Build a Brand – Not Just a Career

Women on Business

Guest Post by Laura Ries (learn more about Laura at the end of this article): Talk about “having it all.” ” That was 18 years ago and together we have built the Ries & Ries “marketing” brand, including the publication of five books on the subject.

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7 Steps to Getting Your Startup Story Right

Rajesh Setty

entrepreneurship Main Page amplify clarify eric ries gamify identify simplify solidify steve blank verify Reading about startups and trying to build one is like reading a book and jumping into the battleground to fight.

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Trending Sources

Ries & Trout Were Wrong: Brand Extensions Work

Harvard Business Review

I am deeply indebted to Al Ries and Jack Trout for advancing branding with their classic book, Positioning: The Battle for Your Mind , in which they introduce the concept of positioning, defined as the brand perception residing in a person's mind. The risks that Ries and Trout describe are real but, in most contexts, they can be mitigated or removed entirely.

The Lean Startup: A book review by Bob Morris

First Friday Book Synopsis

The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Eric Ries Crown Business (2011) “There is surely nothing quite so useless as doing with great efficiency what should not be done at all.”

First Look: Leadership Books for October 2017

Leading Blog

The Startup Way : How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth by Eric Ries. Here's a look at some of the best leadership books to be released in October. The Power of Moments : Why Certain Experiences Have Extraordinary Impact by Chip Heath and Dan Heath. The Anticipatory Organization : Turn Disruption and Change into Opportunity and Advantage by Daniel Burrus. Finding My Virginity by Richard Branson.

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The 5 Whys

Harvard Business Review

Eric Ries , entrepreneur-in-residence at Harvard Business School, explains how to find the human causes of technical problems. Leadership Operations

The Most Popular McKinsey Quarterly Articles: Second Quarter (2014)

First Friday Book Synopsis

Uncategorized Eric Ries Louis V. According to mckinsey.com readers, these were the most popular articles during the Second Quarter of 2014. Here’s a direct link to reading any/all of them. Change leader, change thyself: Anyone who pulls the organization in new directions must look inward as well as outward. More to follow each, 1-10] 2. The seven traits of […].

3 Storytelling Questions Most People Can’t Answer to Make a Connection

Lead Change Blog

Which is why most of us really suck at telling our sto­ries. My teenage son Matt had bonked a big test, part of his ongoing prob­lems with homework and tests. And I was pissed off beyond belief. I was done with the games. I told him “the party was %$#@! That I owned him now.

0807 | How Successful Organizations Respond to Customers with Josh Seidan

LDRLB

Eric Ries called their most recent book, Sense & Respond , “A crucial framework for the modern world of business.”

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Lean startup, lean company

Lead on Purpose

This definition comes from Eric Ries, author of The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Ries gives a detailed personal example of this concept from his work at IMVU. Eric Ries does a great job of bringing out important theories and models that will help you succeed whether you’re starting a new company or creating new products at an established corporation. —.

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White Gold: A Story of Persistence

RapidStart Leadership

Eric Ries Click To Tweet. With obstacles, frustrations and nay-sayers, how do you find the persistence you need to succeed? It’s one thing to have a great idea or an inspiring vision. Sticking with it until you are successful can be an entirely different matter.

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The Tragic Fall from Specialist to Generalist: Starbucks, the Latest.

In the CEO Afterlife

Last week, legendary brand positioning expert Al Ries weighed in on Starbucks reported desire to move away from its powerful ‘specialist’ strategy. In the CEO Afterlife. Main menu Home. Leadership. Branding. The Tragic Fall from Specialist to Generalist: Starbucks, the Latest Victim.

The New Psychology of Business Models

The Atman Group

for business models draws on the work of several very bright entrepreneurs and thinkers, including: Alex Osterwalder, Steve Blank, Eric Ries, and Ash Maurya. Eric Ries. Management 3.0 – a psychological shift. You have a great business idea but you are not sure how to develop it.

How GE Applies Lean Startup Practices

Harvard Business Review

It’s a framework for entrepreneurs, building on “The Lean Startup” by Eric Ries. According to their 2013 Year-in-Review, in the first year, Ries trained 80 coaches exclusively dedicated to FastWorks. GE is an ideal laboratory for applying Lean practices because of its scale,” Ries says. We are all lean now — or soon will be.

Put Failure in Its Place

Harvard Business Review

It's about learning the right kind of lesson, or what Lean Startup guru Eric Ries describes as validated learning. Learning is the essential unit of progress for start-ups," writes Ries. You've started a company and it goes belly-up.

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Why Your Social Media Metrics Are a Waste of Time

Harvard Business Review

They're what Eric Ries, author of The Lean Startup , calls "vanity metrics.". That's what Ries calls an "engine of growth.". Seek out what Ries refers to as "actionable metrics."

Digital Pioneers on Paper

Harvard Business Review

Yet several of them — Seth Godin, Eric Ries, and Gary Vaynerchuk — have recently published traditional, paper books. The key: Godin, Ries, and Vaynerchuk are all practicing what they preach. Meanwhile, Eric Ries, is using his new book, The Lean Startup , to experiment with the marketing principles he espouses in its pages. Are books dead?

Why GE’s Jeff Immelt Lost His Job: Disruption and Activist Investors

Harvard Business Review

In his Harvard Business Review article summing up his tenure, Immelt recalls that the two things that influenced him most were Marc Andreessen’s 2011 Wall Street Journal article “ Why Software Is Eating the World ” and Eric Ries’s book The Lean Startup. In response to Ries’s book , GE adopted lean methods and built its Fastworks program around them. YASUYOSHI CHIBA/Getty Images. Jeff Immelt ran GE for 16 years.

The Barriers Big Companies Face When They Try to Act Like Lean Startups

Harvard Business Review

” Lean startup, popularized by writers and entrepreneurs like Eric Ries and Steve Blank, can deliver big benefits inside big companies. Ramazan Balay.

Don't Let the Minimum Win Over the Viable

Harvard Business Review

The widespread adoption of Eric Ries 's work beyond Silicon Valley has been a godsend for innovators. As Ries writes, some entrepreneurs hear "minimum viable" product as "smallest imaginable" product.

CEOs Should Think Like Founders, Not Just Managers

Harvard Business Review

As Eric Ries teaches in his books The Lean Startup and The Startup Way , productive failure entails moving forward quickly, understanding that you will be wrong part of the time, learning from your failures, and then using those learnings to correct course and move forward to success. TodUdom/iStock. In 2001 the list of companies with the highest market caps was dominated by blue chips.

Become a Company That Questions Everything

Harvard Business Review

To encourage company-wide questioning, The Lean Startup ’s Eric Ries says, “It’s not about slogans or putting up posters on the wall — it’s about the systems and the incentives you create to promote the behavior.” Ries points out that at most companies, “the resources flow to the person with the most confident, best plan. Imagine you’re a bright, inquisitive person working for a company with long-established policies and work processes in place (or maybe you don’t have to).

Stop Believing That You Have to Be Perfect

Harvard Business Review

The goal, says Eric Ries of The Lean Startup fame, is to create a minimum viable product that you’ll fully expect to iterate over time. The value of failure has become a mantra in Silicon Valley, with the rise of events like FailCon , a conference “for startup founders to study their own and others’ failures and prepare for success.” Failure, the thinking goes, is an intense form of hands-on education that — when done right — enables you to learn quickly and grow.

Put Failure in Its Place

Harvard Business Review

It's about learning the right kind of lesson, or what Lean Startup guru Eric Ries describes as validated learning. Learning is the essential unit of progress for start-ups," writes Ries. You've started a company and it goes belly-up.

The Rise of UX Leadership

Harvard Business Review

Similarly, organizations like GE are investing in innovation accelerators that pair product teams with outside experts (like Eric Ries, author of Lean Startup) to coach teams in launching new initiatives with a more entrepreneurial mindset. (We

Start-Ups Need a Minimum Viable Brand

Harvard Business Review

Tech start-ups employ the Minimum Viable Product (MVP) concept, made popular by Eric Ries in The Lean Start-Up , to test product hypotheses with minimal resources. Sometimes it seems like Steve Jobs’ notorious reality distortion field has extended to all of Silicon Valley.

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If You Want to Lead, Read These 10 Books

Harvard Business Review

In The Lean Start-Up , Eric Ries, a next generation thought leader and a clear successor to Clayton Christensen, provides a scientific approach to managing innovation, whether at a one-person start-up or Fortune 100 company.

Build Your Brand as a Relationship

Harvard Business Review

Al Ries and Jack Trout capture the essence of this model in their classic book Positioning: The Battle for Your Mind. The way we think about brands need to change. In the past, they were objects or concepts. You had a relationship with a brand.

The Making of an Innovation Master

Harvard Business Review

Eric Ries. Ries builds off the teaching of Innovation Master Steve Blank and urges entrepreneurs to "remove waste" from the creation of new businesses by being very scientific in the management of unknowns. A workshop attendee asked me this seemingly simple question: "So, what else should I read to learn more about innovation?". It's a hard question to answer because there is so much high-quality material out there.

The Danger of Celebritizing Entrepreneurship

Harvard Business Review

Eric Ries has recently become fond of saying, "Entrepreneurship is not cool, it's not sexy and it's totally uncomfortable. There's no doubt technology entrepreneurship is becoming its own kind of celebrity.

The Danger of Celebritizing Entrepreneurship

Harvard Business Review

Eric Ries has recently become fond of saying, "Entrepreneurship is not cool, it's not sexy and it's totally uncomfortable. There's no doubt technology entrepreneurship is becoming its own kind of celebrity.

Is Bias Fixable?

Harvard Business Review

But the opposite can be true, too: for instance, Sarah Milstein and Eric Ries designed the 2013 Lean Startup Conference with the intention of inclusion. "As a brown woman, your chances of being seen and heard in the world are next to nothing," he said.

What the Marketing Agency of the Future Will Do Differently

Harvard Business Review

Eric Ries brought the concept of the Lean Startup into our zeitgeist. It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace. An agency used to act as the executional arm of the marketing department. An outsourced idea and creative team that could get the production done at a cost that was less than what it would cost the brand to have a permanent staff in place. Over time, this role has changed.

The Most Innovative Companies Don’t Worry About Consensus

Harvard Business Review

Whether it was Rita McGrath explaining the importance of identifying risk in inherently risky ventures, Rosabeth Moss Kanter encouraging leaders to let their small experiments proliferate, or Eric Ries and Steve Blank teaching us the value of systematic experimentation and innovation accounting, the message has been clear: constantly testing new ideas is vital in the search for organic growth. Consensus is a powerful tool.

Which Social Network Makes Your Customers Buy?

Harvard Business Review

Customer Development, a concept popularized by Steve Blank and Eric Ries , calls for spending time in the field with customers to understand their needs and develop product features to meet those needs, as well as to understand the market dynamics themselves. Every business-to-business CEO and CMO I've met — most of whom came of age prior to the social media era — is trying to understand how to leverage social media to grow their business. They want to understand Twitter.

Measure Your Team’s Intellectual Diversity

Harvard Business Review

No one style is better than another, and each car­ries its own set of benefits to a collaborative discus­sion.

Putting an End to Conferences Dominated by White Men

Harvard Business Review

Since 2012, I’ve co-hosted The Lean Startup Conference with Eric Ries. Many business conferences are notable not only for the prominent people on stage, but also for those who are missing. For instance, at the World Economic Forum’s annual meeting in Davos, Switzerland this week, fewer than 18% of the speakers are women. Women’s under-representation at such events gets a lot of attention, but people of color are also relatively rare on conference stages.

Looking to Join the Lean Start-up Movement?

Harvard Business Review

In my eyes, the work Steve Blank, Eric Ries, and others have done to provide a cogent, accessible frame around the academic concepts of emergent strategy is one of the most important contributions to the innovation movement over the past few years. I love Lean.

In Praise of Irrational Innovators

Harvard Business Review

As detailed by Steve Blank , Peter Sims , Eric Ries, and others, innovators should follow this mantra as well. I love my three young children immensely. So it's hard for me to be fully rational about them. Of course they are the smartest, the best looking, and the most athletic. I'm not alone — all parents are irrational. We lose sleep worrying about things we can't control and take pride in ridiculously small achievements we had nothing to do with.

How GE Stays Young

Harvard Business Review

As I described in a previous post , GE is working with Eric Ries, a Silicon Valley entrepreneur and author recognized for pioneering the Lean Startup movement. GE is an icon of management best practices. Under CEO Jack Welch in the 1980s and 1990s, they adopted operational efficiency approaches (“ Workout ,” “Six Sigma,” and “Lean”) that reinforced their success and that many companies emulated.