Trout Fisherman in Hell

Chris Brady

There is a hackneyed old story about a fisherman who believes he has died and gone to Heaven as he catches one perfect 2 lb trout after another. As he sets his fly and hooks into yet one more, he. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

Trout 114

The Bull who withstood the Monster

In the CEO Afterlife

Monster entered the market after Red Bull, discounted their product, proliferated the hell out of the brand, and committed a boatload of sins that would give marketing pundits Al Reis and Jack Trout migraine headaches.

Trout 43

Trending Sources

To An Old Trout


Happy Birthday! You know who you are

Ries & Trout Were Wrong: Brand Extensions Work

Harvard Business Review

I am deeply indebted to Al Ries and Jack Trout for advancing branding with their classic book, Positioning: The Battle for Your Mind , in which they introduce the concept of positioning, defined as the brand perception residing in a person's mind. The risks that Ries and Trout describe are real but, in most contexts, they can be mitigated or removed entirely.

Happy Birthday!


This is a back-channel message to Doris, an Old Trout An Ethics Chat


Im the old trout brought in at the end to give additional perspective. Commentary by Michael Wade on Leadership, Ethics, Management, and Life Thursday, February 10, 2011 An Ethics Chat Im talking to a couple of groups today about ethics.

Don’t Take Work Stress Home with You

Harvard Business Review

These spaces are different for everyone — quiet cafes, book clubs , trout streams, karate classes, poker nights — but they are important for maintaining our identities and our sense of peace. Cindy Tang.

Is simplicity still an important theme?


Home ELS Home Leadership Development Executive Leadership Training Change Management Learning Products Employee Selection Contact us Mar 02 Is simplicity still an important theme?

Build Your Brand as a Relationship

Harvard Business Review

Al Ries and Jack Trout capture the essence of this model in their classic book Positioning: The Battle for Your Mind. The way we think about brands need to change. In the past, they were objects or concepts. You had a relationship with a brand.

The Brand Benefits of Places Like the Guinness Storehouse

Harvard Business Review

In his book In Search of the Obvious , Jack Trout argued that brands should strive to own one concept in the consumer’s mind; otherwise, “the more things you try to make [a brand] stand for, the more the mind loses focus on what it is.”

Marketing Needs a New Metaphor

Harvard Business Review

One does not have to look any further than Al Ries and Jack Trout's bestseller, Positioning: The Battle for Your Mind. Last month, I learned what Dian Fossey must have felt like in Gorillas in the Mist , surrounded by mysterious creatures and unknown dangers, and yet compelled to edge ever closer. On my right in full costume was someone outfitted as an adorable, and somehow huggable, green hammerhead a dress. (I

Canoe Trip FAQ

CEO Blog

Bass and perch are not very specific and will strike almost anything unlike trout which are picky and hard to catch. No business advice in this one - just a personal vacation update. Elizabeth and I are just back from a canoe trip. So exhausted and rested at the same time. And sore.

Trust – the key to success

Lead on Purpose

Without trust, you get nowhere.&# – Jack Trout “Everything in marketing points to the reality that the profitable companies are those that have earned the confidence of their public.

Talking About Irene

Bird's Eye View

Ausable Club is a remarkable place with golf and unparalleled hiking of the 46 Adirondack peaks, and trout fishing and lawn bowling and much more. Now I know how much I love my husband. We spent ten hours in the car yesterday on what should have been a four hour ride.

Let Them See You as Human


Turns out he was just a normal guy who loves trout fishing. Home Who We Are What We Do Services Contact My Favorite Blogs All Things Workplace Bob Sutton – Work Matters Brain Leaders and Learners Bret L.