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6 Types of B2B Marketing Videos Your Business Needs in 2021

Strategy Driven

Are you wondering how to most effectively use a B2B video marketing strategy to attract leads and sales for your company? Many companies today struggle to mix B2B video best practices into their B2B marketing strategy. Your B2B marketing strategy must include customer testimonial videos. You’re not alone.

B2B 144
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Reimagining B2B Brand Awareness Through Real Faces: How it Benefits Organizations


Nurturing employees to be the voice of the brand sustains an ecosystem for innovation, bridging marketing efforts and connecting them with the stakeholders. Today’s post is by Dhanshi Kittusamy Murthi, Regional Head of US Marketing at Vuram, a global hyperautomation services company.

Brand 91

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B2B Customers Demand Personal Service From Online Chat

The Horizons Tracker

It’s tempting to focus exclusively of such channels for B2C usage, but new research from the University of Eastern Finland reminds us not only that B2B customers are using them more frequently, but their requirements are very different to their B2C peers.

B2B 93
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How to Become a Successful Business Leader

Joseph Lalonde

It’s essential that you create an environment where mistakes are accepted so that people don’t become afraid to try new things or innovate. Use a B2B marketing consultant to outsource your business’s marketing activities. No one succeeds all the time, so it’s important to be able to handle failure effectively.

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First Look: Leadership Books for February 2020

Leading Blog

His own special innovation, it's a nonjudg­mental, nonreactive way of coolly assessing problems and analyzing crises, a mode of attack that offers luminous clarity and su­preme calm in the critical moments before taking decisive action. In B2B and B2C? How do you test in online and brick-and-mortar businesses?

Books 357
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How To Get Started With Digital Transformation

The Horizons Tracker

That’s the finding of research from INSEAD that has informed a new guide to B2B digital transformation. The researchers conducted interviews with around 1,000 transformation leaders, with 20 detailed case studies produced of digital transformation in the B2B space.

How To 143
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Why Art Matters as much as Technology

Mills Scofield

As Deb described STEAM and its role in for/not-for-profit businesses, B2B and B2C, Matt realized that much of his work in his recent deployment to Afghanistan depended on STEAM. Afghan Air Force Culture Customer Needs Design Thinking Innovation Leadership NATC-A STEAM STEM Strategy' Thank you Matt & Switch and Shift. "

B2C 126