Ausable Club is a remarkable place with golf and unparalleled hiking of the 46 Adirondack peaks, and trout fishing and lawn bowling and much more. Now I know how much I love my husband. We spent ten hours in the car yesterday on what should have been a four hour ride. MORE

If you are wading in a stream while fishing for giant brown trout, the water is rushing through your legs. Your email: When was the last time you stood on the bank of a river? What about a lake? Some of my favorite childhood memories involve water. MORE

One does not have to look any further than Al Ries and Jack Trout's bestseller, Positioning: The Battle for Your Mind. Last month, I learned what Dian Fossey must have felt like in Gorillas in the Mist , surrounded by mysterious creatures and unknown dangers, and yet compelled to edge ever closer. On my right in full costume was someone outfitted as an adorable, and somehow huggable, green hammerhead robot.in a dress. (I MORE

Al Ries and Jack Trout capture the essence of this model in their classic book Positioning: The Battle for Your Mind. The way we think about brands need to change. In the past, they were objects or concepts. You had a relationship with a brand. MORE

Im the old trout brought in at the end to give additional perspective. Execupundit.com Commentary by Michael Wade on Leadership, Ethics, Management, and Life Thursday, February 10, 2011 An Ethics Chat Im talking to a couple of groups today about ethics. MORE

I am deeply indebted to Al Ries and Jack Trout for advancing branding with their classic book, Positioning: The Battle for Your Mind , in which they introduce the concept of positioning, defined as the brand perception residing in a person's mind. The risks that Ries and Trout describe are real but, in most contexts, they can be mitigated or removed entirely. MORE

Turns out he was just a normal guy who loves trout fishing. Home Who We Are What We Do Services Contact My Favorite Blogs All Things Workplace Bob Sutton – Work Matters Brain Leaders and Learners Bret L. MORE

Bass and perch are not very specific and will strike almost anything unlike trout which are picky and hard to catch. No business advice in this one - just a personal vacation update. Elizabeth and I are just back from a canoe trip. So exhausted and rested at the same time. And sore. MORE

Happy Birthday! You know who you are MORE

These spaces are different for everyone — quiet cafes, book clubs , trout streams, karate classes, poker nights — but they are important for maintaining our identities and our sense of peace. Cindy Tang. MORE

This is a back-channel message to Doris, an Old Trout MORE

Home ELS Home Leadership Development Executive Leadership Training Change Management Learning Products Employee Selection Contact us Mar 02 Is simplicity still an important theme? MORE

Without trust, you get nowhere.&# – Jack Trout “Everything in marketing points to the reality that the profitable companies are those that have earned the confidence of their public. MORE

Monster entered the market after Red Bull, discounted their product, proliferated the hell out of the brand, and committed a boatload of sins that would give marketing pundits Al Reis and Jack Trout migraine headaches. MORE

On top of that, I found the Monster logo on an array of items ranging from apparel to condoms – so much for the branding principles in Al Reis and Jack Trout’s best seller, The 22 Immutable Laws of Marketing. MORE

In his book In Search of the Obvious , Jack Trout argued that brands should strive to own one concept in the consumer’s mind; otherwise, “the more things you try to make [a brand] stand for, the more the mind loses focus on what it is.” MORE

There is a hackneyed old story about a fisherman who believes he has died and gone to Heaven as he catches one perfect 2 lb trout after another. As he sets his fly and hooks into yet one more, he. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]. MORE