LDRLB

SEPTEMBER 12, 2013

Glocalization” of products has made LG successful where other South Asian companies have struggled. [Editor''s Note: This is a guest post from Ajay Swamy.

Competitive Advantage 150

Competitive Advantage Prahalad Glocalization Blue Ocean Strategy 150

Harvard Business Review

MARCH 29, 2013

One solution to this tension is to pursue what we call glocal advertising strategy — locally adapting a universally embraced core idea that will resonate in any market anywhere in the world. By getting the glocal model right, Johnnie Walker reversed a continuing decline and more than doubled its global business in ten years. Coca-Cola has similarly embraced the glocal model.

Glocalization 8

Glocalization Advertising Marketing Mix Agility 8

Harvard Business Review

JUNE 29, 2016

For example, Glocal Healthcare in India partners with organizations such as George Washington University and India’s National Skill Development Corporation to develop training programs on topics ranging from nursing to acute care to hospital management. Vincent Tsui for HBR.

Glocalization 16

Glocalization Survey McKinsey Constraint 16

Harvard Business Review

MARCH 12, 2012

Other companies still subscribe to a "glocalization" strategy of adapting their Western products to meet local needs, and will have to step up their game to get more from their innovation efforts. Phase 2: Glocalization. Increasingly, Western companies are developing products in countries like China and India, and then distributing them globally. For example, GE developed an ultra-low-cost ultrasound for rural China which is now marketed in over 100 countries.

Glocalization 12

Glocalization P&L Mass Marketing Decentralization 12

Harvard Business Review

APRIL 16, 2012

centric "glocalization" to India-centric local innovation. If you shaved today, either in the U.S. or in India, you probably used a Gillette razor. Gillette (now a brand of P&G), reportedly has had a U.S. market share of more than 80%, with Schick a distant second. Even more remarkably, they achieved this without resorting to price competition.

Glocalization 12

Glocalization Supply Chain Marketing Retail 12

Harvard Business Review

JANUARY 19, 2012

Both parties are to this extent "glocal" — global and local. I'm teaching a course this January on how to read cultural trends ( CMS.S62 in the nomenclature of MIT). You might like to join us if you're in Boston. The course is called "Time Machine: Building a Conceptual Model for Cultural Prediction.". Here's the kind of problem we will be wrestling with.

Glocalization 12

Glocalization Trends Advertising Consensus 12

Harvard Business Review

JULY 23, 2013

One solution to this tension is to pursue what we call glocal advertising strategy — locally adapting a universally embraced core idea that will resonate in any market anywhere in the world.".

Glocalization 10

Glocalization Storytelling Workshop Audience 10