6 Types of B2B Marketing Videos Your Business Needs in 2021

Strategy Driven

Are you wondering how to most effectively use a B2B video marketing strategy to attract leads and sales for your company? Many companies today struggle to mix B2B video best practices into their B2B marketing strategy.

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B2B Lead Generation Strategies For SaaS Companies

Strategy Driven

SaaS lead generation in a B2B environment can be quite challenging, and SaaS marketing is famous for being very data-driven with extremely little margin of error. In B2B marketing, your website is a very important marketing asset more than in a B2C environment.

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B2B versus B2C Marketing Adjustments

Coaching Tip

One of the biggest differences between B2B and B2C worlds is marketing. B2B companies invest to understand their customers as well, but the path they take is very different. In the B2B world there are three typical levels: user, influencer, decision maker and each level may have 1 to 1,000s of people involved and impacted in the buying of services. Domain knowledge — The B2B buyer has the expertise and experience in the offering being considered.

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Losing Sales Left and Right? The Top B2B Sales Mistakes You’re Probably Making

Women on Business

We've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. Women On Business Sponsors

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The New Rules of B2B Lead Generation

Harvard Business

Five ways sales teams can adapt to a new landscape. Digital Article

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The Sales Playbook of Successful B2B Teams

Harvard Business

Always be data-driven. Sales Sales and marketing Digital Article

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Four Risks to Avoid During B2B Web Development

Strategy Driven

This may seem reasonable for small business websites or blogs, but when it comes to B2B systems and e-commerce platforms, these errors could lead to huge losses. The customer decides to create a B2B web platform from scratch. You just finished reading Four Risks to Avoid During B2B Web Development ! The post Four Risks to Avoid During B2B Web Development appeared first on StrategyDriven.

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How Midsize B2B Sales Teams Can Punch Above Their Weight

Harvard Business

What they lack in scale they can make up for in flexibility. Sales Digital Article

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The Art of Applying STEM: Why STEAM Matters

General Leadership

Curator Posts Afghanistan art B2B B2C climate Corporate culture Deborah Mills-Scofield Design for profit military NATC-A NATO not-for-profit Society STEAM STEM Switch and Shift Understanding “ The first principle of architectural beauty is that the essential lines of a construction be determined by a perfect appropriateness to its use.”. Gustave Eiffel. designer of the Eiffel Tower). Trying to Fly When the. Dashboard Gets in the Way. This article was co-written by Colonel Matthew T.

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B2B Customers Expect More Than Ever. Demand Centers Can Help.

Harvard Business

Companies like Microsoft and Intuit have started bringing sales and marketing teams together to craft a coordinated customer journey. Sales Sales and marketing Digital Article

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How Agile Project Management Can Improve Your B2B Business

Strategy Driven

As such, agile management can be extremely beneficial for B2B businesses. Agile project management can require a significant change within a B2B business. You just finished reading How Agile Project Management Can Improve Your B2B Business ! The post How Agile Project Management Can Improve Your B2B Business appeared first on StrategyDriven. Agile project management can seem to be complex and daunting to undertake but it doesn’t need to be.

What B2B Companies Get Wrong About Volume Discounts

Harvard Business

They’re not only for customers who buy more. Pricing Digital Article

How to Keep Closing B2B Deals During the Pandemic

Harvard Business

Don’t stop testing your tactics and tightening your processes. Sales & Marketing Sales Digital Article

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How B2B Firms Can Price with Confidence as Inflation Rises

Harvard Business

Five strategies. Pricing Digital Article

5 Blog Content Strategy Tips for B2B Businesses

Women on Business

We've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. Marketing blog marketing blogging content marketing content strategy

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Stop Treating B2B Customers Like Digital Novices

Harvard Business

” In the B2B world, though, the experience is very different. But B2B customers are mobile, fully engaged in social media, and well educated: 94% of B2B buyers conduct online research before deciding on a purchase. Unfortunately, the few B2B companies that have responded to this reality by embracing customer networks usually have just copied a successful B2C formula.

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A Survey of 1,700 Companies Reveals Common B2B Pricing Mistakes

Harvard Business

Like this manufacturer, many business-to-business (B2B) companies have a major opportunity to improve their standing on price. To help companies understand the state of pricing capabilities and how they figure into performance, Bain & Company conducted a global survey of sales leaders, vice presidents of pricing, CEOs, CMOs, and other executives at more than 1,700 B2B companies. Glasshouse Images/Getty Images.

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Social Media Marketing in B2B: Hype or Trend?

Bernd Geropp

Tweet. Tweet Photo: Painting Vector/ Resource www.bigstock.com. You have a company website –. but do you, as a B-to-B manufacturing company, also have to have a presence on Facebook, XING, Twitter, LinkedIn, GooglePlus and YouTube? Of course you must be active in these – at least this is what many experts claim. Your customers are increasingly bustling about on social media. 800 million people are on Facebook alone.

B2B 95

Make “YES” the First Word Clients Say, Not the Last

Women on Business

Guest Posts b2b sales b2c sales Sales sales tips small business sales We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

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How Advanced Analytics Is Changing B2B Selling

Harvard Business

While there’s less buzz around business-to-business markets, these innovations are changing the game in B2B as well, even in old-line industries selling what might be considered commodity products. A growing number of B2B companies are using data and analytics to add services that bring new elements of value to customers, and in some cases new sources of revenue. For a deep dive into the elements, see our related HBR article “ The B2B Elements of Value ”).

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Run B2B Sales on Data, Not Hunches

Harvard Business

Decision making at big B2B companies is often skewed by anecdote and myth: A worried report from the most vocal salesperson about a competitor’s latest move; a customer complaint that happened to be fielded by a senior executive. That’s complicated at any B2B business. Vincent Tsui for HBR.

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The Science of Marketing Throughout the Entire Funnel

Women on Business

Guest Posts b2b marketing marketing funnel We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

How Digital Natives Are Changing B2B Purchasing

Harvard Business

The cartoon of business-to-business (B2B) buyers depicts gray-haired executives and purchasing agents in meetings, on the phone and lunching with their vendors. But along with fax machines and long golf games, these features of B2B life have all but disappeared due to the astonishing change in technology over the past two decades. This shift in behavior has several implications for B2B value propositions. First impressions matter as much as ever in B2B markets.

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Why Women Are the Future of B2B Sales

Harvard Business

The selling environment is shifting toward their strengths. Sales Digital Article

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How B2B Companies Can Win Back Customers They’ve Lost

Harvard Business

Get ready to accommodate their specific requirements. Sales Digital Article

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B2B Salespeople Need to Act More Like Travel Agents

Harvard Business

A similar sequence has happened with B2B buying. By 2012, our research shows, nearly 60% of a typical B2B purchasing decision — researching solutions, ranking options, benchmarking pricing, and so on — was happening before the buyer even had a conversation with a supplier. See More Videos > See More Videos > Surely B2B purchasing hasn’t become that bad. Like these companies, B2B suppliers need to focus on making it far easier for customers to buy.

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84% of B2B Sales Start with a Referral — Not a Salesperson

Harvard Business

Outbound B2B sales are becoming less and less effective. Meanwhile, 84% of B2B buyers are now starting the purchasing process with a referral, and peer recommendations are influencing more than 90% of all B2B buying decisions. If organizations don’t change their outdated thinking and create effective sales models for today’s digital era, Forrester warns that 1 million B2B salespeople will lose their jobs to self-service e-commerce by 2020.

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4 Ways for B2B Businesses to Keep Their Customers

Harvard Business

According to Gallup , only 29% of B2B customers are engaged with the companies they do business with. Let that sink in. That means 71% of your customers are likely not committed to sticking with your company or, even worse, are actively seeking to move their business elsewhere. This problem is not new.

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Why “Tell Them Something They Don’t Know” Is Bad Advice in B2B Sales

Harvard Business

And what to try instead. Sales Digital Article

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How B2B Companies Can Win Back Customers They’ve Lost

Harvard Business

Get ready to accommodate their specific requirements. 2022 109980

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How B2B Companies Can Grow with Ecosystem Orchestration - SPONSOR CONTENT FROM ACCENTURE STRATEGY

Harvard Business

B2B companies are struggling with a loss of control over the customer experience (CX) today. With their future growth prospects at stake, B2B executives must determine how to improve CX—while ceding more of the experience to their partners. B2B leaders know that customer experience is the gateway to growth. Delivering experiences that produce more B2B sales is another. Selling in the digital age has become more complex than many B2B leaders had anticipated.

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How B2B Sellers Are Offering Personalization at Scale

Harvard Business

B2B buyers have slowly been conditioned to expect the same personalized treatment that they get while shopping on Amazon. Only then will B2B sales professionals be able to capitalize on personalization at scale and fully realize how disruptive it can really be. As consumers in this data-driven, algorithmically obsessed world, we’ve come to expect highly personalized experiences that are tailored to our specific needs.

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B2B Companies: How Can You Connect Your Top Customers in Your Online Community?

Managing Communities

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How B2B Software Vendors Can Help Their Customers Benchmark

Harvard Business

Gillian Blease/Getty Images. Knowing which organizations perform the best on any particular dimension used to require subjective surveys or painstaking research. Today, the data to answer those questions exists — it’s captured by the software-as-a-service firms whose services companies use to run their businesses.

Machine Learning Can Help B2B Firms Learn More About Their Customers

Harvard Business

B2B, or the process of marketing and selling product and service offerings to business customers, is experiencing an intensified focus as the availability of new digital data that describes businesses grows. Traditional B2B insight activities have involved such limited data as size of companies as measured by revenue, capitalization or employees, and industry type as formally classified by SIC codes. vincent tsui for hbr.

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10 Key Things to Avoid in B2B Cold Calling

Strategy Driven

More than a quarter of all B2B sales cycles take seven months or more to close. Cold calling is still one of the key tools in the armoury when it comes to outbound marketing. It typically works well where an organisation can clearly identify its target market and where the proposition is tailored and compelling. Below are our top 10 tips for things to avoid when doing outbound calling and how to ensure that they don’t impede your success. Don’t be Ill-Prepared for Your Calls.

Term of agreement for customers via a Reseller.

General Leadership

Within business and commercial mediation, frequently a distinction is made between business-to-business (B2B), business-to-employee (B2E) and business-to-consumer (B2C) situations what is the definition of mediation agreement.…

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Avoid These Common B2B Content Marketing Mistakes

Harvard Business Review

B2B buyers often have made up their minds about a purchase before a sales rep even gets a foot in the door. It’s no wonder, then, that more than 90% of B2B sellers have turned to content marketing to help regain access to buyers in the early stages of the purchase process. The research, involving over 5,000 B2B purchase participants across 12 industries, uncovered three mistakes that undermine firms’ content marketing.

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Why B2B Companies Struggle with Collaborative Innovation

Harvard Business Review

Collaborative innovation is a hot topic in the B2C space, where it overlaps with crowdsourcing, but we see B2B players taking an interest as well. Nonetheless, innovating with customers should work well in B2B, as it should give companies a deeper knowledge of their customers and promote a trusting relationship. In the B2B space, companies tend to be driven by specific business goals and priorities.

Social Media Works for B2B Sales, Too

Harvard Business Review

It’s a common issue in B2B markets. This is a terrifying development for B2B firms, and especially for their sales and marketing teams. Even for large companies in complex B2B markets, social media offers useful platforms for distributing these new types of content to keep customers engaged with their activities.

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How B2B Marketers Can Get Started with Social Media

Harvard Business Review

Many B2B CEOs still believe that social media isn’t right for them. But social media marketing can offer B2B marketers a range of benefits if they take advantage of it, from increasing engagement and influencing decision making before the sales call to customizing sales messages and enhancing their company’s reputation. The Content Marketing Institute reports that social media marketing can help B2B brands build awareness and showcase their expertise.

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Why Self Image Matters in B2B Sales

Harvard Business Review

B2B marketers, on the other hand, have shied away from the idea, instead approaching selling as a rational, numbers-driven process where the best value proposition wins. To find out what might motivate a customer to take on this mobilizer role, CEB surveyed over 4,000 individual customer stakeholders involved in a B2B purchase.

B2B Salespeople Can Survive If They Reimagine Their Roles

Harvard Business Review

“Death of a B2B Salesman,” a new report from Forrester Research , lends urgency to the need for companies to rethink and radically transform their sales models by incorporating digital media into their processes. The study found that by a factor of 3 to 1, B2B buyers want to self-educate themselves by going to sellers’ websites to learn about offerings, and a majority of buyers prefer to make purchases online. Here’s how B2B sellers should do that.