Build a Brand – Not Just a Career

Women on Business

Guest Post by Laura Ries (learn more about Laura at the end of this article): Talk about “having it all.” ” That was 18 years ago and together we have built the Ries & Ries “marketing” brand, including the publication of five books on the subject.

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Quote of the Day

Execupundit

Eric RiesMost companies are more likely to fire those who show entrepreneurial initiative than to promote them.

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The Most Popular McKinsey Quarterly Articles: Second Quarter (2014)

First Friday Book Synopsis

Uncategorized Eric Ries Louis V. According to mckinsey.com readers, these were the most popular articles during the Second Quarter of 2014. Here’s a direct link to reading any/all of them. Change leader, change thyself: Anyone who pulls the organization in new directions must look inward as well as outward. More to follow each, 1-10] 2. The seven traits of […].

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Execupundit

From The 22 Immutable Laws of Marketing by Al Ries and Jack TroutBillions of dollars have been wasted on marketing programs that couldn't possibly work, no matter how clever or brilliant. Or how big the budgets.

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The Lean Startup: A book review by Bob Morris

First Friday Book Synopsis

The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Eric Ries Crown Business (2011) “There is surely nothing quite so useless as doing with great efficiency what should not be done at all.”

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The Tragic Fall from Specialist to Generalist: Starbucks, the Latest.

In the CEO Afterlife

Last week, legendary brand positioning expert Al Ries weighed in on Starbucks reported desire to move away from its powerful ‘specialist’ strategy. In the CEO Afterlife. Main menu Home. Leadership. Branding. The Tragic Fall from Specialist to Generalist: Starbucks, the Latest Victim.

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Execupundit

From The Lean Startup: How Constant Innovation Creates Radically Successful Businesses by Eric RiesStop me if you've heard this one before. Brilliant college kids sitting in a dorm are inventing the future. Heedless of boundaries, possessed of new technology and youthful enthusiasm, they build a company from scratch. Their early success allows them to raise money and bring an amazing new product to market. They hire friends, assemble a superstar team, and dare the world to stop them.

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Execupundit

From The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture & Drive Long-Term Growth by Eric Ries

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7 Steps to Getting Your Startup Story Right

Rajesh Setty

entrepreneurship Main Page amplify clarify eric ries gamify identify simplify solidify steve blank verify Reading about startups and trying to build one is like reading a book and jumping into the battleground to fight.

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First Look: Leadership Books for October 2017

Leading Blog

The Startup Way : How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth by Eric Ries. Here's a look at some of the best leadership books to be released in October. The Power of Moments : Why Certain Experiences Have Extraordinary Impact by Chip Heath and Dan Heath. The Anticipatory Organization : Turn Disruption and Change into Opportunity and Advantage by Daniel Burrus. Finding My Virginity by Richard Branson.

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The 12 Book Rule

Execupundit

Bahnsen; The Startup Way by Eric Ries; Still The Best Hope by Dennis Prager; Churchill & Orwell by Thomas E. [Photo by Syd Wachs at Unsplash] My current reading: 12 Rules for Life by Jordan Peterson; Leading a Worthy Life by Leon Kass; Crisis of Responsibility by David L.

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From Drucker To The Lean Startup: The (Literary) Evolution of Leadership Philosophy

Terry Starbucker

The Lean Startup – by Eric Ries. I am pleased to present the first More Human Leadership Podcast , a new regular feature at TerryStarbucker.com.

A Dozen Lessons for Entrepreneurs

Leading Blog

What follows are some of the thoughts that resonated with me: Eric Ries: “The mistake isn’t releasing something bad.

3 Storytelling Questions Most People Can’t Answer to Make a Connection

Lead Change Blog

Which is why most of us really suck at telling our sto­ries. My teenage son Matt had bonked a big test, part of his ongoing prob­lems with homework and tests. And I was pissed off beyond belief. I was done with the games. I told him “the party was %$#@! That I owned him now.

White Gold: A Story of Persistence

RapidStart Leadership

Eric Ries Click To Tweet. With obstacles, frustrations and nay-sayers, how do you find the persistence you need to succeed? It’s one thing to have a great idea or an inspiring vision. Sticking with it until you are successful can be an entirely different matter.

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0807 | How Successful Organizations Respond to Customers with Josh Seidan

LDRLB

Eric Ries called their most recent book, Sense & Respond , “A crucial framework for the modern world of business.”

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Lean startup, lean company

Lead on Purpose

This definition comes from Eric Ries, author of The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Ries gives a detailed personal example of this concept from his work at IMVU. Eric Ries does a great job of bringing out important theories and models that will help you succeed whether you’re starting a new company or creating new products at an established corporation. —.

The 5 Whys

Harvard Business Review

Eric Ries , entrepreneur-in-residence at Harvard Business School, explains how to find the human causes of technical problems. Leadership Operations

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Wiki Brands - CEO Blog - Time Leadership

CEO Blog

Al Ries is one of my brand heros. CEO Blog - Time Leadership Monday, December 27, 2010 Wiki Brands According the the NY Time is a good season to forgive. I agree. Beautiful snow in NY today. Over a foot. Storm is mostly done now. Just blowing and digging out.

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The New Psychology of Business Models

The Atman Group

for business models draws on the work of several very bright entrepreneurs and thinkers, including: Alex Osterwalder, Steve Blank, Eric Ries, and Ash Maurya. Eric Ries. Management 3.0 – a psychological shift. You have a great business idea but you are not sure how to develop it.

The Right Way for an Established Firm to Do an Innovation Pilot with a Startup

Harvard Business Review

You’re probably familiar with the “minimum viable product” of Eric Ries’ Lean Start-Up fame; but here I’m talking about the acronymically identical “minimum viable pilot.” artpartner-images/Getty Images. For innovation-hungry legacy firms, partnering with a startup can be appealing. Relatively small sums of time and money can quickly yield generous returns.

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Digital Pioneers on Paper

Harvard Business Review

Yet several of them — Seth Godin, Eric Ries, and Gary Vaynerchuk — have recently published traditional, paper books. The key: Godin, Ries, and Vaynerchuk are all practicing what they preach. Meanwhile, Eric Ries, is using his new book, The Lean Startup , to experiment with the marketing principles he espouses in its pages. Are books dead?

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Why Your Social Media Metrics Are a Waste of Time

Harvard Business Review

They're what Eric Ries, author of The Lean Startup , calls "vanity metrics.". That's what Ries calls an "engine of growth.". Seek out what Ries refers to as "actionable metrics."

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Don't Let the Minimum Win Over the Viable

Harvard Business Review

The widespread adoption of Eric Ries 's work beyond Silicon Valley has been a godsend for innovators. As Ries writes, some entrepreneurs hear "minimum viable" product as "smallest imaginable" product.

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How GE Applies Lean Startup Practices

Harvard Business Review

It’s a framework for entrepreneurs, building on “The Lean Startup” by Eric Ries. According to their 2013 Year-in-Review, in the first year, Ries trained 80 coaches exclusively dedicated to FastWorks. GE is an ideal laboratory for applying Lean practices because of its scale,” Ries says. We are all lean now — or soon will be.

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Put Failure in Its Place

Harvard Business Review

It's about learning the right kind of lesson, or what Lean Startup guru Eric Ries describes as validated learning. Learning is the essential unit of progress for start-ups," writes Ries. You've started a company and it goes belly-up.

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Put Failure in Its Place

Harvard Business Review

It's about learning the right kind of lesson, or what Lean Startup guru Eric Ries describes as validated learning. Learning is the essential unit of progress for start-ups," writes Ries. You've started a company and it goes belly-up.

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Why GE’s Jeff Immelt Lost His Job: Disruption and Activist Investors

Harvard Business Review

In his Harvard Business Review article summing up his tenure, Immelt recalls that the two things that influenced him most were Marc Andreessen’s 2011 Wall Street Journal article “ Why Software Is Eating the World ” and Eric Ries’s book The Lean Startup. In response to Ries’s book , GE adopted lean methods and built its Fastworks program around them. YASUYOSHI CHIBA/Getty Images. Jeff Immelt ran GE for 16 years.

The Making of an Innovation Master

Harvard Business Review

Eric Ries. Ries builds off the teaching of Innovation Master Steve Blank and urges entrepreneurs to "remove waste" from the creation of new businesses by being very scientific in the management of unknowns. A workshop attendee asked me this seemingly simple question: "So, what else should I read to learn more about innovation?". It's a hard question to answer because there is so much high-quality material out there.

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The Barriers Big Companies Face When They Try to Act Like Lean Startups

Harvard Business Review

” Lean startup, popularized by writers and entrepreneurs like Eric Ries and Steve Blank, can deliver big benefits inside big companies. Ramazan Balay.

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Build Your Brand as a Relationship

Harvard Business Review

Al Ries and Jack Trout capture the essence of this model in their classic book Positioning: The Battle for Your Mind. The way we think about brands need to change. In the past, they were objects or concepts. You had a relationship with a brand.

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In Praise of Irrational Innovators

Harvard Business Review

As detailed by Steve Blank , Peter Sims , Eric Ries, and others, innovators should follow this mantra as well. I love my three young children immensely. So it's hard for me to be fully rational about them. Of course they are the smartest, the best looking, and the most athletic. I'm not alone — all parents are irrational. We lose sleep worrying about things we can't control and take pride in ridiculously small achievements we had nothing to do with.

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Measure Your Team’s Intellectual Diversity

Harvard Business Review

No one style is better than another, and each car­ries its own set of benefits to a collaborative discus­sion.

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CEOs Should Think Like Founders, Not Just Managers

Harvard Business Review

As Eric Ries teaches in his books The Lean Startup and The Startup Way , productive failure entails moving forward quickly, understanding that you will be wrong part of the time, learning from your failures, and then using those learnings to correct course and move forward to success. TodUdom/iStock. In 2001 the list of companies with the highest market caps was dominated by blue chips.

Become a Company That Questions Everything

Harvard Business Review

To encourage company-wide questioning, The Lean Startup ’s Eric Ries says, “It’s not about slogans or putting up posters on the wall — it’s about the systems and the incentives you create to promote the behavior.” Ries points out that at most companies, “the resources flow to the person with the most confident, best plan. Imagine you’re a bright, inquisitive person working for a company with long-established policies and work processes in place (or maybe you don’t have to).

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Why Innovators Love Constraints

Harvard Business Review

Following Eric Ries' Lean Start-up methodology, instead of going out and raising VC money to manufacture a new electric automobile, Daniel Kim funded his start-up through pre-orders. While dreaming and disrupting has unfettered me in many ways, it has shackled me in others.

Stop Believing That You Have to Be Perfect

Harvard Business Review

The goal, says Eric Ries of The Lean Startup fame, is to create a minimum viable product that you’ll fully expect to iterate over time. The value of failure has become a mantra in Silicon Valley, with the rise of events like FailCon , a conference “for startup founders to study their own and others’ failures and prepare for success.” Failure, the thinking goes, is an intense form of hands-on education that — when done right — enables you to learn quickly and grow.

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Start-Ups Need a Minimum Viable Brand

Harvard Business Review

Tech start-ups employ the Minimum Viable Product (MVP) concept, made popular by Eric Ries in The Lean Start-Up , to test product hypotheses with minimal resources. Sometimes it seems like Steve Jobs’ notorious reality distortion field has extended to all of Silicon Valley.

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How GE Stays Young

Harvard Business Review

As I described in a previous post , GE is working with Eric Ries, a Silicon Valley entrepreneur and author recognized for pioneering the Lean Startup movement. GE is an icon of management best practices. Under CEO Jack Welch in the 1980s and 1990s, they adopted operational efficiency approaches (“ Workout ,” “Six Sigma,” and “Lean”) that reinforced their success and that many companies emulated.

Is Bias Fixable?

Harvard Business Review

But the opposite can be true, too: for instance, Sarah Milstein and Eric Ries designed the 2013 Lean Startup Conference with the intention of inclusion. "As a brown woman, your chances of being seen and heard in the world are next to nothing," he said.

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