Competitive Advantage from the Bottom of the Pyramid

LDRLB

Glocalization” of products has made LG successful where other South Asian companies have struggled. [Editor''s Note: This is a guest post from Ajay Swamy. Ajay is a technologist and business strategist who often obsesses over issues that range from the impact of technology on disruptive business models to entrepreneurship and impact investing. You can find him at [link].].

3 Ways Social Entrepreneurs Can Solve Their Talent Problem

Harvard Business

For example, Glocal Healthcare in India partners with organizations such as George Washington University and India’s National Skill Development Corporation to develop training programs on topics ranging from nursing to acute care to hospital management. Vincent Tsui for HBR. The impact of “social entrepreneurs” — individuals who deploy innovation and market forces to fill social needs — is growing.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Great Advertising Is Both Local and Global

Harvard Business Review

One solution to this tension is to pursue what we call glocal advertising strategy — locally adapting a universally embraced core idea that will resonate in any market anywhere in the world. By getting the glocal model right, Johnnie Walker reversed a continuing decline and more than doubled its global business in ten years. Coca-Cola has similarly embraced the glocal model.

The $2,000 Car

Harvard Business Review

Other companies still subscribe to a "glocalization" strategy of adapting their Western products to meet local needs, and will have to step up their game to get more from their innovation efforts. Phase 2: Glocalization. Increasingly, Western companies are developing products in countries like China and India, and then distributing them globally. For example, GE developed an ultra-low-cost ultrasound for rural China which is now marketed in over 100 countries.

P&G Innovates on Razor-Thin Margins

Harvard Business Review

centric "glocalization" to India-centric local innovation. If you shaved today, either in the U.S. or in India, you probably used a Gillette razor. Gillette (now a brand of P&G), reportedly has had a U.S. market share of more than 80%, with Schick a distant second. Even more remarkably, they achieved this without resorting to price competition.

The Problem with Trend Tracking

Harvard Business Review

Both parties are to this extent "glocal" — global and local. I'm teaching a course this January on how to read cultural trends ( CMS.S62 in the nomenclature of MIT). You might like to join us if you're in Boston. The course is called "Time Machine: Building a Conceptual Model for Cultural Prediction.". Here's the kind of problem we will be wrestling with.

How Story Platforms Help Global Brands Go Local

Harvard Business Review

One solution to this tension is to pursue what we call glocal advertising strategy — locally adapting a universally embraced core idea that will resonate in any market anywhere in the world.". While the current turmoil in Cairo may obscure the post-revolutionary optimism that pervaded the city last winter, that mood was powerful at the time.