In the CEO Afterlife

MARCH 26, 2012

On top of that, I found the Monster logo on an array of items ranging from apparel to condoms – so much for the branding principles in Al Reis and Jack Trout’s best seller, The 22 Immutable Laws of Marketing. I counted 20 sub-brands and over a hundred stock keeping units.

Reis 240

Reis Brand Energy Apparel 240

Curious Cat

JUNE 3, 2015

If you want to appeal to those that think you must read something new you can read a bit of Eric Reis, Elon Musk, Jeff Bezos and Dan Pink. They offer good ideas, Eric Reis offers the most concrete suggestions in this group (Dan Pink is next). And those that like shiny new things will be happy with your new names (for a while).

Quality 40

Quality Deming Reis Management 40

The Horizons Tracker

NOVEMBER 23, 2020

They have been joined by companies like Ford, REI and JPMorgan Chase, all of whom have announced long-term plans for remote working. Companies like Google have already said that their employees will be working from home into the summer of 2021, with other technology companies following suit. Indeed Pinterest has gone as far as paying an $89.5

Reis 70

Reis Long-term Real Estate Transportation 70

Lead by Adventure

FEBRUARY 12, 2015

You can find tubular webbing online, or at local outdoor stores, such as REI. If you will be facilitating these icebreaker games for more than one group at a time, then you will need one length of webbing per group. It comes in several different colors, and you want to get webbing that is an inch wide.If

Team Building 100

Team Building Reis Team Participative 100

Thin Difference

APRIL 11, 2019

Concern for community: Cooperatives work for the sustainable development of their communities through policies approved by their members. Cooperative Examples. Consumer cooperative – Recreational Equipment Inc. Producer cooperative – Land O’ Lakes. Worker cooperative – Isthmus Engineering & Manufacturing (IEM). Purchasing cooperative – U.S.

Organization 62

Organization Cooper ESOP Consensus 62

Harvard Business Review

NOVEMBER 1, 2016

CQ tries to assess what draws customers to certain brands, like REI, Wegmans, Dove, and Marriott. Take REI, for example. Last year REI announced it was closing all its stores on Black Friday to encourage employees and consumers to spend the day outdoors with their families and friends. increase in revenue, to $2.4

Brand 8

Brand Reis Loyalty Bottom-up 8

Rajesh Setty

JULY 16, 2013

Although Steve Blank and Eric Reis have made customer development and lean startup methodology household names in the startup ecosystem, there is still a lot of reluctance from entrepreneurs to actively start talking to target customers early in the Lifecycle of a company.

Ries 70

Ries Reis Audience Learning-by-Doing 70

General Leadership

SEPTEMBER 9, 2016

GeneralLeadership.com and the General Leadership Foundation bring Leadership Advice from America's Most Trusted Leaders to You! Read more at [link]. “A General S.L.A.

Leadership 150

Leadership Advice Team Operations 150

Harvard Business Review

DECEMBER 29, 2011

In a TV commercial for outdoor gear maker REI, we see the backs of two women who are sitting atop a peak, taking in the scenery at night, when the announcer intones, "October 28th. And venture capitalist John Doerr, who has invested in green technology, likes to say, "We can bail out the economy — we cannot bail out the environment."

Venture Capitalist 15

Venture Capitalist Stage-Gate Reis Sports 15

Harvard Business Review

SEPTEMBER 17, 2018

REI—an outdoor supplies company—sells inexpensive co-op memberships , and members enjoy members-only sales, free classes, even in-store “garage sales” of returned merchandise. Think about a friend who claims to “discover” a band because they knew about it before any of their peers.

Productivity 8

Productivity Products Reis Film 8

Harvard Business Review

SEPTEMBER 12, 2012

Companies like REI, Kickstarter, Kiva, Twitter, Starbucks — they get it. The fact that they are joined at the hip in so many people's minds means that marketing agencies are thriving — but that the rest of our organizations are not. Social can be — and already is — more than Media. They live it.

Strategy 16

Strategy Disaggregation Reis eBook 16

Harvard Business Review

DECEMBER 25, 2013

When Eric Reis was popularizing the concept of an MVP, the guiding principle was to build and release a product with as few features as possible, and then use the market’s reaction to gauge how to refine the product. Coin’s pre-existence sales push the concept of minimum viable product (MVP) even further.

Productivity 8

Productivity Products Reis Risk Management 8

Harvard Business Review

FEBRUARY 28, 2011

Last year REI drove traffic to its stores by offering $1 donations to charity for every check-in, with a ceiling of $100,000. American Eagle has offered 20% discounts to customers who check into its stores.

Retail 15

Retail Reis Discount Merchandising 15

Harvard Business Review

DECEMBER 7, 2017

REI) charges customers $20 to $40 to tackle the 60-foot climbing walls and structures it has in its flagship stores, offering instruction and also essentially getting customers to pay to try out its mountain-climbing equipment. Recreational Equipment Inc.

Merchandising 10

Merchandising Retail Reis Course 10

Harvard Business Review

JANUARY 7, 2011

Would it be unreasonable or unfair for Nike and REI workers to be required to wear pedometers and share the numbers of miles they ran, walked or biked over the course of a fortnight? Weight Watchers employees will probably find their BMI numbers monitored. Should their families' numbers be monitored, as well?

Loyalty 15

Loyalty Brand Reis Course 15

Harvard Business Review

JUNE 22, 2016

Outdoor retailer REI goes even further by holding events, classes, and service projects to engage with the local communities around its stores. Ikea uses its warehouses to stage fully furnished rooms where people can experience its products in situ and get decorating ideas.

Retail 8

Retail Discount Reis Supply Chain 8

Harvard Business Review

FEBRUARY 13, 2015

REI cancelled its lifetime return policy due to customers blatantly purchasing products with the intention of returning them. Provide them with the assurance and financial means they need to make these decisions on the spot. Review and assess criteria regularly. Abusive customers will always come up with new tricks.

Reis 8

Reis Airlines Morale Learning-by-Doing 8

Harvard Business Review

NOVEMBER 3, 2015

Outdoor retailer REI does this well across their channels including email, mobile, website, stores, in-store kiosks, and print. Retailers also use different store formats and new channels to make their brands more relevant and accessible to customers.

Retail 8

Retail Reis Discount Price 8

Harvard Business Review

FEBRUARY 25, 2014

Finally, companies such as outdoor retailer REI combine social listening with real-time engagement to build human-scale dialogues on the path to loyalty and advocacy. Online retailers such as Zappos use automation to turn deep customer knowledge into personalized experiences as customers traverse the purchase path.

Marketing 8

Marketing Reis Brand Focus Group 8

Harvard Business Review

MAY 24, 2016

Retailers like Nordstrom, REI, and Anthropologie have customized package tracking experiences that provide visibility into the delivery. One of the first things retailers can do is to own the post-purchase experience, rather than leave it up to chance by sending their customers off to third-party sites.

Retail 9

Retail Supply Chain Loyalty Reis 9

Harvard Business Review

DECEMBER 6, 2017

That’s why companies like UPS, Lowes, REI, and Starbucks are in high demand — they all offer some form of health insurance for part-time, hourly employees. Sixty-one percent of the youths surveyed said they have struggled at work because they had a hard time making ends meet.

How To 11

How To Survey Retail Career 11

Harvard Business Review

FEBRUARY 3, 2015

REI’s brand platform is the excitement and adventure of the outdoors; Chick-fil-A’s is exceeding customers’ expectations with a servant’s spirit. To develop a customer experience architecture, follow these steps: 1. The brand platform — First, define or reaffirm the overarching ideas that represent the brand.

Brand 8

Brand Reis Objective Rogers 8

Harvard Business Review

JUNE 23, 2014

Backcountry.com and Zappos, for example, are excellent online retailers, but they haven’t displaced REI or the local shoe store, because people value that hands-on expertise. Especially when the purchase is something we really care about, we’re willing to pay extra for a trusted advisor helping us make the right choice.

Retail 10

Retail Reis Price Banking 10

Harvard Business Review

MAY 14, 2015

” In describing the iterative process, Reis leans on the word “science”: “With scientific learning as our yardstick, we can discover and eliminate the sources of waste that are plaguing entrepreneurship.”

Productivity 8

Productivity Products Reis Process 8

Harvard Business Review

MAY 22, 2013

The more compelling and unique — think REI with its climbing walls — the better. The message is clear: in-store experience matters. But the overlay of attributes associated with online shopping is also essential to survival. Otherwise, the Big Boxes that dot our retail landscape will, indeed, become an artifact of the past.

Retail 8

Retail Reis Open-book Merchandising 8