Build a Brand – Not Just a Career

Women on Business

Guest Post by Laura Ries (learn more about Laura at the end of this article): Talk about “having it all.” ” That was 18 years ago and together we have built the Ries & Ries “marketing” brand, including the publication of five books on the subject. So if you want to have a successful career, don’t focus all your efforts on yourself. Don’t just build a career. She is President of Ries & Ries based in Atlanta, GA.

Brand 189

0807 | How Successful Organizations Respond to Customers with Josh Seidan


Josh Seiden is a designer who has spent most of his career working on the design of complex software applications and integrating design into the product development process. Eric Ries called their most recent book, Sense & Respond , “A crucial framework for the modern world of business.”

Ries 89

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Five Things You Should Stop Doing in 2012

Harvard Business Review

The distance, though, helped me hone in on what's actually important to my professional career — and which make-work activities merely provide the illusion of progress. Early in my career, I was thrilled to win a five-year, quarter-million dollar contract. As Eric Ries points out in his new book The Lean Startup , developing the best code or building the best product in the world is meaningless if your customers don't end up wanting it.

Ries 17

Build Your Reputation the Rachael Ray Way

Harvard Business Review

One minute, you've never heard of Eric Ries , and the next he's on the cover of Inc. The next day, she was offered a $360,000 contract with the Food Network, launching her massively successful television career. It's often hard to deduce how someone becomes known as a leader in their field. Sometimes, it seems they've always loomed large: for decades, Michael Porter has been synonymous with strategy, and John Kotter with change management.

Is Bias Fixable?

Harvard Business Review

But the opposite can be true, too: for instance, Sarah Milstein and Eric Ries designed the 2013 Lean Startup Conference with the intention of inclusion. Marilyn Monroe changed Ella Fitzgerald''s career. "As a brown woman, your chances of being seen and heard in the world are next to nothing," he said. For your ideas to be seen, they need to be edgier." He paused, as if to ruminate on this, before continuing. But if you are edgy, you will be too scary to be heard."