Dynamic Dozen: People Need A Purpose, Not Just a Paycheck

General Leadership

Guest Posts courage Growth Heroes Inspiration leader Leadership military mission performance Planning purpose REI SpaceX success Team videoGeneralLeadership.com and the General Leadership Foundation bring Leadership Advice from America's Most Trusted Leaders to You! Read more at [link]. “A

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Tony Mayo interviewed by client REI 360

Tony Mayo

Chris Haddon sits down for a high-level conversation with Executive Coach, Tony Mayo, who has been coaching him and his business partners for years. During this time they have made tremendous progress in their professional and personal lives. Check it out here.

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Trending Sources

REI Sets The Example For Creating And Living Core Values

Eric Jacobson

You can learn from Recreational Equipment Incorporated , better known as REI -- an outdoor gear and apparel co-op. As described in Amy Lyman's new book, The Trustworthy Leader , REI concisely articulates its core values in this series of statements: Authenticity -- We are true to the outdoors.

The Bull who withstood the Monster

In the CEO Afterlife

Monster entered the market after Red Bull, discounted their product, proliferated the hell out of the brand, and committed a boatload of sins that would give marketing pundits Al Reis and Jack Trout migraine headaches.

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The Future of Quality is to Actually Do What People Talked About Decades Ago

Curious Cat

If you want to appeal to those that think you must read something new you can read a bit of Eric Reis, Elon Musk, Jeff Bezos and Dan Pink. They offer good ideas, Eric Reis offers the most concrete suggestions in this group (Dan Pink is next).

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5 Quick and Easy Icebreaker Games You Can Do with 1 Piece of Webbing

Lead by Adventure

You can find tubular webbing online, or at local outdoor stores, such as REI. Here are a few icebreaker games you can do with a short piece of 1″ Tubular Webbing. You’ll need one piece of webbing about 15 feet long for each of these activities.

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Top 25 Companies for Work-Life Balance in 2012

Women on Business

NEWS AND INSIGHTS UPDATE: For the second year, Glassdoor.com has released its list of the top 25 companies for work-life balance. The 2012 list was compiled from employee feedback gathered throughout the past year. The top 25 companies according to this report are: MITRE. North Highland. Agilent Technologies. SAS Institute. CareerBuilder. National Instruments. LinkedIn. FactSet. United Space Alliance. Rackspace. Orbitz. Novell. Susquehanna International Group (SIG). Slalom Consulting. Discover.

When and Why to Part Ways with a Customer

Harvard Business Review

REI cancelled its lifetime return policy due to customers blatantly purchasing products with the intention of returning them. Photo by Andrew Nguyen. List three customers you wish you could fire right now. That didn’t take long, right?

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I’m Not Naive, We’re Just Cowards

Modern Servant Leader

You think Servant Leadership doesn’t work “in the real world” I guess organizations practicing servant leadership like Southwest Airlines, Vanguard, REI, U.S. Dear Opponent of Servant Leadership , No, I’m not naive. In fact, it’s quite the opposite… You Say I’m Naive. Cellular, Starbucks, Zappos, the U.S.

What Data-Obsessed Marketers Don’t Understand

Harvard Business Review

Finally, companies such as outdoor retailer REI combine social listening with real-time engagement to build human-scale dialogues on the path to loyalty and advocacy. Big data has become the X factor of modern marketing, the hero of every marketer’s story.

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Big-Box Retailers Have Two Options If They Want to Survive

Harvard Business Review

Outdoor retailer REI goes even further by holding events, classes, and service projects to engage with the local communities around its stores. Big box retail stores are losing relevance, while e-commerce and specialty stores grow in appeal.

Lean Doesn’t Always Create the Best Products

Harvard Business Review

” In describing the iterative process, Reis leans on the word “science”: “With scientific learning as our yardstick, we can discover and eliminate the sources of waste that are plaguing entrepreneurship.” Our current silver bullet is Lean.

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Retailers Can’t Rely on Holiday-Season Gimmicks Like They Used To

Harvard Business Review

Outdoor retailer REI does this well across their channels including email, mobile, website, stores, in-store kiosks, and print. This holiday shopping season, the keys to winning for retailers will not be having the “toy of the season,” free shipping, or huge Black Friday sales.

Online Retailers Should Care More About the Post-Purchase Experience

Harvard Business Review

Retailers like Nordstrom, REI, and Anthropologie have customized package tracking experiences that provide visibility into the delivery. In 2005 A.G.

The Rise of Virtual Brick-and-Mortars

Harvard Business Review

The more compelling and unique — think REI with its climbing walls — the better. Ever since Amazon''s Price App appeared on the retail scene some 18 months ago, pundits have prophesized the demise of big-box retailers.

Sell Your Product Before It Exists

Harvard Business Review

When Eric Reis was popularizing the concept of an MVP, the guiding principle was to build and release a product with as few features as possible, and then use the market’s reaction to gauge how to refine the product. There’s crowdfunding and then there’s crowdfunding.

7 Steps to Deliver Better Customer Experiences

Harvard Business Review

REI’s brand platform is the excitement and adventure of the outdoors; Chick-fil-A’s is exceeding customers’ expectations with a servant’s spirit. A surprising thing happened during a recent brainstorming session I led for a retail client.

Make Customers Want to Buy Offline

Harvard Business Review

Backcountry.com and Zappos, for example, are excellent online retailers, but they haven’t displaced REI or the local shoe store, because people value that hands-on expertise. Showrooming , once a worry primarily for consumer electronics retailers, is expanding into markets we might have thought exempt. Today we can investigate everything from cars to books to groceries in person and then proceed to order them online , often with greater ease and significant savings.

Craft an Attention-Grabbing Message

Harvard Business Review

In a TV commercial for outdoor gear maker REI, we see the backs of two women who are sitting atop a peak, taking in the scenery at night, when the announcer intones, "October 28th. You can feel the tension in the compressed smiles, quick nods and pointed questions at the annual Morgan Stanley Global Healthcare conference.

Traditional Strategy Is Dead. Welcome to the #SocialEra

Harvard Business Review

Companies like REI, Kickstarter, Kiva, Twitter, Starbucks — they get it. When I say, "Social is and can be more than media," people resist. It's as if the two words (social and media) are now permanently fused together. But they shouldn't be.

Using Facebook to Capture Customers

Harvard Business Review

Last year REI drove traffic to its stores by offering $1 donations to charity for every check-in, with a ceiling of $100,000. A central tenant of retailing is to put stores near customers. Now that 600 million potential customers are on Facebook, retailers are flocking to the site and aggressively experimenting with new communication strategies. Here are five ways they're connecting with customers on Facebook. Promotions.

When Brand Loyalty Goes Too Far

Harvard Business Review

Would it be unreasonable or unfair for Nike and REI workers to be required to wear pedometers and share the numbers of miles they ran, walked or biked over the course of a fortnight? Microsoft managers probably shouldn't bring iPhones to business meetings. Ford employees shouldn't commute to work in BMWs. Coca-Cola employees likely shouldn't drink Pepsi on their lunch breaks. Nike's workforce shouldn't stroll their premises in Merrells.