Strategy Driven

JANUARY 12, 2024

Video is transforming business-to-business (B2B) and business-to-customer (B2C) communications. The proliferation of video devices is fueled by ever-expanding connectivity , infrastructure virtualization, and technological innovation. These systems are often paired with binaural and spatial audio, enhancing the immersive experience.

Video 98

Video B2C B2B Brand 98

Leading Blog

FEBRUARY 1, 2020

His own special innovation, it's a nonjudg­mental, nonreactive way of coolly assessing problems and analyzing crises, a mode of attack that offers luminous clarity and su­preme calm in the critical moments before taking decisive action. In B2B and B2C? How do you test in online and brick-and-mortar businesses?

Books 328

Books Leadership B2C B2B 328

Mills Scofield

NOVEMBER 5, 2014

As Deb described STEAM and its role in for/not-for-profit businesses, B2B and B2C, Matt realized that much of his work in his recent deployment to Afghanistan depended on STEAM. Afghan Air Force Culture Customer Needs Design Thinking Innovation Leadership NATC-A STEAM STEM Strategy' Thank you Matt & Switch and Shift. "

B2C 126

B2C Technology B2B Innovation 126

HR Digest

JANUARY 9, 2022

Innovation . B2B Marketing. Adaptability. Attention to detail . Negotiation . Proposal writing . Task delegation . People management . Dealing with stress. Technological savviness. Six Sigma techniques. Porter’s Five Forces. Data analysis. Web analytics. A/B Testing. Best Resume Tips.

Skills 111

Skills Six Sigma Porter B2B 111

LDRLB

MARCH 14, 2012

Drawing inspiration from the human genome project, Kates asserts that leaders need to see their system less as a group of silos and more as a living organism, which DNA that can be broken down into six basic elements: Product and service innovation. Customer impact. Process design. Talent and leadership. Secret sauce. Trendability.

Books 119

Books B2C Review B2B 119

Harvard Business Review

MARCH 16, 2016

Collaborative innovation is a hot topic in the B2C space, where it overlaps with crowdsourcing, but we see B2B players taking an interest as well. Nonetheless, innovating with customers should work well in B2B, as it should give companies a deeper knowledge of their customers and promote a trusting relationship.

B2B 8

B2B Innovation Company Workshop 8

Strategy Driven

DECEMBER 18, 2020

Passion, coupled with innovative problem-solving, could beat all obstacles blocking your digital journey! This is one reason why 64% of the B2B marketers outsource their demanding copy needs. Write a stellar copy. It doesn’t matter if you have a food business, a construction company, or even a photography studio.

Engineering 132

Engineering Advertising B2B Outsourcing 132

First Friday Book Synopsis

MAY 25, 2011

Lisa Hershman is a seasoned business professional and author, who brings a wealth of real-world experience and an innovative style to her position at Hammer and Company. the world’s largest B2B distributor of electronic components and [.].

Hammer 80

Hammer B2B Operations Innovation 80

Strategy Driven

FEBRUARY 18, 2020

This isn’t a flash in the pan, and led to a strong showing in new food innovations. The B2B media campaign by PPR&C highlights some of the best features of pushing plant-based meat. And how far along is the food industry with producing a suitable replacement? It’s Already Here. Branding Is Everything.

Development 83

Development Price Brand B2B 83

Harvard Business Review

MAY 10, 2018

From targeted online advertising to more precise recommendation engines, consumer markets are bursting with innovation around machine learning and advanced analytics. A growing number of B2B companies are using data and analytics to add services that bring new elements of value to customers, and in some cases new sources of revenue.

B2B 8

B2B Chemicals Venture Funding Engineering 8

LDRLB

MARCH 14, 2012

Drawing inspiration from the human genome project, Kates asserts that leaders need to see their system less as a group of silos and more as a living organism, which DNA that can be broken down into six basic elements: Product and service innovation. Customer impact. Process design. Talent and leadership. Secret sauce. Trendability.

Review 98

Review Books B2C Competitive Advantage 98

Mills Scofield

JUNE 3, 2014

As someone who works with a variety of organizations in my roles as strategy and innovation consultant, venture capitalist, professor, and mentor, this question intrigues to me. The differences were more along traditional business characteristics: virtual vs. physical product or service, B2B vs. B2C, etc.

Business Model 175

Business Model Venture Capitalist B2C Entrepreneur 175

The Horizons Tracker

OCTOBER 23, 2021

In my experience as co-founder of Capita Scaling Partner, it has been my mission to save tech start-ups from flatlining and put them on a path of extreme growth – adding business sense to tech innovations. It has required objectivity, focus, and belligerent levels of tenacity. In short, I’ve learned a few lessons on the way.

Price 83

Price B2C Objective B2B 83

Rapid BI

JANUARY 14, 2012

Disruptive Innovations that have impacted B2B Marketing Disruptive Innovations that have impacted business & B2B Marketing Looking through some of this data raises some interesting thoughts. Especially that some firms just seem to keep being there.

B2B 42

B2B Disruptive Innovation Innovation Technology 42

Eric Jacobson

MARCH 18, 2013

Technology and innovation is only accelerating. Question : For readers who lead Business-To-Business (B2B) companies, my sense is that some will think this book is not for them because they don't deal with the consumer or aren't in retail. What is B2B or B2C truly about any way? it's not slowing down. This isn't a time to react.

B2B 56

B2B B2C Technology CRM 56

Tanveer Naseer

AUGUST 7, 2012

A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. Leadership Biz Cafe Podcast #6 – Andrea Kates on Fostering Innovation The Role Leaders Play In Developing Great Teams The Role Leaders Play In Discovering Your Organization’s Hidden Talent.

Strategy 267

Strategy CRM Development Document 267

Tanveer Naseer

AUGUST 7, 2012

A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. Leadership Biz Cafe Podcast #6 – Andrea Kates on Fostering Innovation 5 Strategies To Free Your Team From Organizational Silos The Role Leaders Play In Discovering Your Organization’s Hidden Talent.

Strategy 267

Strategy CRM Development Document 267

Skip Prichard

JANUARY 14, 2020

Bean, Mayo Clinic, MOD Pizza and Bob’s Red Mill to the layer of B2B companies whose names are lesser known but equally great – I can assure you that flashy perks have little to do with performance. Support for customer-focused innovation. Instead, I’ve discovered that every company’s culture is, on the surface, quite distinct.

Airlines 108

Airlines Mission Statement Customer Loyalty Mayo 108

LDRLB

NOVEMBER 2, 2011

Here’s how the Fortis B2B team define themselves: Natural gas is our business. At Fortis we help businesses use natural gas more efficiently, save energy and seek innovative energy solutions to save money. If the group I worked with is still there (which I highly doubt), they are now singing from the new parent’s strategic hymn sheet.

Strategy 100

Strategy Competitive Advantage B2B Seminar 100

In the CEO Afterlife

OCTOBER 30, 2011

Here’s how the Fortis B2B team define themselves: Natural gas is our business. At Fortis we help businesses use natural gas more efficiently, save energy and seek innovative energy solutions to save money. This statement brings clarity.

Strategy 234

Strategy CEO Marketing Strategy Human Resources 234

Strategy Driven

APRIL 24, 2018

If you do not have the capacity to produce original, engaging, and impressive content in-house, you need to hire a B2C or B2B content marketing firm to do it for you. Once you have aced this and you deliver an exceptional customer experience, you can then enhance upon it with innovative approaches to marketing.

Marketing 52

Marketing B2C B2B Content 52

N2Growth Blog

OCTOBER 25, 2010

MIT Technology Review The Massachusetts Institute of Technology’s magazine of innovation promotes “the understanding of emerging technologies and their impact on business and society.&# Inc.com Inc. magazine’s offering of information, products, services, and online tools for business or management. I Think Not.

Directory 167

Directory Magazine Blog Brand 167

Strategy Driven

AUGUST 30, 2019

Serving Customers Better: Whether it’s disposable consumer goods or high-end B2B services, every business wants to give its customers what they want. Accurate demand forecasting helps to improve customer satisfaction by ensuring that supply matches demand as closely as possible.

Efficiency 59

Efficiency Disaggregation B2B Uncertainty 59

LDRLB

NOVEMBER 2, 2011

Here’s how the Fortis B2B team define themselves: Natural gas is our business. At Fortis we help businesses use natural gas more efficiently, save energy and seek innovative energy solutions to save money. This statement brings clarity.

Strategy 74

Strategy Competitive Advantage B2B Seminar 74

ExactHire - Leadership

APRIL 23, 2021

Java-Script Computer Programmer” or “B2B Content Creator” act as longtail keywords. But you’ll appeal to more desirable applicants if you highlight the opportunity to “work with some of the most innovative and culturally diverse software clients in the world.”. Include keywords that specify required skillsets.

How To 59

How To Travel Engineering B2B 59

Strategy Driven

APRIL 18, 2019

Conversely, only 39% of B2B marketers said that they had one. While you may fall flat on your face with some of them, you could also be at the forefront of innovation and already be ahead of the race when your competition comes in. Whether it’s Facebook live, AI, or Snapchat, you have to leave space for trial and error.

Content 50

Content Marketing How To Audience 50

Mills Scofield

FEBRUARY 8, 2013

Last month, we learned about Geneca's journey into creating a culture of innovation within the company. Now we can learn about their journey into sharing their talents and treasures with their community. Just goes to show what great leadership can do! From here, we identified the key activities and challenges faced in each area.

Ryan 130

Ryan PR Project B2B 130

Harvard Business Review

MARCH 7, 2011

We have done this collaboration for several years now, and it's enlightening to see how the students are facing an ever-changing set of innovation challenges. This means bundled solutions where you provide an end-to-end package, especially for B2B companies. Last year the focus was on how customers were becoming more demanding.

Innovation 15

Innovation B2B Price Trends 15

Harvard Business Review

MARCH 31, 2016

Forrester Research predicted that one million B2B salespeople will become obsolete by 2020, lost to e-commerce. Will there really be fewer B2B salespeople in 2020? Over the years, innovations in distribution, media, and technology have enabled buyers to use non-sales force channels for various steps of their buying journey.

B2B 8

B2B B2C Uncertainty Self-aware 8

Rapid BI

NOVEMBER 7, 2012

They need to innovate , they need to meet the changing expectations of customers. For those of us in b2b and thing this analogy is irrelevant – think again. Its time for change here – for the potentially negative image we leave job applicants with, could easily impact the brand image with that individuals and their network.

B2B 49

B2B Competitive Advantage Trends Learning-by-Doing 49

Strategy Driven

DECEMBER 10, 2014

Many try to come up with new ideas, but few are innovative without trying. Whether your business is B2B or B2C, you will still be serving someone. Creative people always have new ideas and can expand on the ideas of others. That means that you can see ways to improve products and services. Few people are creative by nature. Compassion.

B2C 67

B2C Entrepreneur B2B Emotional Intelligence 67

Eric Jacobson

JANUARY 15, 2012

From a business perspective, the best marketing professionals are innovative, open-minded, adaptable, and enjoy working with all types of people. Most people who work in marketing focus on the entire customer lifecycle from prospecting to building relationships to creating a sale to building repeat business.

Marketing 72

Marketing Real Estate B2C B2B 72

Harvard Business Review

SEPTEMBER 25, 2014

In effect, you give these people the right to participate in your innovation process and influence its final outcome. This sort of collaboration has been well-documented in the B2C context (where it’s often called “crowdsourcing” or “co-creation”), but we see it in B2B companies as well.

B2B 8

B2B Workshop Chemicals B2C 8

Harvard Business Review

DECEMBER 5, 2017

But by staying disciplined with the product and deeply understanding market trends, they’ve made the strategic shift from B2C to B2B work. He was skeptical about pivoting away from consumers, and it was challenging. Download this podcast.

CEO 8

CEO B2C Marketing B2B 8

Harvard Business Review

AUGUST 24, 2012

Companies in all varieties of B2B markets have moved beyond selling products and services to offering complete "solutions" to their customers. B2B customers regard a solution as something that helps their business. Solutions often represent major innovations and, as such, customers may not always be able to grasp the value immediately.

B2B 14

B2B Business Objectives Focus Group Marketing 14

Harvard Business Review

SEPTEMBER 4, 2017

Yet, despite the fact that all of our guests across our 18 sessions (and counting) have embraced these truths, the average result of such commitments to innovation seems to have been tenuous. But the corporate innovators we’ve talked to all know that. They’ve read Christensen’s book The Innovator’s Dilemma.

Christensen 8

Christensen Finance Innovation B2B 8

Harvard Business Review

MAY 25, 2018

For marketers, this means updating your privacy policies, but more importantly, it means finding innovative new ways to connect with customers and gather consent to use their data in order to continue your “marketing relationship” with them. Addressing the Third-Party Data Dilemma.

B2B 8

B2B How To Compliance B2C 8