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How to Generate B2B Leads: 5 Proven Strategies That Work in 2023

Strategy Driven

In the ever-evolving landscape of B2B marketing, knowing how to generate B2B leads is crucial to staying competitive. Online marketing and B2B lead generation are the same thing. Content Marketing Content is king, and it remains at the core of a successful B2B lead generation strategy.

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Ways to Update Your Current B2B Website Design

Strategy Driven

However, a B2B web design needs consistent monitoring and updating to ensure it is still working properly and you are focusing on the right business goals. To update your B2B website design, try these few things. One way to keep your B2B website updated is by regularly writing and publishing blogs. Do a Website Audit.

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6 Types of B2B Marketing Videos Your Business Needs in 2021

Strategy Driven

Are you wondering how to most effectively use a B2B video marketing strategy to attract leads and sales for your company? Many companies today struggle to mix B2B video best practices into their B2B marketing strategy. Your B2B marketing strategy must include customer testimonial videos. You’re not alone.

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B2B Lead Generation Strategies For SaaS Companies

Strategy Driven

SaaS lead generation in a B2B environment can be quite challenging, and SaaS marketing is famous for being very data-driven with extremely little margin of error. In this guide, we will discuss some of the most effective B2B lead generation strategies for SaaS companies, starting with the first one. Effective B2B Content Marketing.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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B2B Customers Demand Personal Service From Online Chat

The Horizons Tracker

It’s tempting to focus exclusively of such channels for B2C usage, but new research from the University of Eastern Finland reminds us not only that B2B customers are using them more frequently, but their requirements are very different to their B2C peers.

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B2B versus B2C Marketing Adjustments

Coaching Tip

One of the biggest differences between B2B and B2C worlds is marketing. B2B companies invest to understand their customers as well, but the path they take is very different. Domain knowledge — The B2B buyer has the expertise and experience in the offering being considered. By Guest Author Sean Geehan.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. Get started today.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Key tactics for assessing the completeness, coverage, and consistency of B2B data. After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data. Critical integrations that fit directly into your sales processes and workflows.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. Those implementing a B2B sales and marketing intelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth.

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Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

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Best Practices for Marketing Database Cleanse

ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives. Database Audits.