Great Advertising Is Both Local and Global

Harvard Business Review

One solution to this tension is to pursue what we call glocal advertising strategy — locally adapting a universally embraced core idea that will resonate in any market anywhere in the world. By getting the glocal model right, Johnnie Walker reversed a continuing decline and more than doubled its global business in ten years. Coca-Cola has similarly embraced the glocal model.

Competitive Advantage from the Bottom of the Pyramid

LDRLB

Glocalization” of products has made LG successful where other South Asian companies have struggled. [Editor''s Note: This is a guest post from Ajay Swamy.

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3 Ways Social Entrepreneurs Can Solve Their Talent Problem

Harvard Business Review

For example, Glocal Healthcare in India partners with organizations such as George Washington University and India’s National Skill Development Corporation to develop training programs on topics ranging from nursing to acute care to hospital management. Vincent Tsui for HBR.

"Localized Leaders" - The new trend ?

Sidd Gavirneni

Posted by Sidd at 1:51 PM Labels: Glocal , leadership , Local , Localized Leader Reactions: 5comments: Anonymoussaid. It takes a while to "re-localize" The Japanese pioneered the 'glocal' concept in the 80s.

The $2,000 Car

Harvard Business Review

Other companies still subscribe to a "glocalization" strategy of adapting their Western products to meet local needs, and will have to step up their game to get more from their innovation efforts. Phase 2: Glocalization. Increasingly, Western companies are developing products in countries like China and India, and then distributing them globally. For example, GE developed an ultra-low-cost ultrasound for rural China which is now marketed in over 100 countries.