LDRLB

SEPTEMBER 12, 2013

Glocalization” of products has made LG successful where other South Asian companies have struggled. LG also restructured its organization by promoting locally which further endeared the brand. Another crucial facet of LG’s strategy was the launch of repair vans to remote areas & favelas with electricity generation capabilities.

Competitive Advantage 154

Competitive Advantage Prahalad Blue Ocean Strategy Glocalization 154

Harvard Business Review

MARCH 29, 2013

One solution to this tension is to pursue what we call glocal advertising strategy — locally adapting a universally embraced core idea that will resonate in any market anywhere in the world. By getting the glocal model right, Johnnie Walker reversed a continuing decline and more than doubled its global business in ten years.

Glocalization 8

Glocalization Advertising Globalization Motivation 8

Harvard Business Review

MARCH 12, 2012

Other companies still subscribe to a "glocalization" strategy of adapting their Western products to meet local needs, and will have to step up their game to get more from their innovation efforts. Phase 2: Glocalization. Innovation happened at home, and then the new offerings were distributed everywhere.

Glocalization 15

Glocalization P&L Mass Marketing Innovation 15

Harvard Business Review

JUNE 29, 2016

For example, Glocal Healthcare in India partners with organizations such as George Washington University and India’s National Skill Development Corporation to develop training programs on topics ranging from nursing to acute care to hospital management. Fair enough. But they can work with third-party providers to do so.

Entrepreneur 14

Entrepreneur Glocalization Survey McKinsey 14

Harvard Business Review

APRIL 16, 2012

centric "glocalization" to India-centric local innovation. Only about six months after launching in October 2010, the Guard crossed 50% of razor market share by volume. Clearly, P&G has successfully transitioned its razor business to the third phase of global strategy: from U.S.-centric

Innovation 15

Innovation Glocalization Supply Chain Globalization 15

Harvard Business Review

JANUARY 19, 2012

Both parties are to this extent "glocal" — global and local. Yes, both are listening to national and international communities of taste and practice. But now being locally responsive matters just as much and sometimes more. The local trend is evident across American culture. The food world committed some years ago to local supply.

Trends 15

Trends Glocalization Godin Consensus 15

Harvard Business Review

JULY 23, 2013

One solution to this tension is to pursue what we call glocal advertising strategy — locally adapting a universally embraced core idea that will resonate in any market anywhere in the world.". Coke rolled out the "Go Crazy" campaign in numerous locales, including South America, Africa, the Middle East and the UK.

Globalization 8

Globalization Brand Workshop Storytelling 8