative innovation is a hot topic in the B2C space, where it overlaps with crowdsourcing, but we see B2B players taking an interest as well. In the B2B space, companies tend to be driven by specific business goals and priorities.

How B2B Marketers Can Get Started with Social Media

Harvard Business Review

Many B2B CEOs still believe that social media isn’t right for them. The Content Marketing Institute reports that social media marketing can help B2B brands build awareness and showcase their expertise. B2B companies need to take this to heart.

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Why Self Image Matters in B2B Sales

Harvard Business Review

B2B marketers, on the other hand, have shied away from the idea, instead approaching selling as a rational, numbers-driven process where the best value proposition wins.

What Salespeople Need to Know About the New B2B Landscape

Harvard Business Review

The AIDA model and its variants are the basis for sales funnels at many B2B firms. Sales people have not been replaced by digital, and providing relevant solutions remains key in most B2B buying scenarios. Selling has always been more about the buyer than the seller.


84% of B2B Sales Start with a Referral — Not a Salesperson

Harvard Business Review

Outbound B2B sales are becoming less and less effective. Meanwhile, 84% of B2B buyers are now starting the purchasing process with a referral, and peer recommendations are influencing more than 90% of all B2B buying decisions. If organizations don’t change their outdated thinking and create effective sales models for today’s digital era, Forrester warns that 1 million B2B salespeople will lose their jobs to self-service e-commerce by 2020.

How B2B Software Vendors Can Help Their Customers Benchmark

Harvard Business Review

Gillian Blease/Getty Images. Knowing which organizations perform the best on any particular dimension used to require subjective surveys or painstaking research.


B2B Salespeople Can Survive If They Reimagine Their Roles

Harvard Business Review

“Death of a B2B Salesman,” a new report from Forrester Research , lends urgency to the need for companies to rethink and radically transform their sales models by incorporating digital media into their processes. Here’s how B2B sellers should do that.

Run B2B Sales on Data, Not Hunches

Harvard Business Review

Decision making at big B2B companies is often skewed by anecdote and myth: A worried report from the most vocal salesperson about a competitor’s latest move; a customer complaint that happened to be fielded by a senior executive. That’s complicated at any B2B business. Vincent Tsui for HBR.

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B2B Salespeople Need to Act More Like Travel Agents

Harvard Business Review

A similar sequence has happened with B2B buying. By 2012, our research shows, nearly 60% of a typical B2B purchasing decision — researching solutions, ranking options, benchmarking pricing, and so on — was happening before the buyer even had a conversation with a supplier. See More Videos > See More Videos > Surely B2B purchasing hasn’t become that bad. Like these companies, B2B suppliers need to focus on making it far easier for customers to buy.

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How B2B Companies Can Grow with Ecosystem Orchestration - SPONSOR CONTENT FROM ACCENTURE STRATEGY

Harvard Business Review

B2B companies are struggling with a loss of control over the customer experience (CX) today. With their future growth prospects at stake, B2B executives must determine how to improve CX—while ceding more of the experience to their partners. B2B leaders know that customer experience is the gateway to growth. Delivering experiences that produce more B2B sales is another. Selling in the digital age has become more complex than many B2B leaders had anticipated.

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Dealstorming: The Secret Weapon That Can Solve Your Toughest Sales Challenges

Kevin Eikenberry

By Tim Sanders Making sales, especially in the B2B environment, is tougher and more complex than ever. If you are involved in B2B sales at all, you would certainly agree with that assertion.

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How B2B Sellers Are Offering Personalization at Scale

Harvard Business Review

B2B buyers have slowly been conditioned to expect the same personalized treatment that they get while shopping on Amazon. Only then will B2B sales professionals be able to capitalize on personalization at scale and fully realize how disruptive it can really be. As consumers in this data-driven, algorithmically obsessed world, we’ve come to expect highly personalized experiences that are tailored to our specific needs.


4 Ways for B2B Businesses to Keep Their Customers

Harvard Business Review

According to Gallup , only 29% of B2B customers are engaged with the companies they do business with. Let that sink in. That means 71% of your customers are likely not committed to sticking with your company or, even worse, are actively seeking to move their business elsewhere. This problem is not new.

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How More Accessible Information Is Forcing B2B Sales to Adapt

Harvard Business Review

Those forces are dramatically changing the way B2B companies and their customers approach buying and selling, too. Over the past 20 years, information technology and digital channels have changed the way consumers shop for products ranging from cars to homes to electronics.

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Machine Learning Can Help B2B Firms Learn More About Their Customers

Harvard Business Review

B2B, or the process of marketing and selling product and service offerings to business customers, is experiencing an intensified focus as the availability of new digital data that describes businesses grows. Traditional B2B insight activities have involved such limited data as size of companies as measured by revenue, capitalization or employees, and industry type as formally classified by SIC codes. vincent tsui for hbr.

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What to Do When Satisfied B2B Customers Refuse to Recommend You

Harvard Business Review

In an ideal B2B world, your happy customers would spread the news about your great products, generating all the well-known benefits of word of mouth. Many B2B products become more useful when most players in the industry adopt them.

Why companies win by building relationships

Lead on Purpose

For too many companies, business-to-business (B2B) customer engagement is dismally low. In his article B2B’s Win by Building Relationships, Not Selling on Price , author Marco Nink gives the following insight on the importance of building customer relationships: Competing on price is a losing strategy, and Gallup research shows it’s an unnecessary one. The more a B2B company helps its customers perform, the more essential it becomes.

Getting Over Your Fear of Cold Calling Customers

Harvard Business Review

48% of B2B salespeople are afraid of cold calling. Difficult conversations Sales Digital Article

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Understanding Marketing Jargon To Improve Your Business

Strategy Driven

When referring to interactions between two companies, it’s usually referred to as B2B or B to B. Most people don’t set out to start a business without hoping that it’s going to last.

Why Art Matters as much as Technology

Mills Scofield

As Deb described STEAM and its role in for/not-for-profit businesses, B2B and B2C, Matt realized that much of his work in his recent deployment to Afghanistan depended on STEAM. STEM to STEAM - the "A" in STEAM stands for Art/Design.and Afghanistan Air Force.

New posts on #ecademy

Rapid BI

Disruptive Innovations that have impacted B2B Marketing Disruptive Innovations that have impacted business & B2B Marketing Looking through some of this data raises some interesting thoughts. Especially that some firms just seem to keep being there. The question is what will be the next disruptive technology or application that will change the way we do [.]. ecademy

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Easy Ways for you to Boost your Overall Website Traffic

Strategy Driven

Google+ promotions however are more suited to B2B niches. If you have a B2B business then this will certainly help you out because LinkedIn is one of the main sites for this type of marketing.

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Is My Target Too Vague?

David A Fields

A question I was asked: Is this target definition too vague for my Fishing Line: “Vice presidents of product management or product marketing in B2B organizations that sell complex products and services to risk averse industries.”

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Smiles All Round? Tips For A User-Friendly Ecommerce Store

Strategy Driven

Real-time, human support is now one of the most sought-after features for any B2B and B2C website owner, and if it isn’t a given in your industry, I assure you it will be soon! Photo courtesy of Tech in Asia via flickr.

B2C 114

3 Ways LinkedIn Benefits Businesses Beyond Being a Job Board

Chart Your Course

The LinkedIn platform is designed with built-in features you can use to promote your brand to B2B audiences. Facebook and YouTube may be more popular with consumers, but for businesses, LinkedIn is the favored social media platform. With 50 percent of Americans who have a college degree using LinkedIn, according to Pew Research Center data , the platform has become an essential tool for recruiters to find qualified workers.

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Why AI-Driven Sales CRM is Leading the Way in Customer Relations

Strategy Driven

For B2B companies, the product basket of all their customers is carefully analyzed to interpret details like business sectors, employee’s numbers, address, and the revenues. Over the last several years, AI has become a popular trend for enhancing all areas of business.

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