article thumbnail

6 Types of B2B Marketing Videos Your Business Needs in 2021

Strategy Driven

Are you wondering how to most effectively use a B2B video marketing strategy to attract leads and sales for your company? Many companies today struggle to mix B2B video best practices into their B2B marketing strategy. Your B2B marketing strategy must include customer testimonial videos. You’re not alone.

B2B 145
article thumbnail

7 Practical Ways to Create a More Sustainable Organization

Let's Grow Leaders

And if you work in the B2B space, and you are a supplier to larger companies with NET ZERO COMMITMENTS– it’s important to know that 80% of the emissions are coming from suppliers. Finally, encourage a rotational flow of innovative ideas to keep your sustainable organization’s practices fresh and effective.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Customers Demand Personal Service From Online Chat

The Horizons Tracker

It’s tempting to focus exclusively of such channels for B2C usage, but new research from the University of Eastern Finland reminds us not only that B2B customers are using them more frequently, but their requirements are very different to their B2C peers.

B2B 100
article thumbnail

Reimagining B2B Brand Awareness Through Real Faces: How it Benefits Organizations


Nurturing employees to be the voice of the brand sustains an ecosystem for innovation, bridging marketing efforts and connecting them with the stakeholders. Today’s post is by Dhanshi Kittusamy Murthi, Regional Head of US Marketing at Vuram, a global hyperautomation services company.

Brand 93
article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

article thumbnail

How to Become a Successful Business Leader

Joseph Lalonde

It’s essential that you create an environment where mistakes are accepted so that people don’t become afraid to try new things or innovate. Use a B2B marketing consultant to outsource your business’s marketing activities. No one succeeds all the time, so it’s important to be able to handle failure effectively.

article thumbnail

How To Get Started With Digital Transformation

The Horizons Tracker

That’s the finding of research from INSEAD that has informed a new guide to B2B digital transformation. The researchers conducted interviews with around 1,000 transformation leaders, with 20 detailed case studies produced of digital transformation in the B2B space.

B2B 143